Selector
Selector is a private AIOps vendor that uses a proprietary Network Language Model, patented causal reasoning, and a 300+ integration data pipeline to deliver AI-native network and multi-cloud observability to Fortune 1000 enterprises, primarily in telecom, financial services, and healthcare.
- Company typePrivate
- Founded2019
- HeadquartersSanta Clara, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Selector does
Selector Software, Inc. is a private, venture-backed AIOps company founded in 2019 by former Juniper Networks executives and headquartered in Santa Clara, California, with an engineering office in Bengaluru, India and sales operations entering Japan in late 2025. The company builds an AI-native network observability and operational intelligence platform that ingests logs, metrics, configurations, flows, topology and APIs from 300+ data sources across on-prem, multi-cloud and hybrid environments, then layers patented AI correlation, causal reasoning, an operational digital twin, and a purpose-built Network Language Model (NLM) to deliver automated root cause analysis, predictive analytics, and ChatOps workflows inside Slack, Microsoft Teams and the CLI. Selector monetizes via quote-based, multi-year enterprise SaaS subscriptions priced on outcomes rather than token or usage consumption, sold primarily through a direct enterprise field-sales motion targeting Fortune 1000 customers (~80% of the base, including three Fortune 20 wins in 2025), with a formalized Channel Partner Program, a Microsoft Azure Marketplace listing, and a Japan distribution partnership with Ranger Systems extending reach. The platform is protected by eight foundational U.S. patents granted in January 2026 covering causal inference, LLM training, AI correlation, predictive maintenance and network path intelligence, and the company has raised over $93 million across a $28M Series A (2022), a $33M Series B (2024) and a $32M round in February 2026 that valued it at $375M post-money, with cumulative ARR reported at approximately 230% of 2024 levels and 2025 new ARR at approximately 370% of full-year 2024 levels.
Selector firmographics
Firmographics- Name
- Selector
- Legal name
- Selector Software, Inc.
- Website
- https://selector.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Selector is a private AIOps vendor that uses a proprietary Network Language Model, patented causal reasoning, and a 300+ integration data pipeline to deliver AI-native network and multi-cloud observability to Fortune 1000 enterprises, primarily in telecom, financial services, and healthcare.
- Ownership category
- akta.pro rank
Where Selector is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Selector business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscription: Subscription-based SaaS revenue governed by Order Form executed between Selector Software and the customer, providing a limited, non-exclusive, non-transferable right to access and use the Selector AI Platform for internal business purposes. Revenue is recurring and tied to ARR, with annual recurring revenue reaching 230% of 2024 levels and new ARR at 370% of 2024 levels by February 2026.
- Outcome-Based / Value Pricing: Pricing is not token- or usage-metered; Selector explicitly does not charge per token for AI usage and instead prices for outcomes/operational value, designed to encourage broader enterprise adoption rather than ration AI interactions.
- Channel Partner Sourced Revenue: Indirect revenue through the Channel Partner Program and Partner Portal launched October 2025, offering deal registration, lead sharing, joint marketing and sales enablement to accelerate partner-sourced enterprise bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise subscription priced per Order Form (not publicly disclosed) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Selector product offering
Product offeringCore offering
Selector provides an AI-powered network observability and AIOps platform that unifies logs, metrics, configs, flows, APIs and topology from 300+ data sources across on-prem, multi-cloud and hybrid environments. The platform uses a proprietary Network Language Model (NLM), patented AI correlation, causal reasoning and an operational Digital Twin to automate root cause analysis, cut alert noise, and reduce Mean Time to Repair for enterprise network and infrastructure operations teams.
Product overview
Selector is an AI-native network observability and AIOps platform delivered as a unified core platform (Selector AI Platform) with several tightly integrated modules and add-on products. The core platform delivers correlation & root cause analysis, a Digital Twin for topology-aware simulation, and the Selector NLM & Copilot conversational AI interface, all backed by an integrations layer that ingests from 300+ data sources and a Selector MCP server that exposes the platform's context to external AI agents. Adjacent products include Selector Packet Copilot (a free packet-analysis copilot), the Selector Slack App and Microsoft Teams App (ChatOps delivery), and packaged capabilities such as AI-Powered Multi-Cloud Observability and Full-Stack Observability. Together these components let Selector unify logs, metrics, configs, and topology across cloud, network, and infrastructure to detect, diagnose, and resolve incidents with reduced MTTR.
Differentiator
Problem solved
Functional benefit
Brands
- Selector Copilot: Network Language Model (NLM) based conversational AI for network operations, integrated with Slack, MS Teams, and the Selector UI to deliver natural-language querying, root cause analysis, and ChatOps workflows.
Products and services
- Selector AI Platform AI-powered network observability and AIOps platform that unifies logs, metrics, configs, and topology into a single intelligence layer, using patented correlation, root cause analysis, and causal reasoning to reduce MTTR across hybrid environments. Sold via enterprise subscription to Fortune 1000 organizations.
- Correlation & RCA Patented AI correlation engine that connects related events across domains in real time, deduplicates alerts, and pinpoints the true root cause of incidents without requiring static rules or thresholds.
- Digital Twin Operational digital twin that visualizes dependencies, predicts impact, and prevents outages through live topology maps and what-if simulations across the hybrid environment.
- Selector NLM & Copilot Conversational AI powered by Selector's purpose-built Network Language Model (NLM), translating natural language questions into accurate operational answers, automatic incident summaries, and RCA insights via Slack, MS Teams, and the Selector UI.
- Selector MCP Model Context Protocol server that connects external AI agents and LLMs to Selector's context, correlation, and action layer, enabling agentic workflows across the platform.
- Selector Packet Copilot Free conversational AI tool that lets users chat with packet captures using natural language instead of manually analyzing them in Wireshark.
- AI-Powered Multi-Cloud Observability Extension of Selector's AI-driven observability into multi-cloud environments, unifying cloud, network, and infrastructure telemetry into a shared intelligence layer with cross-domain correlation, end-to-end path visualization, and root cause analysis.
- Full-Stack Observability End-to-end visibility from L1 to L7 across network, infrastructure, and applications in a single platform, consolidating fragmented observability tools.
- Selector Integrations Vendor-agnostic data pipeline connecting 300+ data sources (logs, metrics, configs, SNMP, streaming telemetry, syslogs, APIs) across on-prem and cloud environments into Selector's unified telemetry model.
Companies that use Selector
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles3 records
Selector technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability12 records
Feature9 records
Selector partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core distribution partner, flagship partner for japan expansion, core technology partner and major channel / certification partner.
- Microsoft (Azure Marketplace)core distribution partnerSelector's AI-powered observability platform is available on the Microsoft Azure Marketplace as of December 2025, enabling easier deployment for enterprises using Azure and allowing faster adoption without infrastructure changes.
- Ranger Systems Co., Ltd.flagship partner for japan expansionStrategic partnership with the Tokyo-based network integrator to introduce Selector's AIOps platform to Japan. The collaboration supports Japan's digital transformation by providing real-time, data-driven network analysis and monitoring capabilities across the telecommunications industry, and includes onboarding Selector's first Japanese enterprise customers.
- Itentialcore technology partnerStrategic partnership announced at AutoCon 3 (June 2025): Selector's AI models detect critical network events such as interface failures and configuration drifts, which Itential then handles for automated remediation and compliance reporting. Joint positioning integrates AIOps into Itential's network orchestration workflows.
- World Wide Technology (WWT)major channel / certification partnerSelector is Certified by WWT (badge displayed in homepage footer); WWT is a large global technology solutions provider that resells and deploys enterprise IT and observability solutions.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Selector competitors and assessment
Company assessmentDirect peers
- Datadog: Cloud-native observability leader covering logs, metrics, traces, APM and infrastructure. Datadog is the most direct competitor to Selector's full-stack and multi-cloud observability ambitions and serves many of the same Fortune 1000 enterprise buyers.
- Dynatrace: AI-powered full-stack observability platform with causal AI, automated RCA and application performance monitoring. Closely comparable to Selector's causal-reasoning and digital-twin approach to automated root cause analysis.
- Splunk: Log analytics, SIEM and observability platform, now part of Cisco. Overlaps with Selector on log and event correlation, RCA and IT operations intelligence for large enterprises and telecom operators.
- Cisco ThousandEyes: Network and internet observability platform focused on application delivery and path visibility. Closely comparable to Selector's network observability and hybrid-path correlation capabilities, now bundled into Cisco's broader portfolio.
- New Relic: Observability platform spanning APM, infrastructure monitoring, logs and AIOps. Competes with Selector on full-stack observability and is frequently evaluated alongside Selector by enterprise platform teams.
- BigPanda: AIOps platform that correlates alerts, automates incident response and unifies operational data. Highly comparable to Selector's Correlation & RCA, digital twin and ChatOps capabilities for IT operations teams.
- Moogsoft: AIOps vendor specializing in event correlation, noise reduction and automated incident triage for enterprise NOC and SRE teams. Overlaps directly with Selector's patented AI correlation engine and causal reasoning layer.
- Catchpoint: Network observability and digital experience monitoring platform covering internet, cloud and enterprise networks. Comparable to Selector's network observability, topology-aware correlation and end-to-end path visualization.
- PagerDuty: Incident response and AIOps platform with automated alerting, on-call scheduling and operational analytics. Comparable to Selector's Copilot-driven incident response, ChatOps workflows and closed-loop automation with ITSM systems.
Broad incumbents
- ServiceNow: ITSM and broader digital workflow platform with native AIOps and ITOM capabilities and bidirectional integration with Selector via ServiceNow tickets. Operates as a broad incumbent whose ITSM footprint can both partner with and compete against Selector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Selector social profiles
Digital presenceSelector compliance and trust
Trust signalCompliance5 records
Selector financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selector leadership team
Management profileNumber of profiles
Profiles8 records
Selector funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selector M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selector
What does Selector do?
Selector provides an AI-powered network observability and AIOps platform that unifies logs, metrics, configs, flows, APIs and topology from 300+ data sources across on-prem, multi-cloud and hybrid environments. The platform uses a proprietary Network Language Model (NLM), patented AI correlation, causal reasoning and an operational Digital Twin to automate root cause analysis, cut alert noise, and reduce Mean Time to Repair for enterprise network and infrastructure operations teams.
Is Selector a public or private company?
Selector is a private company. It is classified as venture growth investor backed and is currently operating.
When was Selector founded?
Selector was founded in 2019. It employs 51 to 100 people.
Where is Selector based?
Selector is headquartered in Santa Clara, United States, in the North America region.
How does Selector make money?
Three revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are outcome-Based / Value Pricing and channel Partner Sourced Revenue.
Who are Selector's main competitors?
Direct peers on record are Datadog, Dynatrace, Splunk, Cisco ThousandEyes, New Relic, BigPanda, Moogsoft, Catchpoint and PagerDuty. ServiceNow is listed as a broad incumbent.
Does Selector have an API?
Yes. Selector offers a public-facing MCP (Model Context Protocol) server called "Selector MCP" that enables AI agents and external systems to connect to Selector's operational intelligence, context, and action layer. The platform also exposes chat-based integrations with Slack and Microsoft Teams via dedicated Selector Slack App and Selector Microsoft Teams App. Developer documentation is at docs.selector.ai.