Moogsoft
Moogsoft is a domain-agnostic AIOps platform that ingests telemetry from heterogeneous monitoring tools and applies patented noise-reduction, anomaly-detection, and correlation algorithms to reduce MTTR for IT Operations, DevOps, and SRE teams at large enterprises. The product is now sold and distributed through Dell Technologies following the September 2023 acquisition.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Moogsoft does
Moogsoft, founded in 2011 and headquartered in San Francisco, builds a domain-agnostic AIOps platform that ingests telemetry from heterogeneous monitoring tools (Datadog, Splunk, ServiceNow, AppDynamics, New Relic, AWS CloudWatch, Azure Monitor, etc.) and applies statistical noise reduction, anomaly detection, and topology-/text-/time-weighted correlation to surface actionable incidents for IT Operations, DevOps, and Site Reliability Engineering teams. The platform is delivered as cloud SaaS with a self-service architecture and is modularized into Noise Reduction, Enrichment, Anomaly Detection, Correlation, Custom Integration, Collaboration, and Self-Service features; the company holds 72 granted patents covering its core algorithms. Revenue is generated through enterprise annual subscriptions sold primarily through direct Fortune 100 field sales, supplemented by global systems-integrator and reseller partnerships (Wipro, HCL, TCS, Deloitte, Atos, Windward, Trace3) and AWS/Azure Marketplace listings, with select customers including Yahoo, Fannie Mae, Fiserv, KeyBank, HCL, and major financial-services, telecommunications, automotive, energy, and software firms reporting MTTR reductions of 33–85%.
On September 17, 2023, Dell Technologies acquired Moogsoft to embed its AIOps engine into Dell's ISG portfolio under a 'multicloud by design' strategy, with founder Phil Tee transitioning to VP Strategy and Operations for ISG AIOps. Following the acquisition, Moogsoft now operates as a product line within Dell rather than a standalone independent entity, though it continues to be sold, integrated, and supported under the Moogsoft brand.
Moogsoft firmographics
Firmographics- Name
- Moogsoft
- Legal name
- Moogsoft
- Website
- https://moogsoft.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Moogsoft is a domain-agnostic AIOps platform that ingests telemetry from heterogeneous monitoring tools and applies patented noise-reduction, anomaly-detection, and correlation algorithms to reduce MTTR for IT Operations, DevOps, and SRE teams at large enterprises. The product is now sold and distributed through Dell Technologies following the September 2023 acquisition.
- Ownership category
- akta.pro rank
Moogsoft industry classification
Industry- Product category
- AIOps Platform / IT Operations Management Software
- NAICS
- Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)
- akta.pro secondary industries
- IT Incident, Problem & Change Management Platforms (HDAEALAI), Application Performance Monitoring (APM) (HDABAJAB), Infrastructure & Network Monitoring (NPM/NPMD) (HDABAJAA)
Keywords
Where Moogsoft is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Moogsoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- AIOps Platform Subscription: Cloud-based SaaS subscription model for AIOps platform providing continuous availability, anomaly detection, correlation, and incident management capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial Available |
| Subscription | Annual | Enterprise Subscription |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Moogsoft product offering
Product offeringCore offering
Moogsoft sells an AIOps platform that ingests data from IT monitoring tools and applies AI/ML-driven noise reduction, anomaly detection, correlation, and incident management to help enterprise IT Operations, DevOps, and SRE teams reduce alert fatigue and improve MTTD/MTTR. The platform is delivered as cloud SaaS with modular capabilities for noise reduction, enrichment, anomaly detection, correlation, custom integration, collaboration, and self-service, and is sold to Fortune 100 enterprises and mid-market customers via direct sales, partners, and cloud marketplaces.
Product overview
Moogsoft is a unified AIOps platform with a modular architecture comprising the core Moogsoft AIOps Platform plus seven integrated feature modules: Noise Reduction, Enrichment, Anomaly Detection, Correlation, Custom Integration, Collaboration, and Self-Service. The core platform ingests data from all IT monitoring sources and acts as a central system of engagement, while the feature modules work together to automate noise reduction, detect anomalies, correlate incidents across technology stacks, enable custom data ingestion, facilitate cross-team collaboration, and provide self-service onboarding. The platform is available via SaaS delivery and supports hybrid cloud environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Moogsoft AIOps Platform
Quantifiable outcome
- Reduces downtime costs by 50%
- +4 more outcomes
Companies that use Moogsoft
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles3 records
Moogsoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature8 records
Moogsoft partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- Dell TechnologiesflagshipDell Technologies acquired Moogsoft on September 17, 2023. The acquisition enhances Dell's AIOps capabilities as part of its 'multicloud by design' strategy and embedded AI functionality in its product portfolio. Dell AIOps platform now incorporates Moogsoft technology. Phil Tee serves as VP Strategy and Operations for ISG AIOps at Dell Technologies.
- AWScoreAWS Marketplace partner with Moogsoft available for purchase. AWS Cloud Operations Competency achieved. Deep integration with Amazon CloudWatch for data ingestion.
- Microsoft AzurecoreAzure Marketplace partner with Moogsoft available for purchase. Deep integration with Azure monitoring services.
- DatadogcoreDatadog Marketplace partner. Deep bi-directional integration between Moogsoft and Datadog enabling customers to access Moogsoft Observability Cloud from within Datadog UI. Moogsoft directly ingests Datadog metrics and events for AI-driven correlation and deduplication.
- PagerDutycorePagerDuty integration enables outbound escalation from Moogsoft for incident response. Integration allows snapping in PagerDuty for efficient collaboration.
- ServiceNowcoreServiceNow integration partner for ITSM/CMDB integration enabling simplified and accelerated ticketing, faster routing, and resolution of incidents.
- SplunkcoreSplunk integration enables correlation of Splunk data with other data sources in Moogsoft for full stack visibility.
- SlackcoreSlack integration enables instant, correlated updates from Moogsoft for rapid, effective incident response within existing collaboration workflows.
- Microsoft TeamscoreMicrosoft Teams integration enables collaboration by DevOps practitioners and SREs with easy integration of existing collaboration tools.
- DeloitteminorDeloitte is a systems integrator partner providing implementation and consulting services for Moogsoft deployments.
- WiprocoreWipro is a strategic partner and reseller of Moogsoft. Wipro's General Manager for Emerging Practices serves as partner voice for Moogsoft.
- TCSminorTata Consultancy Services is a partner reseller and integrator of Moogsoft solutions.
- HCL TechnologiescoreHCL is a reseller partner of Moogsoft with co-marketing activities. HCL has deployed Moogsoft for customers achieving measurable MTTR improvements.
- Windward Consulting GroupminorWindward Consulting Group is an implementation partner. Their General Manager serves as partner voice and participates in joint AIOps webinars with Moogsoft.
- Trace3minorTrace3 is a VAR partner with Vice President for IT Operations serving as partner voice for Moogsoft.
- AtosminorAtos is a technology partner providing integration services for Moogsoft deployments.
- PraecipiominorPraecipio is an integration partner providing consulting services for Moogsoft implementations.
- TechnologentminorTechnologent is a VAR partner for Moogsoft solutions.
- Intact TechnologyminorIntact Technology is an implementation partner with Director for Enterprise Management Solutions serving as partner voice.
- IRIS PartnersminorIRIS Partners delivers innovative AIOps and observability capabilities to their client base using Moogsoft.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Moogsoft competitors and assessment
Company assessmentDirect peers
- BigPanda: Pure-play AIOps vendor focused on event correlation, noise reduction, and automated incident management for IT Ops/SRE teams — the most directly comparable competitor to Moogsoft's domain-agnostic correlation engine.
- PagerDuty: Digital operations and incident response platform with AIOps event intelligence; overlaps directly with Moogsoft's incident management, correlation, and on-call/escalation workflows for SRE and DevOps.
- LogicMonitor: Hybrid infrastructure monitoring vendor with embedded AIOps (dynamic thresholds, anomaly detection, root-cause) serving the same ITOps buyers seeking automated incident reduction.
Broad incumbents
- Datadog: Large observability platform whose Watchdog AIOps capabilities overlap with Moogsoft's anomaly detection and correlation; also a Moogsoft integration partner and competitor for the same enterprise monitoring spend.
- Dynatrace: Enterprise observability/APM platform with the Davis AI engine providing automated anomaly detection and root-cause analysis, competing in the same AIOps and incident-reduction category.
- Splunk: Operational intelligence platform whose ITSI product delivers event analytics and AIOps; both a data source Moogsoft ingests and a competitor offering correlation and incident insights.
- ServiceNow: Enterprise ITSM/ITOM leader with native AIOps (event management, anomaly detection) and incident/problem management, overlapping Moogsoft's incident management and ServiceNow integration footprint.
- New Relic: Full-stack observability platform with applied intelligence/AIOps features for alert correlation and anomaly detection, serving the same DevOps/SRE buyers as Moogsoft.
- Sumo Logic: Cloud-native log analytics and observability provider with AIOps-style alerting and anomaly detection targeting overlapping ITOps and DevOps use cases.
- IBM (Instana / Netcool): Incumbent in IT event management (Netcool, which Moogsoft customers have replaced) and observability (Instana) with AIOps offerings; a legacy competitor directly displaced in several Moogsoft deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Moogsoft social profiles
Digital presenceMoogsoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moogsoft leadership team
Management profileNumber of profiles
Profiles19 records
Moogsoft funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moogsoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moogsoft
What does Moogsoft do?
Moogsoft sells an AIOps platform that ingests data from IT monitoring tools and applies AI/ML-driven noise reduction, anomaly detection, correlation, and incident management to help enterprise IT Operations, DevOps, and SRE teams reduce alert fatigue and improve MTTD/MTTR. The platform is delivered as cloud SaaS with modular capabilities for noise reduction, enrichment, anomaly detection, correlation, custom integration, collaboration, and self-service, and is sold to Fortune 100 enterprises and mid-market customers via direct sales, partners, and cloud marketplaces.
Is Moogsoft a public or private company?
Moogsoft is a private company. It is classified as corporate owned and is currently acquired.
When was Moogsoft founded?
Moogsoft was founded in 2011. It employs 101 to 250 people.
Where is Moogsoft based?
Moogsoft is headquartered in San Francisco, United States, in the North America region.
How does Moogsoft make money?
One revenue line is on record: AIOps Platform Subscription.
Who are Moogsoft's main competitors?
Direct peers on record are BigPanda, PagerDuty and LogicMonitor. Broad incumbents are Datadog, Dynatrace, Splunk, ServiceNow, New Relic, Sumo Logic and IBM (Instana / Netcool).
Does Moogsoft have an API?
Yes. Moogsoft provides REST API and webhook capabilities for custom integrations, enabling users to ingest data from any system or service, retrieve and update data, call actions, and fetch statistics for reporting and dashboards. The Events API provides an endpoint to receive events from monitoring tools that publish event data in JSON format. Developer documentation is at docs.moogsoft.com.
What industry is Moogsoft in?
Moogsoft's product category is AIOps Platform / IT Operations Management Software. Its primary akta.pro industry code is HDABAJAJ, Observability Data Platforms (O11y Pipelines, Telemetry Backends), with a secondary code of HDAEALAI, IT Incident, Problem & Change Management Platforms. Its NAICS code is 51321 and its SIC code is 7372.