- Company typePrivate
- Founded1990
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
facebook firmographics
Firmographics- Name
- Website
- https://ara-tem-stor.myshopify.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
facebook industry classification
Industry- Product category
- Social Media Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Telegraph & Other Message Communications (4822), Services-Advertising Agencies (7311)
- akta.pro primary industry
- General Social Networking Platforms (MPACAJAA)
- akta.pro secondary industries
- General-Purpose Social Networks (BPAMABAA), Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
facebook business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Distribution channels2 records
Marketing channels1 record
facebook product offering
Product offeringCore offering
Facebook operates as a social media platform that enables users to connect, share content, and communicate through profiles, news feeds, groups, and messaging. It also provides an integrated marketplace (Facebook Marketplace) for peer-to-peer buying and selling, and supports digital payment transactions through its platform.
Product overview
Facebook operates as a social media platform with its core product being the Facebook social networking service. The company also offers Facebook Marketplace, an integrated buying and selling platform. The source data does not provide a comprehensive view of Facebook's full product portfolio, but indicates the platform's involvement in digital payments and e-commerce through its marketplace feature.
Differentiator
Problem solved
Functional benefit
Products and services
- Facebook Social media platform enabling users to connect, share content, and communicate with others through profiles, news feeds, groups, and messaging features. Also serves as a paid social and display advertising channel for businesses.
- Facebook Marketplace Online marketplace integrated within Facebook allowing users to buy and sell items locally, including used clothing, vehicles, and other goods.
Companies that use facebook
Customer profileSegments3 records
Ideal customer profiles4 records
facebook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
facebook partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
facebook competitors and assessment
Company assessmentDirect peers
- Pinterest: Visual-discovery social network with commerce integrations (Shop, Catalogs). Comparable on social-led commerce and marketplace-style product discovery.
- Poshmark: Direct competitor to Facebook Marketplace in US secondhand apparel. Comparable peer-to-peer resale marketplace with social/community features.
- Depop: Listed as a competitor to Facebook Marketplace in US secondhand apparel. Comparable social-led peer-to-peer resale marketplace.
- Snap: Social networking platform with Snap Pay payments expansion. Closely comparable business model: social engagement surface + emerging payments monetization.
- PayPal: Named alongside Facebook as a major digital-payments incumbent. Directly comparable on consumer wallet, payments processing, and merchant services.
Regional players
- AutoTrader: Listed alongside Facebook Marketplace as a UK used-car purchasing option. Comparable vertical-marketplace competitor in vehicle listings.
Broad incumbents
- Google (Alphabet): Named alongside Facebook as a major investor in digital payments. Comparable on ads, social surfaces, and Google Pay; broader consumer-internet portfolio.
- Meta Platforms: Parent of the Facebook social network and Marketplace. Directly comparable on social networking, peer-to-peer Marketplace, and digital payments via Meta Pay; the data references what appears to be Meta-scale signals attributed to this entity.
- Apple: Co-listed with Facebook among the major global digital-payments players. Comparable on wallet/payments distribution and platform-scale consumer reach.
- Amazon: Cited alongside Facebook in the digital-payments landscape. Comparable on Marketplace-style peer-to-peer commerce and integrated payments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights3 records
Customer concentration
facebook social profiles
Digital presencefacebook financial estimates
Financial estimateRevenue estimate
Valuation estimate
facebook leadership team
Management profileNumber of profiles
facebook funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
facebook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about facebook
What does facebook do?
Facebook operates as a social media platform that enables users to connect, share content, and communicate through profiles, news feeds, groups, and messaging. It also provides an integrated marketplace (Facebook Marketplace) for peer-to-peer buying and selling, and supports digital payment transactions through its platform.
When was facebook founded?
facebook was founded in 1990. It employs 11 to 50 people.
Who are facebook's main competitors?
Direct peers on record are Pinterest, Poshmark, Depop, Snap and PayPal. AutoTrader is listed as a regional player. Broad incumbents are Google (Alphabet), Meta Platforms, Apple and Amazon.
Does facebook have an API?
No public API is recorded for facebook.
What industry is facebook in?
facebook's product category is Social Media Platform. Its primary akta.pro industry code is MPACAJAA, General Social Networking Platforms, with a secondary code of BPAMABAA, General-Purpose Social Networks. Its NAICS code is 51621 and its SIC code is 4822.