What Mobysoft does

Mobysoft is a Manchester, UK-based SaaS company founded in 2003 that develops AI-powered predictive analytics software exclusively for the UK social housing sector. Its core products, RentSense® (rent collection and income management) and RepairSense® (repairs management), are built on the PropertySense® AI data platform and deployed as cloud-based subscriptions to over 170 social housing organisations—housing associations, local councils, and ALMOs—covering roughly 20% of all UK social housing properties. The company applies predictive analytics to tenant transactional data and to over 7 million historical repair jobs to forecast arrears risk, prioritise officer caseloads, and identify recurring property issues, with claimed precision above 99% in its damp and mould recommendations.

Mobysoft monetises primarily through annual SaaS subscriptions priced on organisation size, property portfolio scale, and module selection, supplemented by bundled consultancy, implementation, and ongoing support delivered by former housing professionals. The platform integrates with leading Housing Management Systems—Aareon QL, Salesforce, Microsoft Dynamics, Manifest, CGI—without requiring on-premises installations, and is distributed through a direct enterprise field-sales motion complemented by channel partners such as Softcat. Pricing is quote-based and not publicly disclosed; prospects can evaluate the platform via a "RentTest" benchmarking service that compares their data against 170+ landlords before purchase.

As of 2025, Mobysoft has 101–250 employees and a refreshed executive team led by Gary Young (CEO since August 2025, formerly CEO of Peppermint Technology), with Niki Redwood as CFO, Abigail Seward as CCO, Nicola Brazewell as Chief People Officer, and Engin Yilmaz as Director of Product Innovation. The firm is privately held with historical growth-equity backing from Livingbridge (2017) and ECI Partners (2020), and has continued to extend its product surface and partnership footprint through 2026 with deals including Lightning Reach and Housing Perks.

Name

Mobysoft

Legal name

Mobysoft

Website

https://mobysoft.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Mobysoft is a Manchester-based SaaS company providing AI-powered predictive analytics software—RentSense and RepairSense—for UK social housing providers, serving 170+ housing associations, councils, and ALMOs covering roughly 20% of UK social housing.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (SaaS): Cloud-based software-as-a-service model delivering RentSense, RepairSense, and associated modules via subscription. Solutions are scalable and configurable to social housing providers of all sizes without requiring on-premises installations. Revenue is recurring in nature as customers pay for ongoing access to the platform, updates, and support services.
2. Professional Services & Consultancy: Expert income maximisation consultancy bundled with RentSense—free strategic support from former housing professionals who deliver tailored change programmes driving arrears performance. Additional implementation, training, and ongoing support services provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Mobysoft develops and sells cloud-based AI-powered predictive analytics software for UK social housing providers. Its core products, RentSense® and RepairSense®, run on the PropertySense® data platform and use machine learning on existing Housing Management System data to forecast tenant arrears, automate income collection workflows, and prioritise repairs (including damp and mould). Customers are UK housing associations, councils and ALMOs, served via annual SaaS subscriptions bundled with professional services from former housing professionals.

Product overview

Mobysoft offers a unified platform-plus-modules architecture centered on its AI-powered PropertySense® data platform. The core product portfolio consists of RentSense® (rent collection and income management) and RepairSense® (repairs management), both built on PropertySense AI capabilities. These core products are enhanced by configurable modules including Intelligent Automation, Automated Arrears Prevention, Assisted Automation, Automated Worktray Manager, FTA Essentials, and a Damp and Mould Module. The platform is designed specifically for social housing providers, integrating with leading Housing Management Systems to deliver predictive analytics, automated workflows, and actionable insights that improve tenant outcomes while reducing operational costs.

Differentiator

Problem solved

Functional benefit

Brands

• PropertySense: AI-powered data platform that provides industry-first capabilities for RentSense and RepairSense, enabling social housing providers to transform service delivery through data insights.
• RentSense
• RepairSense
• Intelligent Automation

Products and services

• PropertySense® AI-powered data platform and predictive analytics foundation for Mobysoft's product suite. Provides enhanced data validity, accuracy and insights for social housing providers by transforming existing Housing Management System data into actionable intelligence for income collection and repairs management.
• RentSense® AI-powered rent collection and income management SaaS for social landlords. Uses predictive analytics on Housing Management System data to identify tenants at risk of falling into arrears, automates workflows and prioritises cases for early intervention, helping social housing providers reduce debt risk and maximise income collection.
• RepairSense® AI-powered repairs management software for social housing providers. Analyses over 7 million historical repair jobs to identify complex and recurring repair issues, predict when repairs are likely to be needed, and support compliance with Awaab's Law and Tenant Satisfaction Measures, including built-in damp and mould prioritisation with 99%+ recommendation precision.

Quantifiable outcome

• 3.8% decline in current tenant arrears for RentSense customers (2020-2024), vs 8.5% increase for non-RentSense customers
• +9 more outcomes

Named customers54 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered strategic, core, minor and standard.

• Housing PerksstrategicStrategic or Co-development Partner · 12 May 2026Partnership announced May 2026 to strengthen tenant support and arrears prevention. Combines Mobysoft's analytics capabilities with Housing Perks' tenant engagement services to provide comprehensive support for social housing tenants.
• Lightning ReachstrategicStrategic or Co-development Partner · 11 February 2026Partnership announced February 2026 to enhance data capabilities and tenant support services. Lightning Reach provides additional data and insight capabilities that complement Mobysoft's analytics platform.
• AareoncoreTechnology or Integration · 10 May 2024Strategic partnership with Aareon connecting RentSense to the QL ecosystem, one of the leading Housing Management Systems. Simplifies operations, reduces IT complexities, and provides landlords with advanced arrears management in a single platform. This partnership enables seamless integration for housing providers using Aareon's QL system.
• National Housing FederationstrategicGTM or Marketing Partner · 29 January 2024Partnership announced January 2024 to support the social housing sector. National Housing Federation partnership provides access to NHF's network and resources for thought leadership and sector engagement.
• BeamminorStrategic or Co-development Partner · 4 July 2023Partnership with social impact business Beam announced July 2023. Beam provides employment and training support services for social housing tenants, complementing Mobysoft's technology for tenant support.
• SalesforcecoreTechnology or IntegrationIntegration partnership that streamlines arrears management by enabling a unified platform for housing providers to access actionable insights, manage tenant communications, and enhance data visibility through Salesforce CRM integration.
• Microsoft DynamicscoreTechnology or IntegrationIntegration providing enhanced user experience and advanced reporting tools. Enables unification of housing management processes while optimising data-driven decision making for social housing providers.
• Manifest Software SolutionsstandardTechnology or IntegrationSystem integration partnership supporting RentSense's compatibility with all major housing systems. As a trusted partner, Manifest ensures reliable and flexible integrations which reduce manual processes and enhance system efficiency.
• CGIstandardTechnology or IntegrationPartnership delivering innovative technology solutions for the social housing sector. By integrating RentSense with CGI's robust offerings, housing providers gain access to scalable, future-proofed tools that support operational success.
• SoftcatstandardChannel Partner/ Reseller/ DistributorFacilitates efficient procurement and deployment of housing management solutions. Partnership helps simplify IT complexities and streamlines technology stacks for social housing providers.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Plentific: Plentific is a repairs, maintenance, and compliance platform for landlords including social housing, addressing recurring repair issues and damp/mould. It competes for the same landlord wallet on tenant-property outcomes as Mobysoft RepairSense.
• Switchee: Switchee provides smart-home IoT sensors and tenant-engagement technology to UK social landlords. It is comparable to Mobysoft as a complementary 'housing sector specialist tech vendor', increasingly part of the same landlord technology stack for resident outcomes.
• Totalmobile (Total Connect): Totalmobile provides mobile workforce and field-service management software used by housing providers for repairs and maintenance dispatch. It is comparable to the operational/execution layer that sits adjacent to Mobysoft RepairSense's predictive analytics.
• Techforge (Damp-Aid / Property Technology vendors): Smaller UK vendors focused on damp/mould surveying, asset condition, or property compliance technology for social housing. They are comparable to Mobysoft's Damp and Mould module as emerging specialists in the same regulatory-driven workflows.
• Ascora: Ascora provides repairs, maintenance, and asset management software to UK social housing providers, including planned and responsive repairs workflows. It overlaps with Mobysoft RepairSense on the repairs-management side of the social housing technology stack.

Direct peers

• ActiveH: ActiveH is a UK SaaS platform focused on housing analytics and predictive insight for social housing providers. It is the closest direct competitor to Mobysoft RentSense, competing head-to-head with AI-led arrears prediction and tenant insight tools for housing associations and councils.

Broad incumbents

• MRI Software (Orchard): MRI Software acquired Orchard, one of the most widely deployed UK/social housing management platforms. Comparable to Mobysoft as an end-to-end property/housing platform targeting housing associations and councils with overlapping income and asset management functionality.
• NEC Software Solutions (NEC Housing): NEC provides one of the dominant UK social housing management platforms (NEC Housing/Northgate), covering rent arrears, repairs, and tenant management. It is comparable to Mobysoft as a horizontal housing technology vendor with overlapping rent and repairs capabilities in the same UK social housing customer base.
• Civica UK (Housing): Civica is a long-established UK public-sector software vendor with a significant housing management suite used by councils, ALMOs, and housing associations. It competes with Mobysoft for the same IT budgets on the same tenant workflows, particularly in local-authority housing.
• Aareon UK: Aareon is one of the leading UK housing management system (HMS) providers with its QL platform. It is both a Mobysoft integration partner and the largest incumbent whose HMS could natively absorb predictive arrears/repairs analytics, making it the most strategically comparable player in the UK social housing software stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Mobysoft

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobysoft