Fido
- Company typePrivate
- Founded2014
- HeadquartersAccra, Ghana
- Headcount101–250
- GTM typeB2C
- OfferingServices
Fido firmographics
Firmographics- Name
- Fido
- Legal name
- Fido Micro Credit Limited
- Website
- https://gh.fido.money
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Fido industry classification
Industry- Product category
- Digital Micro-Lending / Mobile Financial Services
- NAICS
- Credit Intermediation and Related Activities (522), Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
- akta.pro secondary industries
- Credit Score Monitoring & Credit Building (FSAGADAE), Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
Keywords
Where Fido is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Offices4 records
Markets served
Fido business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Loan Interest and Fees: Primary revenue from interest charged on micro loans and credit facilities. The company earns interest on amounts drawn down plus commitment and processing fees specified in loan agreements. Late payment penalties (flat fee of GHS 22 plus 0.533% daily penalty rate) also contribute to revenue.
- Savings Products: Savings accounts generating deposits, including the EasySave product developed in partnership with Access Bank. Savings accounts start at 20 Ghanaian cedis.
- Insurance Products: Insurance products including life, disability, and climate insurance coverage for floods, droughts, fires, and weather-related incidents affecting micro-businesses.
- Buy-Now-Pay-Later (BNPL): Mobile phone financing through partnership with Ghanaian retailer Maxbuy, enabling installment purchases.
- Payments Products: Airtime, data bundles, and bill payments products offered through Hubtel partnership, generating transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | EasySave Digital Savings - Starting at GHS 20 |
| Other | Pay-as-you-go | Referral Program Rewards |
| Other | Pay-as-you-go | Loan Products - Pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Fido product offering
Product offeringCore offering
Fido is a Ghanaian fintech that operates an AI-powered mobile lending platform providing instant personal and business micro-loans to underserved individuals and MSMEs across Africa. The platform combines a proprietary alternative-data credit scoring algorithm (Fido Score) with complementary financial products including digital savings (EasySave), microinsurance, BNPL mobile financing, and airtime/data/bill payments, all delivered through a mobile-first app available 24/7.
Product overview
Fido is a Ghanaian fintech operating a platform-plus-products architecture anchored by its AI-driven digital lending platform. The core offering comprises Fido Credit (personal loans) and FidoBiz (business loans), both underwritten by the proprietary Fido Score machine learning credit scoring system that uses alternative data to assess credit risk for underserved individuals and MSMEs. Surrounding the core lending products are complementary services including EasySave (digital savings, in partnership with Access Bank), climate and micro-insurance, BNPL mobile phone financing (via Maxbuy), and airtime/data/bill payments (via Hubtel). The platform is fully digital and accessible via mobile application, serving customers in Ghana, Uganda, Zambia, and South Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Fido Credit: Personal credit/loan product for individuals
- FidoBiz
- Fido Score
- EasySave
- Buy Now Pay Later (BNPL)
Products and services
- Fido Credit (Personal Credit)
- FidoBiz (Business Loans)
- Fido Score
- EasySave Digital Savings Account
- Climate and Micro Insurance
- Buy-Now-Pay-Later (BNPL) Mobile Phone Financing
- Fido Payments (Airtime, Data, Bill Payments)
Quantifiable outcome
- Over 1 million customers served across Ghana, Uganda, and beyond
- +4 more outcomes
Companies that use Fido
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Fido technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Fido partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- UbercorePartnership to offer instant loans of up to GH₵10,000 ($920) to Uber drivers in Ghana through a digital platform without collateral or extensive paperwork. The partnership also provides qualifying drivers with free insurance, discounted airtime and data bundles, and flexible savings through EasySave.
- Access Bank GhanacorePartnership to launch EasySave digital savings account, which has recorded over 71,000 new accounts and approximately GHS 50 million in deposits. The bank-fintech collaboration bridges Ghana's gap between informal financial behaviors like susu and formal banking systems, with about 40% of users in rural areas and 42% women.
- MaxbuyminorPartnership for buy-now-pay-later mobile phone financing through Ghanaian retailer Maxbuy, enabling customers to purchase phones on installment plans.
- BoltminorPrevious partnership with ride-hailing platform Bolt in 2025, prior to the Uber partnership announcement.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Fido competitors and assessment
Company assessmentDirect peers
- Branch International: Branch is one of the largest digital lenders in Africa offering instant loans via mobile app using alternative-data credit scoring, directly competing with Fido's core personal and business lending products across overlapping markets.
- Tala: Tala provides AI-driven mobile lending to underbanked consumers using smartphone data as a credit signal, operating a near-identical business model to Fido and competing for the same financially excluded customer segments in emerging markets.
- Carbon (formerly Paylater): Carbon is a digital lending platform serving consumers and SMEs across Nigeria and other African markets with instant credit decisions, closely comparable to Fido's Fido Credit and FidoBiz offerings.
- FairMoney: FairMoney is a Nigeria-headquartered digital bank offering instant loans, savings, and payments to underbanked consumers and SMEs, mirroring Fido's product set and target customer base in African markets.
- Aella Credit: Aella Credit provides instant digital lending and financial services to underbanked consumers in West Africa using alternative data, directly overlapping with Fido's Ghanaian core market and product offering.
Emerging players
- M-Kopa: M-Kopa provides asset financing and digital financial services to underbanked customers in East Africa via pay-as-you-go models. While more asset-finance focused, it shares Fido's financial-inclusion mission and uses alternative credit signals for the same customer base.
- Jumo: Jumo is a digital financial services platform offering credit, savings, and insurance to consumers and SMEs across African markets, with overlapping product set and target segments to Fido's lending and savings products.
Broad incumbents
- M-Pesa (Safaricom/Vodafone): M-Pesa is the dominant mobile-money platform across East and parts of West Africa offering payments, savings, and increasingly credit. Its scale and telco distribution make it both a competitor and a potential partner to Fido's payments and lending products.
- MTN MoMo: MTN MoMo is a pan-African mobile money service operating in many of Fido's markets (Uganda, Zambia, Ghana, South Africa) and increasingly offering credit and savings products, posing a broad competitive threat to Fido's mobile-first financial services.
Regional players
- Renmoney: Renmoney is a Nigeria-focused digital lender providing instant personal and business loans via mobile, comparable to Fido's Fido Credit and FidoBiz offerings but limited to the Nigerian market rather than Fido's multi-country footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fido social profiles
Digital presenceFido compliance and trust
Trust signalCompliance3 records
Fido financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fido leadership team
Management profileNumber of profiles
Profiles18 records
Fido funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fido M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fido
What does Fido do?
Fido is a Ghanaian fintech that operates an AI-powered mobile lending platform providing instant personal and business micro-loans to underserved individuals and MSMEs across Africa. The platform combines a proprietary alternative-data credit scoring algorithm (Fido Score) with complementary financial products including digital savings (EasySave), microinsurance, BNPL mobile financing, and airtime/data/bill payments, all delivered through a mobile-first app available 24/7.
Is Fido a public or private company?
Fido is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fido founded?
Fido was founded in 2014. It employs 101 to 250 people.
Where is Fido based?
Fido is headquartered in Accra, Ghana, in the Africa region.
How does Fido make money?
Five revenue lines are on record. Loan Interest and Fees are the primary driver. The others are savings Products, insurance Products, buy-Now-Pay-Later (BNPL) and payments Products.
Who are Fido's main competitors?
Direct peers on record are Branch International, Tala, Carbon (formerly Paylater), FairMoney and Aella Credit. Emerging players are M-Kopa and Jumo. Broad incumbents are M-Pesa (Safaricom/Vodafone) and MTN MoMo. Renmoney is listed as a regional player.
Does Fido have an API?
No public API is recorded for Fido.
What industry is Fido in?
Fido's product category is Digital Micro-Lending / Mobile Financial Services. Its primary akta.pro industry code is FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking), with a secondary code of FSAGADAE, Credit Score Monitoring & Credit Building. Its NAICS code is 522 and its SIC code is 6141.