What Henpicked does

Henpicked, legally T4W Henpicked Limited, is a UK-incorporated private company founded in 2013 by Deborah Garlick with co-founders Sally Leech and Sharon Vibert. It operates an online community and content platform providing expert-led guidance to women on menopause and menstrual health, and offers employers independent workplace accreditation programmes under the sub-brands Menopause Friendly (UK, US, Australia) and Menstruation Friendly. The underlying platform comprises a content hub (803+ archived resources including articles, videos and podcasts), a free Lunch & Learn webinar series running since 2020, and a podcast distributed on Spotify, Apple Podcasts and Deezer. The technology layer is conventional web content delivery and webinar infrastructure rather than a proprietary technology product; the strategic differentiator is the curated, evidence-based content corpus and the company's contributory role in shaping the BSI Standard for Menstruation, Menstrual Health and Menopause in the Workplace (BS 30416:2023).

The company's offerings split into two pillars: a consumer-facing free content and community layer (articles, videos, podcasts, Lunch & Learns), and a B2B pillar delivering paid employer services — Menopause Friendly and Menstruation Friendly accreditation and membership programmes, CPD-accredited workplace training workshops in 33 languages, eLearning modules, and the Menopause Action Plan Toolkit. Primary buyers are enterprise employers seeking to evidence workplace support for women experiencing menopause or menstrual health conditions; secondary users are individual women seeking trusted, non-commercial guidance.

The revenue model is dominated by recurring employer memberships and accreditation fees, supplemented by professional-services revenue from training workshops and toolkit/tooling sales. Pricing is not publicly disclosed and operates on a quote-based model with sales captured via the website contact form (which segments prospects by employee headcount bands: up to 350, 351-1,000, 1,001-10,000, 10,000+) and a phone line (0115 7780686). The company is independently owned by its founders with no disclosed institutional investment and operates from Nottingham, UK.

Name

Henpicked

Legal name

T4W Henpicked Limited

Website

https://henpicked.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Henpicked is a UK-founded (2013) women's hormone-health platform providing expert-led content, podcasts and webinars, alongside B2B Menopause Friendly and Menstruation Friendly workplace accreditation programmes and CPD training for employers across the UK, US and Australia.

Ownership category

akta.pro rank

Product category

Workplace Wellness Accreditation and Training

akta.pro primary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

Keywords

• Menopause workplace accreditation
• Menstrual health education
• Workplace wellness training
• Women's hormone health
• CPD accredited training

Headquarters

HQ city

West Bridgford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Menopause Friendly Membership and Accreditation: Membership and independent accreditation programs for employers seeking to demonstrate meaningful, measurable progress in menopause support. Organizations pay for access to the accreditation framework, training resources, and the recognized mark of excellence.
2. Menstruation Friendly Membership and Accreditation: Membership and accreditation programs for menstrual health at work, providing clear standards, practical guidance and independent recognition for employers.
3. CPD-Accredited Workplace Training: CPD-accredited workshops and eLearning modules for managers, champions and teams. Training is available in 33 languages and covers menopause and menstruation in the workplace.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Henpicked operates a women's hormone health education platform that combines free consumer content (articles, videos, podcasts, Lunch & Learn webinars) with B2B employer workplace solutions. The B2B pillar consists of Menopause Friendly and Menstruation Friendly independent accreditation programmes, CPD-accredited workplace training, eLearning modules, and a Menopause Action Plan Toolkit, operating across the UK, US and Australia.

Product overview

Henpicked is a multi-channel content and education platform supporting women's hormone health through every life stage, from menstruation to menopause. The offering consists of two main pillars: (1) Consumer content including the Henpicked Podcast, expert videos, articles, and free Lunch & Learn webinar sessions; and (2) B2B workplace solutions comprising Menopause Friendly accreditation, Menstruation Friendly accreditation, CPD-accredited workplace training, eLearning modules, and the Menopause Action Plan Toolkit. The platform serves both individuals seeking health guidance and employers seeking to create menopause and menstruation-friendly workplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Menopause Friendly: Independent accreditation programme and membership framework for employers supporting menopause at work. Operates across UK, US and Australia with evidence-based standards.
• Menstruation Friendly

Products and services

• Menopause Friendly Independent accreditation and membership programme setting the standard for menopause support in the workplace, helping organisations demonstrate measurable progress through an evidence-based framework, CPD-accredited training and practical implementation support.
• Menstruation Friendly Evidence-based membership and accreditation programme enabling organisations to embed practical menstrual health support into everyday workplace culture, providing standards, guidance and independent recognition for employers.
• Lunch & Learn Sessions Free regular webinar series bringing together leading clinicians, workplace experts and people with lived experience to explore hormone health topics, available live and on-demand as video or podcast episodes.
• Henpicked Podcast Podcast series featuring real conversations with leading experts exploring menstruation, menstrual health, menopause and wellbeing in work and life, distributed on Spotify, Apple Podcasts and Deezer.
• Workplace Training CPD-accredited workshops for managers, champions and teams building awareness, confidence and practical skills around menopause and menstrual health at work, available in 33 languages.
• eLearning Modules CPD-accredited eLearning for managers, champions and teams offering flexible digital modules covering menopause and menstrual health in the workplace.
• Menopause Action Plan Toolkit Practical toolkit helping employers create and implement menopause action plans in the workplace, supporting policy development and organisational change.

Quantifiable outcome

• 1 in 10 women leave work due to menopause symptoms (Fawcett Society)
• +6 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bournemouth UniversityminorStrategic or Co-development PartnerResearch partnership investigating menopause and autism, contributing to the evidence base for understanding neurodivergence and menopause.
• Daisy NetworkminorStrategic or Co-development PartnerCharitable partnership providing funding for counselling services for those impacted by early menopause through the Menopause and Menstruation Friendly Employer Awards.
• CrisisminorStrategic or Co-development PartnerCharitable partnership providing free period products to those who need them most, demonstrating commitment to menstrual health access.
• My Menopause CentrecoreStrategic or Co-development PartnerDr Clare Spencer, Co-Founder of My Menopause Centre, is a regular featured expert on Henpicked content including Lunch & Learns, videos, and podcasts. My Menopause Centre is rated 'outstanding' by the Care Quality Commission. Deep collaborative relationship for clinical expertise.
• Menopause Friendly UScoreStrategic or Co-development PartnerRegional expansion of Menopause Friendly accreditation program for the US market, operating from menopausefriendlyus.com with regionally adapted standards.
• Menopause Friendly AustraliacoreStrategic or Co-development PartnerRegional expansion of Menopause Friendly accreditation program for the Australian market, operating from menopausefriendly.au with regionally adapted standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• My Menopause Centre: UK menopause clinical and education service co-founded by Dr Clare Spencer, who is a regular expert on Henpicked content. Overlapping UK menopause audience and similar content-plus-care positioning.
• Vira Health: UK-based digital women's health company focused on menopause, with employer and consumer offerings. Comparable UK footprint and menopause focus, though smaller and clinically oriented.
• Gennev: US women's health platform for menopause, combining telehealth with education and employer programs. Overlaps with Henpicked on menopause content, employer accreditation, and B2B2C delivery.

Direct peers

• Peppy Health: UK-based digital health platform providing employer-funded menopause, men's health, fertility, and mental health support. Closest direct peer: same UK employer-benefits model, overlapping menopause focus, comparable B2B sales motion.
• Midi Health: US virtual clinic for perimenopause and menopause care covered by employers and insurers. Directly overlaps Henpicked's menopause-at-work proposition, with a clinician-led care model.
• Newson Health: UK menopause-focused clinic and education platform (Dr Louise Newson), including the Balance app. Comparable UK menopause audience and overlap in content, training, and clinical expertise.
• Carrot Fertility: Global employer benefits platform for fertility, family-building, and menopause. Comparable in selling to enterprise HR teams for hormone and reproductive health, though broader in scope.
• Elektra Health: US-based menopause-focused digital health platform combining education, telehealth, and community for women in midlife. Comparable audience (midlife women, employers) with deeper clinical offering.
• Evernow: US-based telehealth and care platform focused on perimenopause and menopause, including employer offerings. Comparable audience and content-plus-clinical approach.

Broad incumbents

• Maven Clinic: Large, well-funded virtual care platform for women's and family health (fertility, maternity, menopause) sold to employers and health plans. Broader scope but directly competes for enterprise menopause benefits budgets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/henpickednet
• Facebookfacebook.com/henpickedcommunity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henpicked