Intersection

What Intersection does

Intersection is a private out-of-home (OOH) advertising and smart city technology company operating across 14 major US media markets. Formed in 2015 through the merger of Titan (the largest municipal OOH advertising company at the time) and Control Group (a physical-space technology and design firm), the company combines exclusive advertising concessions on transit systems (CTA, MARTA, LA Metro, SEPTA, SFMTA, NJ TRANSIT, PATH, TriMet, Metro Transit Minneapolis, MBTA), airports (CLT, United Airlines), and city smart-city kiosk programs (LinkNYC, LinkPHL, LinkNWK), with a proprietary technology platform called IxNConnect that manages content, display operations, and customer experience across the network. Its flagship LinkNYC network in New York City includes over 3,750 digital screens spanning 3,250 blocks across all five boroughs and provides free public Wi-Fi to millions of residents, commuters, and visitors.

The company's product portfolio spans street-level digital and static placements, transit advertising (bus and rail interiors/exteriors, station dominations), airport advertising, digital taxi tops, bike-share station media, and the IRLX experiential division launched in 2025. Media is sold through direct enterprise field sales, a dedicated SMB inside-sales channel, a LinkNYC self-service portal, and programmatic DOOH partnerships (VIOOH). Customer segments include national brands (Expedia, Nike, AT&T, Bank of America, MillerCoors, Audible, StreetEasy), advertising agencies, and local SMBs.

Intersection generates revenue primarily by selling advertising space on its digital display networks and static media assets, with both direct and programmatic purchasing. The IxNConnect platform powers dynamic content, real-time analytics, and the company's growing use of generative AI for creative optimization and predictive targeting. The company is led by CEO Chris Grosso and President & COO Scott Goldsmith, with Craig Abolt as CFO; it employs 401-1000 people across 10+ US offices and received a $150M funding round in 2017 led by Graham Holdings.

Name

Intersection

Legal name

Intersection

Website

https://intersection.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Intersection is a private out-of-home advertising and smart city technology company operating across 14 major US media markets. It holds exclusive transit, airport, and municipal concessions and sells advertising through LinkNYC kiosks, IxNConnect-managed digital networks, and programmatic channels.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Media

NAICS

Indoor and Outdoor Display Advertising (54185), Media Representatives (541840), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Out-of-home advertising
• Digital out-of-home
• Smart city infrastructure
• Transit advertising media
• Programmatic DOOH

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Out-of-Home Advertising: Intersection generates the majority of its revenue through selling advertising space on its digital display networks and static media assets. These include street-level digital kiosks (LinkNYC), transit advertising (bus wraps, rail station domination, digital bus shelters), airport advertising, and programmatic digital OOH. The company offers both direct media buys and programmatic purchasing.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels6 records

Core offering

Intersection sells advertising on its owned and exclusively licensed out-of-home media networks across 14 major U.S. markets—including LinkNYC digital kiosks, bus and rail transit systems, airports, taxi tops, and bike-share stations—offered via direct sales, programmatic DOOH buying, and a new SMB self-service portal. It operates the IxNConnect software platform that powers content management and audience targeting across these networks and complements media sales with Creative Labs and campaign measurement services.

Product overview

Intersection is an experience-driven OOH (out-of-home) media and technology company offering a comprehensive portfolio of products and services for advertising in public spaces. The company's core offerings include LinkNYC and LinkPHL (smart city kiosk networks providing Wi-Fi and digital advertising), IxNConnect software platform for content management and display operations, and IxNTouch interactive kiosks. The product portfolio encompasses street advertising (bus shelters, digital urban panels), transit advertising (bus and rail formats), airport advertising, programmatic DOOH, and experiential marketing through the IRLX division. Additional offerings include Creative Labs for campaign design and Measurement Services for campaign analytics. The company operates across 14 major U.S. markets including New York, Chicago, Los Angeles, Philadelphia, and others, serving national brands, local brands, and advertising agencies.

Differentiator

Problem solved

Functional benefit

Brands

• LinkNYC: The largest and fastest free public Wi-Fi network in the world, providing free phone calls, access to government and social services, public service messaging, and digital advertising kiosks across New York City's five boroughs
• IRLX
• IxNConnect
• LinkPHL
• LinkNWK

Products and services

• LinkNYC
• LinkPHL

Quantifiable outcome

• 47% ad recall for Expedia campaign in NYC and Philadelphia
• +8 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• CityBridge (consortium for LinkNYC)flagshipStrategic or Co-development Partner · 20 August 2026CityBridge LLC is the consortium behind LinkNYC, the groundbreaking program providing free public Wi-Fi to millions of New York City residents, commuters, and visitors. Intersection formed from the merger of Titan and Control Group, the latter being a founding member of CityBridge. Nick Colvin serves as CEO of CityBridge and Margaux Knee serves as Chief Administrative Officer of CityBridge.
• LyftcoreStrategic or Co-development Partner · 8 July 2026Intersection partnered with Lyft to electrify Chicago Divvy bike stations and launch a new digital OOH advertising solution, combining bike share infrastructure with programmatic digital advertising.
• Claudia Oshry (@girlwithnojob) and Caleb Simpson (@calebwsimpson)minorGTM or Marketing Partner · 11 June 2026Intersection expanded the LinkNYC Creator Network with top New York City voices Claudia Oshry and Caleb Simpson, bringing creator culture to the streets of New York.
• Citi BikecoreStrategic or Co-development Partner · 18 February 2026Intersection assumed the role as exclusive advertising partner for Citi Bike in New York City, expanding coverage with over 1,800 bike stations across Manhattan and outer boroughs. The partnership solidifies Intersection as the leading media solution for NYC.
• Haley Kalil (@haleyybalee) - Haley BayleecoreGTM or Marketing Partner · 12 February 2026Intersection partnered with Haley Kalil (Haley Baylee), an influencer with 10 million Instagram followers and 16.4 million TikTok followers, in its largest creator collaboration to date, bringing creator culture to the streets of New York.
• VIOOHcoreTechnology or Integration · 23 July 2024VIOOH and Intersection partnered on digital out-of-home programmatic sales across the U.S., enabling programmatic buying of Intersection's digital OOH inventory through VIOOH's platform.
• Pace Suburban BuscoreChannel Partner/ Reseller/ Distributor · 22 July 2024Intersection assumed the role as exclusive advertising partner for Pace, expanding market footprint in greater Chicagoland and serving suburban transit advertising.
• SEPTA (Southeastern Pennsylvania Transportation Authority)flagshipChannel Partner/ Reseller/ DistributorIntersection holds the exclusive advertising partnership with SEPTA. In 2026, SEPTA awarded Intersection a nine-year extension on its exclusive advertising partnership. Covers Philadelphia transit advertising including bus, rail, and station media.
• MARTA (Metropolitan Atlanta Rapid Transit Authority)flagshipChannel Partner/ Reseller/ DistributorIntersection is the exclusive provider of advertising solutions for MARTA Bus, Train, and Rail Stations in Atlanta. Also holds exclusive partnership for CobbLinc Bus Advertising covering Cobb County.
• CTA (Chicago Transit Authority)flagshipChannel Partner/ Reseller/ DistributorIntersection is the exclusive advertising partner of the Chicago Transit Authority. Also exclusive partner for Pace Suburban Bus, Divvy Bikeshare, and Amtrak at Chicago Union Station.
• LA MetroflagshipChannel Partner/ Reseller/ DistributorIntersection is Metro's exclusive rail advertising partner in Los Angeles County, covering 109 miles of rail, 100 stations, 7 rail lines, and 325 rail cars. Also provides IxNTouch interactive kiosks.
• NJ TRANSITflagshipChannel Partner/ Reseller/ DistributorIntersection holds exclusive partnerships with NJ TRANSIT, LinkNWK, and PATH for advertising across trains, buses, and stations in New Jersey. Also partners with Hudson Bergen Light Rail (HBLR).
• MBTA (Massachusetts Bay Transportation Authority)coreChannel Partner/ Reseller/ DistributorIntersection is an advertising partner of the MBTA in Boston, offering advertising on bus shelters, rail shelters, and transit media across 17 neighborhoods with over 440 panels.
• Boston BluebikescoreChannel Partner/ Reseller/ DistributorIntersection now offers advertising at Boston Bluebike stations with extensive coverage throughout Greater Boston, with over 250 stations across neighborhoods.
• PATH (Port Authority Trans-Hudson)coreChannel Partner/ Reseller/ DistributorPATH train serves as the primary transit link between Manhattan and neighboring New Jersey communities. Intersection provides advertising across PATH trains, stations, and digital screens.
• PATCOminorChannel Partner/ Reseller/ DistributorIntersection partners with PATCO for advertising in the Philadelphia region alongside SEPTA.
• Center City DistrictminorStrategic or Co-development PartnerPartnership with Center City District in Philadelphia for street-level advertising and urban enhancement initiatives.
• SFMTA (San Francisco Municipal Transportation Agency)flagshipChannel Partner/ Reseller/ DistributorIntersection is the exclusive transit advertising partner of SFMTA, offering advertising on MUNI buses, light rail trains, cable cars, and historic trolleys.
• Pittsburgh Regional Transit (PRT)coreChannel Partner/ Reseller/ DistributorIntersection partners with Pittsburgh Regional Transit to deliver advertising campaigns through rail and bus advertising networks in Pittsburgh.
• TriMetflagshipChannel Partner/ Reseller/ DistributorIntersection holds an exclusive partnership with TriMet for transit advertising across hundreds of buses, MAX light rail trains, and transit centers in Portland, Oregon.
• Portland StreetcarcoreChannel Partner/ Reseller/ DistributorIntersection partners with Portland Streetcar for street-level and rail advertising in the Portland market.
• Metro Transit (Minneapolis-St. Paul)flagshipChannel Partner/ Reseller/ DistributorIntersection holds an exclusive transit advertising partnership with Metro Transit covering bus shelters, light rail ads, and station dominations in Minneapolis-St. Paul.
• Las Vegas MonorailflagshipChannel Partner/ Reseller/ DistributorIntersection is the exclusive advertising partner of the Las Vegas Monorail across 7 stations and 9 trains. Also operates 16 ChargeFUZE kiosks along the Monorail route.
• Las Vegas Convention Center LoopcoreChannel Partner/ Reseller/ DistributorIntersection provides Loop Tunnel advertising at Las Vegas Convention Center featuring video walls, Tesla in-car displays, and headhouse takeovers. The Loop serves major conferences including CES.
• Charlotte Douglas International Airport (CLT)flagshipChannel Partner/ Reseller/ DistributorIntersection is the exclusive advertising partner of Charlotte Douglas International Airport, the 7th busiest airport worldwide, serving 53+ million annual passengers.
• United AirlinescoreChannel Partner/ Reseller/ DistributorIntersection partners with United Airlines for airport advertising, including United Club video walls and gate information displays at airports nationwide.
• Amtrak at Penn StationcoreChannel Partner/ Reseller/ DistributorIntersection provides commuter coverage at Penn Station including PATH and Amtrak advertising through station dominations, floor graphics, and column panels.
• Hudson YardscoreChannel Partner/ Reseller/ DistributorIntersection is the only partner bringing unique digital products into Hudson Yards, a luxury mixed-use development in NYC, with LinkNYC screens and interior banners inside the mall.
• NYC Taxi and Limousine CommissioncoreChannel Partner/ Reseller/ DistributorIntersection offers Digital Taxi Top advertising with 1,500 dynamic screens on iconic New York City yellow cabs, enabling location targeting and day-parting.
• City of PhiladelphiacoreStrategic or Co-development PartnerIntersection holds exclusive partnership with the City of Philadelphia for street-level and transit advertising, including LinkPHL kiosks and digital urban panels.

Scale indicators28 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• JCDecaux: World's largest street furniture and transit-advertising company. Direct competitor to Intersection in U.S. transit/street furniture RFPs (e.g., SF MUNI, airports) with a deeper international footprint and broader product portfolio.
• Outfront Media: Publicly traded U.S. out-of-home advertising company with extensive transit and billboard inventory across major U.S. markets. Directly competes with Intersection for transit authority RFPs and national brand OOH budgets.
• Clear Channel Outdoor: One of the largest U.S. OOH operators with significant airport, transit, and street furniture presence. Competes directly with Intersection for national brand advertising spend and transit advertising contracts.
• Lamar Advertising: Major U.S. OOH operator with a strong billboard focus and growing digital footprint. Overlaps with Intersection on transit-adjacent formats and competes for national brand OOH budgets.

Broad incumbents

• Ströer: Germany-based digital OOH leader with strong European presence and growing U.S. footprint via digital street furniture. Comparable technology platform (programmatic DOOH) but primarily international scope.

Emerging players

• Vistar Media: Programmatic DOOH supply-side platform and ad server. Enables programmatic buying of digital OOH inventory across multiple operators including Intersection, and serves as both a partner and indirect competitor in the programmatic DOOH stack.
• Place Exchange: Programmatic supply-side platform for OOH advertising, integrated with major DSPs. Comparable to Vistar Media — both a partner and an aggregator that competes for the programmatic DOOH dollar flowing to Intersection's inventory.
• Firefly: Digital taxi-top and rideshare advertising company operating in major U.S. markets including New York. Directly competes with Intersection's 1,500 digital taxi top offering in NYC.
• Talon Outdoor: Independent OOH agency with significant programmatic DOOH planning capabilities. Acts as both a buyer of Intersection's inventory and a competitor for the agency/brand OOH planning relationship.

Others

• CityBridge: Consortium behind LinkNYC in which Intersection is a founding partner. While not a direct competitor, the relationship illustrates the company's smart-city operating model and is relevant context for understanding Intersection's infrastructure economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/intersection_co
• Xx.com/intersection_co
• Facebookfacebook.com/intersection.cities
• LinkedInlinkedin.com/company/intersection-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersection