Mobvoi
- Company typePrivate
- Founded2012
- HeadquartersBeijing, China
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Mobvoi firmographics
Firmographics- Name
- Mobvoi
- Legal name
- Mobvoi Information Technology Company Limited
- Website
- https://mobvoi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Mobvoi industry classification
Industry- Product category
- AI Wearables and Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Computer & Office Equipment (3570), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Voice Assistants & Voice UI (VUI) (HDAAAFAD)
- akta.pro secondary industries
- Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK), On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Mobvoi is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Mobvoi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales (AIoT Devices): Sale of physical hardware products including TicWatch smartwatches, TicNote AI recorders, TicNote Pods earbuds, TicNote Watch, and Mobvoi Home Treadmill fitness equipment. Primary revenue driver with over 1 million AIoT devices sold since 2020.
- Software Subscriptions (Pro & Business): Optional subscription plans for TicNote Cloud services: Pro at $119/year and Business at $299/year providing expanded transcription minutes and advanced AI processing capabilities. Free tier includes 600 minutes of transcription monthly.
- AIGC Solutions (Moyin Workshop / DupDub): AI voiceover and content creation solutions targeting content creators globally. Over 6 million cumulative registered users for AIGC solutions since 2020. Revenue from AI voiceover assistant subscriptions and usage.
- Automotive Voice Interaction Solutions: Enterprise B2B revenue stream from pre-installed automotive voice interaction solutions. Pre-installed in more than 2 million vehicles since 2020. Licensing and integration services for automotive OEMs.
- Healthcare Platform Services: Sports and health data platform (h.mobvoi.com) providing data aggregation and insights across TicWatch devices. Revenue from platform services and potentially health-related B2B partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TicNote Pods 4G - standalone AI note-taking earbuds |
| One time/ perpetual license | Pay-as-you-go | TicNote Pods Wi-Fi model |
| One time/ perpetual license | Pay-as-you-go | TicNote standalone AI voice recorder |
| Subscription | Monthly | TicNote Cloud Pro subscription |
| Subscription | Annual | TicNote Cloud Business subscription |
| Subscription | Annual | TicNote Cloud Pro (annual) |
| One time/ perpetual license | Pay-as-you-go | TicWatch Atlas - flagship rugged smartwatch |
| Unit Pricing | Pay-as-you-go | TicWatch accessories and straps |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Mobvoi product offering
Product offeringCore offering
Mobvoi develops and sells AI-powered consumer hardware (TicWatch smartwatches, TicNote AI voice recorders, TicNote Pods earbuds, TicNote Watch, TicPods, Mobvoi Home Treadmills) and AI software platforms (TicNote Cloud, Shadow AI 2.0, Moyin Workshop/DupDub AIGC voiceover) underpinned by its proprietary Sequence Monkey large language model. It also licenses automotive AI voice interaction solutions pre-installed by OEMs in 2 million+ vehicles.
Product overview
Mobvoi is a leading AI company with generative AI and voice interaction technologies at its core, operating a multi-product hardware and software ecosystem. The consumer hardware portfolio centers on the TicWatch smartwatch line (including TicWatch Atlas, Pro 5 Enduro, Pro 5, Pro 3 Ultra GPS, and E3 models) running Wear OS by Google, complemented by the TicNote AI productivity device family (TicNote, TicNote Pods, TicNote Watch) launched at CES 2026 with built-in transcription and AI processing. Supporting platforms include TicNote Cloud powered by Shadow AI 2.0 for AI-native collaboration, the Moyin Workshop/DupDub AI voiceover platforms, Timeshow watchface platform, and the Mobvoi Health companion app. The company has expanded into home fitness (Mobvoi Home Treadmill Plus) and serves enterprise customers through automotive voice interaction solutions pre-installed in over 2 million vehicles. Mobvoi's technology stack is anchored by its proprietary universal large language model (Sequence Monkey, upgraded from UCLAI in 2023), which powers AI CoPilot experiences across its consumer and enterprise product lines.
Differentiator
Problem solved
Functional benefit
Brands
- TicWatch: Smartwatch brand featuring Wear OS by Google with dual display technology, health/fitness monitoring (heart rate, sleep, SpO2, AFib detection), GPS navigation, and extended battery life up to 90 hours. Includes models such as TicWatch Atlas, TicWatch Pro 5 Enduro, TicWatch Pro 5.
- TicNote
- TicPods
- Mobvoi Home Treadmill
- Moyin Workshop / DupDub
- TicDesign
- Ticwear
Products and services
- TicWatch Atlas Flagship rugged Wear OS smartwatch with dual-display technology (AMOLED + ultra-low-power FSTN), 628mAh battery delivering up to 90 hours in Smart Mode and 45 days in Essential Mode, 110+ workout modes, AFib detection, SpO2, sleep tracking, and MIL-STD-810H durability rating. For consumers needing extended battery life and rugged outdoor use.
- TicWatch Pro 5 Enduro Premium Wear OS smartwatch with Snapdragon W5+ Gen 1 platform, up to 80 hours battery life in Smart Mode (45 days Essential Mode), dual display with colorful backlight, 110+ workout modes, NFC payments via Google Wallet, 5ATM water resistance, and AFib detection. For consumers seeking premium smartwatch features.
- TicWatch Pro 5 Wear OS smartwatch with Snapdragon W5+ Gen 1, up to 80 hours battery, dual-display technology, 100+ professional workout modes, NFC payments via Google Wallet, 5ATM water resistance, compass, and AFib detection. For everyday smartwatch users.
- TicWatch Pro 3 Ultra GPS Wear OS smartwatch powered by Qualcomm Snapdragon Wear 4100 with Mobvoi dual processor system, up to 72 hours Smart Mode battery (45 days Essential Mode), dual display with colorful backlight, AFib detection, fatigue/energy assessment, and 810G military spec durability. For outdoor and active users.
- TicWatch E3 Lightweight Wear OS smartwatch (32g) with Snapdragon Wear 4100, 20+ workout modes, Essential battery-saving mode, 24-hour heart rate monitoring, all-day blood oxygen monitoring, TicCare family sharing, and IP68 waterproof rating. For entry-level smartwatch buyers.
- TicNote Pods World's first 4G-connected AI note-taking earbuds with built-in eSIM for independent phone-free operation. Features real-time transcription in 100+ languages, dual recording modes, and cloud integration via TicNote Cloud / Shadow AI 2.0. Priced at $299 for 4G version and $249 for Wi-Fi model. For professionals, students, and creators needing hands-free AI capture.
- TicNote Watch World's first AI note-taking smartwatch. Captures conversational data for real-time transcription and translation, delivering summaries, reminders, and task lists through TicNote Cloud connectivity. Uses Shadow Agent AI assistant to interpret activity and health data. For professionals and consumers needing AI productivity on the wrist.
- TicNote (standalone AI voice recorder) Standalone AI voice recorder priced at $150 that captures real-world conversations and syncs to TicNote Cloud for real-time transcription in 100+ languages and AI processing. Includes 600 free transcription minutes per month. For creators, educators, and business teams needing to convert spoken content into notes, reports, scripts, and summaries.
- TicPods 2 Pro True wireless earbuds with voice control integration, touch gestures, and music management features. Designed to pair with TicWatch for hands-free music control and voice commands during workouts.
- TicPods Free True wireless earbuds offering up to 4 hours music playback per charge (18 hours with charging case), touch gesture controls, and Bluetooth connectivity.
- Mobvoi Home Treadmill Plus Home fitness treadmill with five-layer anti-slip running belts, quiet motor (~60 decibels), 120kg weight capacity, smartphone app connectivity via Mobvoi Treadmill App, and virtual running community integration.
- TicNote Cloud (Shadow AI 2.0 platform) AI-native collaboration SaaS platform powered by Shadow Agent 2.0 that transforms conversational context captured by TicNote devices into structured files and living project assets. Free tier includes 600 transcription minutes per month; Pro subscription at $119/year adds expanded transcription; Business subscription at $299/year adds advanced AI processing for business teams.
- Moyin Workshop / DupDub AIGC voiceover platform AI voiceover assistant platform providing high-quality AI voiceover solutions for content creators. Moyin Workshop serves the Chinese market and DupDub is the overseas version. Has attracted over 6 million cumulative registered users for AIGC solutions worldwide since 2020. Revenue from AI voiceover assistant subscriptions and usage.
- Automotive AI Voice Interaction Solutions (B2B licensing) Enterprise B2B AI voice interaction solutions pre-installed directly into vehicle infotainment systems by automotive OEMs. Deployed in 2 million+ vehicles globally since 2020. Provides hands-free navigation, media control, and communication via voice commands. Revenue from licensing and integration services to automotive OEMs.
Quantifiable outcome
- 80% productivity increase achieved through AI transformation, with headcount reduced from 400 to under 200
- +5 more outcomes
Companies that use Mobvoi
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Mobvoi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature8 records
Mobvoi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OlaresstrategicMobvoi and Olares announced a strategic partnership to develop a hybrid-cloud AI ecosystem centered around Mobvoi's TicNote Pods (world's first 4G-enabled AI note-taking earbuds) and Olares' Olares One device. The collaboration provides professionals with options for cloud-based and local AI processing, leveraging Olares' NVIDIA GeForce RTX 5090 Mobile GPU for private local processing of sensitive data. Both products were available through Kickstarter crowdfunding campaigns with shipping to early backers in February 2026.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Mobvoi competitors and assessment
Company assessmentDirect peers
- PLAUD: PLAUD makes the PLAUD Note and NotePin AI voice recorders with auto-transcription and summarization. Direct competitor to TicNote in the standalone AI note-taking device category, targeting similar professional and creator use cases with overlapping price points.
- Limitless: Limitless offers an AI-powered pendant and meeting assistant that captures, transcribes, and summarizes conversations. Directly competes with TicNote/Pods in the AI meeting memory category with similar professional user focus and software subscription model.
- Cerence: Cerence is a leading automotive AI voice and conversational platform powering assistants in millions of vehicles. Directly comparable to Mobvoi's automotive voice business, serving the same OEM customers with overlapping voice AI capabilities.
- SoundHound AI: SoundHound provides voice AI and speech recognition across automotive, restaurants, and IoT. Comparable to Mobvoi in automotive voice AI deployment scale and enterprise voice interaction focus, with similar customer base of OEMs and consumer brands.
- iFlytek: iFlytek is China's leading speech recognition and NLP company with deep Mandarin capabilities. Closest comparable in Chinese-language voice AI, with broader enterprise and education deployment but similar technology stack to Mobvoi's speech/NLP focus.
Emerging players
- Humane: Humane developed the AI Pin, an AI-native wearable device attempting to replace smartphone interactions. Comparable to TicNote in positioning standalone AI-first hardware for ambient computing, though Humane focuses on general assistant use cases versus note-taking.
- Otter.ai: Otter.ai provides AI meeting transcription, summarization, and collaboration as a software service. Software-only competitor to TicNote's hardware-plus-cloud approach, serving the same professional meeting use case with mature enterprise distribution.
Broad incumbents
- Apple: Apple's smartwatch (Apple Watch) and AirPods dominate the categories where TicWatch and TicPods compete. Apple Intelligence adds on-device transcription and summarization that compete directly with TicNote capabilities, creating platform-level pressure.
- Samsung: Samsung Galaxy Watch and Galaxy Buds compete directly with TicWatch and TicPods in the consumer wearable category. Galaxy AI adds transcription and translation features overlapping with TicNote use cases for global consumers.
- Garmin: Garmin dominates the rugged, long-battery-life smartwatch segment that TicWatch Atlas targets. While Garmin lacks AI note-taking, its established fitness/health ecosystem and MIL-spec positioning create competitive pressure in the premium wearable niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Mobvoi social profiles
Digital presenceMobvoi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobvoi leadership team
Management profileNumber of profiles
Profiles2 records
Mobvoi funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobvoi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobvoi
What does Mobvoi do?
Mobvoi develops and sells AI-powered consumer hardware (TicWatch smartwatches, TicNote AI voice recorders, TicNote Pods earbuds, TicNote Watch, TicPods, Mobvoi Home Treadmills) and AI software platforms (TicNote Cloud, Shadow AI 2.0, Moyin Workshop/DupDub AIGC voiceover) underpinned by its proprietary Sequence Monkey large language model. It also licenses automotive AI voice interaction solutions pre-installed by OEMs in 2 million+ vehicles.
Is Mobvoi a public or private company?
Mobvoi is a private company. It is classified as public and is currently operating.
When was Mobvoi founded?
Mobvoi was founded in 2012. It employs 501 to 1,000 people.
Where is Mobvoi based?
Mobvoi is headquartered in Beijing, China, in the Asia region.
How does Mobvoi make money?
Five revenue lines are on record. Hardware Sales (AIoT Devices) is the primary driver. The others are software Subscriptions (Pro & Business), AIGC Solutions (Moyin Workshop / DupDub), automotive Voice Interaction Solutions and healthcare Platform Services.
Who are Mobvoi's main competitors?
Direct peers on record are PLAUD, Limitless, Cerence, SoundHound AI and iFlytek. Emerging players are Humane and Otter.ai. Broad incumbents are Apple, Samsung and Garmin.
Does Mobvoi have an API?
No public API is recorded for Mobvoi.
What industry is Mobvoi in?
Mobvoi's product category is AI Wearables and Consumer Electronics. Its primary akta.pro industry code is HDAAAFAD, Voice Assistants & Voice UI (VUI), with a secondary code of HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media. Its NAICS code is 334310 and its SIC code is 3570.