What Lemonaid Health does

Lemonaid Health is a direct-to-consumer telehealth platform founded in 2013 in San Francisco that delivers online physician consultations, prescription management, and mail order pharmacy fulfillment across all 50 US states. The company's clinical service is provided through a national network of physicians, nurse practitioners, pharmacists, and registered nurses organized into four state-licensed medical groups (LMND Medical Group entities), enabling synchronous video visits and asynchronous messaging-based care. The technology stack comprises a patient-facing assessment engine at clinic.lemonaidhealth.com, secure messaging, video consultation, and an integrated mail order pharmacy that ships medications in 2-3 business days, with lab testing routed electronically to Quest Diagnostics' 2,200+ locations.

The product portfolio spans over 30 conditions organized into five verticals: men's health (ED, premature ejaculation, hair loss), women's health (birth control, emergency contraception, UTI, hot flashes), mental health (anxiety, depression, insomnia, smoking cessation), weight loss (GLP-1s including compounded tirzepatide and semaglutide, Zepbound via LillyDirect, Ozempic, Wegovy), and general health (primary care, chronic conditions, dermatology, lab tests). The company has developed proprietary compounded formulations (Lemonaid Bliss sublingual sildenafil, Ironwood combined sildenafil/tadalafil ODT, Morning Wood Rx, Headstrong Spray) and offers branded ED medications (STENDRA via Petros Pharmaceuticals partnership).

Revenue is generated through a hybrid model: per-visit consultation fees ($25 for birth control, $75 for primary care), recurring subscriptions ($95/month for mental health, $49/month for weight loss membership, $75/month for hypertension), and medication sales through both mail order and local pharmacy e-prescribing. The model is strictly cash-pay with insurance not accepted for most services, marketed as a lower-cost alternative to insurance co-pays. Distribution is direct via online portal and e-commerce, supplemented by partnerships with Quest Diagnostics (labs), PHIL (mail order ED fulfillment), LillyDirect (Zepbound), and blood pressure station networks (Higi, Pursuant Health). As of September 2025, Lemonaid is owned by Bambu Ventures in partnership with Innova Capital Partners, which acquired the business from bankrupt 23andMe for $10 million in cash following a prior $400 million acquisition in 2021.

Name

Lemonaid Health

Legal name

Lemonaid Health Inc

Website

https://lemonaidhealth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lemonaid Health is a direct-to-consumer telehealth platform offering online physician consultations, prescriptions, and mail order pharmacy delivery across all 50 US states across men's health, women's health, mental health, weight loss, and general health verticals on a cash-pay basis.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (6211), Pharmacies and Drug Retailers (456110)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industry

Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Telehealth services
• Online doctor consultations
• Mail order pharmacy
• Direct-to-consumer healthcare
• Prescription delivery

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Telehealth Visit Fees (Per Consultation): One-time or per-visit fees for online medical consultations across various service categories. Patients pay a visit fee to complete an online assessment, after which the medical team reviews and either prescribes or declines. Visit fees vary by service type.
2. Medication Sales (Mail Order Pharmacy): Revenue from selling prescription medications through the Lemonaid mail order pharmacy and local pharmacy prescriptions. Patients pay separately for medications at the pharmacy or through mail order. Medications include generics and branded drugs for ED, mental health, weight loss, and general health conditions.
3. Subscription Membership (Weight Loss, Mental Health): Recurring monthly membership fees for ongoing care programs, particularly weight loss ($49/month) and mental health ($95/month). Mental health subscription includes medication, monthly consultations, and shipping. Weight loss membership covers care coordination with separate medication billing.
4. Laboratory Test Ordering: Lemonaid orders lab tests through Quest Diagnostics and charges a visit fee plus lab fee. They negotiate discounted lab prices for patients and do not profit on lab fees. Tests include cholesterol panels, A1C blood sugar, blood type, STD testing, and thyroid (TSH) panels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lemonaid Health is a direct-to-consumer telehealth platform that delivers online medical consultations, prescription management, and mail-order pharmacy fulfillment across more than 30 conditions in all 50 US states. Patients complete a digital health assessment reviewed by US-licensed physicians, nurse practitioners, and pharmacists, then receive prescriptions either through Lemonaid's own mail-order pharmacy or sent electronically to a preferred local pharmacy. The service spans weight loss (GLP-1 medications), mental health, men's health, women's health, primary care, and laboratory testing ordered via Quest Diagnostics.

Product overview

Lemonaid Health is a national direct-to-consumer telehealth platform offering online physician consultations, prescriptions, and mail order pharmacy delivery across all 50 US states. The company operates as a single unified consumer-facing platform (lemonaidhealth.com / clinic.lemonaidhealth.com) with multiple clinical service verticals. The core product portfolio consists of: (1) a Weight Loss Program offering GLP-1/GIP medications (compounded tirzepatide, compounded semaglutide, Zepbound via LillyDirect, Ozempic, Wegovy, Metformin); (2) Mental Health Services for anxiety and depression (Lexapro, Zoloft, Wellbutrin, Prozac); (3) an Erectile Dysfunction Treatment platform (Viagra, sildenafil, tadalafil, Cialis Daily, compounded Bliss and Ironwood products); (4) a Birth Control Service (Yasmin, Sprintec, Errin, Ortho Tri-Cyclen Lo); (5) Women's Health including UTI and emergency contraception; (6) a General Health / Primary Care service covering chronic conditions (hypertension, cholesterol, hypothyroidism, migraine, asthma, acid reflux, acne, dark spots); and (7) Laboratory Testing services (STD, A1C, blood type, cholesterol panels) ordered through Quest Diagnostics. Lemonaid also operates its own mail order pharmacy for direct-to-door medication delivery, with integrated partnerships for lab testing (Quest Diagnostics), prescription delivery (PHIL, LillyDirect), and blood pressure monitoring (Higi, Pursuant Health).

Differentiator

Problem solved

Functional benefit

Brands

• LMND Medical Group, Inc. Professional corporation providing Lemonaid services in most US states (except Kansas, New Jersey, and Texas).
• LMND Medical Group (Kansas)
• LMND Medical Group Professional Corporation
• LMND Medical Group (Texas)

Products and services

• Weight Loss Program A direct-to-consumer telehealth weight management service offering GLP-1/GIP receptor agonist medications including compounded tirzepatide, compounded semaglutide, Zepbound vials via LillyDirect, Ozempic, Wegovy, and Metformin. Patients complete an online intake, consult with a US-licensed provider, and receive medication delivered to their door via the Lemonaid mail-order pharmacy. Membership is $49/month plus separate medication billing.
• Mental Health Services Telehealth mental health treatment covering anxiety, depression, insomnia, seasonal affective disorder, and smoking cessation. Offers prescription antidepressants including Lexapro (escitalopram), Zoloft (sertraline), Wellbutrin (bupropion), and Prozac (fluoxetine) delivered by the Lemonaid mail-order pharmacy on a $95/month subscription that includes medication, monthly consultations, and free shipping.
• Erectile Dysfunction Treatment Direct-to-consumer ED telehealth service offering PDE5 inhibitors including branded Viagra, generic sildenafil, generic Cialis (tadalafil), Cialis Daily, branded STENDRA (avanafil), and Lemonaid's compounded formulations (Bliss sublingual sildenafil, Ironwood sildenafil+tadalafil ODT, Morning Wood Rx). Includes optional laboratory testing for underlying health causes via Quest Diagnostics. Home delivery via Lemonaid mail-order pharmacy or PHIL partner.
• Birth Control Service Telehealth service for hormonal and progestin-only birth control prescriptions including Yasmin, Sprintec, Errin, and Ortho Tri-Cyclen Lo, plus emergency contraception (Ella morning-after pill). Online consultation at $25 per visit, prescription issued, and pharmacy pickup or mail delivery.
• Hair Loss Treatment Telehealth service for male pattern hair loss treatment, offering prescription medications including the proprietary compounded topical Headstrong Spray. Online consultation and home delivery via Lemonaid mail-order pharmacy.
• Primary Care / Virtual Doctor Visit General telehealth service for virtual doctor visits at $75 per visit covering common conditions (cold sore, genital herpes, sinus infection, asthma, acid reflux), chronic conditions (high blood pressure, migraine, hypothyroidism, cholesterol), and urgent care concerns via video consultation with US-licensed providers.
• STD Testing Service At-home STD testing service for chlamydia and gonorrhea via urine test at Quest Diagnostics labs. Visit fee plus lab fee under $40 total. If positive for chlamydia, patients can complete a separate online visit for antibiotic treatment prescription.
• A1C Blood Sugar Test Hemoglobin A1C laboratory test ordered through Lemonaid and performed at Quest Diagnostics to measure average blood sugar over 3 months, helping diagnose diabetes and prediabetes. Visit fee plus lab fee with results in 3-5 business days delivered via MyQuest portal and interpreted by Lemonaid's medical team.
• Blood Type Test Blood type laboratory test (ABO grouping and Rh factor) ordered through Lemonaid and performed at Quest Diagnostics. Results delivered via MyQuest portal and Lemonaid's secure messaging.
• Cholesterol Management Service Telehealth service for cholesterol management offering statin medications (pravastatin, simvastatin, atorvastatin, rosuvastatin) with quarterly lab monitoring via Quest Diagnostics. Includes physician visit, lab work, and generic prescription delivery for under $230/year total.
• Hypothyroidism Management Service Telehealth service for ongoing hypothyroidism (low thyroid) management. Prescribes levothyroxine with optional 3-month supply after lab work (TSH test at $30.50) at Quest Diagnostics. Video consultation and free fast shipping included.
• Hypertension (High Blood Pressure) Management Service Telehealth prescription renewal service for high blood pressure medications including hydrochlorothiazide, lisinopril, amlodipine, and metoprolol, at $75/month with unlimited messaging with the medical team and home delivery.
• Migraine Treatment Service

Quantifiable outcome

• Over 200,000 ED patients treated nationwide
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Petros PharmaceuticalscoreStrategic or Co-development Partner · 28 June 2024Lemonaid Health and Petros Pharmaceuticals entered into a direct collaboration enabling Lemonaid to offer STENDRA (avanafil), a branded erectile dysfunction medication, through its telehealth platform. The partnership enables Lemonaid to provide the branded ED drug at more competitive prices, expanding patient access to the medication nationwide. Lemonaid reports having already treated over 200,000 ED patients through its services.
• Boots (UK)minorChannel Partner/ Reseller/ Distributor · 1 January 2021Lemonaid Health launched in the UK in 2021 in partnership with Boots, the health and beauty retailer. This partnership marked Lemonaid's first international expansion beyond the United States. The nature of the partnership appeared to involve Boots distributing or co-branding Lemonaid's telehealth services in the UK market. This partnership predates the 23andMe acquisition and subsequent Bambu Ventures/Innova re-acquisition.
• Quest DiagnosticscoreTechnology or IntegrationLemonaid Health partners with Quest Diagnostics, the largest laboratory company in the U.S., for all diagnostic testing services. Lemonaid electronically orders lab tests (cholesterol panels, A1C blood sugar, blood type, STD testing for chlamydia/gonorrhea, thyroid/TSH) through Quest's online ordering system. Patients visit any of Quest's 2,200+ locations nationwide to provide samples. Results are returned through Lemonaid's patient account messaging system with clinical interpretation provided by Lemonaid's medical team.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Hims & Hers Health: Public DTC telehealth platform offering overlapping men's health (ED, hair loss), weight loss (GLP-1s), mental health, women's health and primary care services via cash-pay subscription model. Closest scaled competitor to Lemonaid across nearly every vertical.
• Ro: DTC telehealth company operating across men's health (Roman), women's health (Rory), weight loss (Ro Body), skin (Ro Skincare) and primary care with vertically integrated pharmacy fulfillment, directly competing with Lemonaid in ED, weight loss, and chronic care.
• Nurx: Telehealth platform specializing in birth control, PrEP, HPV testing, and other women's health services, overlapping directly with Lemonaid's birth control and women's health categories.

Broad incumbents

• Teladoc Health: Large incumbent virtual care provider offering general medical, mental health, dermatology and chronic condition telehealth, often via employers and health plans. Broader and more enterprise-focused than Lemonaid's cash-pay DTC model.
• Amwell: Enterprise telehealth platform connecting patients with physicians across urgent, behavioral and chronic care. Competes indirectly via employer/insurer channels rather than direct cash-pay consumer model.

Emerging players

• Done: DTC telehealth company focused on ADHD diagnosis and treatment. Narrower than Lemonaid but comparable cash-pay subscription telehealth model with chronic prescribing and recurring medication fulfillment.
• Cerebral: Mental health-focused telehealth provider offering anxiety, depression and ADHD treatment via subscription. Directly comparable to Lemonaid's mental health vertical and competes for the same recurring-revenue patient cohorts.
• WeightWatchers Clinic: Weight management program offering clinician-prescribed GLP-1 medications combined with behavioral support. Directly comparable to Lemonaid's GLP-1 weight-loss service, with stronger legacy brand but newer telehealth infrastructure.
• Curology: DTC telehealth skincare company offering personalized prescription acne and anti-aging treatments. Directly comparable to Lemonaid's acne and dark-spot/hyperpigmentation service lines.
• The Pill Club: DTC birth control and women's health telehealth and mail-order pharmacy. Highly comparable to Lemonaid's birth control and women's health service lines, with overlap in mail-order pharmacy fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lemonaidhealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemonaid Health