Adda247

What Adda247 does

Adda247 is a Gurugram-based Indian edtech platform founded in 2010 (per firmographic record; some sources cite 2015) that sells online live classes, recorded batches, mock-test series, and subscription bundles for Indian competitive examinations including UPSC, state PSCs, banking recruitment, CUET, JEE, NEET, CA, and K-12 tests. The product surface is built on a cloud-based, multilingual (Hinglish) online-learning platform with dedicated iOS and Android applications, AR/VR and 3D simulation modules (via acquired Veeksha), and an AI-powered doubt-solving feature for the NEET app. The company has executed an aggressive acquisition strategy, wholly owning StudyIQ Education (acquired Dec 2021 for $20M, 11M+ YouTube subscribers), Veeksha (Jun 2023), Ekagrata Eduserv (Jul 2024, CA prep), and PrepInsta (Sep 2024, placement prep), which collectively expanded the addressable market from test-prep into integrated job-focused education.

Revenue is generated primarily through subscription-style course batches (annual billing cadence) and bundled test-series subscriptions such as Test Prime, with all four revenue streams classified as subscription/recurring. Pricing is not publicly disclosed but is positioned for price-sensitive tier-II/III/IV Indian students, with bilingual Hinglish delivery as the localization lever. Distribution is product-led via the website and apps, supplemented by a YouTube-led community/funnel strategy that contributed 100M+ monthly views via the StudyIQ network, and selectively reinforced through institutional channel partnerships with Mangalayatan University and Axis Bank.

The company has raised approximately $67 million in total venture funding across rounds in 2019, 2021, and 2022 (lead investor WestBridge Capital; Google participated in the $35M Oct 2022 round at a ~$1.75B valuation), plus an additional $20M WestBridge-led round in August 2024. Founder and CEO Anil Nagar leads the company, which is preparing for an Indian public listing within 12–18 months from April 2026, has executed its first ESOP buyback for 130+ employees, and undertook two workforce reductions (250–300 roles in Oct 2023; ~200 roles / 20% in Apr–May 2026) to align cost structure with pre-IPO profitability targets. FY25 operating revenue reached ₹217 crore (88% YoY) against widened losses of ~₹103 crore.

Name

Adda247

Legal name

Adda247

Website

https://adda247.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Adda247 is an India-based, Gurugram-headquartered edtech platform that sells online live classes, recorded batches, and test-series subscriptions for competitive exams (UPSC, banking, CA, CUET, JEE/NEET, K-12) to tier-II/III/IV Indian students in Hinglish, expanded via four acquisitions (StudyIQ, Veeksha, Ekagrata, PrepInsta).

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)

akta.pro secondary industries

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Online Exam Delivery & Test Administration Platforms (EDAFADAA)

Keywords

• Online test preparation
• Competitive exam coaching
• Government exam preparation
• Live learning platform
• Edtech mobile app

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales: Adda247 generates primary revenue through selling online live classes and recorded batch courses for competitive exam preparation including UPSC, PSC, CUET, JEE, NEET, banking, CA, and government exams. Courses are sold in subscription-style batches with fixed durations.
2. Test Series and Mock Tests: Sale of mock test series and practice tests for various competitive exams including SBI Clerk, Bank Promotion exams, and CUET. These serve as both standalone products and complementary add-ons to course offerings.
3. CA Test Preparation: Revenue from chartered accountancy test preparation courses, expanded through the acquisition of Ekagrata Eduserv. Targets the INR 800 crore CA exam prep market in India.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adda247 is an Indian edtech platform that provides online test preparation for competitive examinations including UPSC, banking, CA, CUET, JEE, NEET, and central and state government recruitment exams. Its offerings are delivered through live interactive classes, recorded video courses, study materials, and online test series accessible via its website and a dedicated mobile application.

Product overview

Adda247 is a multilingual learning platform that operates as an integrated edtech ecosystem combining a core test preparation platform with multiple acquired brands and sub-products. The main Adda247 platform provides live online classes and the Adda247 Exam Preparation App for various competitive exams (UPSC, government exams, banking, CUET, NEET, JEE), while the Test Prime subscription offers unified access to K-12 and UG exam preparation. The company has expanded through acquisitions including StudyIQ Education (UPSC), Ekagrata Eduserv (CA prep), Veeksha (AR/VR learning), and PrepInsta (placement prep), positioning itself as a comprehensive job-focused education provider transitioning from test prep to integrated career services.

Differentiator

Problem solved

Functional benefit

Products and services

• Adda247 Live Online Classes
• Adda247 Recorded Video Courses
• Adda247 Online Test Series
• Adda247 Mobile App
• AR/VR Learning Modules
• AI-Powered Doubt Solving

Quantifiable outcome

• 30% increase in student engagement after launching Veeksha's 3D/AR-VR learning content
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered supporting.

• Axis BanksupportingStrategic or Co-development Partner · 23 January 2025Adda247 tied up with Axis Bank to integrate education with career outcomes, enabling banking customers to access Adda247's exam preparation platform and services. This partnership expands Adda247's distribution reach through Axis Bank's customer base.
• Mangalayatan UniversitysupportingStrategic or Co-development Partner · 20 November 2024Adda247 partnered with Mangalayatan University to launch the Dual Edge Programme, integrating Adda247's exam preparation curriculum, counseling, and content with the university's academic programme to enhance student career outcomes.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Unacademy: India’s leading online test-prep and upskilling platform offering live classes, test series, and subscriptions for UPSC, banking, SSC, and competitive exams. Most directly comparable peer to Adda247 across product format, target audience (aspirants in non-metro India), and category coverage.
• PhysicsWallah (PW): Online education platform offering affordable live classes and test series for JEE, NEET, UPSC, and government exams, with a strong tier-II/III town student base and aggressive pricing. Directly overlaps with Adda247 on K-12 competitive exam prep and low-price positioning.
• Testbook: India-focused online platform specializing in mock tests and preparation for banking, SSC, railway, and government recruitment exams. Highly comparable to Adda247 on test-series-led monetization for banking and government exam segments.
• BYJU's Exam Prep (formerly Gradeup): BYJU’s-owned online test prep vertical covering banking, SSC, teaching, JEE, NEET, and UPSC with live classes and mock tests. Direct competitor in the test-prep space; benefits from BYJU’s brand despite parent company’s broader financial stress.

Emerging players

• Doubtnut: AI-powered instant doubt-solving platform serving K-12 and JEE/NEET students in vernacular languages. Comparable to Adda247 on AI-driven personalized learning and vernacular content, though narrower in exam coverage.
• Extramarks: K-12 and competitive exam prep platform offering live classes, test prep, and learning solutions for CBSE/ICSE boards plus JEE/NEET. Comparable on K-12 test-prep overlap, especially via Adda247’s Veeksha-acquired 3D/AR-VR content positioning.
• Vedantu: Online live tutoring platform serving K-12 with live classes, test prep for JEE/NEET, and foundational courses. Comparable to Adda247 on live-class delivery model and K-12 competitive exam focus, with similar vernacular strategy.

Broad incumbents

• upGrad: India edtech major focused on higher education, professional upskilling, and university-linked programs. Comparable as a broader-incumbent edtech player, but operates in higher-degree online programs rather than competitive exam prep.
• Great Learning: Edtech platform offering professional certification, data/AI courses, and degree programs in partnership with universities. Comparable as a broader incumbent in the Indian edtech market; relevant to Adda247’s skilling and Mangalayatan University partnership ambitions.

Others

• Cuemath: Online math learning platform for K-8 students with subscription-based live classes. Adjacent to Adda247 in the Indian K-12 edtech ecosystem; relevant for thematic comparison on subscription-led K-12 learning models, not direct competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Adda247
• Xx.com/adda247live
• Facebookfacebook.com/adda247live
• LinkedInlinkedin.com/company/adda247

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adda247