Hemlane

Name

Hemlane

Legal name

Hemlane, Inc.

Website

https://hemlane.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Plans: Monthly subscription revenue from four-tier pricing model (Starter, Basic, Essential, Complete) with per-unit and base fees. Ranges from free tier to $86/month plus per-unit charges.
2. Tenant Placement Services: On-demand leasing service where Hemlane finds and places qualified tenants. Starting at $695 per placement, including lockbox fee.
3. Eviction Shield Add-on: Monthly subscription at $4.95/month for eviction prevention services including rent mediation, process servers, and legal templates.
4. Inspection Services: On-demand property inspection services through third-party inspectors at $300 per inspection.
5. Tenant Screening Fees: Tenant screening services at $40 total, paid by the tenant, includes credit score, nationwide criminal and eviction screening, and income verification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hemlane is a property management SaaS platform that helps rental property owners, property managers, and real estate agents automate leasing, tenant screening, rent collection, lease management, and maintenance coordination. The platform combines AI-powered tools (listing descriptions, tenant screening, automated workflows) with 24/7 human services including dedicated repair coordinators, rental assistants, and a vetted local service professional network across all 50 U.S. states. Revenue is generated through tiered monthly subscriptions, per-unit fees, and on-demand services such as tenant placement, eviction support, and property inspections.

Product overview

Hemlane is a property management SaaS platform providing software and services for landlords, property managers, real estate agents, and tenants. The platform operates on a tiered subscription model: Starter (free), Basic ($30/month), Essential ($48/month), and Complete ($86/month), each adding progressively more features including rental advertising, tenant screening, lease management, online rent collection, and maintenance coordination. Add-on services include Tenant Placement (starting at $695), Eviction Shield ($4.95/month), and Inspections ($300). The core differentiator is combining AI-powered tools (AI listing descriptions) with human support services (dedicated repair coordinators, rental assistants, local leasing agents) to provide hybrid property management support across all 50 US states.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Plan Free forever tier of the Hemlane property management software for landlords shifting away from pen-and-paper management. Includes advertising to 9+ top rental listing websites (Apartments.com, Zillow, Redfin, and others), tenant screening with credit/criminal/eviction/income reporting, and full rental accounting with bank sync.
• Basic Plan $30/month subscription ($2 per unit + $28 base fee) adding lease tracking, document storage, e-sign, rent collection with $0 ACH fees, private in-app messaging with tenants, and tenant perks including insurance and credit bureau reporting.
• Essential Plan $48/month subscription ($20 per unit + $28 base fee) adding a dedicated 24/7 repair coordinator with emergency support, automatic diagnosis and troubleshooting, work order management, invoicing with no markups, and state-specific leases with required disclosures and addenda.
• Complete Plan $86/month subscription ($58 per unit + $28 base fee) providing full management assistance including a dedicated rental assistant handling tenant communications, access to a vetted repair network, repair price thresholds, VIP support, and a local leasing and turnover network.
• Tenant Placement Service On-demand service where the Hemlane team finds and places qualified tenants for rental property owners. Includes applicant qualification, tour scheduling, and lockbox fee. Starting at $695 per placement.
• Eviction Shield Add-on monthly subscription at $4.95/month where the Hemlane team communicates on behalf of the property owner to avoid evictions and collect unpaid rent. Includes rent mediators, process servers, and legal templates; 95% of eviction cases are avoided and 93% avoid the courtroom.
• Property Inspections On-demand third-party property inspection service to prepare rentals for occupancy and report on property condition. $300 per inspection through trusted third-party inspectors.

Quantifiable outcome

• Tenant placement in under 21 days
• +6 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Local Leasing AgentscoreChannel Partner/ Reseller/ DistributorNetwork of licensed local real estate agents across 5,827 cities in all 50 states who provide in-person tenant placement, property showings, lease negotiations, and turnover coordination services for Complete package customers. Agents are vetted and partnered through the Hemlane agent program.
• QuickBookscoreTechnology or IntegrationSeamless integration with QuickBooks for automated bookkeeping. Each deposit includes unique descriptors enabling automatic transaction mapping by property and general ledger account, saving time and reducing manual work for landlords.
• Vetted Repair NetworkcoreStrategic or Co-development PartnerNetwork of vetted local service professionals (handiwork, electrical, plumbing, appliance repair, HVAC) available through Essential and Complete plans for end-to-end repair coordination. Partners are vetted to meet quality requirements and provide repair services with no markups.
• Third-Party Property InspectorsminorImplementation/ SI/ Consulting PartnerTrusted third-party inspectors used for move-in, move-out, and annual property inspections available as add-on service at $300 per inspection. Helps landlords prepare rentals for occupancy and maintain property condition.
• Rental Listing Websites (15+)coreTechnology or IntegrationIntegration with 15+ top rental listing websites including Apartments.com, Zillow, Redfin, and others for automated property advertising. AI-powered listing descriptions boost visibility across platforms with optional premium listing upgrades.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AppFolio: Public SaaS property management platform serving residential and commercial landlords and property managers. Direct competitor to Hemlane across SMB and mid-market segments, with overlapping tenant screening, lease, and rent collection features, but generally targeted at larger portfolios with higher price points.
• Buildium: RealPage-owned SaaS property management platform focused on SMB residential landlords and property managers (under 50 units typically). Competes head-to-head with Hemlane on online rent collection, tenant screening, and lease management for small portfolios.
• TurboTenant: Landlord-focused property management platform with a similar freemium model targeting independent rental owners. Overlaps with Hemlane on tenant screening, listing syndication, and online applications, with comparable SMB orientation and pricing tier.
• Avail: Software-only landlord platform owned by CoStar/Realtor.com, offering tenant screening, listings, and lease tools. Closest software-only competitor to Hemlane, though without the 24/7 repair coordination and rental assistant human services layer.
• RentRedi: Mobile-first rental property management platform for independent landlords with rent collection, tenant screening, and maintenance features. Comparable SMB target customer and pricing model to Hemlane.
• TenantCloud: Property management software for landlords and property managers, with tenant screening, accounting, and maintenance features. Targets the same independent landlord segment as Hemlane with a freemium entry tier.

Emerging players

• DoorLoop: Newer entrant in property management SaaS targeting SMB-to-mid-market landlords with a modern UI and integrated payments. Overlaps with Hemlane's Complete plan features and has raised significant VC funding to compete aggressively.
• Baselane: Banking-plus-property-management platform for independent landlords, bundling rent collection, banking, and screening. Differentiates through embedded financial services rather than Hemlane's human-services layer.
• Stessa: Property management and accounting software for independent landlords, owned by Roofstock. Targets the same SMB rental owner as Hemlane with portfolio-level financial tracking and rent collection features.

Broad incumbents

• Yardi: Enterprise-focused property management software suite serving large institutional owners and operators. Competes with Hemlane only at the upper end of the mid-market but represents the dominant incumbent in residential property management software broadly.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hemlane
• Facebookfacebook.com/hemlane
• LinkedInlinkedin.com/company/hemlane

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemlane