Ovul
- Company typePrivate
- Founded2022
- HeadquartersMinnetonka, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ovul firmographics
Firmographics- Name
- Ovul
- Legal name
- Ovul
- Website
- https://ovul.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ovul industry classification
Industry- Product category
- Consumer Femtech / Fertility Tracking Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
- akta.pro secondary industries
- Women’s Health & Fertility Therapeutics (Digital) (HLACANAK), Pregnancy, Fertility & Women’s Health Rapid Tests (hCG, ovulation, vaginal infection) (HLAHAOAF)
Keywords
Where Ovul is headquartered
LocationHeadquarters
- HQ city
- Minnetonka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ovul business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Device Sales: One-time purchase of the Ovul reusable device ($219) which includes 12 months of app subscription. The device is a one-time purchase with no consumables required.
- App Subscription (Post Year 1): After the initial 12 months included with device purchase, users pay $9.99 USD/month for continued app access. The subscription provides unlimited testing access and advanced analytics.
- Premium App Features: Free basic features available; premium subscription unlocks advanced analytics including detailed hormone trend analysis and personalized recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Ovul Device + 12-Month Subscription |
| Subscription | Monthly | Monthly App Subscription (Post-Year 1) |
| Freemium | Pay-as-you-go | Free App Features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ovul product offering
Product offeringCore offering
Ovul sells a reusable, egg-shaped saliva-based ovulation monitor device combined with an AI-powered smartphone app. The device analyzes dried saliva crystallization (ferning) patterns using computer vision trained on over 10,000 folliculometry-validated images to track real-time estrogen trends, detect ovulation with 96.7% accuracy, and identify fertile windows up to six days in advance. A companion iOS/Android app delivers personalized cycle analytics, symptom logging, and educational content, with companion tools for menopause staging and hormone ratio tracking.
Product overview
Ovul offers a smart fertility and hormonal health tracking ecosystem centered on a reusable saliva ferning device paired with a smartphone app. The core product is the Ovul AI Fertility Tracker, which combines a Wi-Fi-connected egg-shaped device with an AI-powered app to analyze saliva crystallization patterns for real-time estrogen and ovulation tracking. Supporting the core device are companion apps for iOS and Android, along with specialized tools including the Menopause Stage Indicator, Estrogen & Estradiol Test at Home, Ovulation Calculator, Menopause Age Calculator (Greene Climacteric Scale), Progesterone to Estrogen Ratio Calculator, and PCOS Quiz. The product is positioned for women trying to conceive, those with irregular cycles or PCOS, and women navigating perimenopause and menopause. The device and 12-month app subscription is priced at $219, with $9.99/month continuation after the first year.
Differentiator
Problem solved
Functional benefit
Products and services
- Ovul AI Fertility Tracker (Reusable Device + 12-Month Subscription) The core product: a reusable, egg-shaped saliva-based ovulation monitor device paired with 12 months of smartphone app access, using AI-powered ferning analysis to track estrogen in real time and detect the fertile window with 96.7% accuracy. Targeted at women trying to conceive, women with PCOS/irregular cycles, and women navigating perimenopause/menopause.
- Ovul App (iOS/Android) Mobile application (Ovul Simple) that connects to the Ovul reusable device via Wi-Fi, displays daily hormone results, tracks cycle trends over time, allows symptom/activity/medication logging, and provides personalized insights and educational content. Free with basic features; $9.99/month premium subscription unlocks advanced analytics.
Quantifiable outcome
- 96.7% accuracy in clinical studies for pinpointing ovulation
- +2 more outcomes
Companies that use Ovul
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Ovul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Ovul partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ukraine's Ministry of TechnologyflagshipOvul was officially selected by Ukraine's Ministry of Technology to represent national innovation at CES 2026 in Las Vegas. This government endorsement validates Ovul's position as a leading Ukrainian healthtech innovator and provides significant international exposure for their hormone monitoring technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ovul competitors and assessment
Company assessmentDirect peers
- Mira: Mira is the closest direct competitor: a venture-backed at-home hormone tracking system that also uses saliva (and urine) for ovulation and cycle monitoring with AI-powered analytics. It targets the same primary use case (women trying to conceive and cycle tracking) with a similar reusable-device-plus-app model.
- Daysy: Daysy is a reusable fertility monitor that uses basal body temperature measurements to identify fertile windows. It targets the same TTC and cycle-aware consumer with a single-purchase hardware device, making it a direct competitor in the reusable fertility monitor niche.
- Natural Cycles: Natural Cycles is an FDA-cleared fertility tracking app that uses basal body temperature and cycle data, and has expanded into integrations with wearables and hormone testing. It directly competes with Ovul in the app-driven fertility tracking category and brings clinical-grade regulatory positioning that Ovul currently lacks.
- Ava: Ava offers a wearable fertility tracking bracelet that combines physiological sensor data with an app for cycle and ovulation prediction. It is a direct peer in the hardware-plus-AI fertility tracking category, though Ava's signal source is skin temperature and heart rate rather than saliva.
- Tempdrop: Tempdrop is an overnight wearable that continuously measures basal body temperature for fertility tracking. It is a direct peer in the at-home, device-based fertility monitoring category with overlapping target customers.
- Proov: Proov offers at-home PdG (progesterone metabolite) urine tests and a connected app focused on confirming ovulation and luteal phase health. It is a direct peer in the home hormone-testing-for-fertility category and overlaps with Ovul's perimenopause and cycle-health positioning.
Broad incumbents
- Elvie: Elvie is a broader women's health hardware brand (originally pelvic floor trainers, now expanding into breast pumps and connected devices). It competes for the same women's health hardware consumer and DTC channel attention that Ovul targets.
- Clearblue: Clearblue is the dominant incumbent in digital ovulation prediction kits (OPKs) and pregnancy tests. It is a broad incumbent whose urine-based OPK products compete with Ovul's saliva-based approach, particularly for the mainstream 'trying to conceive' consumer.
Others
- iHealth Labs: iHealth Labs is a connected consumer health device company that sells FDA-cleared home diagnostics (glucose meters, blood pressure, etc.). It is thematically adjacent as a connected home diagnostics hardware vendor and could be a potential channel or partnership counterparty for at-home hormone testing.
Emerging players
- Oura: Oura's smart ring tracks temperature trends, heart rate, and other signals and has expanded into women's health features including cycle and pregnancy insights. It is an emerging player in fertility-adjacent analytics for consumers who already use wearables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ovul social profiles
Digital presenceOvul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ovul leadership team
Management profileNumber of profiles
Profiles2 records
Ovul funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ovul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ovul
What does Ovul do?
Ovul sells a reusable, egg-shaped saliva-based ovulation monitor device combined with an AI-powered smartphone app. The device analyzes dried saliva crystallization (ferning) patterns using computer vision trained on over 10,000 folliculometry-validated images to track real-time estrogen trends, detect ovulation with 96.7% accuracy, and identify fertile windows up to six days in advance. A companion iOS/Android app delivers personalized cycle analytics, symptom logging, and educational content, with companion tools for menopause staging and hormone ratio tracking.
Is Ovul a public or private company?
Ovul is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ovul founded?
Ovul was founded in 2022. It employs 1 to 10 people.
Where is Ovul based?
Ovul is headquartered in Minnetonka, United States, in the North America region.
How does Ovul make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are app Subscription (Post Year 1) and premium App Features.
Who are Ovul's main competitors?
Direct peers on record are Mira, Daysy, Natural Cycles, Ava, Tempdrop and Proov. Broad incumbents are Elvie and Clearblue. iHealth Labs is listed as an others. Oura is listed as an emerging player.
Does Ovul have an API?
No public API is recorded for Ovul.
What industry is Ovul in?
Ovul's product category is Consumer Femtech / Fertility Tracking Devices. Its primary akta.pro industry code is CRACAQAJ, Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices), with a secondary code of HLACANAK, Women’s Health & Fertility Therapeutics (Digital). Its NAICS code is 334510 and its SIC code is 2835.