Flash Coffee
Flash Coffee is an Indonesia-based tech-enabled coffee chain operating 70+ retail stores and a mobile ordering app across major Indonesian cities, serving urban young professionals with hand-crafted coffee, food, and branded merchandise since 2019.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Flash Coffee does
Flash Coffee is an Indonesia-based, tech-enabled specialty coffee chain founded in 2019 and headquartered in Jakarta. The company operates a network of 70+ design-forward retail stores across Indonesian cities including Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, and Karawang, with a stated target of expanding into two additional cities by 2025. Its core product is hand-crafted coffee beverages built around a Brazilian and Sumatra Mandheling bean blend, featuring localized flavors such as the signature Gula Aren Latte, alongside a rotating seasonal lineup (including the Macadamia series), non-coffee drinks, matcha-based beverages, food items (toasts, pastries, cakes, snacks), and ready-to-drink 1L bottled beverages for at-home consumption.
The underlying technology layer is a mobile application (Flash Coffee app, available on iOS and Android) that enables order-ahead, drink customization, and a points-based loyalty system, paired with a public store locator and a self-serve ordering link (Desty.page). The app is positioned as the primary digital transaction channel and a customer retention vehicle, while the physical stores function as fulfillment and brand experience points. There is no evidence of proprietary AI/ML systems, third-party AI integrations, or API platform offerings.
The business model is a direct-to-consumer retail coffee operation. Revenue is generated through in-store and app-based beverage and food sales, supplemented by branded merchandise (coffee capsules, tumblers, mugs, apparel) sold through the company e-commerce storefront, including a collaboration with Dopper on insulated water bottles. The target customer is the urban young professional and coffee enthusiast in Indonesia's major cities, positioned around a "Kebanggaan Indonesia" (Pride of Indonesia) lifestyle brand. Pricing is not publicly disclosed. The company is privately held under the Indonesian legal entity PT Sembilan Puluh Enam Derajat and has raised approximately $70M+ cumulatively across multiple funding rounds since 2019, with key investors including White Star Capital (lead in Series B and 2025 follow-on), TA Ventures (lead in April 2025), Delivery Hero, Geschwister Oetker, and Conny & Co. Leadership includes CEO Bardon Matthew and co-founder Sebastian Hannecker, who serves as COO and CFO.
Flash Coffee firmographics
Firmographics- Name
- Flash Coffee
- Legal name
- PT Sembilan Puluh Enam Derajat
- Website
- https://flash-coffee.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Flash Coffee is an Indonesia-based tech-enabled coffee chain operating 70+ retail stores and a mobile ordering app across major Indonesian cities, serving urban young professionals with hand-crafted coffee, food, and branded merchandise since 2019.
- Ownership category
- akta.pro rank
Flash Coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
Keywords
Where Flash Coffee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Flash Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee and Food Retail: Flash Coffee operates as a coffee chain generating revenue through the sale of handcrafted coffee drinks, non-coffee beverages, food items (toasts, pastries, cakes, snacks), and 1L bottle products for at-home consumption.
- Merchandise Sales: Sale of branded merchandise including coffee capsules, tumblers, mugs, bottles, hoodies, t-shirts, and collaborative products with Dopper.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Flash Coffee product offering
Product offeringCore offering
Flash Coffee sells hand-crafted specialty coffee beverages, non-coffee drinks, food items, and ready-to-drink 1L bottled beverages through its owned physical retail stores across Indonesia. Customers order and pay online via the Flash Coffee mobile app for order-ahead pickup, customize drinks, and earn loyalty points. The company also sells branded merchandise (capsules, tumblers, mugs, apparel, Dopper collaboration bottles) through its own online storefront.
Product overview
Flash Coffee is a digital-first Indonesian coffee brand founded in 2019, combining a mobile ordering app with physical retail store locations. The core offering centers on signature hand-crafted coffee beverages like the Gula Aren Latte and Macadamia Latte, complemented by food items and branded merchandise. The mobile app enables customers to order ahead, earn points, and customize drinks, while the store network spans multiple Indonesian cities. The company also offers 1L bottle beverages for take-home consumption and a merchandise line featuring coffee capsules, drinkware, and apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- Flash Coffee Mobile App Mobile application that enables customers to order ahead, customize drinks, earn loyalty points, and pick up orders at Flash Coffee store locations; serves as the primary digital channel for customer engagement and transactions.
- Signature Hand-Crafted Coffee Drinks Hand-crafted coffee beverages including the Gula Aren Latte, Macadamia Latte, Sea Salt Gula Aren Latte, Cheese Topped Gula Aren Latte, Pistachio Creme Latte, Butterscotch Latte, Espresso, Americano, Cappuccino, Caramel Macchiato and other specialty drinks made from a Brazilian and Sumatra Mandheling bean blend, sold to in-store and takeaway customers across Indonesia.
- Flash 1L Bottle Beverages Ready-to-drink coffee and specialty beverages packaged in 1-liter bottles for at-home consumption, including Gula Aren Latte 1L, Americano 1L, Macadamia Latte 1L, and Matcha Latte 1L.
- Flash Coffee Food Menu Food items sold in Flash Coffee stores including All Day Breakfast items (Cheese Garlic Bread, Brownies), Toasts (Beef Brisket and Cheese Toast, Grilled Cheese Toast), Pastries (Almond Croissant, Butter Croissant, Pain Au Chocolat), Snacks, Cakes (Basque Cheesecake, Carrot Cake), and Granola Bowls.
- Flash Coffee Branded Merchandise Branded merchandise including Flash Coffee Capsules (Custom Blend and Origins Specialty Blend), tumblers (12oz, 16oz, 40oz), mugs (14oz), bottles, canteens, apparel (hoodies, t-shirts), and Dopper-collaboration insulated water bottles in 350ml, 580ml, and 1L sizes, sold through the company's own e-commerce storefront.
- Flash Coffee Retail Store Network Owned physical retail coffee stores across Indonesia featuring design-forward interiors and signature yellow branding, with locations in Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, and Karawang offering dine-in and takeout service for beverages, food, and ready-to-drink bottles.
Companies that use Flash Coffee
Customer profileSegments1 record
Ideal customer profiles1 record
Flash Coffee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Flash Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DopperminorCollaborative merchandise partnership featuring Dopper insulated water bottles and accessories in Flash Coffee branded designs including various colors and sizes (350ml, 580ml, 1L).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Flash Coffee competitors and assessment
Company assessmentEmerging players
- Common Grounds Coffee Roaster: Indonesian specialty coffee chain with growing urban store presence. Competes with Flash Coffee on handcrafted beverages and lifestyle positioning within Indonesian cities.
- Tomoro Coffee: Emerging Indonesian coffee chain rapidly expanding physical stores with app-enabled ordering. Competes in the same value-tier coffee segment as Flash Coffee with similar urban expansion strategy.
Direct peers
- Kopi Kenangan: Indonesian tech-enabled coffee chain operating physical stores with app-based ordering. Direct competitor targeting similar urban young professional segments in Indonesia with a comparable grab-and-go coffee model.
- Janji Jiwa: One of Indonesia's largest local coffee chains with hundreds of outlets. Directly competes with Flash Coffee on price, app-based ordering, and Indonesian flavor localization in overlapping geographies.
- Fore Coffee: Indonesian digital-first coffee chain with mobile ordering app and physical retail locations. Closely aligned on product offering (handcrafted coffee), target demographic, and tech-enabled service model.
- Luckin Coffee: Tech-enabled coffee chain that scaled rapidly on a mobile-app-first, small-format store model. The closest global comparable in terms of digital ordering, store density strategy, and growth-stage positioning.
Broad incumbents
- Starbucks Indonesia: Global coffee chain incumbent operating hundreds of stores across Indonesia. While differentiated at the premium end, it competes for the same coffee-drinking occasion and urban customer base.
- Tim Hortons Indonesia: International coffee chain expanding into Indonesian urban markets. Competes with Flash Coffee for the same mall and office-tower locations and similar customer demographic.
Regional players
- Bo's Coffee: Filipino coffee chain with regional Southeast Asian presence. Comparable as a regional coffee chain pursuing app-enabled ordering and lifestyle branding in adjacent geography.
Others
- Delivery Hero: Investor and ecosystem enabler. Delivery Hero's participation across Flash Coffee funding rounds and its food delivery marketplace create channel adjacency and a strategic investor relationship rather than direct head-to-head competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flash Coffee social profiles
Digital presenceFlash Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flash Coffee leadership team
Management profileNumber of profiles
Profiles3 records
Flash Coffee funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flash Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flash Coffee
What does Flash Coffee do?
Flash Coffee sells hand-crafted specialty coffee beverages, non-coffee drinks, food items, and ready-to-drink 1L bottled beverages through its owned physical retail stores across Indonesia. Customers order and pay online via the Flash Coffee mobile app for order-ahead pickup, customize drinks, and earn loyalty points. The company also sells branded merchandise (capsules, tumblers, mugs, apparel, Dopper collaboration bottles) through its own online storefront.
Is Flash Coffee a public or private company?
Flash Coffee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flash Coffee founded?
Flash Coffee was founded in 2019. It employs 501 to 1,000 people.
Where is Flash Coffee based?
Flash Coffee is headquartered in Singapore, Singapore, in the Asia region.
How does Flash Coffee make money?
Two revenue lines are on record. Coffee and Food Retail is the primary driver. The others are merchandise Sales.
Who are Flash Coffee's main competitors?
Emerging players on record are Common Grounds Coffee Roaster and Tomoro Coffee. Direct peers are Kopi Kenangan, Janji Jiwa, Fore Coffee and Luckin Coffee. Broad incumbents are Starbucks Indonesia and Tim Hortons Indonesia. Bo's Coffee is listed as a regional player. Delivery Hero is listed as an others.
Does Flash Coffee have an API?
No public API is recorded for Flash Coffee.
What industry is Flash Coffee in?
Flash Coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of AFAFADAE, Ready-to-Drink (RTD) Coffee Manufacturing. Its NAICS code is 311920 and its SIC code is 5810.