FADEL
FADEL provides AI-powered rights, royalty, and brand compliance management software to 300+ global enterprises including Disney, Coca-Cola, Pearson, and Hasbro, processing royalties covering 28% of global consumer product royalties via its IPM Suite, Brand Vision, LicenSee, and PictureDesk platforms.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FADEL does
FADEL is a New York-based software company founded in 2003 by Tarek Fadel that provides rights, royalty, and brand compliance management software, listed on the London Stock Exchange under the ticker FADL. The company serves 300+ enterprise customers including 5 of the top 25 Global Licensors and 3 of the top 5 Global Publishers — names such as Disney, Marvel, Coca-Cola, Pearson, P&G, Hasbro, Hasbro, Hachette, O'Reilly, Comcast, Gucci, Sanofi, and The Royal Mint. FADEL processes royalties covering 28% of global consumer product royalties and executes billions of royalty calculations annually, operating across verticals including consumer goods, publishing, media, entertainment, toys and games, sports, and fashion/apparel/beauty.
The product portfolio comprises four core platforms: Brand Vision (AI-powered brand protection and content compliance across production workflows), IPM Suite (rights and royalty management for midmarket-to-enterprise licensors, licensees, and publishers), LicenSee (royalty operations for small-to-midmarket licensees with out-of-the-box statements for major licensors), and PictureDesk (content hub and syndication for media companies). These are unified by AIVA, an AI platform built on AWS Bedrock that embeds generative, analytical, and predictive AI capabilities via purpose-built autonomous agents — including the AIVA Reviewer Agent for product approval, the AIVA Contract Ingestion Agent, and AIVA Intelligence for conversational contract Q&A. Supporting modules include Product Approval, Statement Portal, Licensee Portal, DAM for Licensees, AI Business Insights, and StarTracker. The technology integrates with 9+ DAM platforms (Adobe Experience Manager, Bynder, Aprimo, OpenText, etc.) via a Connector Exchange and with ERP systems (Oracle, SAP, NetSuite) plus payment automation (Tipalti).
FADEL monetizes through subscription software licenses, recurring support revenue, and professional services including implementation and managed services for content tracking. Pricing is quote-based and not publicly disclosed. Distribution is primarily direct enterprise field sales complemented by AWS Marketplace availability and inside sales for mid-market; the company also drives demand through industry events (Licensing Expo, DAM Europe, DAM NY), webinars, case studies, and G2 peer reviews. The company is SOC 1/SOC 2, GDPR, CCPA, and Data Privacy Framework certified, holds two AI-Tech Play Off 2025 awards, and is recognized as a G2 Leader in IP Management and G2 Best Legal Software 2025.
FADEL firmographics
Firmographics- Name
- FADEL
- Legal name
- Fadel Partners, Inc.
- Website
- https://fadel.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FADEL provides AI-powered rights, royalty, and brand compliance management software to 300+ global enterprises including Disney, Coca-Cola, Pearson, and Hasbro, processing royalties covering 28% of global consumer product royalties via its IPM Suite, Brand Vision, LicenSee, and PictureDesk platforms.
- Ownership category
- akta.pro rank
FADEL industry classification
Industry- Product category
- Rights and Royalty Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF)
- akta.pro secondary industries
- Influencer Compliance, Contracts & Rights Management (BPAFAHAJ), Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)
Keywords
Where FADEL is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FADEL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licenses and Subscriptions: FADEL offers its software platforms (IPM Suite, Brand Vision, LicenSee, PictureDesk) as subscription-based solutions. The company states business activities include licensing and subscription revenue.
- Support Revenue: The company provides ongoing support services for its software platforms as part of its subscription offerings.
- Professional Services: FADEL offers professional services including implementation, managed services for content tracking, and onboarding. The managed services team conducted content tracking across 275 channels for a multinational client.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
FADEL product offering
Product offeringCore offering
FADEL develops and sells AI-powered rights, royalty, and brand compliance management software for brand owners, licensors, licensees, and publishers. Its core platforms — Brand Vision, IPM Suite, LicenSee, and PictureDesk — automate the full licensing lifecycle including deal management, rights clearance, royalty calculation, product approval, content compliance tracking, and digital asset syndication, augmented by the AIVA AI agent platform.
Product overview
FADEL offers a platform-plus-modules architecture comprising four core products: Brand Vision (AI-powered brand protection and content compliance), IPM Suite (intellectual property and royalty management for licensors/licensees/publishers), LicenSee (royalty operations for small to midmarket licensees), and PictureDesk (content hub and syndication for media companies). These are enhanced by the AIVA AI platform embedding generative, analytical, and predictive AI agents—including AIVA Reviewer Agent, Contract Ingestion Agent, and AIVA Intelligence—across all products. Additional modules include Product Approval (AI-enabled approval workflows), Statement Portal (electronic royalty document delivery), Licensee Portal (self-service licensee interface), DAM for Licensees, and AI Business Insights. The portfolio serves brands, media companies, publishers, licensing professionals, and finance teams across consumer goods, sports, publishing, toys and games, and fashion industries.
Differentiator
Problem solved
Functional benefit
Brands
- AIVA: AI technology for brand compliance and licensing operations, including AI agents, content tracking, visual search, business analytics, AI assistant, product review, and contract ingestion capabilities.
- Brand Vision
- IPM Suite
- LicenSee
- PictureDesk
Products and services
- Brand Vision
Quantifiable outcome
- Reduced royalty processing time by 70% for publishers
- +8 more outcomes
Companies that use FADEL
Customer profileNamed customers38 records
Segments7 records
Ideal customer profiles5 records
FADEL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability13 records
Feature8 records
FADEL partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- LabracoreFADEL formed a strategic partnership with Labra and AWS to deploy its agentic AI solutions on the AWS Bedrock platform and make them available through AWS Marketplace. Labra is a key technology partner for deploying FADEL's AI solutions.
- AWS (Amazon Web Services)coreFADEL's AIVA AI technology is built on the AWS Bedrock Agentic AI platform. Solutions are available on AWS Marketplace enabling customers to deploy via cloud procurement processes. Deep strategic partnership for cloud infrastructure and AI capabilities.
- Adobe Experience Manager AssetscoreReady-made connector through FADEL's Brand Vision Connector Exchange enabling integration between Brand Vision and Adobe Experience Manager Assets for seamless DAM and DRM interoperability.
- AcquiacoreAcquia DAM is integrated with FADEL Brand Vision, as demonstrated in the Opella case study where Brand Vision connects to Acquia DAM for digital rights management.
- OraclecoreOracle Partner Network member. IPM Suite integrates with Oracle Financials and Order Management systems for revenue recognition, AP, AR, and GL integration. Tervis case study demonstrates integration with Oracle Financials.
- BynderminorBynder connector available through Brand Vision Connector Exchange. FADEL participates in Bynder Connect London event.
- ICP (International Consulting Partners)minorImplementation and solutions partner listed on FADEL's Partner page.
- QvestminorImplementation and solutions partner listed on FADEL's Partner page.
- Apps AssociatesminorImplementation and solutions partner listed on FADEL's Partner page.
- CyanGateminorImplementation and solutions partner listed on FADEL's Partner page.
- ActivominorImplementation and solutions partner listed on FADEL's Partner page.
- PPA (Parson Photography Agency)minorImplementation and solutions partner listed on FADEL's Partner page.
- LI (License International)minorImplementation and solutions partner listed on FADEL's Partner page.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
FADEL competitors and assessment
Company assessmentDirect peers
- Vistex: Vistex provides rights, royalty and incentive management software for enterprises and media companies. It is the closest direct competitor to FADEL's IPM Suite, serving overlapping licensor, licensee and publisher customers with comparable royalty calculation and contract management functionality.
- Counterpoint Systems: Counterpoint Systems offers licensing, royalty and contract management software specifically purpose-built for brand licensors, licensees and agents. It competes directly with FADEL IPM Suite in the licensing operations workflow with comparable deal management and royalty statement generation capabilities.
- Synchtank: Synchtank provides music rights management and royalty administration software for publishers, labels and rights holders. It overlaps with FADEL's IPM Suite Publishing Edition for music publisher customers and addresses the same complex rights and royalty calculation use cases in the music industry.
Broad incumbents
- SAP: SAP offers rights and royalty management functionality as part of its broader enterprise application portfolio. It competes with FADEL at large enterprises where bundled ERP sales can displace standalone licensing platforms, though SAP does not specialize in licensing workflows like FADEL does.
- Oracle: Oracle provides rights management and royalty capabilities within its broader ERP and CX suites and is also one of FADEL's integration partners. As a broad incumbent, Oracle can offer overlapping rights/royalty functionality at large enterprises as part of broader platform deals, increasing competitive pressure.
- Adobe: Adobe's Experience Cloud, including Adobe Experience Manager Assets, addresses brand asset management and content workflows that intersect with FADEL's Brand Vision product. While not a pure-play rights/royalty vendor, Adobe competes for enterprise brand compliance budgets with a much broader product portfolio.
Emerging players
- Aprimo: Aprimo provides marketing operations and digital asset management software used by enterprise brand and marketing teams. It overlaps with FADEL Brand Vision for content compliance and DAM integration, and is also one of FADEL's Connector Exchange partners.
- Bynder: Bynder is a leading DAM platform serving enterprise brand and marketing teams. It intersects with FADEL Brand Vision for content compliance and rights tracking, and is also a FADEL Connector Exchange partner.
- ImageRights: ImageRights provides copyright enforcement and image rights management services for photographers and content creators. It represents an emerging player in narrower image rights management use cases that partially overlap with FADEL's content tracking and rights enforcement capabilities.
- Music Reports Inc: Music Reports Inc (MRI) provides music rights administration, cue sheet management and royalty processing solutions for music publishers and licensees. It overlaps with FADEL's publishing-focused IPM Suite Publishing Edition in serving music publisher rights and royalty operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FADEL social profiles
Digital presenceFADEL compliance and trust
Trust signalCompliance4 records
FADEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
FADEL leadership team
Management profileNumber of profiles
Profiles3 records
FADEL funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FADEL M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FADEL
What does FADEL do?
FADEL develops and sells AI-powered rights, royalty, and brand compliance management software for brand owners, licensors, licensees, and publishers. Its core platforms — Brand Vision, IPM Suite, LicenSee, and PictureDesk — automate the full licensing lifecycle including deal management, rights clearance, royalty calculation, product approval, content compliance tracking, and digital asset syndication, augmented by the AIVA AI agent platform.
Is FADEL a public or private company?
FADEL is a private company. It is classified as public and is currently operating.
When was FADEL founded?
FADEL was founded in 2003. It employs 101 to 250 people.
Where is FADEL based?
FADEL is headquartered in New York, United States, in the North America region.
How does FADEL make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are support Revenue and professional Services.
Who are FADEL's main competitors?
Direct peers on record are Vistex, Counterpoint Systems and Synchtank. Broad incumbents are SAP, Oracle and Adobe. Emerging players are Aprimo, Bynder, ImageRights and Music Reports Inc.
Does FADEL have an API?
No public API is recorded for FADEL.
What industry is FADEL in?
FADEL's product category is Rights and Royalty Management Software. Its primary akta.pro industry code is MPAIALAF, Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation), with a secondary code of BPAFAHAJ, Influencer Compliance, Contracts & Rights Management. Its NAICS code is 513210 and its SIC code is 7370.