Addison Bay
- Company typePrivate
- Founded2018
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Addison Bay does
Addison Bay is a Philadelphia-based, privately held women's activewear brand founded in September 2018 by Marguerite Adzick. The company designs and sells fashion-forward activewear intended to transition seamlessly from athletic activity to everyday wear, anchored by proprietary fabric technologies including Active Mesh, Smooth Sport, Sport Light, and Drape Luxe, and organized into core product lines covering skorts and skirts, leggings, tops and tanks, sweatshirts and outerwear, active and lifestyle dresses, a maternity collection, and seasonal/activity-based capsules. The product portfolio is priced in a roughly $48 to $178 band, with core SKUs such as the Active Mesh Everyday Tank at $68 and skorts ranging from $98 to $128.
The business operates an omnichannel go-to-market model: direct-to-consumer e-commerce through addisonbay.com, two company-owned retail showrooms in Philadelphia, and select wholesale partners, with a signature nationwide co-branded apparel line distributed through SoulCycle studios announced in October 2025. Marketing is digital-first, anchored on Instagram, email and SMS list-building (offering 10-15% first-order discounts), content marketing around the founder story, and earned media in outlets such as WWD and Marie Claire. Customer segments center on active women seeking versatile 7am-to-7pm clothing, with adjacent reach into multi-generational shoppers and expecting mothers via the maternity line.
Revenue mechanics are unit-pricing DTC and wholesale sales of physical apparel; Addison Bay is funded primarily by the founder and a single 2022 SEC Form D private placement that targeted $1.4M (with $502,000 sold at filing). The company has no disclosed institutional investors, no mobile app, no public AI capabilities, and operates with a small (11-50) employee base from its Philadelphia headquarters, with a Pennsylvania LLC legal structure (Addison Bay, LLC).
Addison Bay firmographics
Firmographics- Name
- Addison Bay
- Legal name
- Addison Bay, LLC
- Website
- https://addisonbay.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Addison Bay industry classification
Industry- Product category
- Women's Activewear
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Addison Bay is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Addison Bay business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue channel through addisonbay.com where customers purchase directly. The brand offers a loyalty discount program (10-15% off first order for email/text signup) to drive customer acquisition and retention.
- Retail Store Sales: Sales through two company-owned retail locations. The omnichannel approach allows for in-person shopping experience alongside e-commerce operations.
- Wholesale Distribution: Products sold through several wholesale partners, expanding reach beyond direct channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Active Mesh Everyday Tank at $68 |
| Unit Pricing | Pay-as-you-go | Skorts ranging from $98-$128 |
| Unit Pricing | Pay-as-you-go | Sweatshirts and outerwear from $88-$168 |
| Unit Pricing | Pay-as-you-go | Active dresses from $138-$158 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Addison Bay product offering
Product offeringCore offering
Addison Bay designs and sells fashion-forward women's activewear, including performance tops (tanks, short sleeves, long sleeves), skorts, leggings, dresses, sweatshirts, outerwear, and a maternity line. Products use proprietary fabrics such as Active Mesh, Smooth Sport, Sport Light, and Drape Luxe, and are sold through an omnichannel model: the company's e-commerce site, two retail locations in Philadelphia, and select wholesale partners.
Product overview
Addison Bay is an elevated activewear brand offering a modern wardrobe for the modern woman, with products designed to take her from 7AM to 7PM. The company's product portfolio centers on its signature Active Mesh fabric technology and includes multiple interconnected product lines: core bottoms (skorts, leggings), tops (tanks, sweatshirts, outerwear), dresses (active and lifestyle), and seasonal collections. The brand differentiates through versatile, multi-generational designs that blend fashion with function. Key product lines include the Active Mesh collection (tanks and tops in performance mesh), the Skorts & Skirts line (including best-sellers like the Baseline Skort and Flounce Skort), Leggings, Dresses (Active and Lifestyle), Sweatshirts & Outerwear, a Maternity Collection, plus seasonal lines like Summer Solstice and Open Court. The company also offers collaborations including AB X Cecil & Lou (kidswear) and a SoulCycle partnership collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Active Mesh Collection Signature performance mesh collection of tanks, short sleeves, and long sleeves designed for active lifestyles with breathable, fashionable everyday styling.
- Skorts & Skirts Athletic skorts and skirts combining performance functionality with fashion-forward styling, including best-selling Flounce Skort, Baseline Skort, Racquet Skort, and Circle Skort ($98–$128).
- Leggings High-performance leggings such as the Sculpt Compression High-Rise Everyday Legging and Spruce Legging, designed for workouts and everyday wear.
- Active Dresses & Lifestyle Dresses Versatile dress collection for workouts and casual wear, including the Rally Dress, Newport Dress, Ophelia Active Dress, and Net Active Dress ($138–$158).
- Sweatshirts & Outerwear Elevated sweatshirts and outerwear designed to transition from workout to street, including the Everyday Pullover, College Crewneck, Scuba Light Bainbridge Quarter Zip, and Varsity Quarter Zip ($88–$168).
- Maternity Collection Specialized activewear for expecting mothers including maternity leggings and maternity skorts, designed with the same quality and style as the core line.
- AB Classics Collection Curated collection of best-selling signature pieces including the Sport Light Baseline Skort, Flounce Skort, and Racquet Skort in classic colorways.
- Summer Solstice Collection Summer-focused collection featuring lightweight activewear pieces designed for warm weather activities and vacation lifestyles.
- Open Court Collection Tennis and club-inspired collection featuring court-appropriate styles such as the Mayfair Short Sleeve, Mayfair Skort, and Peter Pan Cricket Active Dress.
- AB X Cecil & Lou Collaboration Kidswear collaboration with Cecil & Lou featuring matching mother-daughter styles including the Annabelle Dress, Behr Set, and Rosie Knit Playset.
- SoulCycle Partnership Collection Signature apparel line co-developed with SoulCycle, offering Addison Bay's popular styles rebranded with SoulCycle identity to provide nationwide exposure for the brand.
Companies that use Addison Bay
Customer profileSegments3 records
Ideal customer profiles1 record
Addison Bay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Addison Bay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SoulCyclecoreAddison Bay partnered with SoulCycle to create a signature apparel collection designed for active women. The collaboration showcases Addison Bay's popular styles infused with SoulCycle's branding, promoting convenience and versatility for busy lifestyles. This partnership has helped Addison Bay gain nationwide exposure.
- Cecil & LouminorAddison Bay collaborated with Cecil & Lou on a children's clothing collection including the Annabelle Dress, Behr Set, and Rosie Knit Playset. The AB X Cecil and Lou collaboration extends the brand to younger consumers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Addison Bay competitors and assessment
Company assessmentBroad incumbents
- Lululemon: Lululemon is the dominant premium women's activewear brand with a global DTC and wholesale footprint. It is the primary direct competitor Addison Bay benchmarks against on fabric quality, pricing, and the 'versatile, fashion-forward' positioning.
- Athleta: Athleta (Gap Inc.) is a mass-premium women's activewear brand with national retail and a strong inclusive sizing and multi-generational positioning. It is the most direct large-scale competitor to Addison Bay's inclusive, multi-stage-women thesis.
Direct peers
- Alo Yoga: Alo Yoga is a premium women's activewear and lifestyle brand sold DTC and through yoga/fitness studios. It competes head-to-head with Addison Bay in the fashion-forward, athleisure-luxe category at similar price points.
- Vuori: Vuori is a premium performance and lifestyle activewear brand with a strong DTC and growing retail presence. It targets a similar 'active women who want versatile, fashionable pieces' customer as Addison Bay.
- Outdoor Voices: Outdoor Voices is a DTC-first women's activewear brand built on technical fabrics and a community-led marketing approach. It shares Addison Bay's emphasis on versatile, lifestyle-occasion activewear rather than pure performance gear.
- P.E Nation: P.E Nation is a premium activewear brand with a sport-luxe aesthetic (skorts, color-blocked sets) selling at $80–$200 price points. It competes with Addison Bay in the 'fashion-forward performance' niche, especially in tennis/racquet-inspired product.
- Carbon38: Carbon38 is a curated premium activewear retailer and brand platform targeting fashion-conscious active women. It overlaps with Addison Bay's customer profile and price band, and serves as a potential wholesale and competitive benchmark.
Emerging players
- Year of Ours: Year of Ours is a small, fashion-forward women's activewear brand focused on leggings, tops, and matching sets. It targets a similar customer as Addison Bay at the lower end of the premium price band, with a comparable DTC-led go-to-market.
- Bandier: Bandier is a premium activewear specialty retailer and brand that curates fashion-forward performance labels. It is a potential wholesale partner for Addison Bay and a comparable brand-building case study in the premium activewear niche.
- Senita Athletics: Senita Athletics is a women-founded DTC activewear brand emphasizing inclusive sizing and lifestyle wear. It is a comparable emerging player in size, stage, and go-to-market approach to Addison Bay.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Addison Bay social profiles
Digital presenceAddison Bay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Addison Bay leadership team
Management profileNumber of profiles
Profiles1 record
Addison Bay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Addison Bay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Addison Bay
What does Addison Bay do?
Addison Bay designs and sells fashion-forward women's activewear, including performance tops (tanks, short sleeves, long sleeves), skorts, leggings, dresses, sweatshirts, outerwear, and a maternity line. Products use proprietary fabrics such as Active Mesh, Smooth Sport, Sport Light, and Drape Luxe, and are sold through an omnichannel model: the company's e-commerce site, two retail locations in Philadelphia, and select wholesale partners.
Is Addison Bay a public or private company?
Addison Bay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Addison Bay founded?
Addison Bay was founded in 2018. It employs 11 to 50 people.
Where is Addison Bay based?
Addison Bay is headquartered in Philadelphia, United States, in the North America region.
How does Addison Bay make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Store Sales and wholesale Distribution.
Who are Addison Bay's main competitors?
Broad incumbents on record are Lululemon and Athleta. Direct peers are Alo Yoga, Vuori, Outdoor Voices, P.E Nation and Carbon38. Emerging players are Year of Ours, Bandier and Senita Athletics.
Does Addison Bay have an API?
No public API is recorded for Addison Bay.
What industry is Addison Bay in?
Addison Bay's product category is Women's Activewear. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 458110 and its SIC code is 5600.