Dida

What Dida does

Dida (legally Didatravel International Limited) is a Shenzhen-headquartered B2B travel technology company operating a global distribution platform that connects travel supply (1M+ hotels including 100K+ directly contracted properties, 500+ airlines, ground transport and experiences) with demand from 35,000+ travel sellers across 120+ markets. The company is self-described as the No. 1 travel distribution company in China and an APAC leader, with 415+ million registered users and 80.9 million orders processed in 2025 generating RMB4.7 billion in gross transaction value.

The platform is built around three core technology layers: the Dida API for distributors seeking embedded access to hotel/flight inventory, the Dida Portal (an agent booking interface for 1.5M+ travel products), and the Dida Extranet (a hotelier self-management tool for inventory and rates). Dida Edge, launched in mid-2026, adds a marketing agency layer targeting tourism boards and DMOs. Recent strategic moves (Tsinghua x-lab partnership in April 2026, Mize AI infrastructure partnership in May 2026, Archipelago Hotels distribution deal in May 2026) indicate a push to institutionalize AI capabilities and expand into Europe.

The business model combines per-transaction marketplace commissions from B2B distribution with technology subscription/access revenue from API and platform tools, supplemented by emerging marketing services revenue. 2025 audited revenue was RMB502.4 million (~US$70M), down 36% YoY, with net profit of RMB129.8 million (down 87% YoY). Note: one source block also describes a 2025 pivot from a single-focus carpooling platform into integrated mobility and vehicle services, suggesting Dida may operate both a travel distribution business and a mobility business under the same corporate umbrella.

Name

Dida

Legal name

Didatravel International Limited

Website

https://didatravel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dida is a Shenzhen-headquartered B2B travel distribution platform connecting 1M+ hotels, 500+ airlines, and 35,000+ travel sellers across 120+ markets via API, agent portal, and hotelier extranet tools.

Ownership category

akta.pro rank

Product category

Travel Distribution Technology

NAICS

Travel Agencies (56151), All Other Travel Arrangement and Reservation Services (561599), Tour Operators (561520)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• B2B travel distribution
• Hotel booking platform
• Travel API solutions
• Flight distribution services
• Travel technology platform

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. B2B Travel Distribution: Dida generates revenue by providing B2B travel distribution services to travel sellers (agents, tour operators, TMCs, OTAs) and hotel partners. The platform connects travel supply and demand globally, earning commissions on transactions processed through its network.
2. Technology Solutions: Revenue from providing API access, booking portal subscriptions, and extranet services to hotel partners and travel distributors.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Dida operates a B2B travel distribution platform that connects travel suppliers (hotels, airlines, ground transportation providers, activity operators) with travel sellers (travel agents, tour operators, TMCs, and OTAs) globally. The platform provides access to over 1.5 million travel products across 120+ markets through technology solutions including Dida API, the Agent Booking Portal, and the Hotelier Extranet.

Product overview

Dida is a global travel technology company operating a B2B travel distribution platform that combines AI and smart technology with industry expertise. The platform provides access to over 1.5 million travel products across hotels, flights, ground transportation, and experiences. The core product portfolio consists of four main business lines: Dida Hotels (hotel distribution with 1M+ properties including 100K+ directly contracted), Dida Flights (500+ airlines coverage), Dida Go (ground transportation), and Dida Experiences (tours and activities). These are supported by three technology platforms: Dida API (integration solution for distributors), Dida Portal (agent booking interface), and Dida Extranet (hotelier inventory management). Dida Edge provides additional marketing solutions for destinations and hoteliers. The company positions itself as the No.1 travel distribution company in China and APAC, serving over 35,000 travel sellers in 120+ markets.

Differentiator

Problem solved

Functional benefit

Brands

• Dida Hotels: Hotel distribution service with over 1 million hotels including 100,000+ directly contracted properties
• Dida Flights
• Dida Go
• Dida Experiences
• Dida Edge
• Dida API
• Dida Portal
• Dida Extranet

Products and services

• Dida Hotels

Quantifiable outcome

• Over 1.5 million travel products available globally
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Archipelago HotelscoreChannel Partner/ Reseller/ Distributor · 21 May 2026Distribution agreement signed at Archipelago's Jakarta headquarters adding more than 300 hotels and 45,000 rooms to Dida's global B2B network for Southeast Asia and beyond distribution.
• Tsinghua University (Tsinghua x-lab)coreStrategic or Co-development Partner · 12 April 2026Five-year strategic partnership with Tsinghua University's innovation platform Tsinghua x-lab, focused on AI-driven travel technology development, talent incubation, and industry collaboration. Partnership formalized at Dida Engage China Roadshow 2026 in Beijing with launch of Global Travel Technology Innovation Competition taking place in Europe later this year.
• Tsinghua x-labcoreStrategic or Co-development Partner · 1 January 2026Three core pillars: technological development through R&D, incubation of industry-university research projects, and talent development aligned with industry demands. Launched Global Travel Technology Innovation Competition with inaugural edition set to take place in Europe.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HotelBeds: Global B2B bed bank and travel distribution marketplace connecting hotels with travel sellers (agents, tour operators, TMCs). Direct functional peer to Dida's hotel and ancillary distribution business, operating at larger scale.
• WebBeds (Webjet): One of the world's largest B2B travel distribution marketplaces for hotels, flights, transfers, and attractions, serving travel sellers in 50+ markets. Closest direct comparable to Dida's multi-product distribution model and APAC presence.
• TBO Holidays: B2B travel distribution platform serving travel agencies worldwide with hotels, flights, and ancillary inventory. Comparable emerging peer with similar agency-first model and global ambitions.

Broad incumbents

• Travelport (now part of PE-owned entity): Global GDS and travel commerce platform serving airlines, hotels, and travel agencies with distribution, retailing, and payments. Overlaps with Dida on B2B distribution but operates broader infrastructure across air and lodging.
• Amadeus: Global GDS and travel technology incumbent offering distribution, IT, and hospitality solutions to travel sellers and suppliers worldwide. A scaled incumbent that competes with Dida for TMC and agency relationships.
• Sabre Corporation: Global travel technology company providing GDS distribution, airline IT, and hospitality solutions. Competes with Dida in the broader B2B travel distribution and agency technology stack.
• Expedia Partner Solutions: B2B arm of Expedia Group providing hotels, flights, and car inventory to OTAs, TMCs, and loyalty programs via API. A scaled incumbent with overlapping product breadth and supplier depth.
• Booking.com Connectivity: Connectivity and distribution solutions from Booking Holdings enabling hotels to reach Booking.com's demand and channel partners. Overlaps with Dida on hotel distribution and supply-side connectivity.

Emerging players

• TravelgateX: B2B travel marketplace and API connectivity platform connecting hotels, bed banks, OTAs, and wholesalers globally. Emerging peer with a similar API-first, marketplace-driven distribution model.
• Rategain Technologies: Travel technology company providing rate intelligence, distribution, and AI-powered demand management for hotels. Adjacent peer with overlapping supplier-side SaaS and distribution capabilities in the APAC and global hotel ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/didatravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dida