What Victra does

Victra, legally known as ABC Phones of North Carolina, Inc., is the largest exclusive authorized Verizon retailer in the United States, operating over 1,800 retail locations across all 50 states with approximately 7,000 team members and an estimated $3 billion in annual revenue as of 2026. Founded in 1996 by Rich Balot as a single store in Wilson, North Carolina, the company has grown into a multi-channel wireless retailer selling Verizon-branded smartphones, tablets, smartwatches, and accessories from Apple, Samsung, Google, and Motorola, alongside mobile plans, home internet (5G, FIOS, and Frontier Internet), and business communication solutions including Verizon One Talk.

The company's revenue model is built on four streams: hardware sales of wireless devices, recurring subscription revenue from Verizon wireless service plans (including the Simplicity Plan at $30/month and MyPlan with entertainment perks), bill payment processing fees, and transaction-based device trade-in programs. Distribution is centered on company-owned retail stores complemented by online sales through victra.com, phone-based ordering, and dedicated business account representatives serving small and medium business customers. Victra also operates 300 Total Wireless retail locations across 30 states as a Master Agent, providing no-contract prepaid wireless solutions.

Victra's underlying technology stack is conventional retail infrastructure rather than proprietary platforms — it integrates with Verizon's network and service platforms, uses Google Analytics for web engagement, and leverages standard device transfer tools (iCloud, Google Cloud, Samsung Smart Switch) for in-store customer assistance. The business is tightly dependent on its exclusive partnership with Verizon, which provides access to network services, product allocation, and brand association. Strategic expansion has been driven primarily by acquisition, most notably the April 2022 GoWireless deal that added nearly 1,600 locations, followed by ongoing Total Wireless sub-brand buildout and continued organic store growth. Leadership remains founder-led with Rich Balot as CEO, supported by President/COO Scott Tollett, CFO Liz Martin-Quinn, CSO Lesli Gilbert, CPO Ronald Gover, and Chief Transformation & Distribution Officer Chris Baron, a former Verizon Wireless senior leader.

Name

Victra

Legal name

ABC Phones of North Carolina, Inc.

Website

https://victra.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Victra is the largest exclusive authorized Verizon retailer in the U.S., operating 1,800+ retail stores across all 50 states selling wireless devices, Verizon mobile plans, home internet, and business communication solutions, generating approximately $3 billion in annual revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wireless Device Sales: Victra generates revenue primarily through the sale of wireless devices including smartphones, tablets, smartwatches, and accessories from major brands like Apple, Samsung, and Google through its retail locations.
2. Wireless Service Plans: Revenue from mobile phone plans and service contracts sold through Verizon's network, including postpaid, prepaid, and business plans with recurring monthly billing.
3. Bill Payment Processing: Victra processes Verizon bill payments at retail locations, supporting customer payments through cash, credit cards, and other payment methods.
4. Trade-in Programs: Device trade-in and upgrade programs where customers exchange old devices for credit toward new purchases, facilitating device sales while adding value to the customer purchase journey.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Victra is the largest exclusive authorized Verizon retailer in the United States, operating more than 1,800 retail locations across all 50 states. The company sells Verizon-branded wireless phone plans, smartphones, tablets, smartwatches, accessories, and home internet services, and offers trade-in programs and Verizon bill payment services to both individual consumers and small businesses.

Product overview

Victra is the largest exclusive Verizon authorized retailer in the United States, operating as a multi-channel retail company offering wireless phone plans, home internet services, and device sales through 1,800+ retail locations across all 50 states. The company's product portfolio centers on Verizon wireless services including consumer mobile plans (Simplicity Plan, MyPlan with entertainment perks), home internet options (5G Home Internet, FIOS, Frontier Internet, myHome), and business solutions (Small Business Phone Plans, Business Internet, Business Bundles, Verizon One Talk with 50+ calling features). Victra also offers device trade-in and bill payment services, with Total Wireless providing no-contract prepaid options. The company generates approximately $3 billion in annual revenue and serves millions of customers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Simplicity Plan
• myPlan
• 5G Home Internet
• FIOS Home Internet
• Frontier Internet
• myHome
• Verizon One Talk
• Small Business Phone Plans
• Business Internet
• Business Bundles
• Verizon Business Account
• Verizon Trade-In Program
• Bill Payment Services
• Device Sales
• Total Wireless

Quantifiable outcome

• 31 consecutive J.D. Power awards for wireless network quality
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• VerizoncoreChannel Partner/ Reseller/ Distributor · 18 February 2026Victra is the largest exclusive authorized Verizon retailer in the United States, operating over 1,800 stores across all 50 states. The partnership involves selling Verizon wireless plans, devices, and services, with Victra receiving access to Verizon's network, marketing support, and product allocation. Victra has indicated plans to strengthen this partnership, expand access to next-generation connectivity, and continue disciplined national growth.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AT&T Retail Stores: AT&T's company-operated retail stores sell competing wireless, home internet, and entertainment services. Comparable to Victra as a carrier-aligned retail channel competing for the same consumer wireless spend.
• Verizon Corporate Retail Stores: Verizon's own company-operated retail stores sell the same devices, plans, and home internet as Victra. While Victra is also a partner, Verizon's corporate stores are the broad incumbent competing for the same Verizon-aligned consumer traffic and share-of-wallet.
• Best Buy: National big-box retailer carrying smartphones, tablets, smartwatches, and wireless carrier activations from Verizon, AT&T, and T-Mobile. Comparable to Victra as a multi-carrier device and plan retail channel with broader general-merchandise assortment.
• Apple Store: Apple's own retail stores sell iPhones with carrier activation (including Verizon), trade-ins, and financing, competing directly with Victra for premium device buyers and representing the OEM-direct channel Victra must co-exist with.
• T-Mobile Retail Stores: T-Mobile's company-operated retail stores sell competing wireless plans, devices, and home internet. Comparable to Victra as a carrier-aligned retail channel competing for the same consumer wireless customer, though for a competing network.

Direct peers

• Cellular Sales: One of the largest authorized wireless retailers in the U.S., operating hundreds of stores selling Verizon, AT&T, and T-Mobile plans and devices. Direct comparable to Victra in authorized-retailer scale, multi-carrier distribution, and consumer/SMB customer mix.
• Wireless Zone: Authorized Verizon retailer operating a multi-state franchise/store network selling wireless devices, plans, and accessories. Direct comparable to Victra in exclusive authorized-retailer model and Verizon-aligned footprint.
• TCC (The Cellular Connection): Verizon authorized retailer operating retail stores nationwide selling wireless devices and services. Closely comparable to Victra as a multi-site authorized Verizon retailer with similar product mix and consumer/SMB focus.

Others

• uBreakiFix (Asurion): Asurion-owned chain of device repair and accessories retail stores with physical presence. Adjacent to Victra in wireless-device customer experience, with overlap in trade-in-adjacent services and accessories merchandising.
• Target Mobile / Walmart Wireless: Big-box retailers operating in-store wireless departments selling carrier plans and devices alongside general merchandise. Comparable to Victra as multi-location physical retail channels competing for wireless consumer spend at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/victrastore

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victra