What Verdi does

Verdi (legal name Verdi Expeditions Inc.) is a Vancouver-based agricultural technology company founded in 2020 that builds a wireless IoT platform for retrofit irrigation automation. Its product suite comprises a cloud-based Verdi Precision Irrigation Software Dashboard paired with hardware including Smart Valves, Block Level Irrigation Controllers, Row Level / Micro Block Irrigation Controllers, and Wireless Soil Moisture Sensors compatible with Meter Group Teros 12 probes. The architecture is designed to attach to a farm's existing valves, pumps, and driplines rather than replace them, enabling remote control, scheduling, sensor-driven automation, and real-time alerts typically installed in a single day.

The company targets specialty crop growers in vineyards, orchards, nut operations, berry farms, and agricultural research institutions across North America, with named enterprise customers including E&J Gallo, Arterra Wines Canada, Quails' Gate Estate Winery, Tantalus Vineyards, 50th Parallel Estate Winery, Mt. Boucherie Estate Winery, Reiter Berry Farms, and McIntyre Creek Cannabis, as well as UC Davis for research use cases. Reported customer outcomes include 30% water savings, $250-$500 per acre in labor and fuel savings, 10-20% yield improvement, and a reduction of weekly irrigation planning time from four hours to roughly 15 minutes. As of late 2024 the platform has automated over 5,000 acres and supported 20,000+ acres across 5,000+ installed devices, with cumulative impact figures of more than $1M in labor savings and over one billion liters of water saved in 2024 alone.

Verdi monetizes through combined hardware sales and a software subscription, supported by a hybrid go-to-market model of direct self-serve website sales with a 90-day risk-free trial, enterprise field sales for marquee accounts, and regional channel partnerships such as the Vanden Bussche Irrigation alliance for Ontario. The company is venture-backed, having closed a $6.5M CAD (US$4.7M) oversubscribed seed round led by SVG Ventures in May 2025 and a $1.5M CAD grant from Genome British Columbia in September 2025, and operates a US field office in Tulare, California alongside its Vancouver headquarters.

Name

Verdi

Legal name

Verdi Expeditions Inc.

Website

https://verdiag.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Verdi is a Vancouver-based agtech company that builds wireless IoT hardware and software to retrofit existing farm irrigation systems, enabling remote control, sensor-driven automation, and real-time alerts for vineyards, orchards, nut growers, berry farms, and agricultural researchers across North America.

Ownership category

akta.pro rank

Product category

Precision Irrigation Automation

NAICS

Agricultural Implement Manufacturing (33311), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)

Keywords

• Precision irrigation automation
• Smart agriculture IoT
• Farm wireless sensors
• Irrigation control software
• Agricultural automation platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware device sales: Verdi sells irrigation automation hardware (smart valves, controllers, sensors) combined with software subscription for their cloud platform. Customers purchase devices that retrofit existing infrastructure plus ongoing software access for remote control, monitoring, and automation features.
2. Software subscription: The Verdi platform provides ongoing software access for irrigation control, monitoring, alerts, and automation. This recurring revenue stream supports the cloud infrastructure and continuous platform improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Verdi sells a wireless IoT-based irrigation automation platform that retrofits existing farm infrastructure. The offering combines hardware (smart valves, block-level and micro-block controllers, wireless soil moisture sensors) with a cloud-based software dashboard for remote control, scheduling, real-time alerts, and sensor-driven automated irrigation decisions.

Product overview

Verdi offers a platform-plus-hardware portfolio for irrigation automation. The core Verdi Precision Irrigation Software Dashboard serves as the central platform, working in conjunction with hardware products including Smart Valves for valve automation, Block Level Irrigation Controllers for block-level control, Row Level/Micro Block Irrigation Controllers for finer dripline automation, and Wireless Soil Moisture Sensors for sensor-driven decision making. The system retrofits to existing infrastructure and provides remote control, real-time monitoring, and automated irrigation scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Verdi Precision Irrigation Software Dashboard Central software platform for commercial growers enabling remote irrigation control, scheduling, real-time monitoring, and automated reporting of irrigation systems from phone or computer. Reduces irrigation planning time from 4 hours to 15 minutes per week.
• Smart Valves Wireless, battery-powered valve and pump automation devices that enable remote control and scheduling of irrigation infrastructure with instant alerts for leaks or issues. Designed for long-range outdoor deployment and compatibility with existing farm systems.
• Block Level Irrigation Controller Wireless controller enabling automated irrigation and remote control at the block level with sensor-driven automation, designed for vineyard and orchard operations that need to manage irrigation across multiple blocks.
• Row Level Irrigation Controller (Micro Block Controller) Wireless dripline automation controller providing full Variable Rate Irrigation with 24/7 automation, real-time monitoring, and alerts at the row or micro-block level for precision irrigation in vineyards and specialty crops.
• Wireless Soil Moisture Sensors Wireless soil moisture probes that deliver live sensor data for automated irrigation decisions, automated reporting, and sensor-driven automation. Built for tough outdoor environments and compatible with Meter Group Teros 12 sensors.

Quantifiable outcome

• 30% water usage reduction while improving crop health
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vanden Bussche IrrigationcoreChannel Partner/ Reseller/ Distributor · 24 March 2026Partnership with Ontario's leading irrigation solutions provider (70+ years experience) to expand affordable irrigation automation across Ontario. Vanden Bussche team provides local design, installation, and ongoing support for Verdi's retrofit automation platform, enabling Ontario growers to access remote irrigation control, real-time monitoring, and alerts.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Semios: Semios provides a precision agriculture platform for tree crops and vineyards that includes soil moisture monitoring, irrigation automation, and pest management. It is a direct competitor in Verdi's core vineyard and orchard segments.
• CropX: CropX offers a soil-sensor-driven farm irrigation and decision-support platform with cloud analytics and equipment integrations. It is a direct competitor to Verdi in wireless soil-moisture-based irrigation automation across crop types globally.
• Tule Technologies: Tule provides irrigation management and evapotranspiration-based decision tools primarily for vineyards and specialty crops in California. It directly overlaps with Verdi's wine grape customer base and value proposition of precision irrigation scheduling.
• AquaSpy: AquaSpy manufactures soil moisture probes and a precision irrigation management platform used by large-scale row and specialty crop growers. It directly overlaps with Verdi's soil moisture sensor and irrigation decision-support product.

Broad incumbents

• Lindsay Corporation (Zimmatic): Lindsay's Zimmatic brand is one of the largest irrigation equipment manufacturers globally, with significant investments in remote irrigation management and IoT. It is a broad incumbent that competes with Verdi in large-scale mechanized irrigation automation.
• Valmont Industries (Valley Irrigation): Valmont operates Valley Irrigation, the world's largest pivot and lateral move irrigation company, and is expanding into smart irrigation controls and remote management. It is a broad incumbent competing with Verdi in irrigation automation.
• Netafim: Netafim is the global leader in drip irrigation and offers digital farm management and automated irrigation controls. It is a broad incumbent whose automation capabilities compete with Verdi at the large-farm and international scale.
• Jain Irrigation: Jain Irrigation is one of the world's largest drip and micro-irrigation companies, with automation and cloud-control offerings. It is a broad incumbent competing globally in the irrigation systems and automation space.

Emerging players

• Lumo: Lumo is an emerging precision irrigation company focused on water savings and automation for specialty crops. It is an emerging player with overlapping technology and target customer base to Verdi, though with a smaller current installed footprint.

Others

• Meter Group (TEROS): Meter Group produces the TEROS 12 soil moisture sensors that Verdi integrates with. It is an enabling technology partner/supplier rather than a direct competitor, but its sensor products sit adjacent to Verdi's irrigation automation value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/verdi-ag
• Xx.com/irrigationai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdi