boostr
Boostr Inc. is a New York-based SaaS company founded in 2015 that provides a unified CRM, Order Management System, AI-powered Proposal IQ, and embedded AI Agent Series purpose-built for media publishers, agencies, and retail media networks. It serves 130+ enterprise media customers managing roughly $10B in annual ad spend.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What boostr does
Boostr Inc. is a privately-held, New York-based SaaS company founded in 2015 that operates a unified ad management platform purpose-built for the media and advertising industry. The platform combines a media-specific Customer Relationship Management (CRM) module, an Order Management System (OMS), an AI-powered Configure-Price-Quote tool called Proposal IQ, and the recently launched Boostr Agent Series of embedded AI agents (Planning + Revisions, Trafficking, First Party and Third Party Delivery Reporting, Contact Enrichment), all built on a single media-specific data model with native integrations to ad servers (Google Ad Manager, Kevel), DSPs (DV360, The Trade Desk, Meta), ERP/financial systems (SAP, MediaOcean Prisma), and audience/data platforms (Epsilon). Boostr reports approximately $10B in ad spend managed annually across 130+ media agencies and publishers, 2,000+ automated workflows, and 1M+ integrations processed monthly, with named enterprise customers spanning digital publishing (BuzzFeed, Vox Media, Axios, Insider, Morning Brew), audio (Audacy, Westwood One, Katz Media Group), video/CTV (BrightLine, Crackle, DISH), retail media networks (Costco, Macy's, Lowe's), and verticals such as sports media (WWE, DraftKings), gaming (Enthusiast Gaming, Super League Gaming), and ad tech (Cadent, deepIntent, Verve Group).
Boostr monetizes primarily through quote-based annual SaaS subscriptions to its unified platform, supplemented by implementation, onboarding, optimization, and ongoing support delivered by an in-house media-experienced professional services team. Its go-to-market is enterprise field sales-led, with prominent "Book a Demo" calls-to-action across persona-specific landing pages (Sales, Ad Ops, RevOps, Finance, Retail) and a self-serve app layer (app.boostr.com) supporting existing customer adoption and expansion. Demand generation is driven by a content-heavy engine anchored in proprietary research (MAST reports, Pricing & Yield reports), gated eBooks/webinars, case studies, Boostr University certification, paid search, organic and paid social, and event-driven cycles around its flagship AMP UP industry gathering. The company is founder-led (Patrick O'Leary as Founder & CEO, Katie Schuele as Co-Founder & CCO), with disclosed funding of approximately $10.2M total across 2015-2020 led by Vocap Partners (Series A) and 1745 Ventures, and has operated without a subsequent dilutive round for 5+ years.
The company's stated strategic priorities are eliminating the "Franken-stack" of disconnected CRM, OMS, and ad ops tools at media companies; embedding AI agents directly into the system of record for higher adoption than external chat-based alternatives; and expanding into retail media networks where Boostr has secured Costco, Macy's, and Lowe's as customers. Key partnerships include Costco Wholesale (retail media, May 2025), Passendo (email ad-serving integration, January 2026), and Vox Media (joint "Landmark Agentic AdCP Media Buy"), with AI capabilities powered through third-party providers including Google Cloud AI and supplemented by a dedicated AI/automation leadership function established in December 2025.
boostr firmographics
Firmographics- Name
- boostr
- Legal name
- Boostr Inc.
- Website
- https://boostr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boostr Inc. is a New York-based SaaS company founded in 2015 that provides a unified CRM, Order Management System, AI-powered Proposal IQ, and embedded AI Agent Series purpose-built for media publishers, agencies, and retail media networks. It serves 130+ enterprise media customers managing roughly $10B in annual ad spend.
- Ownership category
- akta.pro rank
boostr industry classification
Industry- Product category
- Media Ad Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)
Keywords
Where boostr is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
boostr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription (CRM + OMS + AI Agents): Recurring SaaS subscription to the unified Boostr platform including CRM, Order Management System, Proposal IQ, Agent Series, and supporting integrations. Quote-based / not publicly disclosed pricing sold via "Book a Demo" motion targeting enterprise media companies and retail media networks.
- Professional Services & Support: Hands-on implementation, onboarding, optimization, and ongoing support delivered by a media-experienced team, functioning as a partner (not vendor) to ensure customer success and renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise quote — pricing not publicly disclosed |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels10 records
boostr product offering
Product offeringCore offering
Boostr provides a unified cloud-based ad management platform that combines a media-specific CRM, an Order Management System (OMS), an AI-powered ad sales CPQ (Proposal IQ), and the Boostr Agent Series (embedded AI agents) into a single system of record. The platform is purpose-built for media publishers, agencies, and retail media networks to manage omnichannel ad sales, forecasting, trafficking, delivery reporting, billing, and reconciliation.
Product overview
Boostr offers a single unified ad management platform that combines CRM, OMS (Order Management System), and AI-driven modules purpose-built for media companies, publishers, and retail media networks. The platform integrates CRM (for sales pipeline and forecasting), OMS (for media planning, inventory, trafficking, and billing), Proposal IQ (the AI-powered Ad Sales CPQ/Proposal Recommendation Engine), and the Boostr Agent Series (a coordinated suite of AI agents for Sales, Planning, and Ad Operations). Supporting modules include EIO-MediaOcean (a direct Prisma integration that saves 12+ hours per I/O), Contextual Commenting (in-platform collaboration), Multi-Select Custom Fields, and Boostr University (training and certification). All components share a single data model and single source of truth designed to consolidate the publisher 'Franken-stack' into one Revenue Operating System.
Differentiator
Problem solved
Functional benefit
Brands
- Boostr Agent Series: Suite of AI agents purpose-built for media sales, planning and ad operations teams, including Planning + Revisions, Trafficking, First Party Delivery and Third Party Delivery agents.
- Proposal IQ
- EIO-MediaOcean
- Boostr University
Products and services
- Boostr Platform A unified ad management platform for publishers and media companies that combines CRM, OMS, the Boostr Agent Series, and Proposal IQ into a single source of truth across Sales, Ad Ops, RevOps, and Finance. Purpose-built for omnichannel ad revenue management at media publishers, agencies, and retail media networks.
- Boostr CRM A media-specific Customer Relationship Management module built for ad sellers, providing a complete picture of the ad sales pipeline including booked vs. actuals, weighted omnichannel views (IOs and programmatic), out-of-the-box automated workflows, and data-driven insights for upsell, churn risk, and sales performance.
- Boostr OMS (Order Management System) An Order Management System built specifically for the complexity of modern, omnichannel media businesses, supporting campaign building, real-time delivery pacing reporting, advanced inventory management, rate card controls, automated audit trails, trafficking, and campaign reconciliation.
- Proposal IQ An AI-powered Ad Sales Configure-Price-Quote (CPQ) and Proposal Recommendation Engine that generates optimal proposals for each client, vertical, and marketing objective in a few clicks, recommending media, checking availability, applying premium pricing, and supporting approvals.
- Boostr Agent Series A coordinated suite of embedded AI agents purpose-built for modern media teams across Sales, Planning, and Ad Operations. Initial agents include Planning + Revisions, Trafficking, First Party Delivery Reporting, and Third Party Delivery, plus a Contact Enrichment Agent, with human-in-the-loop controls, real-time dashboards, and quarterly agent releases through 2026.
- EIO-MediaOcean (Prisma Integration) A direct native integration product with MediaOcean Prisma that automates insertion order creation and trafficking workflows, saving teams 12+ hours per I/O.
- Boostr University Customer education, training, and certification program supporting adoption, proficiency, and expansion across Boostr client teams.
Quantifiable outcome
- $10B in ad spend managed annually on the Boostr platform
- +9 more outcomes
Companies that use boostr
Customer profileNamed customers66 records
Segments6 records
Ideal customer profiles3 records
boostr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature8 records
boostr partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core / flagship, flagship / marquee, core and standard.
- Passendocore / flagshipStrategic partnership and integration between Boostr's unified Ad Management Platform and Passendo's email ad serving platform. Joint solution centralizes email inventory and forecasting (both direct-sold and programmatic) inside Boostr's OMS/CRM, with cross-team workflow automation for sales, ad ops, and RevOps, and accurate performance data flowing from Passendo into Boostr's reporting layer. Integration is immediately available to joint customers. Quoted statements from Boostr CEO Patrick O'Leary and Passendo Founder & CCO Anders Rasmussen.
- Costco Wholesale Corporationflagship / marqueeBoostr is equipping Costco's Retail Media team with its purpose-built CRM and Order Management System (OMS) to streamline operations, enhance sales visibility, and accelerate revenue growth for Costco's retail media network. Capabilities include hyper-accurate forecasting, advanced inventory management, end-to-end reconciliation and billing, automation across opportunity management and IO processing, and a media-specific data model. Quoted: CEO Patrick O'Leary.
- MediaOcean (Prisma)core"EIO-MediaOcean" direct integration with MediaOcean Prisma that automates insertion order creation and trafficking, saving teams 12+ hours per I/O. Featured integration on Boostr's homepage and platform overview.
- Google Ad Manager (GAM)coreBoostr integrates with Google Ad Manager as part of its seamless integrations suite, enabling automated workflows, real-time inventory management, and ad server connectivity for media customers.
- DV360 (Google Display & Video 360)coreBoostr integrates with DV360 to enable unified inventory management, trafficking, and forecasting across programmatic channels.
- The Trade DeskcoreBoostr integrates with The Trade Desk to support omnichannel programmatic media buying, inventory, and reporting workflows.
- MetacoreBoostr integrates with Meta as part of its ad server / DSP connectivity for unified omnichannel ad operations.
- KevelcoreBoostr integrates with Kevel (retail media ad server) to support retail media network operations and advanced inventory management.
- EpsiloncoreBoostr integrates with Epsilon to support audience targeting, data, and analytics workflows for media customers.
- SAPcoreBoostr integrates with SAP for ERP / financial workflows including billing, reconciliation, and revenue recognition.
- SlackstandardSlack logo displayed among Boostr's homepage integrations, supporting team notifications and workflow handoffs.
- Google Cloud AIcoreGoogle Cloud AI is a third-party AI service provider that powers Boostr's AI products (AI automation and text analysis). Inputs/outputs and personal information are shared with Google Cloud AI to deliver AI capabilities, per Boostr's Privacy Notice.
- Vox Mediacore / flagshipVox Media and Boostr executed a "Landmark Agentic AdCP Media Buy" together, signaling a new era for automated advertising. Vox Media is also featured as a Boostr customer on the homepage and in the AMP UP 2026 customer ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
boostr competitors and assessment
Company assessmentDirect peers
- MediaOcean: MediaOcean (parent of Prisma, Flashtalking, 4C Insights) is a global ad ops and media management platform serving agencies, brands, and publishers. Boostr's EIO-MediaOcean Prisma integration explicitly references interoperability with MediaOcean as part of its workflow, positioning both as platforms for media sales operations.
- FreeWheel: FreeWheel (Comcast) provides ad management, forecasting, and OMS solutions for premium publishers across linear TV, CTV, and digital. It is one of the most entrenched incumbent media ad management platforms, directly overlapping Boostr's OMS and revenue management footprint.
- Operative: Operative is the most direct competitor to Boostr, providing media-specific ad management, OMS, and billing software to publishers, agencies, and operators. Like Boostr, Operative targets the same 'Franken-stack' consolidation opportunity in media ad sales operations.
Broad incumbents
- Salesforce: Salesforce is the dominant horizontal CRM and competes with Boostr's CRM module for media sales pipelines, particularly via Media Cloud and Ad Sales Cloud. Its scale, agentic AI roadmap (Agentforce), and installed base represent both a threat and a potential displacement vector for Boostr's CRM wedge.
- The Trade Desk: The Trade Desk is the leading independent programmatic DSP and a strategic integration partner for Boostr on the buy-side. While not a CRM/OMS, it operates in the same omnichannel media stack and competes for media technology budget at shared customers.
- HubSpot: HubSpot is a major horizontal CRM platform increasingly used by mid-market media companies for pipeline management. While not media-specific, its expanding AI features and lower price point compete for the same sales-led CRM budgets that Boostr targets.
- Google Ad Manager: Google Ad Manager is the dominant ad server for publishers worldwide and a core integration point for Boostr. While not a direct CRM/OMS competitor, it owns the inventory and trafficking layer that Boostr's OMS module orchestrates, giving Google platform power over Boostr's delivery workflows.
Emerging players
- Pubmatic: Pubmatic is a programmatic ad tech platform that has expanded into supply-side management and publisher tools, increasingly overlapping with media OMS and yield management functions that Boostr serves. It is an emerging competitor in the omnichannel publisher ad management space.
- Strategus: Strategus is a programmatic CTV ad ops and managed-service provider that competes for ad operations budget at media sellers, intersecting with Boostr's Trafficking and Delivery agents. It represents an emerging alternative for CTV-focused publishers evaluating Boostr's OMS.
- Kevel: Kevel is an ad server purpose-built for retail media networks and direct-sold campaigns. Boostr explicitly integrates with Kevel, and both compete for the same retail media customer segment, making Kevel an emerging player in the RMN tech stack that overlaps with Boostr's retail media vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
boostr social profiles
Digital presenceboostr compliance and trust
Trust signalCompliance3 records
boostr financial estimates
Financial estimateRevenue estimate
Valuation estimate
boostr leadership team
Management profileNumber of profiles
Profiles6 records
boostr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
boostr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about boostr
What does boostr do?
Boostr provides a unified cloud-based ad management platform that combines a media-specific CRM, an Order Management System (OMS), an AI-powered ad sales CPQ (Proposal IQ), and the Boostr Agent Series (embedded AI agents) into a single system of record. The platform is purpose-built for media publishers, agencies, and retail media networks to manage omnichannel ad sales, forecasting, trafficking, delivery reporting, billing, and reconciliation.
Is boostr a public or private company?
boostr is a private company. It is classified as venture growth investor backed and is currently operating.
When was boostr founded?
boostr was founded in 2015. It employs 1 to 10 people.
Where is boostr based?
boostr is headquartered in New York, United States, in the North America region.
How does boostr make money?
Two revenue lines are on record. Platform Subscription (CRM + OMS + AI Agents) is the primary driver. The others are professional Services & Support.
Who are boostr's main competitors?
Direct peers on record are MediaOcean, FreeWheel and Operative. Broad incumbents are Salesforce, The Trade Desk, HubSpot and Google Ad Manager. Emerging players are Pubmatic, Strategus and Kevel.
Does boostr have an API?
No public API is recorded for boostr.
What industry is boostr in?
boostr's product category is Media Ad Management Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAK, Enterprise Performance Management (EPM) & FP&A Platforms. Its NAICS code is 541511 and its SIC code is 7372.