Strategus
Strategus is a managed-services advertising agency that plans, buys, and optimizes Connected TV and cross-channel programmatic campaigns for mid-market and enterprise brands and agencies across 14+ verticals.
- Company typePrivate
- Founded2015
- HeadquartersEnglewood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Strategus does
Strategus is a privately held, managed-services advertising agency specializing in Connected TV (CTV) and cross-channel programmatic media buying. Founded in Englewood, Colorado, the company delivers end-to-end campaign execution for mid-market and enterprise brands, as well as white-label services for agencies, across 14+ industry verticals including automotive, healthcare, home services, travel, retail, and political campaigns. Its operating model is consultative and outcome-based: Strategus structures every engagement around client-defined KPIs and reports on business outcomes (revenue, leads, store visits, ROAS) rather than proxy media metrics.
The company's core technology combines a programmatic CTV buying stack spanning Connected TV, OTT, online video, display, streaming audio, digital out-of-home, and in-game advertising, layered with proprietary tools including Blueprint™ Strategy & Insights (pre-launch research), Strategus IQ with AI Personas (predictive audience intelligence), a multi-touch Attribution Suite, and a 24/7 real-time reporting dashboard. Audience targeting is powered by 200+ data sources and a 400+ partner ecosystem that includes premier/verified relationships with The Trade Desk, Amazon, Roku, ID5, and Wunderkind, plus retail data integrations with Amazon, Walmart, Kroger, Home Depot, Target, and Costco.
Strategus monetizes through custom, quote-based managed-service engagements with multi-year contracts. There is no self-serve platform; all strategy, execution, optimization, and reporting are delivered by in-house teams, with one dedicated strategist assigned per client. The company has delivered 60,000+ campaigns to date, maintains SOC 2 Type II certification for four consecutive years, and operates without disclosed outside funding, suggesting a bootstrapped, profitable-growth profile rather than a venture-scaled trajectory.
Strategus firmographics
Firmographics- Name
- Strategus
- Legal name
- Strategus
- Website
- https://strategus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strategus is a managed-services advertising agency that plans, buys, and optimizes Connected TV and cross-channel programmatic campaigns for mid-market and enterprise brands and agencies across 14+ verticals.
- Ownership category
- akta.pro rank
Strategus industry classification
Industry- Product category
- Connected TV Advertising Services
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industry
- Content Strategy & Planning (BPAFAIAG)
Keywords
Where Strategus is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strategus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Managed Services / Agency Fees: Managed service model where Strategus provides full-service CTV and programmatic advertising management. Clients pay for campaign management and media execution with pricing based on outcomes and campaign scope. The model emphasizes connecting ad spend directly to measurable outcomes like revenue, leads, and foot traffic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom managed service engagement with pricing based on campaign goals and scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Strategus product offering
Product offeringCore offering
Strategus is a managed services Connected TV (CTV) advertising agency that plans, executes, and optimizes programmatic CTV campaigns for brands and agencies. The company delivers non-skippable ads on streaming platforms via a full-funnel approach that combines CTV with complementary channels (OLV, display, streaming audio, digital out-of-home, OTT, in-game) and provides pre-launch research, audience targeting, creative, premium inventory access, attribution, and 24/7 reporting.
Product overview
Strategus is a managed services CTV advertising agency offering a unified platform-plus-services model. The core offering centers on Connected TV (CTV) advertising, supported by additional media channels including Online Video (OLV), Display, Digital Out-of-Home (DOOH), Streaming Audio, Over-The-Top (OTT), and In-Game advertising. Two primary service tracks—CTV for Agencies (white-label) and CTV for Brands (full-service)—provide campaign strategy, management, and optimization. The platform includes add-on modules for Attribution (measuring outcomes across website visits, store visits, purchases, and brand lift), Blueprint™ Strategy & Insights (pre-launch AI-powered audience research), Premium Inventory (access to 17+ streaming platforms), Retail Media (shopper data targeting), Cross-Device Retargeting, Reporting Dashboard (24/7 real-time metrics), Creative Services, and Targeting (200+ data sources). Proprietary technology includes Strategus IQ with AI Personas for predictive audience modeling. A dedicated pause ads format is available via Wunderkind partnership. With 60,000+ campaigns delivered, Strategus positions itself as a full-service alternative to self-service programmatic platforms.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $5.9M in matched revenue with full-funnel CTV for kitchen remodeler
- +3 more outcomes
Companies that use Strategus
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles2 records
Strategus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature7 records
Strategus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SiriusXM MediacoreStrategic partnership for programmatic audio advertising capabilities. Ari Stein from SiriusXM Media featured in fireside chat discussing streaming audio strategy, targeting, and measurement integration with CTV campaigns.
- RokucoreFeatured in The Next Era of CTV webinar discussing shoppable CTV, premium inventory access, and co-device behavior tracking. Roku serves as a key CTV platform and data partner.
- ID5coreIdentity resolution partner featured in webinar discussing privacy-first ID solutions and cross-device identity strategies for CTV measurement.
- WunderkindcorePartnership for CTV pause ad capabilities offering low minimums, simplified cross-device activation, and no vendor lock-in. Enables programmatic pause ads across major CTV environments through single creative file and deal ID.
- The Trade DeskcorePremier partner status with The Trade Desk, enabling programmatic CTV buying across the platform's extensive publisher network. The partnership provides access to premium inventory and advanced targeting capabilities.
- AmazoncoreVerified partner for Amazon advertising integrations, enabling retail media data integration and Amazon Prime Video advertising capabilities.
- Retail Media Networks (Amazon, Walmart, Kroger, Target, Costco, Home Depot)coreIntegration with major retail media networks for commerce data targeting in CTV campaigns. Purchase data from these retailers used for audience signal and closed-loop measurement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Strategus competitors and assessment
Company assessmentEmerging players
- iSpot.tv: iSpot.tv is a CTV measurement and analytics platform that competes for CTV ad-attribution and cross-platform measurement budgets. It is more measurement-focused than Strategus but addresses the same advertisers' need to prove CTV ROI.
Direct peers
- tvScientific: tvScientific is a CTV performance advertising platform focused on outcome-based measurement and direct integrations with Roku and other streaming platforms. It targets the same outcome-driven advertisers as Strategus and operates in both managed-service and self-serve modes.
- DeepIntent: DeepIntent is a programmatic CTV and healthcare-focused ad platform with strong identity resolution and measurement capabilities. It overlaps Strategus's healthcare vertical specialization and CTV programmatic buying model.
- MNTN: MNTN is a self-serve Connected TV advertising platform aimed at SMB and mid-market advertisers. It competes head-to-head with Strategus in the CTV buying space, although Strategus differentiates via managed services rather than self-serve tooling.
- Simpli.fi: Simpli.fi is a programmatic advertising platform with deep CTV, OTT, and addressable capabilities for agencies and mid-market advertisers. It competes with Strategus for agency white-label and direct brand CTV budgets.
- MiQ: MiQ is a global programmatic media company operating a managed-service programmatic DSP, with strong CTV and connected-device inventory. It competes with Strategus for mid-market and enterprise CTV budgets, especially via agency partnerships.
- Digital Remedy: Digital Remedy is a CTV and video advertising solutions provider offering managed services across CTV, OTT, and digital video. It directly overlaps Strategus's core offering of managed CTV execution and optimization.
Broad incumbents
- The Trade Desk: The Trade Desk is the leading independent programmatic DSP and Strategus's most important platform partner. It offers agencies and brands direct self-serve access to CTV inventory and overlaps Strategus on the buy-side value chain.
- Publicis Media: Publicis Media (parent of Starcom, Zenith, Digitas) is one of the largest global media agency networks and has built significant in-house CTV and retail media capabilities. It competes with Strategus for enterprise brand CTV budgets, particularly where clients want to consolidate spend with a holding-company partner.
- Tinuiti: Tinuiti is a large independent performance marketing agency with significant CTV, retail media, and programmatic capabilities. It is broader than Strategus but competes for the same mid-market and enterprise brand CTV mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Strategus social profiles
Digital presenceStrategus compliance and trust
Trust signalCompliance2 records
Strategus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategus leadership team
Management profileNumber of profiles
Profiles3 records
Strategus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategus
What does Strategus do?
Strategus is a managed services Connected TV (CTV) advertising agency that plans, executes, and optimizes programmatic CTV campaigns for brands and agencies. The company delivers non-skippable ads on streaming platforms via a full-funnel approach that combines CTV with complementary channels (OLV, display, streaming audio, digital out-of-home, OTT, in-game) and provides pre-launch research, audience targeting, creative, premium inventory access, attribution, and 24/7 reporting.
Is Strategus a public or private company?
Strategus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strategus founded?
Strategus was founded in 2015. It employs 11 to 50 people.
Where is Strategus based?
Strategus is headquartered in Englewood, United States, in the North America region.
How does Strategus make money?
One revenue line is on record: managed Services / Agency Fees.
Who are Strategus's main competitors?
iSpot.tv is listed as an emerging player. Direct peers are tvScientific, DeepIntent, MNTN, Simpli.fi, MiQ and Digital Remedy. Broad incumbents are The Trade Desk, Publicis Media and Tinuiti.
Does Strategus have an API?
No public API is recorded for Strategus.
What industry is Strategus in?
Strategus's product category is Connected TV Advertising Services. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 541830 and its SIC code is 7310.