GoWarranty
GoWarranty is an Indian extended warranty and damage protection provider for home appliances, kitchen appliances, and gadgets, serving individual consumers across India through its direct website, online marketplaces, and electronics retail partnerships.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What GoWarranty does
GoWarranty (legally Go Warranty And Services LLP) is an Indian extended warranty and damage protection provider founded circa 2019-2020 and headquartered in Mumbai. The company sells two core product lines: Extended Warranty Plans that replicate and extend the manufacturer's warranty for up to four additional years, and Damage Protection Plans providing annual coverage for accidental and liquid damage with a 7.5% copayment per claim. Coverage spans 38+ device categories across home appliances (air conditioners, televisions, washing machines, refrigerators), kitchen appliances (microwaves, dishwashers, air fryers), and gadgets (laptops, smartphones, tablets, gaming consoles, wearables), with 237 brands covered across 20,313 Indian pin codes.
The underlying technology is a service orchestration platform that integrates with brand-authorized service centers for repairs and with third-party logistics providers for free pickup and delivery. Core service features include cashless claims processing, no-paperwork registration, genuine spare parts sourced through authorized partners, and SLA-bound repair-or-replacement guarantees (typically 14-30 working days depending on brand). Back-office operations are supported by an ERP system (Tejaxo Technologies), and the company has no publicly disclosed API, SDK, or AI/ML capabilities.
GoWarranty operates a multi-channel B2C distribution model: direct-to-consumer through gowarranty.in, marketplace listings on Amazon India, Tata CLiQ, and SnapDeal, and physical electronics retail partnerships. Revenue is generated primarily through one-time extended warranty premiums (variable by device value, brand, and coverage duration of 12-48 months) and recurring annual damage protection subscriptions. The company is founder-led by Sameer Shaikh (CEO, 25+ years of industry experience including prior roles at Tata Consultancy Services, Zenta, Firstsource, 3i Global Services, and OnsiteGo) and Amit Singh (Co-Founder & Marketing Head), and appears bootstrapped with no disclosed external funding rounds. Claimed scale metrics include 500K+ total users, 30,000+ "happy customers PAN India," 4.9/5 Google rating across 6,800+ reviews, and 4.5/5 Amazon India rating across 16,000+ reviews.
GoWarranty firmographics
Firmographics- Name
- GoWarranty
- Legal name
- Go Warranty And Services LLP
- Website
- https://gowarranty.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoWarranty is an Indian extended warranty and damage protection provider for home appliances, kitchen appliances, and gadgets, serving individual consumers across India through its direct website, online marketplaces, and electronics retail partnerships.
- Ownership category
- akta.pro rank
GoWarranty industry classification
Industry- Product category
- Extended Warranty Services
- NAICS
- Claims Adjusting (524291)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where GoWarranty is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
GoWarranty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Extended Warranty Plans: One-time purchase extended warranty plans that replicate and extend manufacturer's warranty for up to 4 additional years. Covers malfunctions, breakdowns, repairs, and parts replacement at no cost to customer.
- Damage Protection Plans: Annual protection plans covering accidental and liquid damage for electronic devices. Requires minimal copayment (7.5% of claim value) when filing claims.
- Service and Repair Operations: Revenue generated from service delivery through authorized service centers, technician visits, and device logistics. Costs covered by warranty premiums with potential for replacement device costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Extended Warranty Plans - Variable by Device |
| Subscription | Annual | Damage Protection Plans - Annual Coverage |
| Other | One time/ perpetual license | 30-Day Money Back Policy |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
GoWarranty product offering
Product offeringCore offering
GoWarranty (Go Warranty And Services LLP) sells extended warranty and damage protection plans for home appliances, kitchen appliances, and consumer electronics/gadgets across India. Extended Warranty Plans replicate and extend the manufacturer's warranty for up to four additional years, covering malfunctions, breakdowns, repairs, and parts replacement at no cost. Damage Protection Plans provide one-year accidental and liquid damage coverage for select devices with a 7.5% copayment on claims. Plans are sold directly through gowarranty.in, online marketplaces (Amazon, Tata CLiQ, SnapDeal), and electronics retail stores.
Product overview
GoWarranty is an Indian extended warranty and protection services company offering two core product lines: Extended Warranty Plans and Damage Protection Plans. Extended Warranty Plans replicate and extend the manufacturer's warranty for up to four additional years, covering malfunctions and breakdowns for home appliances (13 categories including Air Conditioner, Television, Washing Machine, Refrigerator), kitchen appliances (12 categories including Microwave, Dishwasher, Air Fryer), and gadgets (13 categories including Laptop, Mobile Phone, Tablet, Gaming Consoles). Damage Protection Plans provide one-year accidental damage and liquid damage coverage for select devices with pickup and repair services. The company operates across major Indian e-commerce platforms (Amazon, Tata CLiQ, SnapDeal) and maintains a content platform (GoWarranty Blog) covering consumer electronics reviews and technology news. Key service features include cashless repairs, free pickup and drop, 24/7 support, no-questions-asked service requests, and at-home technician visits.
Differentiator
Problem solved
Functional benefit
Products and services
- Extended Warranty Plans Extended warranty service that replicates and extends the manufacturer's warranty for up to four additional years after the OEM warranty expires, covering malfunctions, breakdowns, and repair costs for home appliances (e.g., air conditioners, televisions, washing machines, refrigerators), kitchen appliances (e.g., microwaves, dishwashers, air fryers), and gadgets (e.g., laptops, mobile phones, tablets, gaming consoles). Includes cashless repairs, free pickup and delivery, no-paperwork claims, and use of genuine spare parts through brand authorized service centers. Targeted at individual consumers in India who own recently purchased devices (up to 9 months old).
- Damage Protection Plans Annual protection plan covering accidental physical damage and liquid damage for select electronics including select home appliances (air conditioner, home theater & soundbar, television, washing machine), kitchen appliances (dishwasher, microwave, refrigerator), and gadgets (Apple iPad, desktop, digital camera & DSLRs, laptop, mobile phone, tablet). Provides pickup, repair, and delivery services with a minimal 7.5% copayment on claim value. Targeted at individual consumers seeking comprehensive protection against accidental damage and liquid spills on electronic devices.
Quantifiable outcome
- 96.8% to 98.6% customer satisfaction rate based on company metrics
- +4 more outcomes
Companies that use GoWarranty
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
GoWarranty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GoWarranty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Amazon IndiacoreAmazon India serves as a primary distribution channel for GoWarranty extended warranty and damage protection plans. Plans are sold through Amazon marketplace alongside electronics purchases, with customer reviews and ratings contributing to brand credibility.
- Tata CLiQcoreTata CLiQ partnership enables GoWarranty plans to be sold through the Tata Group's e-commerce platform alongside electronics purchases.
- SnapDealminorSnapDeal marketplace partnership provides additional distribution channel for GoWarranty protection plans.
- Couponz GuruminorDiscount partner providing promotional coupons and deals for GoWarranty plans through couponzguru.com platform.
- Coupon BlenderminorDiscount partner providing promotional deals and coupons for GoWarranty plans through couponblender.com platform.
- Brand Authorized Service CenterscoreGoWarranty works with brand authorized service centers and employs qualified technicians to handle device repairs. Genuine spare parts are used for all repairs through these authorized service partners.
- 91 TechnominorDigital marketing agency providing SEO, performance marketing, website development, and news/PR publishing services to strengthen GoWarranty's online presence.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
GoWarranty competitors and assessment
Company assessmentBroad incumbents
- Bajaj Allianz General Insurance: Large Indian general insurer offering extended warranty and protection products for consumer electronics and appliances. Operates in the same warranty space as GoWarranty but as part of a much broader insurance portfolio.
- AppleCare+: Apple's official extended warranty and accidental damage protection program for iPhones, iPads, Macs, and other Apple devices. Represents the OEM-captive alternative GoWarranty competes against for the gadget portion of its catalog.
- Asurion: Global leader in device protection, repair, and tech support, partnering with carriers and retailers. Overlaps with GoWarranty's extended warranty and damage protection value proposition but operates at much larger scale across multiple geographies.
- Samsung Care: Samsung's official extended warranty and protection plan program for smartphones, TVs, home appliances, and other Samsung devices. Competes directly with GoWarranty's gadget and home appliance extended warranty offerings through OEM-direct bundling.
Direct peers
- OnsiteGo: Indian device protection and extended warranty company offering plans for appliances, electronics, and gadgets. Direct overlap with GoWarranty across product category, customer base (Indian consumers), and business model; notably also a prior employer of GoWarranty's founder.
- SquareTrade: US-headquartered (Allstate-owned) extended warranty and device protection provider for consumer electronics and appliances. Closely comparable business model and product offering, serving as an international benchmark for GoWarranty's category.
- Servify: India-origin device lifecycle management platform offering extended warranty, damage protection, and after-sale services to consumers and OEMs. Directly comparable business model and product set, with larger scale and global footprint.
- OneAssist Consumer Solutions: India-based device protection, extended warranty, and assistance services provider covering smartphones, laptops, and home appliances. Closely competes with GoWarranty in the Indian consumer electronics and appliance warranty segment.
Emerging players
- Acko General Insurance: Indian digital-first insurer that offers device protection and extended warranty products for electronics and appliances alongside its core insurance business. Comparable product line but distributed within a broader insurance portfolio.
Others
- Geek Squad: Best Buy's tech support, repair, and device protection arm. Adjacent service business offering repairs, setup, and protection plans for consumer electronics — comparable end-customer experience though tied to a single retailer's ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoWarranty social profiles
Digital presenceGoWarranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoWarranty leadership team
Management profileNumber of profiles
Profiles4 records
GoWarranty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoWarranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoWarranty
What does GoWarranty do?
GoWarranty (Go Warranty And Services LLP) sells extended warranty and damage protection plans for home appliances, kitchen appliances, and consumer electronics/gadgets across India. Extended Warranty Plans replicate and extend the manufacturer's warranty for up to four additional years, covering malfunctions, breakdowns, repairs, and parts replacement at no cost. Damage Protection Plans provide one-year accidental and liquid damage coverage for select devices with a 7.5% copayment on claims. Plans are sold directly through gowarranty.in, online marketplaces (Amazon, Tata CLiQ, SnapDeal), and electronics retail stores.
Is GoWarranty a public or private company?
GoWarranty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoWarranty founded?
GoWarranty was founded in 2020. It employs 101 to 250 people.
Where is GoWarranty based?
GoWarranty is headquartered in Mumbai, India, in the Asia region.
How does GoWarranty make money?
Three revenue lines are on record. Extended Warranty Plans are the primary driver. The others are damage Protection Plans and service and Repair Operations.
Who are GoWarranty's main competitors?
Broad incumbents on record are Bajaj Allianz General Insurance, AppleCare+, Asurion and Samsung Care. Direct peers are OnsiteGo, SquareTrade, Servify and OneAssist Consumer Solutions. Acko General Insurance is listed as an emerging player. Geek Squad is listed as an others.
Does GoWarranty have an API?
No public API is recorded for GoWarranty.
What industry is GoWarranty in?
GoWarranty's product category is Extended Warranty Services. Its primary akta.pro industry code is FSAJALAH, Consumer Electronics & Mobile Device Protection Plans. Its NAICS code is 524291 and its SIC code is 7600.