Obsess

Immersive Commerce SoftwareobsessAR.com

Company typePrivate
Founded2017
HeadquartersNew York, United States
Headcount51–100
GTM typeB2B
OfferingSoftware

What Obsess does

Obsess is a New York-based B2B enterprise software company founded in 2017 that operates a 3D virtual store platform enabling brands to build immersive, interactive shopping experiences for their e-commerce operations using virtual and augmented reality technologies. The company's core product allows brands such as Coach, Tommy Hilfiger, Dermalogica, and Laura Mercier to deploy virtual storefronts integrated into their websites, on Apple Vision Pro, and within consumer gaming platforms such as Roblox, Fortnite, and ZEPETO. In June 2024 the company launched an AI-powered virtual try-on capability using computer vision and AR, which became a notable feature extension of the base platform.

The company generates revenue through custom enterprise agreements with major fashion, beauty, lifestyle, home, entertainment, and CPG brands; pricing is not publicly disclosed. Obsess has raised approximately $13.4M across five disclosed funding rounds between 2017 and 2022, including a $10M Series A led by Jump Capital in June 2021. In January 2025, Obsess was acquired by Infinite Reality, a US-based immersive digital media company, and now operates as a subsidiary within Infinite Reality's e-commerce and extended reality portfolio, with its cross-platform distribution capabilities being integrated into the parent's broader offerings.

Obsess firmographics

Firmographics

Name: Obsess
Legal name: Obsess Inc.
Website: https://obsessAR.com
Company type: Private
Founded year: 2017
Operating status: Acquired
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Obsess industry classification

Industry

Product category: Immersive Commerce Software
NAICS: Electronics and Appliance Retailers (44921)
akta.pro primary industry: Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

Virtual store platform
3D e-commerce experiences
Augmented reality shopping
Virtual try-on technology
Immersive commerce solutions

Where Obsess is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Obsess business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Virtual Store Platform Licensing: Obsess generates revenue by providing its immersive virtual shopping platform to brands. The platform creates virtual store experiences that brands use to enhance their e-commerce offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Obsess product offering

Product offering

Core offering

Obsess provides a 3D virtual store platform that enables brands to build immersive, interactive online shopping experiences on their e-commerce sites using virtual and augmented reality technologies. The platform creates virtual storefronts, supports AI-powered virtual try-on for clothing and beauty products, and delivers HD-quality 3D metaverse shopping experiences for devices such as Apple Vision Pro. Brands license the platform to engage consumers with shoppable video, virtual boutiques, and cross-device immersive commerce.

Product overview

Obsess offers a unified immersive virtual shopping platform that specializes in 3D virtual store technology. The platform enables brands to create immersive, interactive online shopping experiences using virtual and augmented reality technologies. The core product is the 3D Virtual Store platform, which was augmented by an AI-powered virtual try-on capability launched in 2024. In January 2025, Obsess was acquired by Infinite Reality, a US-based immersive digital media company, to enhance its e-commerce and extended reality portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

3D Virtual Store Platform Enterprise SaaS platform that enables brands to create immersive, interactive 3D virtual storefronts integrated into their e-commerce sites, using VR and AR technologies to deliver shoppable virtual environments. Used by enterprise brands in fashion, beauty, home, entertainment, and CPG to differentiate their digital flagship experiences.
AI-Powered Virtual Try-On Platform AI-powered virtual try-on capability that allows consumers to virtually try on clothing and beauty products before purchase, using computer vision, augmented reality, and 3D body scanning. Targeted at fashion and beauty brand e-commerce sites to reduce purchase uncertainty and improve conversion.
Apple Vision Pro Shopping Apps Custom HD-quality 3D metaverse shopping applications for Apple Vision Pro that let users explore products, watch shoppable videos, and make purchases within virtual boutique settings. Delivered to brand clients such as Laura Mercier as bespoke immersive commerce experiences on the Vision Pro device.

Companies that use Obsess

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Obsess technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Obsess partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and major.

Laura MerciercoreTechnology or Integration · 1 February 2025Obsess partnered with cosmetics brand Laura Mercier to build a shopping app for Apple Vision Pro. The app provides HD-quality, 3D metaverse experience where users can explore products, watch shoppable videos, and make purchases in virtual boutique settings. This expanded Laura Mercier's existing metaverse commerce presence.
Infinite RealitymajorStrategic or Co-development Partner · 1 January 2025In January 2025, Infinite Reality, a US-based immersive digital media company, acquired Obsess to enhance its e-commerce and extended reality portfolio. The acquisition aimed to integrate Obsess's cross-platform distribution capabilities into Infinite Reality's offerings to better serve brands seeking immersive consumer experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Obsess competitors and assessment

Company assessment

Direct peers

Sayduck: Sayduck (now part of Threekit) offers 3D/AR product visualization for retail and e-commerce, directly comparable to the immersive shopping experiences Obsess delivers for brand clients.
Emperia: Emperia builds 3D virtual stores and immersive shopping experiences for fashion, beauty, and lifestyle brands, closely overlapping Obsess's core offering of brand-facing immersive e-commerce storefronts.
Avataar: Avataar provides AI-driven 3D and AR product visualization for e-commerce, addressing the same brand demand for immersive product experiences that Obsess targets with its virtual store platform.
Marxent: Marxent offers 3D/AR visualization software for home furnishings and retail brands, with similar technology stack and use cases around letting shoppers experience products in immersive digital environments.
Threekit: Threekit provides 3D product visualization and AR/VR configuration tools for retailers and brands, competing directly with Obsess on immersive commerce experiences for e-commerce.

Emerging players

Spatial: Spatial is a metaverse/spatial computing platform for brands and creators that supports immersive 3D experiences and commerce, an emerging alternative path to the use cases Obsess addresses.
Landvault: Landvault (formerly Admix) operates a 3D metaverse platform serving brands with virtual experiences and commerce, comparable to Obsess's integrations with Roblox, Fortnite, and similar environments.
Nextech3D.ai: Nextech3D.ai provides 3D model creation and AR shopping solutions for e-commerce, with overlap on AI/3D pipelines used to produce immersive product and store experiences.
AnamXR: AnamXR builds interactive virtual brand experiences and 3D showrooms, overlapping Obsess's work on immersive commerce destinations for fashion and lifestyle brands.

Broad incumbents

Shopify: Shopify is a dominant e-commerce platform that has been adding native AR/3D merchant tools, positioning it as a broad incumbent that competes with Obsess for brand immersive commerce budgets at the platform level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Obsess financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Obsess leadership team

Management profile

Number of profiles

Profiles8 records

Obsess funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Obsess M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obsess

What does Obsess do?

Is Obsess a public or private company?

Obsess is a private company. It is classified as corporate owned and is currently acquired.

When was Obsess founded?

Obsess was founded in 2017. It employs 51 to 100 people.

Where is Obsess based?

Obsess is headquartered in New York, United States, in the North America region.

How does Obsess make money?

One revenue line is on record: virtual Store Platform Licensing.

Who are Obsess's main competitors?

Direct peers on record are Sayduck, Emperia, Avataar, Marxent and Threekit. Emerging players are Spatial, Landvault, Nextech3D.ai and AnamXR. Shopify is listed as a broad incumbent.

Does Obsess have an API?

No public API is recorded for Obsess.

What industry is Obsess in?

Obsess's product category is Immersive Commerce Software. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 44921.