What Quilt.AI does

Quilt.AI is a Singapore-headquartered cultural intelligence company that combines a multi-agent AI architecture with anthropological methodology to help global brands, agencies, and institutions decode consumer behavior at scale. Its core product, the Sphere platform, is an all-in-one SaaS surface that aggregates consumer discourse from social media, search, and open web data, and powers a suite of modules including Social Meaning (discourse analysis), Trends Explorer (real-time trend tracking across 100-300 trends monthly), Agentic Segmentation (cultural segmentation reports), LUME (creative testing with frame-by-frame ad analysis trained on 1M+ ads), Brand Health Tracker (continuous monitoring across Salience, Identity, Performance, Affinity, and Love dimensions), and LLM Equity Analytics (brand representation measurement across GPT-4, Claude, and Gemini latent spaces). In March 2026, Quilt.AI partnered with Kantar to launch EvaluateExplorer, a co-developed AI innovation solution that compresses concept development cycles from months to roughly one week.

The company operates a hybrid go-to-market combining product-led growth (freemium Sphere trial), enterprise field sales (regional demo booking across Americas, APAC, EMEA), strategic consulting, and curated thought-leadership events (AI-Volution of Culture series). Customer base spans hundreds of leading organizations including P&G, L'Oréal, Coca-Cola, Visa, Diageo, Dentsu, Hakuhodo, Havas, Accenture, Nielsen, Bank of America, DBS, Reckitt, Mastercard, World Bank, UNICEF, UN Women, and Bill & Melinda Gates Foundation. Quilt.AI is incorporated as Quilt AI Pte. Ltd., founded in 2018, employs 51-100 people across Singapore, London, and Boston, and has raised $9M in disclosed funding (Nadathur Holdings, November 2019). Its product architecture is multimodal, spanning text, image, video, and audio, and includes AI capability types covering autonomous agents, NLP, computer vision, generative AI, predictive analytics, knowledge retrieval, and anomaly detection.

Name

Quilt.AI

Legal name

Quilt AI Pte. Ltd.

Website

https://quilt.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Quilt.AI is a Singapore-based cultural intelligence platform that combines a multi-agent AI system with anthropological insight to help global brands, agencies, and institutions analyze consumer discourse, test creative, track brand health, and monitor brand representation across large language models.

Ownership category

akta.pro rank

Product category

Cultural Intelligence Software

NAICS

Software Publishers (5132), Software Publishers (513210), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industries

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Cultural intelligence platform
• Consumer insights software
• Brand analytics SaaS
• AI creative testing
• Trend tracking platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Quilt.AI operates as a B2B SaaS company offering subscription-based access to its cultural intelligence platform products including Sphere, Social Meaning, Trends Explorer, Brand Health Tracker, and LUME.
2. Consulting Services: Strategic consulting combining AI-powered insights with human expertise to guide brand, marketing, and innovation strategy. Includes custom studies designed for specific markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Quilt.AI builds and sells a cultural intelligence SaaS platform called Sphere that turns billions of consumer digital signals into real-time insights. The platform bundles consumer discourse analysis (Social Meaning), trend tracking (Trends Explorer), AI-powered segmentation (Agentic Segmentation), creative testing (LUME), continuous brand health monitoring, and LLM Equity measurement across major AI platforms. It sells to global enterprise brands and agencies via subscriptions and complementary consulting services.

Product overview

Quilt.AI is a cultural intelligence company that offers a platform-plus-modules architecture. The core is Sphere, an all-in-one cultural intelligence platform that powers all solutions including Social Meaning for consumer discourse analysis, Trends Explorer for AI-powered trend tracking, Agentic Segmentation for AI-powered segmentation, LUME for creative testing, Brand Health Tracker for real-time brand performance monitoring, and LLM Equity Analytics for monitoring brand representation across AI platforms. Additional offerings include Consulting services, an Agency Intelligence Suite, and an Education Suite. The company also has a partnership product called EvaluateExplorer with Kantar. The platform combines anthropology, creative strategy, and machine learning to help brands decode consumer behavior at scale.

Differentiator

Problem solved

Functional benefit

Brands

• Sphere: The all-in-one cultural intelligence platform powering every solution, providing real-time answers by turning billions of conversations into actionable insights.
• Social Meaning
• Trends Explorer
• Agentic Segmentation
• LUME
• Brand Health Tracker
• LLM Equity Analytics
• Agency Intelligence Suite
• Education Suite
• EvaluateExplorer

Products and services

• Sphere Sphere is Quilt.AI's all-in-one cultural intelligence platform that turns billions of consumer digital signals into actionable insights across trend discovery, audience profiling, and creative testing. It is sold to global enterprise brands and agencies with a free trial entry point.
• Social Meaning Social Meaning dives into consumer discourse with detailed insights drawn from social media, search, and web data, mapping cultural conversations and trends in real time for brand marketers and insights teams.
• Trends Explorer Trends Explorer is an AI-powered trend tracking tool that monitors 100-300 trends monthly by analyzing real-time consumer conversations and cultural trends, enabling brands to stay ahead of emerging consumer behavior.
• Agentic Segmentation Agentic Segmentation is an AI-powered cultural segmentation offering that delivers strategic segmentation reports within hours, using multi-agent intelligence to identify psychographic audience profiles for brand marketers and strategists.
• LUME (Creative Testing) LUME is an AI-powered creative testing tool that analyzes ad visuals, script, and music using frame-by-frame analysis to predict ad effectiveness before launch, targeting brand marketers and creative teams seeking to optimize campaign resonance.
• Brand Health Tracker Brand Health Tracker continuously tracks brand performance across five dimensions (Salience, Identity, Performance, Affinity, and Love) using real-time social data, replacing traditional survey-based brand tracking for brand marketers and insights teams.
• LLM Equity Analytics LLM Equity Analytics monitors brand visibility and voice across large language model platforms (GPT-4, Claude, Gemini), measuring Cohesion, Distinctiveness, and Value Alignment to ensure accurate brand representation in AI-mediated discovery.
• Agency Intelligence Suite The Agency Intelligence Suite is a bundled offering of AI tools designed specifically for advertising and marketing agencies to uncover trends, shape ideas, and launch culturally resonant work for their brand clients.
• Education Suite The Education Suite provides academic institutions and researchers access to Quilt.AI's cultural intelligence tools for learning and applied research on consumer culture and behavior.
• Consulting Quilt.AI Consulting provides strategic guidance that combines AI-powered insights with human expertise to direct brand, marketing, and innovation strategy, including custom studies and anthropological analysis for enterprise clients.
• EvaluateExplorer EvaluateExplorer is an AI-driven innovation solution co-developed with Kantar that combines Quilt.AI's multi-agent intelligence system with Kantar's brand-building frameworks to help brands rapidly identify opportunity spaces and develop differentiated concepts.

Quantifiable outcome

• 80% reduction in data collection costs compared to traditional survey-based brand tracking
• +3 more outcomes

Named customers10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

One partnership is on record.

• KantarcoreStrategic or Co-development Partner · 18 March 2026Kantar partnered with Quilt.AI to develop EvaluateExplorer, an AI-driven innovation solution combining Quilt.AI's multi-agent intelligence system with Kantar's brand-building frameworks. The platform analyzes behavioral and cultural signals to help brands rapidly identify opportunity spaces and develop differentiated concepts, reducing the traditional months-long process to just one week. Positioned as addressing limitations of traditional LLMs that produce generic outputs disconnected from consumer motivations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NetBase Quid: AI-driven consumer and market intelligence platform offering social analytics, trend discovery, and brand performance measurement. Overlaps with Quilt.AI's Social Meaning, Trends Explorer, and Brand Health capabilities.
• Synthesio: Enterprise social listening and consumer intelligence platform (owned by Ipsos). Comparable to Quilt.AI in combining AI-powered social analysis with brand strategy use cases for global enterprises.
• Sprinklr: Unified customer experience management platform with strong social listening, analytics, and AI capabilities for enterprise brands. Comparable in targeting large global enterprises with cultural intelligence and brand insights, though with a broader CX scope.
• Talkwalker: AI-powered consumer intelligence and social listening platform serving global brands with trend detection, audience analytics, and creative performance insights. Directly competes with Quilt.AI across brand health and trend tracking use cases.
• Brandwatch: Consumer intelligence platform combining social listening, trend analysis, and AI-powered audience insights. Closely comparable to Quilt.AI's Sphere platform in serving brand marketers with cultural and consumer intelligence derived from digital conversations.
• Pulsar Platform: Consumer intelligence platform focused on audience insights, trend discovery, and cultural analysis across social, search, and content. Directly comparable to Quilt.AI's cultural intelligence positioning and enterprise brand target market.

Broad incumbents

• NielsenIQ: Global consumer intelligence and measurement giant providing brand tracking, retail measurement, and consumer panels. A broad incumbent whose traditional survey-based brand tracking is the legacy alternative Quilt.AI positions against.
• Kantar: World's largest market research firm offering brand tracking, consumer panels, and ad effectiveness. Now a strategic partner of Quilt.AI but historically a direct competitor in the brand intelligence and consumer insights space.

Emerging players

• Latana: AI-powered brand tracking platform offering always-on, survey-based brand health measurement for marketers. Competes with Quilt.AI's Brand Health Tracker by replacing traditional brand tracking panels with a lighter, more frequent methodology.
• Black Swan Data: AI-driven consumer insight platform combining social data, search, and trend analysis for CPG and consumer brands. Comparable to Quilt.AI's niche focus on consumer cultural intelligence, with similar customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aiquilt
• Facebookfacebook.com/QuiltAI
• LinkedInlinkedin.com/company/quiltdotai
• Instagraminstagram.com/quilt.ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quilt.AI