Shoot 360

What Shoot 360 does

Shoot 360, founded in 2012 by former basketball coach Craig Moody and headquartered in Vancouver, Washington, operates an AI-powered basketball training franchise combining proprietary motion-tracking technology with in-person coaching. The core technical platform uses motion-tracking cameras and machine vision to measure shot arc, depth, and alignment for every shot taken, delivering instant feedback through the trademarked Splash Meter™ and scoring against the Splash Zone™ (the optimal target area where the company reports shot make probability reaches 98%). The platform extends to passing, ball-handling, and decision-making drills across dedicated shooting courts, passing skill courts, and ball-handling training zones, with the Shoot 360 mobile app providing in-depth stat summaries, digital achievements, workout booking, and league registration. Technology has been adopted by approximately 29 NBA team facilities and over 100 collegiate programs, and is endorsed by 15-17 NBA and WNBA investors.

Name

Shoot 360

Legal name

Shoot 360 Nation LLC

Website

https://shoot360.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoot 360 is a basketball training franchise operating an AI-powered motion-tracking platform (Splash Meter) with gamified coaching, deployed through 60+ franchise locations, LA Fitness channel partnerships, and technology licensing to NBA and collegiate programs.

Ownership category

akta.pro rank

Product category

Sports Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Basketball training facilities
• AI sports analytics
• Motion tracking technology
• Fitness franchise operations
• Youth sports training

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees: Shoot 360 generates revenue through franchise licensing with $1 million investment required per franchise location. Best locations achieve 25% to 32% EBITDA margins.
2. Membership Subscriptions: Monthly membership pricing ranging from $179 to $329 CAD per month in Canada. Members receive access to training facilities, technology platforms, and coaching.
3. Per-Visit Training Sessions: Individual training sessions and workouts available through the mobile app booking system, in addition to monthly memberships.
4. Training Programs and Camps: Group training including camps, classes, clinics, and youth training programs taught by certified Shoot 360 coaches.
5. Event Rentals: Corporate events and birthday party venue rentals at state-of-the-art facilities with interactive games, skill challenges, and cutting-edge shooting technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shoot 360 operates basketball training facilities that combine proprietary AI-powered motion-tracking cameras (Splash Meter™) with certified in-person coaching to deliver measurable, gamified skill development for athletes. The company monetizes through monthly consumer memberships, per-session training fees, group programs and camps, corporate/birthday event rentals, and a $1M franchise licensing model, with technology also white-labeled into NBA team facilities and partner gyms such as LA Fitness.

Product overview

Shoot 360 is a basketball training franchise operating on a unified platform-plus-program model. The core offering is an AI-powered immersive training platform combining proprietary motion-tracking cameras, the Splash Meter™ for real-time shot feedback, and the Splash Zone™ scoring system, all integrated into dedicated shooting courts, passing skill courts, and ball handling training zones. The platform is accessible via the Shoot 360 Mobile App for stat tracking, league registration, and achievement management. Beyond the core technology, Shoot 360 offers structured programs including group training (camps, classes, clinics), personal training sessions, and Shoot 360 Leagues for competitive virtual and local play. The company also provides event hosting for corporate and birthday party experiences, and runs seasonal programs like All-Star Summer. The technology is available both at company-owned/partnered locations and via franchise opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoot 360 Training Platform AI-powered basketball training system combining motion-tracking cameras, real-time analytics, and gamification for skill development in shooting, passing, and ball handling. Used by individual athletes at Shoot 360 facilities and white-labeled into NBA team and collegiate training centers.
• Shoot 360 Mobile App Mobile application for iOS and Android that provides in-depth stat summaries of every workout, digital trophies and achievements, workout and class booking, and league registration for Shoot 360 members.
• Shoot 360 Leagues Digital shooting competition enabling three-player teams to compete in scheduled one-hour matches locally and virtually across the Shoot 360 network, supported by automatic rebounding machines and real-time leaderboards.
• Group Training (Camps, Classes, Clinics) Group basketball instruction including camps, classes, and clinics for all ages and skill levels, led by certified Shoot 360 coaches at franchise and partner facilities.
• Personal Training One-on-one basketball coaching sessions with certified Shoot 360 coaches who develop customized training plans for individual player development.
• Events (Birthday Parties and Corporate) Venue rental for corporate events and birthday parties featuring interactive games, skill challenges, and Shoot 360's shooting technology at participating facilities.
• All-Star Summer Program Seasonal summer training experience combining shot tracking, leaderboards, and rewards to help athletes stay consistent with offseason training, running from June 9 to July 9 annually.
• Shoot 360 Franchise License Franchise license that allows entrepreneurs to operate a Shoot 360 training facility, including the proprietary training platform, brand, and operating model. Each franchise requires a $1 million investment, with best-performing locations achieving 25-32% EBITDA margins.

Quantifiable outcome

• Shot make probability increases to 98% when all three metrics (arc, depth, alignment) are within the Splash Zone
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• Tayler Hill (Former WNBA Player)minorGTM or Marketing Partner · 26 February 2026HER Month initiative collaboration with former WNBA player Tayler Hill to promote female participation in basketball. Includes free basketball experiences, mentorship, and merchandise sales.
• Convoy of HopeminorGTM or Marketing Partner · 26 February 2026HER Month partnership supporting women's empowerment projects. Portion of merchandise proceeds supporting Convoy of Hope's women's programs.
• LA FitnesscoreChannel Partner/ Reseller/ Distributor · 12 February 2026Pilot partnership with LA Fitness (Fitness Intl LLC) to install AI-powered, motion-tracking basketball courts at select West Coast gyms across Northern California, Oregon, and Washington. Six initial locations with nationwide expansion planned. Hillsboro, Oregon location opened May 16, 2026. Golden State Sports Academy operating California locations.
• Golden State Sports AcademycoreChannel Partner/ Reseller/ Distributor · 12 February 2026Operating California LA Fitness locations as part of the Shoot 360 pilot program rollout. Also expanding to South Bay with Shoot 360 (February 2026).
• Nike Basketball Camps (US Sports Camps)coreGTM or Marketing Partner · 1 January 2025Partnership with Nike Basketball Camps through US Sports Camps for basketball camp programming. Part of collaborative initiatives including athlete safety training.
• U.S. Center for SafeSportminorStrategic or Co-development Partner · 1 January 2025Partnership for athlete safety training initiatives.
• Ballislife LeagueminorGTM or Marketing Partner · 1 January 2025Shoot 360 x Ballislife League partnership with $20,000 prize pool. Competitive shooting league.
• Brooklyn NetsflagshipStrategic or Co-development PartnerNBA team partnership for basketball training technology. Part of portfolio including Golden State Warriors, LA Clippers, and Utah Jazz.
• Golden State WarriorsflagshipStrategic or Co-development PartnerNBA team partnership with new Bay Area courts opening spring 2026 in conjunction with Golden State Warriors academy. Golden State Sports Academy operating California LA Fitness locations.
• LA ClippersflagshipStrategic or Co-development PartnerNBA team partnership for basketball training technology. Part of portfolio including Brooklyn Nets, Golden State Warriors, and Utah Jazz.
• Utah JazzflagshipStrategic or Co-development PartnerNBA team partnership for basketball training technology. Part of portfolio including Brooklyn Nets, Golden State Warriors, and LA Clippers.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Topgolf: Topgolf is the canonical sports-entertainment franchise that Shoot 360 explicitly emulates; both use technology-enabled venues to make sport skills accessible to all levels through gamified experiences, though Topgolf operates in golf at much larger scale.
• Catapult Sports: Catapult Sports is a public sports-tech incumbent providing athlete tracking and performance analytics across multiple sports to professional teams, mirroring Shoot 360's analytics-driven training positioning at a much larger scale.
• Gymboree Play & Music: Gymboree operates a franchised children's activity-center model; relevant as a comparable franchise-economics and member-based youth programming structure, though in early-childhood rather than sports-specific training.
• Skyhawks Sports Academy: Skyhawks operates youth sports camps and clinics nationwide, including basketball; it shares Shoot 360's franchise/camp model for youth athlete skill development though without the proprietary AI tracking layer.
• Lifetime Fitness (Life Time): Life Time operates premium fitness and recreation centers with youth sports programming; comparable to the LA Fitness-style facility partnership model that Shoot 360 is leveraging to embed its technology inside gym chains.

Direct peers

• Dr. Dish Basketball: Dr. Dish builds shooting machines and tracking technology used by basketball training facilities and is the closest direct competitor to Shoot 360's automated-rebounding, shot-tracking model, sharing the same athlete, college, and pro-team customer base.
• Noah Basketball: Noah Basketball provides AI-powered shot-tracking technology for serious basketball training, with similar machine-vision feedback to Splash Meter; it sells technology to trainers and elite players rather than operating its own retail locations.
• KinaTrax: KinaTrax installs markerless motion-capture systems in NBA and collegiate arenas for biomechanical analysis; it operates in the same pro/collegiate basketball performance-analytics category where Shoot 360's technology is also adopted.

Emerging players

• iHoops / NBC Basketball: iHoops and similar basketball-specific training academies use tech-augmented coaching models, partially overlapping with Shoot 360's youth and amateur athlete segment in basketball skill development.
• HomeCourt (by NEX Team): HomeCourt is an AI-powered mobile basketball training app using on-device computer vision for shot tracking, directly overlapping with Shoot 360's machine-vision shot-analytics value proposition, but distributed as a consumer app rather than facility-based experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Shoot360
• LinkedInlinkedin.com/company/shoot-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoot 360