Tock

What Tock does

Tock is a cloud-based restaurant and experiential hospitality reservation platform founded in 2014 by Nick Kokonas and headquartered in Chicago. The platform supports multiple booking formats — dine-in reservations, pickup, delivery, event ticketing, and winery/tasting room experiences — within a single configurable system that handles party sizes, time slots, prepaid deposits, and ticket sales for tasting menus and special events. Its core technical differentiation has been prepaid reservation capability and event ticketing for high-end venues, with a product surface that extends to curated content collections (Tock 10) and editorial coverage of James Beard Award finalists and Michelin-recognized restaurants.

Tock generates revenue primarily through SaaS subscriptions paid by restaurant operators and ancillary per-cover or per-transaction booking fees processed through the platform. Its customer base is concentrated in the fine dining, winery, and experiential dining segments, with selected expansion into hotels and resorts via the 2024 Curator Hotel & Resort Collection partnership. Following its 2019 acquisition by Squarespace, Tock was acquired by American Express in June 2024 for $400 million in cash; as of early 2026, AmEx has announced the merger of Tock into its existing Resy platform, sunsetting the Tock brand and consolidating approximately 25,000 venues under Resy to compete with market leader OpenTable.

Name

Tock

Legal name

Tock, LLC

Website

https://exploretock.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

101–250 employees

Short description

Tock is a Chicago-based cloud hospitality reservation platform serving fine dining restaurants, wineries, and experiential venues with prepaid bookings and event ticketing. Acquired by American Express for $400M in 2024, it is being merged into Resy.

Ownership category

akta.pro rank

Product category

Restaurant Reservation Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Dining Reservations & Restaurant Booking (HSACALAF), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Restaurant reservation software
• Hospitality booking platform
• Event ticketing platform
• Prepaid dining reservations
• Winery reservation management

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscriptions: Restaurants pay subscription fees to use Tock's reservation platform, similar to other SaaS reservation systems like OpenTable and Resy
2. Transaction/Booking Fees: Platform likely charges per-cover or per-transaction fees for reservations processed through the system

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tock is a cloud-based hospitality reservation and booking platform that enables restaurants, wineries, and experiential venues to manage dine-in reservations, pickup orders, delivery, and event ticketing through a single system. The platform pioneered prepaid reservations that allow venues to collect deposits and sell tickets for tasting menus, private dining events, and special culinary experiences. Following its 2024 acquisition by American Express, Tock serves approximately 8,000 venues primarily in the fine dining and winery segments across the US, Canada, and Australia.

Product overview

Tock is a hospitality reservation and booking platform that has evolved from its origins in fine dining and prepaid reservations into a comprehensive multi-experience booking platform. The core offering centers on restaurant table reservations (dine-in) with support for pickup orders, delivery, event ticketing, and winery/tasting room bookings. Tock also curates restaurant collections through its 'Tock 10' program and maintains editorial content via its blog. The platform previously operated as a standalone brand but is now being merged into American Express's Resy platform, combining approximately 25,000 venues under unified management. Key product features include prepaid reservations for guaranteed seating, multi-experience tables accommodating diverse dining formats, and integration with Toast POS systems and CRM platforms like Loyalist and Fishbowl.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Reservations (Dine-in)
• Pickup Orders
• Delivery
• Events (Event Ticketing)
• Wineries & Tasting Rooms

Quantifiable outcome

• 67% of diners seek immersive experiences beyond standard reservations, driving 30% higher average checks and 80% more repeat guests
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• ResycoreStrategic or Co-development Partner · 24 February 2026Tock is being merged with Resy under the Resy brand. Approximately 8,000 Tock venues will join Resy's ~17,000 venues, creating a combined platform of ~25,000 restaurants. Tock's website and app will be discontinued.
• American Express Global Dining Advisory BoardmoderateStrategic or Co-development Partner · 16 October 2025Advisory board formed by Resy and Tock involving hospitality groups and restaurant representatives to guide product development and address industry challenges including reservation fraud, AI adoption, and sustainable growth
• ToastcoreTechnology or Integration · 5 August 2025Toast and American Express (parent of Resy and Tock) announced a strategic technology partnership to combine data from Toast POS systems with Resy and Tock reservation platforms, enabling personalized dining experiences for restaurants.
• Curator Hotel & Resort CollectionmoderateStrategic or Co-development Partner · 12 July 2024Tock announced partnership to provide reservation, table management, and event ticketing tools to Curator hotel properties, marking Tock's expansion from restaurants into hotels and resorts. Hotels pay per-location, per-month subscription fees.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Squarespace: Former parent company of Tock before the American Express acquisition. Adjacent as a website builder and commerce platform for restaurants and hospitality businesses; thematically connected as a former owner rather than a direct competitor.
• American Express Global Dining: Strategic acquirer and parent of Tock (and Resy), operating card member dining programs and the Global Dining Advisory Board. Related as the distribution engine and ecosystem orchestrator that determines Tock's go-to-market trajectory.

Regional players

• Quandoo: Restaurant reservation platform with strong presence in Europe and Asia-Pacific markets. Comparable to Tock as a booking SaaS for restaurants, though primarily competing in geographies where Tock does not operate.

Broad incumbents

• Toast: Leading restaurant POS platform that recently announced a strategic integration with Resy and Tock. Comparable as a broad restaurant technology incumbent now extending from POS into reservation and guest data, directly overlapping Tock's roadmap.

Direct peers

• Yelp Reservations: Reservation booking product embedded within Yelp's local discovery platform. Comparable to Tock as a reservation SaaS surface for restaurants, though with broader SMB mass-market positioning rather than fine-dining specialization.
• OpenTable: Category-leading restaurant reservation platform with 60,000+ restaurants globally. Directly comparable as the primary SaaS reservation and booking competitor to Tock, offering diner discovery, table management, and guest management tools.
• SevenRooms: Restaurant CRM, reservation, and guest experience platform serving hotels, restaurants, and nightlife operators. Comparable to Tock as a reservation and guest data SaaS targeting premium hospitality operators, with a strong CRM layer.
• Resy: American Express-owned restaurant reservation platform with ~17,000 venues, being merged with Tock in 2026. Closely comparable in product (reservation SaaS, diner discovery, prepaid ticketing) and customer base (fine dining and experiential venues).
• TheFork: European restaurant reservation platform owned by Tripadvisor, operating across 11+ countries with tens of thousands of restaurants. Comparable as a booking platform and a potential AmEx acquisition target alongside Tock to expand the dining network globally.

Emerging players

• CoverManager: Restaurant reservation and table management SaaS with growing presence in Europe and Latin America. Comparable to Tock as a reservation platform targeting restaurant operators, with overlapping capabilities in table management and guest CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tock
• Facebookfacebook.com/tockhq
• LinkedInlinkedin.com/company/tock

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tock