Doctor On Demand
Doctor On Demand, a subsidiary of Included Health, is a U.S. telehealth platform delivering 24/7 video-based urgent care, mental health, virtual primary care, and prescription services to over 100 million covered lives via PMPM contracts with employers and health plans, plus direct-to-consumer visits.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Doctor On Demand does
Doctor On Demand, operating as Doctor On Demand by Included Health, Inc., is a U.S.-based virtual care platform founded in 2012 (per firmographic record; the company history source cites a 2015 founding date) and headquartered in San Francisco. The company delivers 24/7 video-based telehealth services across urgent care, mental health (therapy and psychiatry), virtual primary care, dermatology, prescription management, and expert medical opinions, accessible via a HIPAA-compliant web and mobile application available on iOS and Android. Clinicians are U.S.-licensed physicians, nurse practitioners, therapists, and psychiatrists, with appointments typically available within five days versus a 24-day national average and urgent care accessible within minutes.
The platform is built on a hybrid B2B/B2C revenue model. Approximately 75% of 2025 revenue is derived from Per Member Per Month (PMPM) contracts with employers and health plans, covering over 100 million lives through partnerships with major insurers including UnitedHealthcare, Blue Cross Blue Shield affiliates, Humana Healthy Ohio, Walmart, Optum, and TRICARE. The remaining revenue comes from direct-to-consumer fee-for-service visits priced at $99 for urgent care, $134-$184 for therapy, and $129-$299 for psychiatry, plus value-based care arrangements. Marketing and distribution rely on insurance/employer referral channels, mobile app stores, SEO/content marketing, and inclusion in marketplaces such as Walmart's Better Care Services.
Since the 2021 merger with Grand Rounds to form Included Health, Doctor On Demand has expanded into expert medical opinions and complex-case navigation, while operating as a subsidiary of the parent private company. The combined entity has raised approximately $235.7 million in disclosed equity funding across seven rounds (last disclosed round: $75M Series C in July 2020 led by General Atlantic). It is positioned as a top-three U.S. telehealth player alongside Teladoc and Amwell, with a 1,001-5,000 employee base and LegitScript and HIPAA certifications validating its healthcare compliance posture.
Doctor On Demand firmographics
Firmographics- Name
- Doctor On Demand
- Legal name
- Doctor On Demand by Included Health, Inc.
- Website
- https://doctorondemand.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Doctor On Demand, a subsidiary of Included Health, is a U.S. telehealth platform delivering 24/7 video-based urgent care, mental health, virtual primary care, and prescription services to over 100 million covered lives via PMPM contracts with employers and health plans, plus direct-to-consumer visits.
- Ownership category
- akta.pro rank
Doctor On Demand industry classification
Industry- Product category
- Telehealth and Virtual Healthcare Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112), Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
- akta.pro secondary industries
- General Medical Virtual Primary Care (Payer-Branded) (HLALACAA), Urgent Care & On-Demand Virtual Visits (HLALAAAB), Specialty Care Virtual Care Networks (e.g., derm, cardio, neuro) (HLALADAF), Virtual Specialty Care Programs (Payer-Sponsored) (HLALACAD), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)
Keywords
Where Doctor On Demand is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Doctor On Demand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per Member Per Month (PMPM) Contracts: Approximately 75% of 2025 revenue generated from PMPM contracts with employers and health plans. These B2B contracts provide virtual care access to covered members for a fixed monthly fee per member.
- Direct-to-Consumer Visits: Fee-for-service model where patients pay per visit. Prices vary by service type (urgent care, therapy, psychiatry) and range from $99-$299 without insurance coverage.
- Value-Based Care Arrangements: Alternative payment models tied to patient outcomes and quality metrics rather than traditional fee-for-service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-covered visits may be $0 depending on employer/health plan benefits |
| Unit Pricing | Pay-as-you-go | Without insurance - Urgent Care |
| Unit Pricing | Pay-as-you-go | Without insurance - Therapy |
| Unit Pricing | Pay-as-you-go | Without insurance - Psychiatry |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Doctor On Demand product offering
Product offeringCore offering
Doctor On Demand by Included Health is a U.S.-based telehealth platform delivering 24/7 video-based virtual care with board-certified doctors, nurse practitioners, therapists, and psychiatrists. Core services include on-demand urgent care, online therapy, online psychiatry, virtual primary care, online dermatology, electronic prescriptions, and doctor notes, accessed via mobile app or website. The platform is distributed primarily through PMPM contracts with employers and health plans covering 100M+ lives, with supplemental direct-to-consumer fee-for-service visits.
Product overview
Doctor On Demand by Included Health operates as a comprehensive telehealth platform offering multiple interconnected virtual care services. The core product portfolio includes Urgent Care (24/7 on-demand video consultations for acute conditions), Mental Health services (Online Therapy and Online Psychiatry for ongoing behavioral health support), Virtual Primary Care (for chronic disease management and preventive care), and specialized services including Online Skin Care, Doctor's Note, and Online Prescriptions. The platform is available via web and mobile app (iOS and Android), serving over 100 million covered lives through partnerships with employers and health plans, with services accessible on a per-visit or PMPM subscription basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Urgent Care On-demand video consultations with board-certified doctors and nurse practitioners for non-emergency medical conditions available 24/7/365, treating conditions such as cold, flu, COVID-19, sinus infections, UTIs, strep throat, pink eye, and other common ailments.
- Online Therapy Video sessions with licensed therapists and psychologists for anxiety, depression, stress, grief, PTSD, postpartum depression, and other mental health concerns, available by appointment.
- Online Psychiatry Psychiatric evaluations, diagnosis, and medication management by board-certified psychiatrists for mood disorders, ADHD, bipolar disorder, PTSD, and other psychiatric conditions.
- Virtual Primary Care Ongoing primary care services including annual checkups, chronic disease management, preventive care, prescription refills, and coordination with specialists, allowing patients to see the same provider consistently.
- Online Skin Care Virtual dermatology consultations for skin conditions including acne, rashes, and other dermatological concerns.
- Doctor's Note Digital documentation and medical notes for work or school excuses issued after a telehealth visit.
- Online Prescriptions Prescription management service allowing providers to send prescriptions electronically to the patient's preferred pharmacy, with same-day availability.
- Expert Medical Opinion Expert second medical opinion service from leading specialists at top medical institutions for conditions including cancer, heart issues, fertility, and complex diagnoses, provided through Included Health.
Quantifiable outcome
- 70% of younger generations prefer virtual care convenience
- +1 more outcomes
Companies that use Doctor On Demand
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Doctor On Demand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Doctor On Demand partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Walmart (Better Care Services)coreDoctor On Demand is featured as a third-party provider on Walmart's Better Care Services digital health marketplace platform, which aggregates multiple telehealth providers. This marketplace model positions Doctor On Demand alongside other providers like Wheel Virtual Clinic, Curai Health, and BetterHelp.
- Grand Rounds (Included Health)coreIn 2021, Doctor On Demand merged with Grand Rounds to form Included Health, creating a unified virtual care platform. This strategic combination expanded service capabilities and market reach, with Doctor On Demand now operating as part of the Included Health family.
- GoogleminorDoctor On Demand and Google are partnering on a research study examining the role of AI in telehealth. Eligible participants can see an urgent care doctor ($99 value) at no cost as part of the study.
- Blue Cross and Blue Shield of MinnesotacoreBlue Cross and Blue Shield of Minnesota added Doctor On Demand's virtual primary care services to its provider network, making services available to all members across commercial, Medicare, and Medical Assistance plans. This builds on a decade-long partnership.
- UnitedHealthcarecoreUnitedHealthcare members have access to Doctor On Demand's virtual urgent care and mental health services as part of their health plan benefits.
- Humana Healthy OhiocoreHumana Healthy Ohio Medicaid members have $0 copay access to Doctor On Demand's urgent care and mental health services.
- Multiple Insurance ProviderscorePartnerships with Angle Health, CDPHP, Compass Rose, Evry Health, Florida Health Care Plans, Harvard Pilgrim, Optum, Regence BlueCrossBlueShield, SCAN Health, Surest, TRICARE, UMR, Wellmark, and many more insurance providers across the US.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Doctor On Demand competitors and assessment
Company assessmentDirect peers
- Teladoc Health: Largest US telehealth company offering virtual primary care, mental health, and specialty services through B2B contracts with payers and employers plus DTC. Direct competitor in the same full-stack virtual care category and the most frequently cited comparison for Doctor On Demand's 'top-three US telehealth player' positioning.
- Talkspace: Online therapy and psychiatry platform serving both DTC consumers and B2B employer/payer contracts. Direct overlap with Doctor On Demand's mental health service line and shared B2B2C distribution model.
- Amwell: Enterprise telehealth platform serving health systems, payers, and employers with urgent care, behavioral health, and chronic care modules. Competes head-to-head for PMPM and B2B telehealth contracts and is the second of the 'top-three' alongside Doctor On Demand.
- MDLive (Evernorth / Cigna): Telehealth platform owned by Cigna's Evernorth services arm, offering urgent care, behavioral health, and dermatology to payer and employer clients. Competes for the same payer-sponsored PMPM contracts and benefits from Cigna's captive distribution.
- Hims & Hers Health: DTC telehealth platform combining virtual primary care, mental health, dermatology, and prescription fulfillment. Comparable product breadth and DTC GTM motion, plus an emerging B2B channel that increasingly overlaps with Doctor On Demand's employer contracts.
Emerging players
- Cerebral: DTC and employer-focused virtual mental health platform providing therapy, psychiatry, and medication management. Overlaps with Doctor On Demand's psychiatry and mental health lines, particularly for ADHD and mood disorder treatment.
- Lyra Health: Employer-sponsored mental health platform offering therapy, coaching, and psychiatry. Directly comparable to Doctor On Demand's mental health B2B contracts but with a narrower, mental-health-only focus.
Broad incumbents
- Included Health: Parent company of Doctor On Demand following the 2021 merger; offers virtual care plus navigation, advocacy, and expert medical opinions. Broader incumbent in the integrated virtual care + navigation category and the closest peer for Doctor On Demand's enterprise value proposition.
- Amazon Clinic (One Medical): Amazon's DTC virtual care platform (integrated with One Medical) treating common conditions, behavioral health, and primary care. Emerging competitive threat leveraging Amazon's consumer brand, scale, and logistics — increasingly relevant as retail telehealth consolidates.
Others
- Walmart Better Care Services: Walmart's digital health marketplace that distributes third-party telehealth providers (including Doctor On Demand) to associates and consumers. Represents a critical distribution channel for Doctor On Demand while also being a structural competitor via Walmart's owned telehealth and primary care assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Doctor On Demand social profiles
Digital presenceDoctor On Demand compliance and trust
Trust signalCompliance2 records
Doctor On Demand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doctor On Demand leadership team
Management profileNumber of profiles
Profiles15 records
Doctor On Demand funding detail
Funding detailFunding overview
Funding rounds6 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doctor On Demand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doctor On Demand
What does Doctor On Demand do?
Doctor On Demand by Included Health is a U.S.-based telehealth platform delivering 24/7 video-based virtual care with board-certified doctors, nurse practitioners, therapists, and psychiatrists. Core services include on-demand urgent care, online therapy, online psychiatry, virtual primary care, online dermatology, electronic prescriptions, and doctor notes, accessed via mobile app or website. The platform is distributed primarily through PMPM contracts with employers and health plans covering 100M+ lives, with supplemental direct-to-consumer fee-for-service visits.
Is Doctor On Demand a public or private company?
Doctor On Demand is a private company. It is classified as venture growth investor backed and is currently operating.
When was Doctor On Demand founded?
Doctor On Demand was founded in 2015. It employs 1,001 to 5,000 people.
Where is Doctor On Demand based?
Doctor On Demand is headquartered in San Francisco, United States, in the North America region.
How does Doctor On Demand make money?
Three revenue lines are on record. Per Member Per Month (PMPM) Contracts are the primary driver. The others are direct-to-Consumer Visits and value-Based Care Arrangements.
Who are Doctor On Demand's main competitors?
Direct peers on record are Teladoc Health, Talkspace, Amwell, MDLive (Evernorth / Cigna) and Hims & Hers Health. Emerging players are Cerebral and Lyra Health. Broad incumbents are Included Health and Amazon Clinic (One Medical). Walmart Better Care Services is listed as an others.
Does Doctor On Demand have an API?
No public API is recorded for Doctor On Demand.
What industry is Doctor On Demand in?
Doctor On Demand's product category is Telehealth and Virtual Healthcare Services. Its primary akta.pro industry code is HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored), with a secondary code of HLALACAA, General Medical Virtual Primary Care (Payer-Branded). Its NAICS code is 621111 and its SIC code is 8011.