Reklaim

What Reklaim does

Reklaim is a Toronto-based, publicly listed (TSXV: MYID; OTC: MYIDF) consumer data privacy and monetization platform founded in 2018. The company operates a dual-sided business: on the consumer side, individuals use the Reklaim web platform to discover where their personal data is exposed, complete surveys and predictions in exchange for cash rewards and jackpot entries, and (since May 2025) subscribe to Reklaim Protect for automated removal of personal information from 600+ data brokers and people finder sites, dark web monitoring, and 24/7 AI-powered privacy assistance; on the B2B side, Reklaim packages consented, privacy-compliant consumer audience segments — with a specialization in multicultural, lifestyle, travel, shopping, and entertainment data — and activates them through direct integrations with The Trade Desk, Google, LiveRamp, and Meta for programmatic targeting. The platform is built on a proprietary consent-based data marketplace architecture and includes an AI-powered conversational assistant (powered by Ruby) for user queries about privacy and data exposure.

Reklaim generates revenue through three primary streams: (1) data monetization via the consumer data marketplace sold to advertising platform and brand partners, (2) recurring subscription fees from Reklaim Protect, and (3) data-insight revenue from survey, prediction, and reward-driven engagement. The Reklaim Invest program (launched June 2025) introduces a novel consumer acquisition mechanic by allowing Canadian users to redeem loyalty points for MYID shares at zero cost, with all issued shares offset 1:1 via a TSX-approved NCIB to neutralize dilution. Distribution is primarily product-led through the web platform, with a consumer brand presence on TikTok and Instagram, and most recently expansion onto Amazon Luxury Stores for secondhand luxury goods. The company is led by founder and CEO Neil Sweeney, with Ira Levy as CFO, Jake Phillips as CTO, and Mark Thompson (formerly of Norton/Gen Digital) appointed VP of Product in October 2025.

Financially, Reklaim is a small-cap public company with reported FY2025 revenue of approximately $5M (a 2% YoY decline tied to a mid-2025 investment phase), Q1 2026 revenue of $1.8M (+42.9% YoY), and a return to profitability in Q1 2026 with net income of $364,897. The company completed a $500,000 convertible debenture financing in October 2025 and operates an active NCIB renewed in February 2026, with operations currently in Canada and the United States.

Name

Reklaim

Legal name

Reklaim Inc.

Website

https://reklaimyours.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Reklaim is a publicly listed consumer data privacy and monetization platform that enables individuals to control, remove, and earn rewards for their personal data, while selling consented audience segments to advertisers through integrations with The Trade Desk, Google, LiveRamp, and Meta.

Ownership category

akta.pro rank

Product category

Consumer Data Privacy and Monetization Platform

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYHDAEAFAE

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYBPAFAFAG

Personalization, Testing & Conversion Rate Optimization (CRO)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Consumer data privacy
• Data monetization
• Consent based data
• Data broker removal
• Privacy management platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Data Marketplace / Data Monetization: Reklaim earns revenue by packaging and selling consented consumer data segments (multicultural, lifestyle, entertainment, travel, shopping) to brand and advertising platform partners including The Trade Desk, Google, LiveRamp, and Meta. Users receive reward payouts from this data monetization.
2. Reklaim Protect Subscription: Subscription-based service launched in May 2025 enabling consumers to remove personal information from 80+ data brokers and people finder sites, with dark web monitoring and 24/7 AI privacy assistance. Generates recurring subscription revenue in Canada and the US.
3. Surveys, Predictions & Reward Engagement: Users complete surveys, make predictions, and engage with brand content in exchange for cash rewards (monthly $5K and multiple $1K jackpots), creating engagement data sold to brands. Revenue is generated from the data insights derived from user participation.
4. Reklaim Invest (Loyalty Points to Shares Program): Program allowing Canadian users to redeem loyalty points for MYID shares at zero cost. Designed to convert engaged platform users into long-term shareholders while reducing paid acquisition costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reklaim operates a dual-sided consumer data platform: consumers use a web/app to discover where their personal data is exposed, complete surveys and predictions to earn cash and jackpot entries, control which brands buy or sell their data, and (via the Reklaim Protect subscription) automate removal from 80+ data brokers and people-finder sites with dark-web monitoring. On the B2B side, Reklaim sells consent-based, multicultural, and lifestyle audience segments through integrations with The Trade Desk, Google, LiveRamp, and Meta for programmatic advertising activation.

Product overview

Reklaim operates as a consumer data platform consisting of a core product and modular add-ons. The core Reklaim platform enables consumers to discover, control, and monetize their personal data through surveys, predictions, and a rewards/jackpot system, while providing transparency into what brands are buying or selling user data. Reklaim Protect (launched May 2025) is a subscription add-on that extends the platform with automated personal data removal from 80+ data brokers and people finder sites, dark web monitoring, and 24/7 AI-powered privacy assistance. Reklaim Invest (launched June 2025) is a loyalty-points-to-equity conversion program for Canadian users that turns engaged platform users into shareholders. The platform integrates with The Trade Desk, Google, LiveRamp, and Meta for data activation, and powers a consumer-consent data marketplace for businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Reklaim Protect: Subscription-based consumer data privacy platform enabling consumers to monitor, remove, and safeguard their personal information across the internet, including removal from 600+ data broker sites and dark web monitoring.
• Reklaim Invest

Products and services

• Reklaim (Core Platform) Consumer data platform that uncovers where personal data is exposed, explains what it means, and enables users to earn real cash rewards or have their data removed. Users complete surveys and predictions, see what brands are buying or selling their data, and earn jackpot entries.
• Reklaim Protect Subscription-based consumer data privacy service that automatically removes personal information from 80+ data brokers and people-finder sites (scaling to 600+), monitors the dark web for data exposure, and provides 24/7 AI-powered privacy assistance.
• Reklaim Invest Loyalty-points-to-equity program that lets Canadian users convert Reklaim engagement rewards into MYID shares at zero cost, converting engaged platform users into long-term shareholders.

Quantifiable outcome

• Q1 2026 revenue of $1.8M, up 42.9% year-over-year; returned to profitability with net income of $364,897
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon Luxury StorescoreChannel Partner/ Reseller/ Distributor · 6 November 2025Amazon Luxury Stores is a marketplace distribution channel for Reklärung's secondhand luxury goods. The expansion onto Amazon Luxury Stores enables Reklärung to reach a broader audience of luxury consumers through Amazon's established marketplace infrastructure.
• The Trade DeskcoreTechnology or Integration · 2 March 2025The Trade Desk is a major data platform integration partner receiving Reklärung's consent-based consumer audience segments for programmatic advertising activation. This integration enables brands to target Reklärung's opted-in consumer audiences through The Trade Desk's demand-side platform.
• GooglecoreTechnology or Integration · 2 March 2025Google is a platform integration partner for Reklärung's consent-based consumer data activation, enabling programmatic targeting of opted-in audiences through Google's advertising ecosystem.
• LiveRampcoreTechnology or Integration · 2 March 2025LiveRamp is a data identity and connectivity partner receiving Reklärung's consent-based consumer segments for activation across LiveRamp's connected advertising ecosystem.
• MetacoreTechnology or Integration · 2 March 2025Meta is a platform integration partner receiving Reklärung's consent-based consumer data segments for social media advertising targeting within Meta's ad ecosystem.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Acxiom: Acxiom operates one of the largest commercial consumer data and identity infrastructure businesses, comparable to Reklaim on the audience data marketplace dimension but at vastly greater scale and without the consumer opt-in layer.
• Gen Digital (Norton LifeLock): Norton/Gen Digital offers a broad consumer identity and privacy protection suite (LifeLock, Dark Web Monitoring) that overlaps with Reklaim Protect while also operating at significantly larger scale.
• Experian: Experian is a major global consumer data and credit bureau that sits on the opposite side of the same data ecosystem — a traditional data holder/advertiser-facing incumbent against whose disruption Reklaim's consent-based model is positioned.
• Oracle Advertising: Oracle's advertising and data businesses (formerly Oracle Data Cloud / Grapeshot) operate an identity and audience marketplace for programmatic activation, directly comparable to Reklaim's B2B data activation offering but as part of Oracle's broader enterprise stack.

Direct peers

• DeleteMe (Abine): Abine's DeleteMe is a subscription service that removes personal information from data broker and people search sites, directly competing with Reklaim Protect on the same value proposition for privacy-conscious consumers.
• Optery: Optery offers automated personal information removal from data brokers and people-finder sites, overlapping directly with Reklaim Protect's core removal and monitoring capabilities.
• Incogni (Surfshark): Surfshark's Incogni is a subscription privacy product that removes user data from data broker databases, competing head-to-head with Reklaim Protect in the consumer privacy subscription category.
• OneRep: OneRep provides automated removal of personal information from people-search and data broker sites, directly comparable to Reklaim Protect's 600+ broker removal workflow.

Emerging players

• Lotame: Lotame is a data management and audience platform that enables brands to activate first- and third-party audiences programmatically, overlapping with Reklaim's multicultural and lifestyle data segments sold into programmatic channels.
• Permutive: Permutive provides a privacy-first, first-party data and audience activation platform for publishers and brands, addressing the same regulatory-driven shift toward consented data that Reklaim's marketplace is built around.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reklaimdata
• Xx.com/ReklaimYours
• Facebookfacebook.com/reklaimyours
• LinkedInlinkedin.com/company/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reklaim