Name

Curable

Legal name

Curable Inc.

Website

https://curablehealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Curable is a Chicago-based digital health company that offers a mobile app applying evidence-based mindbody medicine and biopsychosocial techniques to help individuals manage chronic pain conditions such as migraines, back pain, and fibromyalgia.

Ownership category

akta.pro rank

Product category

Digital Health / Chronic Pain Management App

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industries

Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Chronic pain management
• Digital therapeutics
• Mindbody medicine
• Pain neuroscience
• Behavioral health platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Subscription - Annual: Annual subscription to the Curable app with 50% off first year promotion. Includes access to all exercises, lessons, and community features.
2. App Subscription - Lifetime: One-time lifetime subscription purchase for permanent access to the app. Lifetime refers to the remaining lifetime of Curable, not necessarily the user's lifetime.
3. Gift Subscriptions: Pre-paid memberships purchased as gifts for others, paid in one-off upfront payment
4. Virtual Programs: Paid virtual group sessions, coaching, and classes with cancellation fees for late cancellations or no-shows

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Curable builds and sells a consumer mobile health app that applies mindbody medicine and the biopsychosocial model to help individuals self-manage chronic pain. The app pairs neuroscience-based pain education with guided brain retraining exercises and an AI-driven personal pain coach ("Clara") that tailors sessions to each user. Complementary offerings include Curable Classes (virtual group sessions with chronic pain experts), the Like Mind, Like Body podcast, and a clinician-referral pathway.

Product overview

Curable offers a digital health platform for chronic pain recovery using mindbody medicine principles. The core product is the Curable App (Clara), which provides evidence-based chronic pain lessons through a combination of pain science education and research-backed techniques. Supporting products include Curable Classes (virtual group sessions and coaching), the Like Mind, Like Body Podcast (educational podcast), Curable Clinicians (clinician referral program), Curable Groups (peer community), and Curable Coaching (personalized coaching). The platform is available via subscription with options including monthly, annual (with 50% first-year discount), lifetime access, and gift subscriptions. The offering operates on a biopsychosocial approach to address pain from physical, emotional, and psychological angles.

Differentiator

Problem solved

Functional benefit

Brands

• Clara: The name of the Curable mobile application for chronic pain and migraine recovery.
• Like Mind, Like Body

Products and services

• Curable App (with AI pain coach "Clara") Consumer mobile app (iOS/Android) for individuals with chronic pain that delivers a structured program of mindbody exercises, brain retraining, and pain science education, personalized via an in-app AI coach ("Clara"). Sold via annual, lifetime, and gift subscriptions.
• Curable Classes Live virtual group sessions led by chronic pain experts, intended for individuals using the Curable App who want cohort-based live programming alongside the self-guided program.

Quantifiable outcome

• 70% of users experience some degree of physical symptom relief after 30 days of continued use
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Northwestern Memorial HospitalminorStrategic or Co-development PartnerCurable's scientific advisory board includes Dr. John Stracks, MD, Integrative Medicine Specialist at Northwestern Memorial. The approach Curable uses is described as the most effective approach Dr. Stracks has to offer patients with persistent pain.
• NYU (implied)minorStrategic or Co-development PartnerCurable is built on mindbody principles and techniques used by leading physicians, neurologists, and psychologists at institutions like Northwestern and NYU, many of whom helped develop the Curable program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calm: Leading consumer meditation and mental wellness app with global D2C subscription, similar PLG mechanics, and content-led approach. Calm Health is explicitly expanding into chronic condition support, directly overlapping Curable's roadmap.
• Headspace: Major consumer mental health app with guided meditations, CBT-informed content, and employer/payer B2B channels. Strong overlap with Curable's meditation/CBT toolkit and clinician distribution strategy.
• Wysa: AI-driven mental health chatbot delivering CBT and behavioral techniques via D2C and employer channels. Closely comparable to Curable's AI coach (Clara) concept and condition-specific digital therapeutic positioning.
• Sword Health: Digital musculoskeletal and chronic pain platform combining AI with virtual physical therapy. Directly competes with Curable in the chronic pain recovery category, with strong employer/payer contracting.
• Hinge Health: Largest digital MSK and chronic pain solution, offering app-based exercise therapy, CBT, and coaching. Directly comparable in target condition, therapeutic modalities, and B2B distribution model.

Broad incumbents

• Omada Health: Established digital chronic disease prevention and management platform with payer/employer contracts. Comparable in digital therapeutics approach and chronic condition focus, though broader in scope (diabetes, hypertension).
• Ginger (Headspace Care): On-demand behavioral health platform combining coaching, therapy, and self-serve content, now part of Headspace. Comparable in combining digital self-help with human coaching for chronic mental and behavioral conditions.

Emerging players

• BetterHelp: Largest online therapy platform offering CBT and behavioral techniques via subscription. Comparable D2C subscription model and use of CBT, though delivered via human therapists rather than self-serve app.
• Noom: Subscription behavior change app with CBT-inspired content and coaching. Comparable in D2C subscription mechanics, content-led engagement, and use of psychological techniques for health outcomes.
• Calm Health: Calm's chronic condition and pain management offering targeting employers and payers. Most direct emerging competitive threat to Curable's expansion roadmap in pain, sleep, and mental health.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/curablehealth
• Facebookfacebook.com/curablehealth
• LinkedInlinkedin.com/company/curable

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curable