JOKR
JOKR is a Luxembourg-based quick-commerce online supermarket founded in 2021 that delivers groceries in under 15 minutes from dark stores, operating as DAKI in Brazil (São Paulo and Belo Horizonte) and under the JOKR brand in Mexico and Peru, serving 5 million+ urban consumers via AI-personalized mobile apps.
- Company typePrivate
- Founded2021
- HeadquartersLuxembourg, Luxembourg
- Headcount251–500
- GTM typeB2C
- OfferingServices
What JOKR does
JOKR is a Luxembourg-domiciled, venture-backed quick-commerce operator founded in 2021 by Ralf Wenzel (previously founder of Foodpanda and a leader through Delivery Hero's 2017 IPO). The company runs an online supermarket platform that delivers groceries in under 15 minutes from a network of dark stores, or micro-fulfillment centers, offering more than 10,000 SKUs at prices positioned as comparable to local supermarkets. The consumer brand DAKI fronts the leading Brazilian online supermarket position in São Paulo and Belo Horizonte, while the JOKR brand is active in Mexico and Peru, and the company previously pursued US and European markets.
The platform's underlying technology stack is built around AI-driven personalization, demand forecasting, and procurement automation. JOKR states that 50+ AI agents automate 95% of procurement decisions across its dark stores, with personalization algorithms learning customer habits (favorite brands, weekly staples, and late-night cravings) to tailor assortment per user. These systems are cited as the basis for ~45% gross margins, 99% on-time delivery, and a 76 Net Promoter Score.
JOKR generates revenue through direct grocery sales via its mobile application on a transaction basis, with a take-rate-style economics on each order. Customer acquisition runs through app stores and paid social channels (Facebook Custom Audiences, Google Marketing Platform), supported by integrations with Braze, Intercom, Adjust, and Zapier. The company has raised approximately $530 million across Series A through D and recently received a minority investment from iFood, reaching EBITDA break-even after a five-year operational rebuild focused on AI and automation.
JOKR firmographics
Firmographics- Name
- JOKR
- Legal name
- JOKR S.a.r.l
- Website
- https://jokr.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- JOKR is a Luxembourg-based quick-commerce online supermarket founded in 2021 that delivers groceries in under 15 minutes from dark stores, operating as DAKI in Brazil (São Paulo and Belo Horizonte) and under the JOKR brand in Mexico and Peru, serving 5 million+ urban consumers via AI-personalized mobile apps.
- Ownership category
- akta.pro rank
JOKR industry classification
Industry- Product category
- Online Grocery Delivery (Quick Commerce)
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Convenience Stores (5412)
- akta.pro primary industry
- Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)
Keywords
Where JOKR is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices4 records
Markets served
JOKR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Grocery Product Sales: JOKR operates as an online supermarket platform generating revenue through direct sales of grocery products to consumers. Customers purchase items through the app and pay for products delivered within minutes or on scheduled timing. The company uses a dark store (micro-fulfillment center) model for rapid order fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard grocery pricing model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
JOKR product offering
Product offeringCore offering
JOKR operates an AI-enabled online supermarket that delivers groceries from company-owned dark stores within minutes to urban consumers. The platform offers more than 10,000 SKUs including local brands, uses AI-driven personalization to tailor each storefront to individual customer habits, and supports both on-demand (under 15 minutes) and scheduled delivery. In Brazil it operates under the DAKI brand in São Paulo and Belo Horizonte, and under the JOKR brand in Mexico and Peru.
Product overview
JOKR operates as a quick commerce online supermarket platform that delivers groceries in under 15 minutes through a network of dark stores. The company operates under two primary brands: JOKR (the core platform serving Mexico, Peru, and other markets) and DAKI (the Brazilian consumer-facing brand operating in São Paulo and Belo Horizonte). The platform offers over 10,000 products with AI-powered personalization that learns user preferences, predicts stock needs, and optimizes delivery routes. The company rebuilt its operations around AI and automation, deploying 50+ AI agents that automate procurement decisions, achieving approximately 45% gross margins and 99% on-time delivery performance.
Differentiator
Problem solved
Functional benefit
Products and services
- JOKR Online Supermarket AI-enabled online supermarket platform offering grocery delivery in under 15 minutes through a network of dark stores, with more than 10,000 SKUs including local brands, AI-powered personalization, and both on-demand and scheduled delivery options for individual urban consumers in Mexico, Peru and other markets outside Brazil.
- DAKI Online Supermarket Consumer-facing online supermarket brand in Brazil, operating as the leading quick-commerce grocery platform in São Paulo and Belo Horizonte. Offers 10,000+ SKUs delivered within minutes from dark stores, with annualized revenue approaching R$1 billion.
Quantifiable outcome
- 99% on-time delivery performance
- +5 more outcomes
Companies that use JOKR
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
JOKR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature4 records
JOKR partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights5 records
JOKR competitors and assessment
Company assessmentDirect peers
- Rappi: Latin American delivery super-app operating across Mexico, Brazil, Colombia and other markets with a strong quick-commerce and grocery vertical. Directly comparable to JOKR on product (on-demand grocery), customer base (urban LatAm consumers), and dark-store-style fulfillment model.
- iFood: Brazil's largest food delivery platform and a recent minority investor in JOKR. Operates restaurant delivery plus an expanding grocery/convenience vertical with its own logistics network, making it both a close peer in Brazilian quick commerce and a strategic counterparty for JOKR.
- Cornershop by Uber: Latin American on-demand grocery delivery service (acquired by Uber) operating in Mexico, Brazil, Chile and other markets. Directly comparable to JOKR on online grocery delivery in LatAm urban centers and on target customer (time-constrained urban shoppers).
- Getir: Pioneer of the 10–15 minute grocery delivery model with dark-store operations in Europe and the US (later merged with Gorillas). Closely comparable to JOKR on quick-commerce unit economics, dark-store infrastructure, and SKU strategy.
- Gorillas (now part of Getir): European quick-commerce operator that scaled a dark-store, minutes-delivery grocery model before merging with Getir. Directly comparable to JOKR on dark-store-led grocery delivery and on the operational playbook JOKR is now executing in Brazil.
- Flink: Quick-commerce grocery operator active in Germany and other European markets with a dark-store, minutes-delivery model. Comparable to JOKR on small-format dark-store grocery delivery and the operating challenge of achieving profitability in the category.
Broad incumbents
- Uber Eats: Global on-demand delivery platform with a sizable grocery and convenience vertical in Brazil and Mexico. Comparable to JOKR on last-mile logistics and Brazilian urban consumers, but operates a much broader restaurant-led portfolio rather than a grocery-specialized dark-store network.
- Mercado Libre: Dominant Latin American e-commerce platform with an expanding grocery and quick-delivery offering (Mercado Livre Entrega, Mercado Pago ecosystem). Comparable to JOKR on LatAm online grocery ambition and on serving the same urban Brazilian consumer base, though as part of a much broader marketplace.
- Instacart: Leading US online grocery delivery and pickup platform connecting consumers to retail partners. Comparable to JOKR on online grocery delivery, AI-driven personalization, and shopper/fulfillment operations, though focused on scheduled/larger-basket grocery rather than minutes-delivery quick commerce.
- Amazon Fresh: Amazon's online grocery delivery offering with broad assortment and rapid-delivery options. Comparable to JOKR on AI-driven personalization, broad-SKU grocery, and last-mile delivery ambition, though embedded within Amazon's much larger retail and logistics ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JOKR social profiles
Digital presenceJOKR financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOKR leadership team
Management profileNumber of profiles
Profiles6 records
JOKR subsidiaries and ownership
Company hierarchySubsidiaries1 record
JOKR funding detail
Funding detailFunding overview
Funding rounds9 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOKR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOKR
What does JOKR do?
JOKR operates an AI-enabled online supermarket that delivers groceries from company-owned dark stores within minutes to urban consumers. The platform offers more than 10,000 SKUs including local brands, uses AI-driven personalization to tailor each storefront to individual customer habits, and supports both on-demand (under 15 minutes) and scheduled delivery. In Brazil it operates under the DAKI brand in São Paulo and Belo Horizonte, and under the JOKR brand in Mexico and Peru.
Is JOKR a public or private company?
JOKR is a private company. It is classified as venture growth investor backed and is currently operating.
When was JOKR founded?
JOKR was founded in 2021. It employs 251 to 500 people.
Where is JOKR based?
JOKR is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does JOKR make money?
One revenue line is on record: grocery Product Sales.
Who are JOKR's main competitors?
Direct peers on record are Rappi, iFood, Cornershop by Uber, Getir, Gorillas (now part of Getir) and Flink. Broad incumbents are Uber Eats, Mercado Libre, Instacart and Amazon Fresh.
Does JOKR have an API?
No public API is recorded for JOKR.
What industry is JOKR in?
JOKR's product category is Online Grocery Delivery (Quick Commerce). Its primary akta.pro industry code is CRAEAJAH, Neighborhood Essentials & Fill-in Shopping Discount Stores. Its NAICS code is 44511 and its SIC code is 5960.