Aware

What Aware does

Aware Health GmbH is a Berlin-based, privately held health technology company that operates a direct-to-consumer blood testing service marketed primarily to health-conscious consumers in Germany, Austria, and the Netherlands. Its core offering comprises five fixed-price blood test packages — Holistic Health (from €149, up to 78 markers), Nutrition (from €139, up to 29 markers), Hormones (from €189, 9 markers), Sports (from €79, up to 54 markers), and Body Weight (from €125, up to 68 markers) — covering in aggregate more than 90 biomarkers across immunity, heart health, hormones, metabolism, micronutrients, and inflammation. Customers book 15-minute appointments at more than 45 partner lab collection points across 30+ German cities plus Vienna and Amsterdam, with results analyzed in accredited German labs and delivered through a dedicated iOS/Android app within roughly 48 hours, where they can view explanations, trend lines, and recommended actions.

Underlying the consumer brand is a biomarker data platform whose longitudinal goal — articulated at the time of the seed round — is to build a large anonymized health database to underpin personalized medicine offerings. The mobile app functions as the engagement surface for tracking biomarkers over time, while the lab and logistics network, including a retail partnership with dm drogeriemarkt in Berlin and Karlsruhe, functions as the physical fulfillment layer. Tests are processed in certified German labs under RiliBAK standards, and the company operates within full GDPR data-protection compliance.

Aware's commercial model combines one-time test purchases (€79–€189) with an annual subscription product, AwarePro, priced at €129 per year, which provides access to up to 78 biomarkers, 20+ personalized retesting panels, and a 20% discount on follow-up tests. Demand is generated through app store presence, an in-house "Aware Magazine," symptom-based quiz funnels, and email newsletters. The company is venture-backed, having closed a $15 million seed round in June 2022 co-led by Cherry Ventures and Lakestar, with participation from Amino Collective, Atlantic, June Fund, and Magnetic Capital. Headcount sits in the 11–50 band, the company is operationally active, and there are no public listing, M&A, or parent-company signals in the available data.

Name

Aware

Legal name

Aware Health GmbH

Website

https://aware.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Aware Health GmbH operates a direct-to-consumer blood testing service in the DACH region and the Netherlands, offering five fixed-price packages covering 90+ biomarkers through 45+ partner lab locations, with results delivered via a dedicated mobile app and a €129/year AwarePro subscription.

Ownership category

akta.pro rank

Product category

Direct-to-Consumer Preventive Blood Diagnostics

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

akta.pro secondary industry

Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

Keywords

• Blood testing services
• Biomarker analysis
• Preventive health diagnostics
• Mobile health tracking
• Direct-to-consumer lab testing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. One-time Blood Test Packages: Individual test packages sold at fixed prices ranging from €79 to €189 depending on panel complexity (Sports, Holistic Health, Nutrition, Hormones, Body Weight)
2. AwarePro Subscription: Annual membership at €129/year providing access to up to 78 biomarkers, 20+ panels for personalized retesting, ongoing 20% savings on follow-up tests, and comprehensive trend tracking in app

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aware sells direct-to-consumer holistic blood test packages that analyze 90+ biomarkers (covering immunity, heart health, blood count, hormones, metabolism, minerals, vitamins, and liver/kidney function). Customers book a 15-minute blood draw at one of 45+ partner labs across Germany, Austria, and the Netherlands, and receive results in the Aware mobile app within 48 hours, with explanations, personalized action plans, and longitudinal trend tracking.

Product overview

Aware is a German health technology company offering holistic blood testing services with over 90 biomarkers analyzed. The core offering consists of five distinct health test packages: Holistic Health (up to 78 markers), Nutrition (up to 29 markers), Hormones (9 markers), Sports (up to 54 markers), and Body Weight (up to 68 markers). These tests are conducted at partner laboratory locations across Germany and Vienna, with results delivered via a mobile app. The company also offers an AwarePro annual subscription providing ongoing access to biomarker monitoring and personalized retesting panels. Tests are analyzed in certified German labs meeting RiliBAK quality standards with full GDPR data protection compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Aware Holistic Health Entry-level holistic blood test package analyzing up to 78 health markers including Blood Count, Micronutrients, Liver & Kidney Function, and Inflammation; intended for individual consumers seeking a broad preventive-health baseline; results delivered in 2–10 working days; priced from €149.
• Aware Nutrition Nutrition-focused blood test analyzing up to 29 health markers covering Blood Count, Micronutrients, Iron status, and Homocysteine; intended for individual consumers evaluating diet-driven nutrient status; results delivered in 2–10 working days; priced from €139.
• Aware Hormones Hormone panel measuring 9 health markers including Thyroid, Sex hormones, SHBG, Prolactin, and Cortisol; intended for individual consumers investigating hormonal balance, fertility, fatigue, or stress-related symptoms; results delivered in 10 working days; priced from €189.
• Aware Sports Sports and fitness blood test analyzing up to 54 health markers covering Muscle metabolism, Inflammation, Micronutrients, Energy metabolism, and Blood count; intended for individual consumers focused on athletic performance, recovery, and training optimization; results delivered in 2–10 working days; priced from €79.
• Aware Body Weight Weight management blood test analyzing up to 68 biomarkers covering Blood lipids, Glucose & insulin metabolism, Hormones, Inflammation, Liver & kidney, and Micronutrients, focusing on metabolism, energy balance, and weight regulation; intended for individual consumers managing weight or metabolic health; results delivered in 2–10 business days; priced from €125.
• AwarePro Membership Annual subscription membership granting access to up to 78 biomarkers and 20+ panels for personalized retesting, 20% savings on follow-up tests, longitudinal trend visualization in the app, and flexible cancellation before renewal; intended for individual consumers committed to ongoing health monitoring; priced at €129/year.
• Aware Mobile App iOS and Android mobile application enabling users to book lab appointments, view biomarker results with plain-language explanations, track biomarker trends over time, receive personalized retest recommendations, and access action plans; intended for individual consumers using Aware's blood testing services.

Quantifiable outcome

• 90+ biomarkers analyzed in single test
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• dm drogeriemarktcoreChannel Partner/ Reseller/ DistributorRetail partnership with dm drogeriemarkt for physical lab locations. Two locations operational: Berlin (Tauentzienstraße 2-3) and Karlsruhe (Kaiserstraße 146). Provides physical retail presence and walk-in appointment availability with extended hours including evenings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cerascreen: Hamburg-based DTC blood and saliva testing company offering 50+ biomarker panels with mobile app delivery. Direct head-to-head competitor in German DTC diagnostics with overlapping product positioning and customer segments.
• Lykon: Berlin-based DTC blood-testing startup analyzing 150+ biomarkers with mobile tracking. Operates in the same DACH consumer biomarker-testing category with a similar subscription/one-time pricing structure and app-centric experience.
• Thriva: London-based DTC blood-testing company with finger-prick at-home kits and subscription plans. Closest UK analog to Aware's model — biomarker panels, recurring memberships, and trend-tracking app — useful for benchmarking European DTC unit economics.
• Zoe: UK/US personalized nutrition platform that combines blood biomarker testing with gut microbiome and continuous glucose monitoring. Represents the upper-bound of the DTC preventive health category Aware is moving toward.
• InsideTracker: US-based personalized health platform offering blood biomarker analysis with food/supplement recommendations and trend tracking. Closest US analog to Aware's holistic biomarker-plus-recommendation model.

Emerging players

• Viome: US-based gut microbiome and blood-based RNA testing platform with personalized nutrition recommendations. Adjacent in the consumer preventive-health category, with partial overlap in the blood biomarker + diet/supplementation positioning.
• DayTwo: Microbiome-based personalized nutrition platform that also uses blood biomarkers. Comparable as a 'test + personalized intervention' consumer health play, with a more clinical/enterprise orientation.
• Baze: US-based at-home blood-testing-as-a-service company providing nutrient testing with subscription supplements. Mirrors Aware's 'test-then-supplement' value chain, useful for assessing D2C supplement attachment economics.

Regional players

• myBioma: Austria-based gut microbiome testing company selling direct to consumers across DACH. Comparable as a regional European personalized health-testing brand operating with the same customer persona.

Broad incumbents

• novo nordisk (consumer preventive health initiatives): Large life-sciences incumbent investing in preventive metabolic health. Represents the broad-incumbent threat — large balance sheets, regulatory expertise, and potential to bundle biomarker testing with consumer-facing cardiometabolic products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aware_app
• LinkedInlinkedin.com/company/alwaysaware

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aware