myBioma

What myBioma does

myBioma, the consumer brand of Austrian MedTech Biome Diagnostics GmbH, is a Vienna-based biotechnology company founded in 2018 by Dr. Barbara Sladek (Oxford-trained biochemist and molecular biologist, PhD, MBA) and Dr. Nikolaus Gasche (medical doctor and serial entrepreneur). The company operates a stool-sample DNA sequencing platform that identifies over 5,000 bacterial species simultaneously and combines the results with proprietary algorithms, 80,000+ ML models, and 150+ million analyzed microbiome data points to deliver personalized dietary and wellness recommendations grounded in 1,000+ scientific publications. Its core product is a tiered test kit (Basic €119, Advanced €169, Ultimate €199), with the Ultimate tier bundling Mika, a proprietary AI microbiome assistant for ongoing nutrition coaching, goal setting, and study retrieval. Adjacent revenue lines include premium prebiotic and probiotic supplements (myBioma Balance, Comfort), curated bundles, recipe and microbiome e-books, a children's book, professional consultations at €80, and continuing-education modules for clinicians at €98–€292.

The business model is a hybrid direct-to-consumer and B2B platform. Primary distribution is the company's own multi-country e-commerce storefront shipping across at least 15 European countries (Austria, Germany, Switzerland, Belgium, Bulgaria, Denmark, UK, France, Ireland, Italy, Netherlands, Norway, Poland, Sweden, Spain) with multilingual support and modern payment options. A complementary B2B arm offers white-label/OEM licensing, API integration, and distributor partnerships (e.g., 7-year relationship with NM Genomix in Bulgaria, Labors.at in Austria, Endomedix training 100+ physicians), plus a dedicated healthcare-professional partner portal. Customer acquisition relies on product-led content marketing, social media (Instagram, LinkedIn, Facebook, YouTube), earned media (Financial Times, Frankfurter Allgemeine, Focus Gesundheit), and a retention layer anchored by the Happy Gut Club WhatsApp community. myBioma claims to be the first microbiome-focused company worldwide to hold both ISO 9001 and ISO 13485 certifications under annual external audit, and collaborates with Medical University of Vienna, LMU Munich, and the University of Witten/Herdecke on clinical studies spanning IBS, skin microbiome, and colorectal cancer, with funding mechanisms including EIT Health, COST, and the Austrian Research Promotion Agency (FFG). The team is approximately 22 named individuals in the 11–50 employee range across scientific, commercial, and product functions, supported by a three-member academic advisory board.

Name

myBioma

Legal name

Biome Diagnostics GmbH

Website

https://mybioma.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

myBioma is an Austrian biotechnology company (a brand of Biome Diagnostics GmbH, founded 2018 in Vienna) that sells at-home gut microbiome DNA-sequencing test kits across 15+ European countries, complemented by supplements, professional training, and an AI assistant called Mika that delivers personalized dietary recommendations.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Gut Microbiome Test Kits: One-time purchase of DNA-based stool test kits at three tier levels (Basic €119, Advanced €169, Ultimate €199) with personalized analysis reports. Bundles and duo packs available at discounts.
2. Nutritional Supplements: Prebiotic (myBioma Balance €39) and probiotic (myBioma Comfort) supplements for gut health support. Repeat purchase model.
3. E-books and Digital Content: Recipe E-books (€7-€20), microbiome guides, and children's books on gut health.
4. Professional Consulting: 30-minute online consultation sessions at €80 for personalized interpretation of microbiome reports.
5. Healthcare Professional Training: Continuing education modules for therapists and healthcare professionals on microbiome interpretation (€98-€292 per module).
6. White Label and B2B Partnerships: Licensing technology to partners for branded microbiome products, API integration services, and distribution partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

myBioma provides at-home gut microbiome test kits that use DNA sequencing of stool samples to identify over 5,000 bacterial species and deliver personalized digital health and dietary reports. It also sells prebiotic/probiotic supplements, e-books, professional consultations, and offers B2B white-label and distribution partnerships.

Product overview

myBioma offers a tiered microbiome testing platform with three core test products: Basic (€119), Advanced (€169), and Ultimate (€199). These stool-based DNA sequencing tests analyze over 5000 bacterial species and provide personalized dietary recommendations. The portfolio includes complementary supplement products (myBioma Balance prebiotic at €39 and myBioma Comfort probiotic), bundled packages for various health focuses (women's health, complete gut health), educational e-books with recipes, a children's book about the microbiome, professional training for healthcare practitioners, and consultation services. The Ultimate tier includes access to Mika, an AI-powered personal microbiome assistant. The company also operates the Happy Gut Club, a WhatsApp-based membership program with exclusive discounts and content. Founded in 2018, the company is led by Dr. Barbara Sladek (biochemist, Oxford) and Dr. Nikolaus Gasche (medical doctor, serial entrepreneur).

Differentiator

Problem solved

Functional benefit

Brands

• Happy Gut Club: A membership club offering exclusive benefits to myBioma customers, including discounts, birthday surprises, free shipping, and WhatsApp-based product news and recipes.
• Mika

Products and services

• Mikrobiom-Test Basic Entry-level microbiome test analyzing microbial diversity, dysbiosis index, enterotype, complete bacteria list, and providing personalized recommendations for individual consumers. Price: EUR 119.
• Mikrobiom-Test Advanced Comprehensive microbiome test including all Basic features plus gut-immune axis, inflammation potential, gut-skin axis, weight management, leaky gut syndrome, IBS, SIBO, gluten sensitivity assessments, and personalized recipe suggestions. Price: EUR 169.
• Mikrobiom-Test Ultimate Premium microbiome test including all Advanced features plus mental well-being, physical well-being, thyroid health, gut-liver axis, blood sugar and blood pressure regulation assessments, and access to Mika, the personal AI microbiome assistant. Price: EUR 199.
• myBioma Balance - Premium Prebiotic Premium prebiotic supplement with a sensitive fiber complex containing acacia fiber, guar gum, wild blueberries, and ginger that supports gut bacteria and digestive health. Price: EUR 39.
• myBioma Comfort - Premium Probiotic Premium probiotic supplement containing the Lactobacillus plantarum 299v strain that supports digestion, immune system function, and overall well-being.
• Beratungsgespraech (Professional Consultation) A 30-minute online consultation session with a myBioma expert to review microbiome test results and provide guidance on implementing recommendations, available in German and English. Price: EUR 80.
• Healthcare Professional Training Modules Continuing education modules and guidebooks for therapists and healthcare practitioners covering microbiome and gut health fundamentals and test interpretation. Modules priced EUR 98-292.
• Recipe and Microbiome E-Books Digital recipe e-books (seasonal, wild, microbiome-focused) and microbiome guides supporting gut health, priced EUR 7-20.
• Die Darmhelden (Children's Book) A children's book explaining the microbiome through an adventure story, authored by Dr.med.univ. Elisabeth Orgler and Mag. Sigrun Eder, illustrated by Valerie Eccli. Price: EUR 20.50.
• White Label and B2B Partnerships Licensing of myBioma microbiome technology to partners for branded microbiome products, API integration, and distribution partnerships enabling third parties to offer microbiome testing under their own brand.
• Happy Gut Club A free WhatsApp-based membership club offering exclusive benefits including a 10% welcome discount, exclusive deals, birthday surprises, free shipping, live Q&A events, and WhatsApp service with tips, recipes, and promotions.
• Mika - AI Microbiome Assistant A personalized AI microbiome coach included with the Mikrobiom-Test Ultimate that provides individualized nutrition plans, goal setting support, answers to follow-up questions, wellness tips, report summarization, and relevant studies.

Quantifiable outcome

• Identifies over 5000 different bacterial species simultaneously
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NM GenomixcoreChannel Partner/ Reseller/ DistributorWhite label partner selling myBioma-powered microbiome tests in Bulgaria for 7 years. Customer testimonial states excellent communication with myBioma core team and high customer satisfaction.
• Labors.atcoreChannel Partner/ Reseller/ DistributorAustrian laboratory using myBioma tests as valuable portfolio addition. Praised for university expertise, Austrian innovation, valid medical studies, high evidence level, quality bioinformatics, and ISO-certified processes.
• EndomedixcoreChannel Partner/ Reseller/ DistributorPartner using myBioma tests for worldwide first probiotic recommendation and training for over 100 physicians. Collaboration praised for extensive knowledge sharing and customized test adaptation.
• KombucheryminorGTM or Marketing PartnerBundled product partnership offering Microbiom-Boost Bundle (myBioma Balance + Kombuchery Original) and Probiotic Power Duo (myBioma Comfort + Kombuchery Original).
• Medical University of Vienna (Medizinische Universität Wien)coreStrategic or Co-development PartnerUniversity partnership for microbiome research including irritable bowel syndrome study examining microbial signatures and biofilm removal effects.
• LMU Munich (Ludwig-Maximilians-Universität München)coreStrategic or Co-development PartnerUniversity partnership for acne and microbiome clinical study investigating connections between gut microbiome and skin conditions.
• University of Witten/HerdeckeminorStrategic or Co-development PartnerResearch partnership for gut microbiome studies.
• LKH BurgenlandminorStrategic or Co-development PartnerHospital partnership for colorectal cancer and microbiome research defining predictive microbiome-based signatures.
• EIT HealthminorStrategic or Co-development PartnerEuropean health innovation initiative supporting microbiome research and development.
• COST (European Cooperation in Science and Technology)minorStrategic or Co-development PartnerEuropean research network supporting microbiome research collaboration.
• Austrian Research Promotion Agency (FFG)minorStrategic or Co-development PartnerNational funding agency supporting Austrian innovation in microbiome technology.
• QuivominorOthersSpecialized logistics partner ensuring safe and reliable delivery of microbiome test kits to customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Viome Life Sciences: Viome is a US-based direct-to-consumer gut microbiome testing company that uses mRNA sequencing and AI to provide personalized food and supplement recommendations. Like myBioma, it sells tiered at-home test kits with personalized dietary output and ships globally.
• Zoe: Zoe is a UK-based personalized nutrition company combining gut microbiome testing, blood fat, and blood sugar responses to deliver individualized dietary scores. It directly overlaps myBioma's consumer microbiome testing plus recommendation model and is the highest-profile European competitor.
• DayTwo: DayTwo pioneered microbiome-based personalized nutrition with at-home gut microbiome testing and AI-driven food recommendations. Comparable business model and consumer offering, with additional emphasis on glycemic control for diabetics.
• Atlas Biomed: Atlas Biomed is a Europe-based direct-to-consumer microbiome and genetic testing company offering gut microbiome test kits with personalized dietary and lifestyle recommendations. Directly competes with myBioma across similar price points and report outputs.
• Thryve Inside: Thryve offers gut microbiome testing and APIs for B2B partners to integrate microbiome insights into their own products and apps. Overlaps myBioma on the consumer testing front and especially on the white-label/API side of the business.

Broad incumbents

• cerascreen: cerascreen is a Hamburg-based direct-to-consumer at-home health testing company offering a broad portfolio (food intolerances, hormones, microbiome, etc.). It competes with myBioma in DACH on at-home stool-based testing, but operates across many categories rather than specializing in microbiome.
• 23andMe: 23andMe is the leading direct-to-consumer genetic testing platform with a large health and ancestry database. It is broader than myBioma (DNA not microbiome) but addresses overlapping consumer demand for personal health insights and shares the D2C subscription/e-commerce model.

Others

• BioGaia: BioGaia is a Swedish probiotics manufacturer supplying Lactobacillus reuteri strains used in consumer supplements and pediatric products. Relevant as an upstream probiotics supplier/peer in the gut-health value chain and a competitor for the supplement portion of myBioma's revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mybioma
• Facebookfacebook.com/mybioma
• LinkedInlinkedin.com/company/mybioma-
• Instagraminstagram.com/mybioma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myBioma