Aware
Aware Health GmbH operates a direct-to-consumer blood testing service in the DACH region and the Netherlands, offering five fixed-price packages covering 90+ biomarkers through 45+ partner lab locations, with results delivered via a dedicated mobile app and a €129/year AwarePro subscription.
- Company typePrivate
- Founded2022
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aware does
Aware Health GmbH is a Berlin-based, privately held health technology company that operates a direct-to-consumer blood testing service marketed primarily to health-conscious consumers in Germany, Austria, and the Netherlands. Its core offering comprises five fixed-price blood test packages — Holistic Health (from €149, up to 78 markers), Nutrition (from €139, up to 29 markers), Hormones (from €189, 9 markers), Sports (from €79, up to 54 markers), and Body Weight (from €125, up to 68 markers) — covering in aggregate more than 90 biomarkers across immunity, heart health, hormones, metabolism, micronutrients, and inflammation. Customers book 15-minute appointments at more than 45 partner lab collection points across 30+ German cities plus Vienna and Amsterdam, with results analyzed in accredited German labs and delivered through a dedicated iOS/Android app within roughly 48 hours, where they can view explanations, trend lines, and recommended actions.
Underlying the consumer brand is a biomarker data platform whose longitudinal goal — articulated at the time of the seed round — is to build a large anonymized health database to underpin personalized medicine offerings. The mobile app functions as the engagement surface for tracking biomarkers over time, while the lab and logistics network, including a retail partnership with dm drogeriemarkt in Berlin and Karlsruhe, functions as the physical fulfillment layer. Tests are processed in certified German labs under RiliBAK standards, and the company operates within full GDPR data-protection compliance.
Aware's commercial model combines one-time test purchases (€79–€189) with an annual subscription product, AwarePro, priced at €129 per year, which provides access to up to 78 biomarkers, 20+ personalized retesting panels, and a 20% discount on follow-up tests. Demand is generated through app store presence, an in-house "Aware Magazine," symptom-based quiz funnels, and email newsletters. The company is venture-backed, having closed a $15 million seed round in June 2022 co-led by Cherry Ventures and Lakestar, with participation from Amino Collective, Atlantic, June Fund, and Magnetic Capital. Headcount sits in the 11–50 band, the company is operationally active, and there are no public listing, M&A, or parent-company signals in the available data.
Aware firmographics
Firmographics- Name
- Aware
- Legal name
- Aware Health GmbH
- Website
- https://aware.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aware Health GmbH operates a direct-to-consumer blood testing service in the DACH region and the Netherlands, offering five fixed-price packages covering 90+ biomarkers through 45+ partner lab locations, with results delivered via a dedicated mobile app and a €129/year AwarePro subscription.
- Ownership category
- akta.pro rank
Aware industry classification
Industry- Product category
- Direct-to-Consumer Preventive Blood Diagnostics
- NAICS
- Medical and Diagnostic Laboratories (62151)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)
- akta.pro secondary industry
- Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)
Keywords
Where Aware is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices36 records
Markets served
Aware business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- One-time Blood Test Packages: Individual test packages sold at fixed prices ranging from €79 to €189 depending on panel complexity (Sports, Holistic Health, Nutrition, Hormones, Body Weight)
- AwarePro Subscription: Annual membership at €129/year providing access to up to 78 biomarkers, 20+ panels for personalized retesting, ongoing 20% savings on follow-up tests, and comprehensive trend tracking in app
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AwarePro Annual Membership |
| Unit Pricing | Pay-as-you-go | Holistic Health Package |
| Unit Pricing | Pay-as-you-go | Nutrition Package |
| Unit Pricing | Pay-as-you-go | Hormones Package |
| Unit Pricing | Pay-as-you-go | Sports Package |
| Unit Pricing | Pay-as-you-go | Body Weight Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aware product offering
Product offeringCore offering
Aware sells direct-to-consumer holistic blood test packages that analyze 90+ biomarkers (covering immunity, heart health, blood count, hormones, metabolism, minerals, vitamins, and liver/kidney function). Customers book a 15-minute blood draw at one of 45+ partner labs across Germany, Austria, and the Netherlands, and receive results in the Aware mobile app within 48 hours, with explanations, personalized action plans, and longitudinal trend tracking.
Product overview
Aware is a German health technology company offering holistic blood testing services with over 90 biomarkers analyzed. The core offering consists of five distinct health test packages: Holistic Health (up to 78 markers), Nutrition (up to 29 markers), Hormones (9 markers), Sports (up to 54 markers), and Body Weight (up to 68 markers). These tests are conducted at partner laboratory locations across Germany and Vienna, with results delivered via a mobile app. The company also offers an AwarePro annual subscription providing ongoing access to biomarker monitoring and personalized retesting panels. Tests are analyzed in certified German labs meeting RiliBAK quality standards with full GDPR data protection compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Aware Holistic Health Entry-level holistic blood test package analyzing up to 78 health markers including Blood Count, Micronutrients, Liver & Kidney Function, and Inflammation; intended for individual consumers seeking a broad preventive-health baseline; results delivered in 2–10 working days; priced from €149.
- Aware Nutrition Nutrition-focused blood test analyzing up to 29 health markers covering Blood Count, Micronutrients, Iron status, and Homocysteine; intended for individual consumers evaluating diet-driven nutrient status; results delivered in 2–10 working days; priced from €139.
- Aware Hormones Hormone panel measuring 9 health markers including Thyroid, Sex hormones, SHBG, Prolactin, and Cortisol; intended for individual consumers investigating hormonal balance, fertility, fatigue, or stress-related symptoms; results delivered in 10 working days; priced from €189.
- Aware Sports Sports and fitness blood test analyzing up to 54 health markers covering Muscle metabolism, Inflammation, Micronutrients, Energy metabolism, and Blood count; intended for individual consumers focused on athletic performance, recovery, and training optimization; results delivered in 2–10 working days; priced from €79.
- Aware Body Weight Weight management blood test analyzing up to 68 biomarkers covering Blood lipids, Glucose & insulin metabolism, Hormones, Inflammation, Liver & kidney, and Micronutrients, focusing on metabolism, energy balance, and weight regulation; intended for individual consumers managing weight or metabolic health; results delivered in 2–10 business days; priced from €125.
- AwarePro Membership Annual subscription membership granting access to up to 78 biomarkers and 20+ panels for personalized retesting, 20% savings on follow-up tests, longitudinal trend visualization in the app, and flexible cancellation before renewal; intended for individual consumers committed to ongoing health monitoring; priced at €129/year.
- Aware Mobile App iOS and Android mobile application enabling users to book lab appointments, view biomarker results with plain-language explanations, track biomarker trends over time, receive personalized retest recommendations, and access action plans; intended for individual consumers using Aware's blood testing services.
Quantifiable outcome
- 90+ biomarkers analyzed in single test
- +3 more outcomes
Companies that use Aware
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Aware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aware partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- dm drogeriemarktcoreRetail partnership with dm drogeriemarkt for physical lab locations. Two locations operational: Berlin (Tauentzienstraße 2-3) and Karlsruhe (Kaiserstraße 146). Provides physical retail presence and walk-in appointment availability with extended hours including evenings.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Aware competitors and assessment
Company assessmentDirect peers
- Cerascreen: Hamburg-based DTC blood and saliva testing company offering 50+ biomarker panels with mobile app delivery. Direct head-to-head competitor in German DTC diagnostics with overlapping product positioning and customer segments.
- Lykon: Berlin-based DTC blood-testing startup analyzing 150+ biomarkers with mobile tracking. Operates in the same DACH consumer biomarker-testing category with a similar subscription/one-time pricing structure and app-centric experience.
- Thriva: London-based DTC blood-testing company with finger-prick at-home kits and subscription plans. Closest UK analog to Aware's model — biomarker panels, recurring memberships, and trend-tracking app — useful for benchmarking European DTC unit economics.
- Zoe: UK/US personalized nutrition platform that combines blood biomarker testing with gut microbiome and continuous glucose monitoring. Represents the upper-bound of the DTC preventive health category Aware is moving toward.
- InsideTracker: US-based personalized health platform offering blood biomarker analysis with food/supplement recommendations and trend tracking. Closest US analog to Aware's holistic biomarker-plus-recommendation model.
Emerging players
- Viome: US-based gut microbiome and blood-based RNA testing platform with personalized nutrition recommendations. Adjacent in the consumer preventive-health category, with partial overlap in the blood biomarker + diet/supplementation positioning.
- DayTwo: Microbiome-based personalized nutrition platform that also uses blood biomarkers. Comparable as a 'test + personalized intervention' consumer health play, with a more clinical/enterprise orientation.
- Baze: US-based at-home blood-testing-as-a-service company providing nutrient testing with subscription supplements. Mirrors Aware's 'test-then-supplement' value chain, useful for assessing D2C supplement attachment economics.
Regional players
- myBioma: Austria-based gut microbiome testing company selling direct to consumers across DACH. Comparable as a regional European personalized health-testing brand operating with the same customer persona.
Broad incumbents
- novo nordisk (consumer preventive health initiatives): Large life-sciences incumbent investing in preventive metabolic health. Represents the broad-incumbent threat — large balance sheets, regulatory expertise, and potential to bundle biomarker testing with consumer-facing cardiometabolic products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aware social profiles
Digital presenceAware compliance and trust
Trust signalCompliance4 records
Aware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aware leadership team
Management profileNumber of profiles
Aware funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aware
What does Aware do?
Aware sells direct-to-consumer holistic blood test packages that analyze 90+ biomarkers (covering immunity, heart health, blood count, hormones, metabolism, minerals, vitamins, and liver/kidney function). Customers book a 15-minute blood draw at one of 45+ partner labs across Germany, Austria, and the Netherlands, and receive results in the Aware mobile app within 48 hours, with explanations, personalized action plans, and longitudinal trend tracking.
Is Aware a public or private company?
Aware is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aware founded?
Aware was founded in 2022. It employs 11 to 50 people.
Where is Aware based?
Aware is headquartered in Berlin, Germany, in the Europe region.
How does Aware make money?
Two revenue lines are on record. One-time Blood Test Packages are the primary driver. The others are awarePro Subscription.
Who are Aware's main competitors?
Direct peers on record are Cerascreen, Lykon, Thriva, Zoe and InsideTracker. Emerging players are Viome, DayTwo and Baze. myBioma is listed as a regional player. novo nordisk (consumer preventive health initiatives) is listed as a broad incumbent.
Does Aware have an API?
No public API is recorded for Aware.
What industry is Aware in?
Aware's product category is Direct-to-Consumer Preventive Blood Diagnostics. Its primary akta.pro industry code is HLAHACAL, Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers), with a secondary code of HLAAAMAC, Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays). Its NAICS code is 62151 and its SIC code is 8071.