Best Buy

What Best Buy does

Best Buy Co., Inc. is a US-headquartered (Richfield, Minnesota) multinational consumer electronics retailer founded in 1966 and publicly traded on the NYSE under ticker BBY. The company operates over 1,000 physical retail stores across the United States (with additional stores in Canada) alongside the BestBuy.com e-commerce platform, distributing third-party hardware from Apple, Samsung, Sony, LG, Dell, HP, Lenovo, TCL, Hisense, and hundreds of other technology brands — Best Buy does not develop proprietary technology products. Its service and membership stack includes Geek Squad (technical support, installation, and repair), the tiered My Best Buy membership (free, Plus at $29.99/year, Total at $199.99/year), the My Best Buy Credit Card issued with Citibank, a trade-in program, Best Buy Business for commercial customers, and a growing third-party marketplace and Best Buy Ads retail-media platform.

Best Buy generates the majority of revenue from hardware sales, with secondary streams from subscription memberships, credit card interchange and promotional financing, Geek Squad professional services, trade-ins, and marketplace commissions/advertising. The customer base is split primarily between individual consumers (consumer electronics, home entertainment, gaming) and a smaller Best Buy Business segment serving SMBs and enterprise clients. Distribution spans retail stores, the e-commerce site, store pickup/curbside, and same-day delivery, with marketing executed through social media, email, and major seasonal sales events such as Tech Fest and the Fourth of July sale that compete with Amazon Prime Day. FY2026 revenue was reported at $41.7 billion with Q1 FY2027 revenue of $8.9 billion (+1.9% year-over-year), making Best Buy one of the largest pure-play consumer electronics retailers in North America.

Name

Best Buy

Legal name

Best Buy Co., Inc.

Website

https://bestbuy.com

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Best Buy is a US-based multinational consumer electronics retailer operating over 1,000 stores and BestBuy.com, selling third-party hardware alongside Geek Squad services, tiered My Best Buy memberships, credit card financing, and a third-party marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Best Buy generates the majority of its revenue through the sale of consumer electronics hardware including TVs, computers, phones, gaming consoles, appliances, and accessories. The company operates as a multi-brand retailer selling products from Apple, Samsung, Sony, LG, Dell, HP, Lenovo, and hundreds of other technology brands.
2. Membership Programs: Best Buy generates revenue from its tiered membership program including My Best Buy Plus ($29.99/year) and My Best Buy Total ($199.99/year). These memberships provide recurring revenue through exclusive member pricing, free shipping, extended returns, and protection plan access.
3. Credit Card Revenue: Best Buy partners with Citibank to offer the My Best Buy Credit Card and My Best Buy Visa Card, generating revenue through interchange fees on purchases and promotional financing offers. Cardholders earn 5% back in rewards on Best Buy purchases.
4. Services and Trade-ins: Best Buy generates additional revenue through Geek Squad services, product protection plans, installation services, and its trade-in program where customers exchange used electronics for Best Buy gift cards.
5. Marketplace and Advertising: Best Buy operates a third-party marketplace and advertising platform (Best Buy Ads) that allows vendors to sell products and advertisers to reach Best Buy customers, representing a growing revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Best Buy is a multi-channel consumer electronics retailer that sells TVs, computers, tablets, phones, audio equipment, gaming products, appliances, smart home devices, and accessories from major brands including Apple, Samsung, Sony, LG, Dell, HP, and Lenovo. The retailer supplements its hardware sales with a tiered loyalty program (My Best Buy Plus/Total), Geek Squad installation and repair services, a device trade-in program, business-focused procurement (Best Buy Business), a co-branded credit card with Citibank, and a third-party marketplace with retail media (Best Buy Ads).

Product overview

Best Buy operates as a multi-channel consumer electronics retailer offering a comprehensive portfolio of products and services. The core offering encompasses TVs, computers, tablets, phones, audio equipment, gaming products, appliances, and smart home devices. The company supplements its retail operations with a tiered loyalty program (My Best Buy with free, Plus, and Total memberships), the Geek Squad service organization for technical support and installations, a trade-in program for device upgrades, and Best Buy Business for commercial customers. Recent exclusive launches include RGB LED TVs and Samsung Micro RGB TVs in partnership with major TV manufacturers. The company operates physical stores across the US with comprehensive delivery, installation, and haul-away services, complemented by a mobile app and online platform. Best Buy competes with Amazon Prime Day through its annual Tech Fest sale event.

Differentiator

Problem solved

Functional benefit

Brands

• My Best Buy: Rewards and membership program with tiered levels (Plus and Total) offering exclusive deals, free shipping, and protection plans.
• Geek Squad
• My Best Buy Credit Card
• Best Buy Trade-In
• Best Buy Business

Products and services

• My Best Buy Credit Card Co-branded credit card issued by Citibank that offers 5% back in rewards on Best Buy purchases (up to 6% for Plus/Total members) plus cash back on gas, dining, and groceries outside Best Buy for the Visa variant; targets frequent Best Buy shoppers who want to finance large electronics purchases.
• My Best Buy Memberships
• Best Buy Trade-In Program
• Best Buy Business
• Geek Squad Services
• Best Buy Delivery & Installation
• Best Buy Outlet
• Consumer Electronics Retail (TVs, Computers, Phones, Gaming, Appliances, Audio, Smart Home)
• Best Buy Gift Cards
• Best Buy Marketplace

Quantifiable outcome

• 2.0% comparable sales growth reported in fiscal Q1 2026
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• UbercoreChannel Partner/ Reseller/ Distributor · 25 June 2026Best Buy products are available for delivery through Uber Eats platform, expanding Best Buy's delivery options beyond its own logistics. The partnership is part of Uber's expansion of retail delivery services beyond food to electronics.
• SonycoreChannel Partner/ Reseller/ Distributor · 24 June 2026Sony partnered with Best Buy as exclusive nationwide U.S. retailer for RGB LED television technology. Sony Bravia OLED and Mini LED TVs are featured prominently in Best Buy stores with exclusive launch deals and bundled offers.
• LGcoreChannel Partner/ Reseller/ Distributor · 24 June 2026LG partnered with Best Buy as exclusive nationwide U.S. retailer for RGB LED TV technology. LG OLED and premium TV models are sold through Best Buy with promotional pricing during major sales events.
• TCLcoreChannel Partner/ Reseller/ Distributor · 24 June 2026TCL partnered with Best Buy as exclusive nationwide U.S. retailer for RGB LED TV technology. TCL Mini LED and QLED TVs are featured with exclusive models, bundle deals including buy-one-get-one-free offers, and promotional pricing.
• HisensecoreChannel Partner/ Reseller/ Distributor · 24 June 2026Hisense partnered with Best Buy as exclusive nationwide U.S. retailer for RGB LED TV technology. Hisense Mini LED TVs including the UR9 and UR8 RGB series are sold with promotional pricing and FIFA World Cup 2026 branding.
• SamsungflagshipStrategic or Co-development Partner · 23 June 2026Samsung partnered with Best Buy for exclusive TV technology launches and promotional events. Best Buy is the exclusive nationwide U.S. retailer for Samsung Micro RGB TVs and RGB LED TV lineup. Samsung and Best Buy conducted a Supergirl movie sweepstakes at over 600 Best Buy stores nationwide, showcasing Samsung's TV technology including Micro RGB displays.
• NothingcoreChannel Partner/ Reseller/ Distributor · 20 June 2026Nothing launched its products in over 500 Best Buy stores across the United States as of June 12, marking its largest push into American physical retail. Products available include Nothing Phone (4a) Pro, Headphone (a), Phone (3), and Ear (3).
• MetaflagshipStrategic or Co-development Partner · 19 June 2026Meta is launching dedicated Meta Lab spaces at over 50 Best Buy store locations in the U.S. and Canada, with approximately 900-square-foot mini stores within Best Buy featuring trained Meta specialists providing hands-on demos of Quest VR headsets and smart glasses. Expansion planned to 50 stores across North America by end of 2026.
• XREALcoreChannel Partner/ Reseller/ Distributor · 16 June 2026XREAL selected Best Buy as its first retail partner for the XREAL AURA spatial computing glasses launch in the United States. Best Buy serves as the exclusive U.S. retail partner for XREAL AURA glasses, which are powered by Google's Android XR platform and Qualcomm's Snapdragon Reality Elite processor.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amazon: Amazon is Best Buy's largest direct competitor in consumer electronics, dominating online electronics sales with deeper pricing, faster delivery, and Prime Day events that Best Buy's Tech Fest is explicitly designed to counter. Both sell TVs, computers, gaming, and appliances to overlapping consumer and business segments.
• Walmart: Walmart competes with Best Buy across consumer electronics, appliances, and computers via its massive physical supercenter footprint and a growing e-commerce platform. Both target value-driven mainstream consumers and overlap heavily in TV, computer, and small appliance categories.
• Target: Target is a mass-market general merchandise retailer carrying consumer electronics, gaming, and small appliances. While not as deep in electronics as Best Buy, it competes for the same household basket with strong store traffic and a comparable omnichannel model.
• Costco: Costco sells TVs, computers, and major appliances at competitive warehouse-club pricing to its membership base, competing with Best Buy on big-ticket electronics categories. Membership economics and bulk purchasing give Costco a distinct cost advantage in select electronics.
• Apple: Apple operates Apple Stores as direct-to-consumer channels that compete with Best Buy for Apple product sales, premium service experiences, and trade-ins. Apple's growing retail and services business is a structural threat to Best Buy's role as a multi-brand Apple reseller.

Direct peers

• Newegg: Newegg is a direct online competitor specializing in PC components, computers, and consumer electronics, mirroring Best Buy's core categories without a physical retail footprint. Strong overlap in gaming, PC building, and tech-enthusiast segments.
• Micro Center: Micro Center is a specialty electronics retailer focused on PCs, components, and consumer electronics with strong service and expert-staff positioning. Directly competes with Best Buy in enthusiast PC, gaming, and computer categories.
• B&H Photo Video: B&H Photo Video is a specialty electronics retailer focused on cameras, audio, computing, and home theater, competing with Best Buy's higher-end electronics categories. Known for expert sales staff and pro/enthusiast customer base.

Emerging players

• Crutchfield: Crutchfield is a specialty electronics retailer focused on home audio, car audio, and TV/home theater with strong advisor-led sales. Overlaps with Best Buy's Magnolia and home theater categories, especially for higher-end audio and installation-heavy purchases.
• GameStop: GameStop is a specialty gaming retailer carrying consoles, games, accessories, and collectibles, overlapping with Best Buy's gaming category. While narrower than Best Buy, GameStop is the most direct gaming-focused competitor for console launch cycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/BestBuy
• YouTubeyoutube.com/user/bestbuy
• Facebookfacebook.com/bestbuy
• LinkedInlinkedin.com/company/best-buy
• Instagraminstagram.com/bestbuy
• TikToktiktok.com/@bestbuy?lang=en
• Pinterestpinterest.com/bestbuy

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Buy