Swappie

What Swappie does

Swappie Oy is a Helsinki-based direct-to-consumer e-commerce platform that operates a closed-loop business for refurbished Apple devices. The company acquires pre-owned iPhones, iPads, and AirPods — primarily through its online trade-in service — and processes them in in-house refurbishment facilities using a proprietary 52-stage technical inspection, battery testing with a minimum 86% capacity threshold, optional 100% new battery replacements, and certified data wiping. Refurbished units are then resold to individual consumers via country-specific storefronts on swappie.com, with localized language, pricing, and payment options, backed by a 12-month warranty and a 14-day return policy.

The business model is a one-time-sale D2C marketplace plus a circular trade-in counter-flow. Revenue is generated primarily through unit sales of refurbished devices at price points ranging from under $400 (entry-level models such as iPhone 11/12 mini/SE) to over $1,000 (premium flagships including iPhone 16 Pro and iPhone 17 Pro/Pro Max up to 2TB), with incremental monetization from add-ons such as Swappie Care protection plans, screen protection, new battery upgrades, and accessories. Customers are segmented as budget-conscious buyers, parents purchasing first smartphones for teenagers, photography enthusiasts, and sustainability-motivated consumers.

Swappie serves more than 15 European countries (including Finland, Germany, Italy, the Netherlands, Sweden, Denmark, Ireland, Belgium, Portugal, Spain, France, Austria, Poland, Czech Republic, Slovakia, the Baltics, Croatia, Slovenia, Hungary, Malta, and Luxembourg) plus the United States, operating through wholly-owned regional entities in Finland (Swappie Oy), the Netherlands (Swappie B.V.), Germany (Swappie Germany GmbH), and Estonia (Eippa WSOperations OÜ). The company has raised approximately $188M cumulatively across six funding events, headlined by a €108M Series C led by Verdane in February 2022, and reports a cumulative customer base exceeding 2 million with 96% customer satisfaction.

Name

Swappie

Legal name

Swappie Oy

Website

https://swappie.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Swappie is a Helsinki-based D2C e-commerce platform that buys, refurbishes, and resells used Apple devices (iPhones, iPads, AirPods) with warranty coverage, serving 2 million+ individual consumers across 15+ European countries and the United States.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492), Used Merchandise Retailers (459510)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro industry

PRIMARYCRACALAG

Refurbished, Used & Recommerce Smartphones

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Smartphones & Feature Phones

SECONDARYCRACAJAE

Pre-Owned Electronics Buyback/Trade-In & Resale

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Repair, Refurbished & Pre-Owned Retail

SECONDARYCRACAJAA

Consumer Device Repair Services (Phones, Tablets, PCs)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Repair, Refurbished & Pre-Owned Retail

SECONDARYCRACAAAM

Big-Box Refurbished/Pre-Owned Electronics Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Big-Box Consumer Electronics Retail

SECONDARYBPALAIAG

Mobile Device (Smartphone/Tablet) Trade-in & Recycling

Business & Public Services/Waste Management & Remediation Services/Electronic Waste (E-waste) Recycling & IT Asset Disposition (ITAD)

Keywords

• Refurbished smartphones
• Second-hand electronics
• Device trade-in
• Circular economy electronics
• Consumer electronics retail

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Refurbished Smartphone Sales: Primary revenue stream from selling refurbished iPhones, iPads, and AirPods directly to consumers. Devices are sourced through trade-ins, inspected, refurbished in-house, and resold with warranty coverage.
2. Device Trade-In and Buyback: Customers sell their old iPhones to Swappie through an online valuation process. Swappie acquires pre-owned devices, refurbishes them, and resells them, creating a closed-loop circular economy model.
3. Accessories and Add-ons: Optional add-on services including screen protection, extended warranty (Swappie Care), and trade-in protection offered during checkout to increase average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Swappie buys, refurbishes, and resells pre-owned Apple devices (iPhones, iPads, AirPods) through its own direct-to-consumer online storefronts across 15+ European countries. Every device passes a 52-stage in-house inspection, secure data wiping, and battery testing before being sold with a 12-month warranty and 14-day return policy. The company also runs a trade-in/buyback program that lets consumers sell their old iPhones for credit toward a new purchase.

Product overview

Swappie is Europe's leading iPhone refurbisher and online marketplace for buying and selling refurbished Apple technology. The company operates a multi-product portfolio comprising three core product lines: refurbished iPhones (the primary focus with models ranging from iPhone 11 through iPhone 17 Pro), refurbished iPads, and refurbished AirPods. All devices undergo an in-house 52-stage refurbishment process performed by Swappie's own technicians. The business model includes both consumer-facing sales and a trade-in/sell service where customers can exchange used devices. Additional services include Swappie Care (a device replacement protection plan) and MySwappie (customer account management). All products come with a 12-month warranty and 14-day return policy, positioning Swappie as a trusted alternative to new device purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished iPhones Expertly refurbished iPhones sold direct-to-consumer with a 12-month warranty, 14-day return policy, and a 52-stage in-house technical refurbishment process; available across storage capacities from 64GB to 2TB and price points from under $400 to over $1,000.
• Refurbished iPads Refurbished iPads quality-checked and guaranteed by Swappie, with high-quality batteries and 12-month warranty coverage; aimed at consumers seeking Apple tablets at lower prices than new devices.
• Refurbished AirPods Expertly refurbished AirPods tested to perform like new, sold with a 12-month warranty and 14-day return policy; aimed at consumers looking for affordable Apple wireless earbuds.
• iPhone Trade-In / Sell Service Online service that lets consumers obtain an estimated value for their used iPhone, ship it to Swappie for free, and receive payment 1-4 days after inspection; trade-in value can also be applied as credit toward a new Swappie purchase.
• Swappie Care Paid iPhone replacement protection service covering issues such as weak batteries, sluggish performance, or scratches, allowing customers to swap their device easily during the coverage period.

Quantifiable outcome

• 96% customer satisfaction rate based on customer feedback
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MofibominorGTM or Marketing Partner · 1 June 2026Swappie partnered with Mofibo, a digital audiobook platform, for summer promotional content. The collaboration featured content about pairing Swappie refurbished devices with Mofibo's storytelling services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Back Market: Global D2C marketplace for refurbished electronics (smartphones, laptops, tablets) with a similar circular-economy model, multi-country presence, warranty, and trade-in flywheel — the closest direct competitor to Swappie in Europe.
• refurbed: European D2C marketplace for refurbished electronics operating across multiple EU countries with a comparable buyback and warranty proposition, directly overlapping with Swappie's core offering.
• MusicMagpie: UK-based recommerce platform selling refurbished smartphones, tablets, and consumer electronics with a trade-in/buyback model that mirrors Swappie's circular-economy approach.
• Decluttr: US and UK recommerce marketplace for used and refurbished smartphones, tablets, and other electronics, with direct trade-in buyback — comparable in both product and customer proposition.
• Gazelle: US-focused recommerce platform for buying and selling used smartphones and tablets, with a strong buyback/trade-in model that overlaps directly with Swappie's trade-in and resale flywheel.

Broad incumbents

• Apple Trade-In / Apple Refurbished Store: Apple's first-party refurbished device channel and trade-in program; not a pure third-party refurbisher but a structural competitor for both supply (trade-in devices) and demand (refurbished buyers).
• Best Buy (Refurbished / Trade-In): Large North American consumer electronics retailer offering refurbished/open-box devices and a smartphone trade-in program, competing for both supply of used devices and the same price-sensitive buyer Swappie targets.

Regional players

• rebuy: Germany-based recommerce specialist for used and refurbished electronics (including smartphones), operating with a similar trade-in + resale model though with a stronger Germany-centric footprint.
• Asgoodasnew: Germany-based refurbished electronics retailer with own refurbishment operations for smartphones, tablets, and laptops; a regional counterpart to Swappie in the DACH market.

Emerging players

• ecoATM: US kiosk-based device buyback and recycling network that aggregates used smartphones for resale or refurbishment; an emerging player intersecting with Swappie's trade-in supply ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swappiecom
• LinkedInlinkedin.com/company/swappie
• Instagraminstagram.com/swappiecom
• Xx.com/swappiesuomi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swappie