Omni

What Omni does

Omni Analytics, Inc. is a San Francisco-based software company that operates a cloud-native AI analytics platform built around a proprietary semantic layer. The semantic layer defines metrics, dimensions, relationships, and business logic in a single shared model, enabling governed self-service BI, embedded/white-label analytics inside customer products, and an agentic AI system (named Blobby) that plans multi-step analyses, executes semantic queries, and produces AI-driven summaries, dashboards, and chat answers. The platform integrates natively with Snowflake, Databricks, BigQuery, Redshift, Postgres, MySQL, ClickHouse, Trino, MS SQL, MotherDuck, and dbt, and exposes its capabilities to external AI tools via a Model Context Protocol (MCP) server with connectors for Claude, ChatGPT, and Cursor.

Omni's product surface spans a full analytics UI (dashboards, spreadsheets, point-and-click exploration, SQL IDE), AI-native features (AI Hub with observability and AI Evals, Modeling Agent for authoring semantic models, Agent Skills for repeatable workflows, AI-powered Dashboard Builder), and embedded analytics (SSO embedding, APIs, white-label distribution). It is monetized primarily through quote-based enterprise SaaS subscriptions with annual billing, complemented by embedded/white-label revenue tied to customer end-user counts (e.g., BambooHR's Elite tier reaching 100,000+ users) and professional services delivered with implementation partners such as phData. GTM combines a self-serve free trial for product-led evaluation with enterprise field sales, channel partners, and deep co-marketing with Snowflake and Databricks.

The company serves data teams, business users, and product teams across verticals including media and publishing (Condé Nast, BuzzFeed), retail (Guitar Center, Caraway), HR and SaaS (BambooHR, Workramp, Brevo, Ordermentum), financial services (Mercury, SWBC, Standard Metrics), and AI-native firms (Perplexity, Synthesia, Heidi, Cribl). As of April 2026, Omni had raised a $120M Series C at a $1.5B valuation led by ICONIQ, was the first BI company in the Databricks Ventures portfolio, and held Snowflake Premier Technology Partner status; the company was founded around 2022 and is led by co-founders Colin Zima and Jamie Davidson.

Name

Omni

Legal name

Omni Analytics, Inc.

Website

https://omni.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Omni Analytics operates a cloud-native AI analytics platform built on a proprietary semantic layer, providing governed BI, embedded/white-label analytics, and an agentic AI assistant (Blobby) for data, business, and product teams across media, retail, SaaS, fintech, and AI-native companies.

Ownership category

akta.pro rank

Product category

AI-powered business intelligence and embedded analytics platform

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industry

Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)

Keywords

• AI analytics platform
• Business intelligence software
• Embedded analytics
• Semantic data layer
• Cloud BI platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (SaaS): Recurring SaaS subscription for the Omni Analytics platform, with quote-based enterprise pricing; supports land-and-expand via embedded analytics (e.g., BambooHR Elite tier reaching 100K+ users).
2. Embedded / White-Label Analytics: Revenue from customers embedding Omni's analytics in their own products via APIs, SSO embedding, and the MCP server; enables tiered product packaging (e.g., BambooHR Elite analytics tier).
3. Professional Services / Partner Enablement: Implementation, migration, and customization services delivered in partnership with consulting partners like phData; included as part of enterprise deployments.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Omni Analytics is a cloud-native AI analytics platform that combines a built-in semantic layer with agentic AI to deliver governed self-service analytics, AI chat, dashboards, spreadsheets, and SQL on live warehouse data. It enables customers to define metrics and business logic once, query data through natural language or AI agents, and ship branded, embedded analytics inside their own products via SSO embedding, REST APIs, and an MCP server for third-party AI tools.

Product overview

Omni Analytics offers a unified AI-powered analytics platform. Specific product, feature, launch, AI capability, certification, favicon, and logo details were not supported by resolvable source IDs in the provided input and have been omitted.

Differentiator

Problem solved

Functional benefit

Brands

• Blobby: Omni's AI agent / AI assistant embedded in the Omni platform, used for AI chat, AI-powered summaries, Dashboard Builder, and Modeling Agent interactions.
• Explo

Products and services

• Omni Analytics Platform Cloud-native AI analytics platform that combines a built-in semantic layer, agentic AI (Blobby), AI-powered dashboards, spreadsheets, point-and-click exploration, and SQL on governed warehouse data. Sold to enterprise and mid-market data teams as a SaaS subscription with quote-based pricing.
• Embedded Analytics (White-Label) White-label Omni product offering that lets SaaS companies ship branded analytics and AI inside their own applications via SSO embedding, REST APIs, and the MCP server. Sold as a distinct tier/contract (e.g., BambooHR Elite analytics reaching 100,000+ users).
• Explo (Customer-Facing Analytics) Acquired embedded customer-facing analytics and dashboarding product, retained as a transition brand under Omni following the October 2025 acquisition. Sold to SaaS companies needing fast-to-launch in-product dashboards.

Quantifiable outcome

• Synthesia: went from vendor selection to board reporting in under 3 months; hundreds of weekly active users
• +9 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• ExplocoreStrategic or Co-development Partner · 22 October 2025Acquired by Omni in October 2025 to accelerate growth. Explo Transition page on Omni site suggests integration into the broader platform.
• DatabricksflagshipStrategic or Co-development Partner · 23 April 2025Strategic technology and GTM partner. Bi-directional integration with Unity Catalog Metric Views (each metric view syncs into Omni as a Topic), use of Databricks Genie as Omni's model provider, and launch partnership for Agent Bricks. Joint customers include BambooHR, Heidi AI, and Condé Nast. Omni won the 2026 Databricks ISV Emerging Partner of the Year.
• SnowflakeflagshipStrategic or Co-development Partner · 24 May 2024Snowflake Premier Technology Partner with deep native integrations. Joint work on Snowflake Semantic Views (bi-directional sync with Omni Topics via the omni-to-snowflake-semantic-view skill), Snowflake Cortex Code skill bundle, CoCo Accelerated Badge, and Modern Marketing Data Stack designation. Shared customers include Guitar Center, SWBC, Caraway, Cribl, Synthesia, and Feeld.
• Lambert Billet (former Looker CRO)coreOthers · 15 March 2024Former Looker CRO joined Omni's board in March 2024 alongside the $20M additional funding round from Theory Ventures.
• Amazon Web Services (AWS Bedrock)coreTechnology or IntegrationOmni uses AWS Bedrock-hosted Claude models for most AI tasks. AWS infrastructure underpins the platform's AI inference layer.
• Anthropic (Claude)coreTechnology or IntegrationClaude is Omni's primary LLM for AI features. Omni has a Claude connector and Claude Skills available to extend functionality, plus embed skill for Claude.
• dbt LabscoreTechnology or IntegrationBi-directional dbt integration that surfaces dbt model changes in Omni, pulls dbt context into Omni, and supports authoring dbt models from Omni model definitions. Cribl is a joint reference customer.
• phDatacoreImplementation/ SI/ Consulting PartnerImplementation and consulting partner that delivered Omni migrations and rollouts for joint customers including Guitar Center and SWBC.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sigma Computing: Cloud-native BI platform built directly on Snowflake/Databricks with a spreadsheet-style UI. Closest direct competitor to Omni in the modern AI-enabled BI category, also targeting semantic-layer-led analytics for business teams.
• ThoughtSpot: AI-driven analytics platform with natural-language search, embedded analytics, and a SaaS/agentic-AI product roadmap. Targets the same enterprise data teams and business users with AI-first analytics, including Snowflake/Databricks-native deployments.
• Mode Analytics: BI and data science platform with SQL/notebook workflows and AI features, serving enterprise analytics teams. Overlaps directly with Omni's data-team persona and semantic-model-driven approach.
• Sisense: Embedded analytics platform focused on customer-facing BI and white-label experiences — directly comparable to Omni's BambooHR/Standard Metrics-style embedded/OEM motion.
• GoodData: Embedded analytics and semantic-layer platform with composable APIs, frequently compared head-to-head with Omni's white-label, semantic-first positioning for SaaS companies shipping analytics inside their products.

Emerging players

• Hex: AI-powered analytics notebook blending SQL, Python, and no-code with AI cells. Competes for the same data-analytics-engineer persona and increasingly for the AI-on-governed-data workflow that Omni's Blobby/Modeling Agent targets.

Broad incumbents

• Tableau (Salesforce): The dominant legacy BI incumbent and the company Omni most frequently displaces (e.g., Guitar Center's full Tableau shutdown in <6 months). Operates broadly across analytics with deep Salesforce distribution.
• Looker (Google Cloud): Google Cloud's BI platform and another frequent displacement target (BuzzFeed, 8-year Looker estate migrated in <3 months). Bundled into the Google Cloud data stack with massive distribution.
• Microsoft Power BI: The largest BI franchise by seats, bundled into Microsoft 365 E5/Fabric. Sets a low price floor that compresses Omni's pricing in any Microsoft-shop deal and shapes enterprise BI RFPs.
• Domo: Cloud BI and analytics platform with embedded analytics and AI features, targeting similar enterprise and business-user segments. Public-company incumbent with broad marketing-tech and retail deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/exploreomni
• Xx.com/Omni

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni