Explo
Explo is a San Francisco-based embedded analytics platform founded in 2019–2020 that lets SaaS companies embed customer-facing dashboards, AI-powered reports, and outbound data sharing directly inside their applications, connecting to existing data warehouses without replication. Acquired by Omni in August 2025.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Explo does
Explo is a San Francisco-based embedded analytics platform founded in 2019–2020 that enables SaaS companies and other software providers to embed customer-facing dashboards, AI-powered reports, and data-sharing capabilities directly inside their own applications. The platform's core architecture is a zero-replication model that connects to customer databases and warehouses (Snowflake, Databricks, ClickHouse, Motherduck, Tinybird, and any relational source) directly via SQL, avoiding the cost and governance overhead of moving customer data. Core products include Dashboard (customer-facing embedded analytics with admin guardrails and white-label styling), Report Builder AI (natural-language report generation with AI Context Setting and chart recommendations), and Data Share (outbound distribution of dashboards and datasets to end customers via email, share links, S3, and SFTP). Supporting modules include Email for scheduled report delivery, Host for deployments without a parent web app, and Global Datasets for versioned, reusable data models shared across dashboards. The platform is SOC II Type 2 and HIPAA certified, supports dedicated hosting, and is available in AWS US, EU Frankfurt, and Singapore regions.
The company sells via a hybrid product-led growth and enterprise field sales motion: developers can self-serve sign up at explo.co, while a dedicated support team handles larger deployments with custom security and compliance requirements. The customer base spans seven vertical segments — SaaS Platforms (primary), E-Commerce, Ed-tech, Healthcare, Transportation & Logistics, CRM, and Fintech — though no specific customer logos are disclosed. Pricing is not publicly listed; customers contact sales for a quote, consistent with enterprise-tier SaaS contract structures. The company raised approximately $14.45 million across three rounds from 2020 to 2022, including a $12 million Series A in August 2022 led by Craft Ventures with Felicis Ventures and Amplo VC, citing 800% year-over-year growth in customer end users in 2021. In August 2025, Explo was acquired by Omni, a business intelligence platform, with Explo's product scheduled to continue operating for a one-year integration period and Omni projecting $30 million in combined ARR by end of 2025.
The founding team comprises CEO Gary Lin, CTO Rohan Varma, Andrew Chen, and Jonah Hanig (all co-founders). The product cadence through 2024–2025 was aggressive, with monthly or near-monthly feature releases covering AI assistants, new chart types (sunburst, waterfall, heatmap, donut), share link expiration, embed origin security, dashboard drilldowns, and warehouse integrations, indicating an active engineering organization of 11–50 employees through the acquisition.
Explo firmographics
Firmographics- Name
- Explo
- Legal name
- Explo
- Website
- https://explo.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Explo is a San Francisco-based embedded analytics platform founded in 2019–2020 that lets SaaS companies embed customer-facing dashboards, AI-powered reports, and outbound data sharing directly inside their applications, connecting to existing data warehouses without replication. Acquired by Omni in August 2025.
- Ownership category
- akta.pro rank
Explo industry classification
Industry- Product category
- Embedded Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where Explo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Explo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Analytics Platform: Subscription-based embedded analytics platform providing dashboards, AI-powered reports, and data sharing capabilities. Revenue generated through platform licensing with tiered options for different deployment sizes.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Explo product offering
Product offeringCore offering
Explo operates a customer-facing embedded analytics platform that enables companies to embed AI-powered dashboards, self-service reports, and data sharing capabilities directly into their own applications. The platform connects directly to customer databases and data warehouses (Snowflake, Databricks, ClickHouse, Motherduck, etc.) without requiring data replication, and provides a no-code/low-code interface for building, styling, and embedding analytics experiences for end users.
Product overview
Explo is an embedded analytics platform that provides a unified portfolio of products enabling companies to embed AI-powered analytics and share data directly with their customers. The core products include Dashboard for customer-facing analytics, Report Builder AI for self-service reporting with natural language capabilities, and Data Share for distributing data to customers via multiple channels. Supporting modules include Email for scheduled report delivery, Host for standalone deployment, and Global Datasets for centralized data modeling. The platform integrates with all major relational databases and data warehouses, supports SOC II Type 2 and HIPAA compliance, and offers deployment options including dedicated hosting and region-specific stacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Dashboard Customer-facing embedded analytics dashboard that enables companies to embed AI-powered analytics into their products with customization, security, and flexible styling options to match any application.
- Report Builder AI AI-powered self-service reporting tool that enables end users to build custom reports with natural language interactions and AI-generated chart recommendations, strengthening application data integration with meetings and OKRs.
- Data Share Feature for sharing data directly with customers, allowing each customer to receive the exact reports and data they want, when and where they want it, via email, share links, S3 buckets, or SFTP.
Quantifiable outcome
- 800% YoY growth in customer end users in 2021
- +1 more outcomes
Companies that use Explo
Customer profileSegments7 records
Ideal customer profiles2 records
Explo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature7 records
Explo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OmnicoreOmni, a business intelligence platform, acquired Explo, an embedded analytics company. The acquisition aims to enhance Omni's unified analytics platform and its ability to serve both internal and customer-facing use cases with AI-ready data. Explo's product will continue operating for the next year during the integration process as it joins Omni's embedded analytics and business intelligence platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Explo competitors and assessment
Company assessmentDirect peers
- Mode Analytics: Mode provides collaborative analytics, reporting, and embedded dashboards for data teams, with deep SQL-native workflows; it competes with Explo's Report Builder and embedded dashboard capabilities for SaaS and analytics-led product teams.
- Sigma Computing: Sigma offers a cloud analytics and BI platform with strong embedded/dashboard capabilities, targeting SaaS companies that need to expose analytics to end users; it is the closest direct competitor to Explo's embedded analytics positioning.
- Sigma Computing: Sigma provides a spreadsheet-native BI and embedded analytics platform that connects directly to cloud warehouses (Snowflake, BigQuery, Databricks), competing head-to-head with Explo's direct-connection, no-replication architecture for SaaS customer-facing analytics.
- Sisense: Sisense is an embedded analytics platform purpose-built for product teams to integrate white-labeled analytics into their applications; it competes directly with Explo's Dashboard, Report Builder, and Host offerings for the same SaaS and enterprise developer buyer.
- GoodData: GoodData is an analytics platform focused on embedded analytics and data monetization for SaaS and enterprise product teams, with white-label dashboards and APIs; it is a direct competitor to Explo's embedded dashboard and reporting offering.
- Logi Analytics (Logi Composer): Logi Analytics offers an embedded analytics development platform (Logi Composer) that lets software vendors build custom analytics experiences; it competes directly with Explo for developer-led embedded analytics implementations.
Broad incumbents
- Looker (Google Cloud): Looker is a Google Cloud BI platform with embedded analytics APIs and a semantic modeling layer; while much broader than Explo, it competes for the same enterprise analytics workloads and benefits from deep Google Cloud and BigQuery integrations.
- Tableau (Salesforce): Tableau, now part of Salesforce, is a leading BI and analytics platform with embedded capabilities (Tableau Embedded) targeting SaaS vendors; it is a much larger incumbent that competes for enterprise analytics and customer-facing dashboard use cases.
- ThoughtSpot: ThoughtSpot is an AI-powered analytics platform with natural-language search and embedded analytics offerings; it overlaps Explo's AI-powered Report Builder and dashboard use cases while operating at a much larger scale and serving enterprise and SaaS buyers.
- Omni (parent/acquirer): Omni is a BI platform that acquired Explo in August 2025; it overlaps in BI and analytics, and will now combine internal BI with Explo's embedded analytics, making it both the acquirer and an adjacent competitor in the broader analytics space.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Explo social profiles
Digital presenceExplo compliance and trust
Trust signalCompliance2 records
Explo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Explo leadership team
Management profileNumber of profiles
Profiles4 records
Explo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Explo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Explo
What does Explo do?
Explo operates a customer-facing embedded analytics platform that enables companies to embed AI-powered dashboards, self-service reports, and data sharing capabilities directly into their own applications. The platform connects directly to customer databases and data warehouses (Snowflake, Databricks, ClickHouse, Motherduck, etc.) without requiring data replication, and provides a no-code/low-code interface for building, styling, and embedding analytics experiences for end users.
Is Explo a public or private company?
Explo is a private company. It is classified as corporate owned and is currently acquired.
When was Explo founded?
Explo was founded in 2020. It employs 11 to 50 people.
Where is Explo based?
Explo is headquartered in San Francisco, United States, in the North America region.
How does Explo make money?
One revenue line is on record: saaS Analytics Platform.
Who are Explo's main competitors?
Direct peers on record are Mode Analytics, Sigma Computing, Sigma Computing, Sisense, GoodData and Logi Analytics (Logi Composer). Broad incumbents are Looker (Google Cloud), Tableau (Salesforce), ThoughtSpot and Omni (parent/acquirer).
Does Explo have an API?
Yes. Explo offers a dashboard API that provides programmatic access to dashboard data. From the changelog, the Dashboard API includes drilldown information. Developers can embed dashboards and AI reporting directly in applications using web components. The API supports integration via web embed components with JWT claims for security and access control. Documentation is available at docs.explo.co. Developer documentation is at docs.explo.co.
What industry is Explo in?
Explo's product category is Embedded Analytics Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 5132 and its SIC code is 7372.