Cora
Cora is a San Francisco-based organic period and body care company offering organic cotton tampons, pads, liners, cups, discs, period underwear, and bladder liners sold direct-to-consumer via subscription and through major US retailers including Target, Amazon, Walmart, CVS, and Walgreens.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cora firmographics
Firmographics- Name
- Cora
- Legal name
- Cora
- Website
- https://cora.life
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cora is a San Francisco-based organic period and body care company offering organic cotton tampons, pads, liners, cups, discs, period underwear, and bladder liners sold direct-to-consumer via subscription and through major US retailers including Target, Amazon, Walmart, CVS, and Walgreens.
- Ownership category
- akta.pro rank
Cora industry classification
Industry- Product category
- Menstrual Care Products
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Tampons (CRABAIAC)
- akta.pro secondary industries
- Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Menstrual Pads (Reusable/Cloth) (CRABAIAB), Feminine Care Applicators & Accessories (CRABAIAO)
Keywords
Where Cora is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Cora business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales (E-commerce): Cora sells organic period care products directly through its e-commerce website with both subscription and one-time purchase options. Subscriptions offer discounts and automatic delivery.
- Wholesale/Retail Distribution: Cora products are sold through major retail partners including Target, Amazon, Walmart, CVS, Walgreens, and other national and regional retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Applicator Tampons - Starting at $10/month |
| Unit Pricing | Pay-as-you-go | Period Liners - Starting at $6 |
| Unit Pricing | Pay-as-you-go | Perfect Fit Disc - Starting at $30 |
| Unit Pricing | Pay-as-you-go | Cora Cup - Reusable |
Go-to-market motion5 records
Distribution channels14 records
Marketing channels8 records
Cora product offering
Product offeringCore offering
Cora designs, manufactures, and sells organic cotton-based period care and body care products including tampons (applicator and applicator-free), pads, liners, reusable menstrual cups and discs, and period underwear. Products are sold direct-to-consumer through cora.com with one-time purchase and subscription options, and are distributed through major US mass-market, pharmacy, and grocery retailers.
Product overview
Cora is a direct-to-consumer women's health company offering a comprehensive period and body care product portfolio. The core offering spans period care (tampons, pads, liners), bladder care (liners), and reusable products (cups, discs, period underwear). Products are sold through subscription and one-time purchase models, with distribution across major retailers including Target, Amazon, Walmart, CVS, and Walgreens. The company emphasizes organic cotton materials and environmental sustainability, with a social impact mission providing period products to underserved communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Applicator Tampons Organic cotton tampons with a new applicator design for comfortable insertion, sold via subscription starting at $10/month and one-time purchase.
- Applicator-Free Tampons Organic cotton applicator-free tampons that expand widthwise to fit the body's shape, eliminating plastic applicator waste, made from 100% organic cotton.
- Peace-of-Mind Pads Organic period pads designed for reliable protection and comfort during menstruation.
- Made-To-Move Pads Organic period pads designed for active movement and physical activity.
- Overnight Maxi Pads Extended-coverage organic period pads designed for overnight protection.
- Period Liners Lightweight organic cotton liners for everyday protection and backup during periods, available starting at $6.
- Less-is-More Thong Liner Ultra-thin, soft, and flexible organic cotton liner designed specifically to fit thong underwear with lightweight protection; launched exclusively at Target.
- Micro Thin Daily Liners Ultra-thin organic cotton daily liners for everyday freshness and light protection.
- Bladder Liners Organic cotton liners designed for bladder leak protection and light incontinence care.
- Cora Soft Fit Disc Soft-fit organic menstrual disc designed for mess-free period sex and extended wear.
- Cora Perfect Fit Disc Organic menstrual disc designed for a custom fit with lightweight, slim, and flexible construction, starting at $30.
- Cora Menstrual Cup Reusable organic menstrual cup for mess-free period management that can last up to 10 years with proper care.
- Period Underwear Reusable absorbent underwear designed to replace or supplement traditional period products.
- Cycle Support Personal care products designed to support menstrual cycle wellness and symptom management.
- The Cora Bag Charm Decorative bag charm accessory offered alongside Cora's tampon product category.
Quantifiable outcome
- Over 10 million pads donated since 2016
- +2 more outcomes
Companies that use Cora
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Cora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cora partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core, regional and minor.
- TargetmajorTarget is a major retail distribution partner for Cora products. Cora launched its Less-is-More Thong Liner exclusively at Target on April 28, 2026, indicating a strong retail partnership for product launches.
- AmazonmajorAmazon serves as a global online marketplace for Cora products, enabling broad reach to consumers across regions through the Amazon store presence.
- WalmartmajorWalmart is a national retail distribution partner carrying Cora brand products in stores and online.
- CVScoreCVS Pharmacy is a retail distribution partner for Cora products, providing accessible pharmacy-based retail placement.
- WalgreenscoreWalgreens is a national pharmacy chain distributing Cora products through their retail stores.
- MeijerregionalMeijer is a Midwestern regional retailer distributing Cora products in their stores.
- SafewayregionalSafeway grocery chain distributes Cora products in their stores.
- AlbertsonsmajorAlbertsons is a large national grocery chain distributing Cora products.
- KrogermajorKroger is a major grocery retailer with dedicated beauty and personal care sections featuring Cora products.
- WegmansregionalWegmans is a regional grocery chain known for quality products, carrying Cora in their stores.
- PublixregionalPublix is a Southeastern grocery retailer distributing Cora products.
- Sprouts Farmers MarketregionalSprouts is a health-focused grocery retailer aligned with Cora's organic product positioning, carrying Cora products.
- Grove CollaborativeminorGrove Collaborative is an eco-friendly online marketplace that features Cora products for sustainable consumer goods.
- Health-E CommerceminorHealth-E Commerce operates digital storefronts where consumers can purchase Cora products using FSA and HSA funds. Cora products are included in Health-E Commerce's health and eco-friendly product offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Cora competitors and assessment
Company assessmentDirect peers
- Lola: Lola is a direct-to-consumer organic feminine care brand offering tampons, pads, liners, and similar subscription-based products. Most comparable to Cora in product mix, channel strategy, and clean-ingredient positioning.
- Thinx: Thinx pioneered the period underwear category and now sells across DTC, retail, and department stores. Directly competes with Cora's reusable period underwear line and similar values-based marketing.
- Saalt: Saalt is a direct-to-consumer brand specializing in reusable menstrual cups, discs, and period underwear. Directly competes with Cora's reusable product line and shares eco-conscious consumer positioning.
- Rael: Rael is a Korean-American DTC feminine care brand offering organic cotton tampons, pads, liners, and period underwear. Closely mirrors Cora's organic positioning and e-commerce-plus-retail distribution model.
- DivaCup: DivaCup is the established reusable menstrual cup brand with broad North American retail presence. Directly competes with Cora's menstrual cup offering and shares the sustainability positioning.
- The Honey Pot: The Honey Pot offers natural, plant-derived feminine care washes, wipes, pads, and tampons through DTC and retail. Comparable clean-ingredient positioning and similar retail partners including Target.
- August: August is a DTC natural period care brand focused on organic tampons, pads, and liners with a subscription model. Closely overlaps with Cora's core product set and target customer.
Broad incumbents
- Tampax (Procter & Gamble): Tampax is the leading mass-market tampon brand owned by Procter & Gamble with dominant shelf presence at all retailers where Cora is distributed. Represents the dominant incumbent that Cora is positioning against on organic positioning.
- U by Kotex (Kimberly-Clark): U by Kotex is Kimberly-Clark's younger-skewed feminine care brand with mass-market retail presence. A large incumbent competing directly with Cora across tampons, pads, and liners at major retailers.
Emerging players
- Carra: Carra is an emerging clean-ingredient period care brand offering organic pads, liners, and tampons through DTC channels. Represents the next wave of organic period care challengers taking share from both incumbents and Cora.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cora social profiles
Digital presenceCora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cora leadership team
Management profileNumber of profiles
Profiles4 records
Cora funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cora
What does Cora do?
Cora designs, manufactures, and sells organic cotton-based period care and body care products including tampons (applicator and applicator-free), pads, liners, reusable menstrual cups and discs, and period underwear. Products are sold direct-to-consumer through cora.com with one-time purchase and subscription options, and are distributed through major US mass-market, pharmacy, and grocery retailers.
Is Cora a public or private company?
Cora is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cora founded?
Cora was founded in 2015. It employs 11 to 50 people.
Where is Cora based?
Cora is headquartered in San Francisco, United States, in the North America region.
How does Cora make money?
Two revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are wholesale/Retail Distribution.
Who are Cora's main competitors?
Direct peers on record are Lola, Thinx, Saalt, Rael, DivaCup, The Honey Pot and August. Broad incumbents are Tampax (Procter & Gamble) and U by Kotex (Kimberly-Clark). Carra is listed as an emerging player.
Does Cora have an API?
No public API is recorded for Cora.
What industry is Cora in?
Cora's product category is Menstrual Care Products. Its primary akta.pro industry code is CRABAIAC, Tampons, with a secondary code of CRADALAG, Feminine Hygiene Products (Pads, Tampons, Liners). Its NAICS code is 322291 and its SIC code is 2844.