PORTALS

What PORTALS does

Portals is a no-code, AI-assisted browser-based 3D game creation platform built on the Solana blockchain and operated by Portals Labs, Inc., headquartered in San Francisco. Founded in 2022 by gaming industry veterans Adam Gomez (CEO/CTO) and Jacquie Chang (COO) — alumni of Riot Games, Marvel, Disney, Blizzard, and Square Enix — the company targets non-technical creators, indie developers, and gamers who want to build, publish, and monetize immersive 3D games and virtual worlds without writing code. The core product surface consists of the Portals Platform (browser-based experience), Portals Studio (the game authoring module), Portals ID (a tiered vanity username/URL product priced from $10 to $500 in USDC), and Power Suite (an advanced tools module), with an iOS beta distributed via the Portals Discord community. The platform combines drag-and-drop authoring with AI tools for object and environment generation and integrates natively with the Solana blockchain for in-platform token creation, game-item NFTs, and AI agent tokenization.

The company's monetization stack rests on three pillars: (1) one-time USDC sales of Portals IDs across five tiers from Common ($10) to Legendary ($500); (2) transaction-fee exposure on creator-minted tokens, in-platform tokenized assets, and trading of the native PORTALS utility token (1 billion supply), which was listed on the Bitget exchange in the Innovation and AI Zone on September 16, 2025; and (3) a product-led and community-led go-to-market that distributes through self-serve web access at theportal.to, a public directory of community-built games, and a Discord community used for creator support and beta access. The company has raised $7.45 million in cumulative funding from investors including Greylock Partners (seed lead), Multicoin Capital, Solana Ventures, Alameda Research, Foundation Capital, and other crypto-native funds, and operates globally through its browser-based platform with no named enterprise customers disclosed to date.

Name

PORTALS

Legal name

Portals Labs, Inc.

Website

https://theportal.to

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Portals is a no-code, AI-assisted browser-based 3D game platform built on Solana that lets non-technical creators build, publish, and monetize immersive virtual worlds and games for gamers, indie developers, and Web3 users globally.

Ownership category

akta.pro rank

Product category

No-Code Game Development Platform

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Web Search Portals and All Other Information Services (51929), Miscellaneous Intermediation (52391)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Finance Services (6199)

akta.pro primary industry

Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)

akta.pro secondary industry

General Web Portals & Start Pages (BPAMAAAA)

Keywords

• No-code game creation
• Browser-based 3D gaming
• AI game engine
• Web3 gaming platform
• Creator monetization tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Token Transaction Fees: The PORTALS token serves as the native utility token for the platform's gaming and creator ecosystem. Transaction fees are likely generated through token trading on exchanges like Bitget and in-platform tokenized asset transactions.
2. Creator Token and Asset Minting: Portals enables users to create and publish tokens, games, items, and AI agents through its platform, with monetization tools built into the ecosystem. The platform likely takes a fee on creator-generated tokens and assets.
3. Portals ID Sales: The platform sells Portals IDs — unique usernames and custom vanity URLs — at tiered price points: $10 USDC (common, 5+ characters), $50 USDC (uncommon, 4 characters), $100 USDC (rare, 3 characters), $250 USDC (epic, 2 characters), and $500 USDC (legendary, 1 character).
4. Token Listing and Exchange Revenue: The PORTALS token was listed on Bitget exchange (September 16, 2025) in the Innovation and AI Zone, generating revenue through token listing fees and trading activity on the exchange.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Portals is an AI-driven, no-code, browser-based game creation and exploration platform built on the Solana blockchain. It enables any user to build, publish, and monetize immersive 3D games and virtual worlds through drag-and-drop and generative AI tools, with a native PORTALS utility token (1 billion supply) powering creator monetization, in-platform token creation, game items as NFTs, and AI agent tokenization.

Product overview

Portals is a unified platform ecosystem consisting of a core no-code browser-based game creation platform (Portals Platform), a game creation module (Portals Studio), an identity/username service (Portals ID), and a power tools suite (Power Suite). Built on the Solana blockchain with a native PORTALS utility token, the platform enables creators to build, publish, and monetize 3D games and virtual worlds using AI-powered drag-and-drop tools without coding knowledge, while providing social features for friends to interact and share experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Portals Platform AI-driven no-code browser-based platform that enables users to create and explore immersive 3D games and virtual worlds directly in web browsers, combining AI tools with Solana blockchain technology for a decentralized entertainment ecosystem. Targeted at individual creators, gamers, and Web3 users globally.
• Portals Studio Game creation module within the Portals platform that enables users to create games as complex as their imagination desires and publish them to share with the world. Designed for non-technical creators and indie developers who want a no-code game engine.
• Portals ID Username and custom vanity URL service that provides exclusive access to a unique username and custom URL for Portals spaces and games, available in five tiers based on character length: Common (5+ characters, $10 USDC), Uncommon (4 characters, $50 USDC), Rare (3 characters, $100 USDC), Epic (2 characters, $250 USDC), and Legendary (1 character, $500 USDC). Purchased using USDC.
• Power Suite Suite of power tools and features for enhanced platform capabilities, referenced as part of the main navigation on the Portals website to extend creator capabilities beyond the base platform.

Quantifiable outcome

• Platform enables creation and publishing of tokens, games, items, and AI agents
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• BitgetcoreChannel Partner/ Reseller/ Distributor · 16 September 2025Bitget exchange listed the PORTALS token on September 16, 2025, in its Innovation and AI Zone, enabling trading against USDT. This listing provides market access and liquidity for the PORTALS token.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Overwolf: Platform enabling third-party creators to build apps, mods, and in-game experiences atop PC games. Relevant ecosystem analog for the Portals creator tooling and monetization flywheel, though focused on existing games rather than new game creation.

Direct peers

• Manticore Games (Core): No-code, browser-and-PC game creation platform built around a community of creators publishing playable 3D games. Closest direct peer to Portals' AI-driven no-code browser game engine, differentiated by Core's lack of a native token economy.
• Decentraland: Browser-based, blockchain-powered virtual world with user-built experiences, LAND NFTs, and a native MANA token economy. Directly comparable as a Web3 browser destination for user-created 3D content.
• Rec Room: Cross-platform social gaming platform with user-generated rooms and multiplayer experiences. Comparable target market of creators and social gamers, though without Web3/token mechanics.
• The Sandbox: Decentralized Web3 virtual world where users create, own, and monetize voxel experiences and game assets via NFTs. Closest Web3-native analog to Portals' tokenized 3D worlds and creator monetization model, though on Ethereum/Polygon rather than Solana.

Emerging players

• Mythical Games: Web3 gaming studio building blockchain-based playable games with player-owned economies. Relevant as a tokenized-game economy peer, though focused on its own titles rather than a creator platform.
• Spatial: Browser-based 3D social and creator platform supporting immersive worlds, galleries, and lightweight games. Comparable as a no-install, browser-native 3D experience hub overlapping with Portals' portal/discovery layer.
• Yuga Labs (Otherside): Web3 metaverse initiative tied to the Bored Ape NFT ecosystem, building an interoperable 3D virtual world with creator tools. Comparable as a token-driven virtual-world platform with strong brand/IP backing.

Broad incumbents

• Epic Games (Fortnite / UEFN): Operator of Fortnite and the Unreal Editor for Fortnite (UEFN), a creator-facing toolchain for building immersive in-engine games. Competes for the same indie and amateur creator audience Portals targets, with vastly more resources.
• Roblox: Massive user-generated 3D gaming platform with a built-in creator economy and immersive worlds. Direct strategic analog for Portals' browser-based, community-driven 3D game vision, but at vastly greater scale and with no blockchain integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_portals
• LinkedInlinkedin.com/company/portals-metaverse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PORTALS