What cbdMD (formerly Level Brands) does

cbdMD, Inc. (NYSE American: YCBD), formerly Level Brands, is a publicly traded hemp-derived cannabinoid wellness company headquartered in Charlotte, North Carolina. Founded in 2015 and rebranded to cbdMD in 2019, the company sells a broad portfolio of CBD, Delta 9 THC, and functional mushroom products across delivery formats including gummies, tinctures, softgels, topicals, beverages, and pet products. The company positions itself as the first pure-play CBD company publicly traded on NYSE American, a credential it leverages for brand credibility with health-conscious adult consumers, pet owners, military/veterans/first responders, and B2B wholesale accounts.

The company's core technology is its proprietary Superior Broad Spectrum CBD formula — a multi-cannabinoid hemp extract combining CBD, CBG, CBN, and plant terpenes with THC removed to non-detectable levels, produced via a multi-step extraction and purification process from US-grown industrial hemp. All product batches undergo third-party ISO 17025-accredited lab testing for potency, residual solvents, pesticides, heavy metals, and biological impurities, with certificates of analysis made accessible to consumers via QR codes on product packaging and an online portal. Beyond its flagship CBD line, the company has expanded into Delta 9 THC products (compliant with the 2018 Farm Bill's less-than-0.3% THC-by-dry-weight threshold), the Herbal Oasis THC beverage sub-brand, and the ATRx Labs functional mushroom product line. Manufacturing is described as GMP-certified, though specific facility details are not disclosed.

The business operates primarily as a direct-to-consumer e-commerce brand through cbdmd.com (Shopify-powered), supported by a Subscribe & Save subscription program offering 25-35% discounts and free shipping at $59.99+, with product pricing ranging from approximately $15 for entry-level Delta 9 THC micro mints to $135 for high-potency tinctures. A B2B wholesale channel (2-day FedEx shipping, case-by-case pricing) and a white-label program serve retail, pharmacy, and dispensary partners; an affiliate program offers 20% commissions via Impact, and a customer referral program offers 30% off coupon codes. The cbdMD Cares program extends a 40% everyday discount to military, veterans, first responders, and disabled customers. The company ships to all 50 US states plus territories and reported preliminary unaudited FY2025 (fiscal year ending September 30, 2025) net sales guidance of $19.1-$19.3 million, alongside a third consecutive year of operating improvement and regained NYSE American listing compliance.

Name

cbdMD (formerly Level Brands)

Legal name

cbdMD

Website

https://cbdmd.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

cbdMD, Inc. (NYSE American: YCBD) is a publicly traded hemp-derived cannabinoid wellness company selling CBD, Delta 9 THC, and functional mushroom products via DTC e-commerce, wholesale, white-label, and affiliate channels across the US market.

Ownership category

akta.pro rank

Product category

CBD & Hemp Wellness Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (4242), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Cbd supplements
• Hemp extract products
• Broad spectrum cbd
• Wellness tinctures
• Functional mushroom supplements

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through cbdmd.com online store. Consumers purchase CBD products including gummies, tinctures, capsules, topicals, and beverages directly. The company offers subscription/recurring revenue through its Subscribe & Save program (25-35% discount) and one-time purchases.
2. Wholesale and Bulk CBD Products: B2B revenue through wholesale distribution to retail partners, dispensaries, and pharmacies. The company also offers white-label programs for businesses wanting to sell CBD products under their own brand. Pricing is case-by-case with dedicated sales team.
3. Affiliate and Referral Marketing: Partners earn 20% commission on referred sales with 90-day cookie tracking. Affiliate payouts are processed 60 days after purchase to account for refund period. This drives customer acquisition at performance-based cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

cbdMD manufactures and sells hemp-derived CBD and cannabinoid wellness products across multiple delivery formats (gummies, tinctures, softgels, topicals, beverages, pet products) and spectrum types including Broad Spectrum THC-free, Full Spectrum low-THC, and Delta 9 THC products. The company also offers functional mushroom products under its ATRx Labs sub-brand and operates B2B wholesale and white-label programs.

Product overview

cbdMD offers a diversified portfolio of hemp-derived CBD and cannabinoid products organized across multiple delivery formats (tinctures, gummies, capsules/softgels, topicals, beverages, pet products) and spectrum types (Broad Spectrum THC-free, Full Spectrum low-THC, and Delta 9 THC high-potency). The core product lines include Superior Broad Spectrum CBD (THC-free with CBD, CBG, CBN), Full Spectrum CBD (trace THC), and Delta 9 THC products (up to 10mg THC per serving). Subsidiary brands include Herbal Oasis (THC beverages) and ATRx Labs (functional mushroom products). The company also operates B2B programs including wholesale distribution, white labeling, and an affiliate marketing program. All products feature USA-grown hemp, GMP-certified manufacturing, and third-party ISO lab testing for purity and potency.

Differentiator

Problem solved

Functional benefit

Brands

• ATRx Labs: Functional mushroom products brand offering mushroom-based wellness supplements for national rollout.

Products and services

• Broad Spectrum CBD Gummies
• Full Spectrum CBD Gummies
• Full Spectrum CBD Sleep Gummies
• Full Spectrum CBD Calming Gummies
• Broad Spectrum CBD Oil Tincture
• Full Spectrum CBD Oil Tincture
• Broad Spectrum CBD Softgels
• Broad Spectrum CBD Freeze Roller
• Broad Spectrum CBD Recover Airless Pump
• CBD for Pets
• Delta 9 THC Gummies
• Delta 9 THC Drink Mixer
• Herbal Oasis Social Tonic
• Ultimate Mushroom Daily Gummies
• THCV + CBG Energy Softgels
• Broad Spectrum CBG + CBD Oil Tincture
• Wholesale CBD Program
• Affiliate Program
• Subscribe & Save

Quantifiable outcome

• Third consecutive year of operating improvement in FY2025 with reduced operating loss
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ISO 17025 Accredited Third-Party LaboratoriescoreTechnology or IntegrationAll product batches tested at independent ISO 17025 certified laboratories for quality control. Labs verify cannabinoid potency, residual solvents, pesticides, heavy metals, and biological impurities. Results accessible to consumers via QR codes.
• Team cbdMD (Sponsored Athletes)minorGTM or Marketing PartnerElite sponsored group of well-recognized sports athletes and CBD enthusiasts. Team members promote cbdMD products and provide brand credibility in athletic and wellness communities.
• USPSminorOthersPrimary shipping carrier for domestic orders. cbdMD ships to all 50 states, US territories, and APO/FPO military addresses via USPS Priority Mail.
• SezzleminorOthersPayment plan provider offering interest-free installment payments (4 payments over 6 weeks). Allows customers to purchase products with 25% down payment.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Charlotte's Web Holdings: Largest US-focused hemp-CBD wellness brand, publicly traded (TSX/CBOE), selling broad- and full-spectrum CBD tinctures, gummies, topicals, and pet products. Directly comparable DTC-plus-wholesale model and product mix.
• Medical Marijuana Inc. Public (OTC: MJNA) hemp-CBD company selling Real Scientific Hemp Oil and related products across multiple brands. Overlaps with cbdMD on hemp-derived CBD tinctures, topicals, and pet products.
• Elixinol: Globally distributed hemp-CBD brand offering tinctures, capsules, and topicals with similar emphasis on third-party testing and US-grown hemp. Closely aligned formulation and quality positioning.
• Green Roads: Pharmacist-founded CBD wellness brand competing across tinctures, gummies, topicals, and pet products via DTC and wholesale (including major drugstore chains). Highly comparable product set and US distribution strategy.
• CV Sciences: Public (OTCQB: CVSI) CBD wellness company with PlusCBD Oil brand and pharmaceutical drug-development arm. Comparable CBD product portfolio and US distribution model.

Others

• Herbalife Nutrition: Large public direct-selling wellness and supplement company (NYSE: HLF). Comparable in DTC-plus-distributor model and supplement/wellness consumer positioning, but not a CBD-direct competitor.

Broad incumbents

• Canopy Growth Corporation: Major publicly traded cannabis company (NASDAQ: CGC) with diversified operations across medical, recreational, and CBD wellness categories. Adjacent competition via CBD wellness SKUs.
• Cronos Group: Public cannabis holding company (NASDAQ: CRON) with consumer-products exposure including hemp-derived wellness. Indirect CBD category peer with much broader portfolio scale.
• Aurora Cannabis: Large global cannabis operator (NASDAQ: ACB) with medical and consumer product divisions. CBD wellness is a small slice of its business but represents overlapping consumer demand.
• Tilray Brands: Large multi-category cannabis operator (NASDAQ: TLRY) with a hemp/CBD wellness portfolio among its many brands. Overlaps with cbdMD on hemp-derived CBD products but competes from a much larger, broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cbdmd.usa
• Xx.com/LevelBrands_
• LinkedInlinkedin.com/company/17899874

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cbdMD (formerly Level Brands)