What Apothecanna does

Apothecanna is a US-based direct-to-consumer wellness brand specializing in plant-based CBD topical products and THC ingestible formulations designed for pain relief, relaxation, and circulation support. Founded in 2015 and headquartered in Denver, Colorado, the company operates as a subsidiary of GenCanna, a hemp-derived CBD ingredient supplier. Apothecanna's product portfolio targets individual consumers seeking natural alternatives for chronic pain, muscle soreness, arthritis, sleep difficulties, and stress management, with particular resonance among seniors, individuals with active lifestyles, and consumers managing chronic conditions.

The company's product architecture is organized around four core lines: Extra Strength (high-potency topicals in creme, balm stick, spray, and oil formats), Calming (sleep and relaxation formulations in creme and oil), Circulating (warming leg and foot creme), and Everyday (daily hydrating creme). A notable technical component is the nanoencapsulation technology used in THC Drink Drops, which breaks full-spectrum hemp extract into water-compatible particles for faster, more predictable absorption versus traditional oil-based formulations. Products are formulated with U.S.-grown hemp, third-party tested with publicly available Certificates of Analysis, and exclude parabens, artificial colors and fragrances, and animal by-products. Unit pricing spans $13 to $65 per SKU.

Apothecanna generates revenue exclusively through its Shopify-powered e-commerce storefront at apothecanna.com, shipping only within the United States from a Winchester, Kentucky distribution facility. The business model combines one-time purchases with a Subscribe & Save subscription program offering 25% discounts plus free shipping, alongside a tiered loyalty rewards program (Insider, VIP at $249 spend, Elite at $499 spend) that incentivizes repeat purchases and referrals. Growth has been driven primarily by word-of-mouth and returning customers, with the company claiming cumulative sales of over 2 million bottles. Marketing channels center on email acquisition (20% first-order discount), organic social media on Facebook and Instagram, educational blog content about the endocannabinoid system, and on-site customer reviews. The company does not sell internationally and operates without disclosed wholesale, B2B, or retail distribution.

Name

Apothecanna

Legal name

Apothecanna

Website

https://apothecanna.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Apothecanna is a US-based direct-to-consumer brand selling plant-based CBD topicals and THC ingestible products for pain relief, relaxation, and wellness. The company operates through its Shopify e-commerce storefront with subscription services and tiered rewards, targeting individual consumers nationwide.

Ownership category

akta.pro rank

Product category

CBD Topicals and Hemp Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• CBD topicals
• Hemp wellness products
• Plant-based pain relief
• Cannabinoid skincare
• THC beverages

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Apothecanna sells their CBD and THC topical products and beverages directly to consumers through their Shopify-powered e-commerce storefront at apothecanna.com. Products are sold as one-time purchases at various price points ranging from $13 to $65.
2. Subscription & Save Program: Recurring subscription model offering 25% discount plus free shipping on regular deliveries scheduled monthly or bi-monthly. Customers can skip, swap, or modify their subscriptions.
3. Rewards Program: Points-based loyalty program where customers earn 1 point per dollar spent, with tiered benefits (Insider, VIP at $249 spend, Elite at $499 spend) including point multipliers, exclusive sales, early access to products, and referral incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Apothecanna manufactures and sells plant-based, hemp-derived CBD topical products (cremes, balm sticks, sprays, oils) and THC drink drops for pain relief, relaxation, circulation support, and daily skincare. Products are formulated with U.S.-grown hemp, third-party tested, vegan, and free of parabens, artificial colors, and fragrances. The company sells exclusively through its direct-to-consumer e-commerce storefront at apothecanna.com.

Product overview

Apothecanna is a plant-based wellness company specializing in hemp-derived CBD topicals and THC products for pain relief, relaxation, and daily skincare. The core product portfolio centers on four main product lines: Extra Strength (high-potency topicals for pain relief in creme, balm stick, spray, and oil formats), Calming (sleep and relaxation formulations in creme and oil), Circulating (circulation-enhancing leg and foot creme), and Everyday (daily hydrating body creme). A unique After Sun CBD Body Lotion addresses post-sun recovery. The company also offers THC Drink Drops utilizing nanoencapsulation technology for water-compatible cannabinoid delivery. Products are third-party tested, made with U.S.-grown hemp, and are vegan, gluten-free, paraben-free, and cruelty-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Extra Strength Body Creme High-potency CBD topical creme for pain relief, formulated with anti-inflammatory plant extracts including arnica, peppermint, juniper, and white tea. Available in 8oz (1200mg CBD) and 2oz (300mg CBD) sizes.
• Extra Strength Plus Balm Stick Targeted balm stick with maximum CBD concentration (1000mg) for rapid, effective relief from chronic discomfort and acute muscle/joint issues. Enhanced with arnica, wintergreen, menthol, and camphor.
• Extra Strength Body Spray Portable spray format of the Extra Strength formula (200mg CBD per 2oz) for easy application to hard-to-reach areas. Provides cooling, invigorating relief for sore muscles and joints.
• Extra Strength Body Oil Most concentrated Extra Strength product (400mg CBD per 1oz) featuring deeply penetrating organic essential oils and anti-inflammatory plant extracts. Suitable for targeted massage and body work.
• Extra Strength Body Creme 2oz 3-Pack Value bundle of three 2oz Extra Strength Body Creme units (100mg CBD each), providing the same potent relief as the standard Extra Strength formula at a discounted price point.
• THC Drink Drops Nanoencapsulated THC drink additives with balanced 1:1 ratio of 5mg THC and 5mg CBD per serving (15 servings per bottle). Water-compatible formula designed for controlled, predictable relaxation and relief when added to beverages.
• After Sun CBD Body Lotion Limited edition post-sun recovery lotion featuring broad spectrum CBD (1000mg per 3.4oz) combined with cooling aloe and cucumber, shea butter, and green tea to calm, hydrate, and restore sun-exposed skin.
• Circulating Leg & Foot Creme Warming formula creme (400mg CBD per 8oz, 100mg per 2oz) featuring ginger, vanillyl butyl ether, and grapefruit essential oils to improve circulation, enhance blood flow, and reduce fluid retention in legs and feet.
• Calming Body Creme Improved relaxation creme (1600mg CBD per 8oz) with magnesium and arnica, hyaluronic acid for moisture, and aromatherapy blend of lavender, bergamot, and chamomile essential oils to promote sleep and calm.
• Calming Body Oil Deeply moisturizing body oil (400mg CBD per 2oz) with jojoba, lavender, and sandalwood. Designed to soothe, relax, and support restful sleep with light lavender and woody sandalwood aromatics.
• Everyday Body Creme Daily hydrating creme (1600mg CBD per 8oz) formulated with niacinamide and calendula for skin soothing. Unscented formula suitable for all skin types including sensitive skin, designed to support stress management, sleep, recovery, and mood.

Quantifiable outcome

• Over 2 million bottles sold
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GenCannaparent companyOthersApothecanna is identified as 'A GenCanna Company,' indicating GenCanna is the parent company of Apothecanna. GenCanna is a hemp and CBD company.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Leef Organics: Leef Organics offers premium plant-based CBD topicals and tinctures, sharing Apothecanna's clean-ingredient, U.S.-hemp sourcing narrative and similar price positioning.
• CBDistillery: CBDistillery sells a comparable range of CBD topicals, oils, and ingestibles direct-to-consumer in the U.S. It overlaps directly with Apothecanna on pain-relief topicals and broad-spectrum CBD positioning at similar price points.
• Papa & Barkley: Papa & Barkley is a direct peer in cannabis-infused topicals for pain relief, with a similar plant-based, solventless formulation story targeting chronic pain and recovery use cases.
• Medterra: Medterra is a direct competitor in CBD topicals, tinctures, and wellness SKUs, selling through its own DTC storefront with third-party testing and THC-free options — a near-parallel model to Apothecanna.
• Kush Queen: Kush Queen is a DTC brand selling CBD and THC bath, body, and topical products. Comparable on direct-to-consumer positioning and a similar botanical/wellness aesthetic.
• Lord Jones: Lord Jones pioneered premium CBD topicals (cremes, balms, oils) sold DTC and through retail. It is a direct format and brand-positioning competitor in the high-end CBD topicals category.

Broad incumbents

• Charlotte's Web: Charlotte's Web is the largest U.S. CBD wellness brand, offering topicals alongside tinctures, gummies, and capsules. It competes on shelf presence and brand awareness rather than specialization in pain topicals.
• High Beauty: High Beauty brings CBD into mainstream skincare via Sephora and DTC. Comparable as a broad incumbent that bridges CBD with conventional beauty retail, an omnichannel path Apothecanna has not pursued.

Emerging players

• Cann: Cann is a leading low-dose THC-infused beverage brand. It is comparable as an emerging functional-THC product rather than a topical; relevant to Apothecanna's THC Drink Drops adjacency.
• Vertosa: Vertosa is a cannabis nanoemulsion technology provider whose encapsulation IP underpins many THC/CBD beverage and topical products. Relevant as a technology/ingredient peer to Apothecanna's nanoencapsulated THC Drink Drops.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apothecanna
• Instagraminstagram.com/apothecanna
• Xx.com/apothecanna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apothecanna