Ceres Tag
Ceres Tag is an Australian agritech company that sells solar-powered, direct-to-satellite GPS ear tags and behavioral analytics for livestock, wildlife, and conservation customers across 30+ countries. Its flagship CERES GEN6 device delivers health, behavior, location, and pasture feed intake intelligence via bundled 3-year satellite subscriptions and a network of 18+ software partners.
- Company typePrivate
- Founded2016
- HeadquartersSamford, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ceres Tag does
Ceres Tag is an Australian agritech company that develops and sells direct-to-satellite GPS ear tags for livestock and wildlife monitoring. The core technology pairs solar-powered, autonomous ear tag hardware with low-earth-orbit satellite connectivity, eliminating the need for mobile network coverage, towers, or on-property infrastructure. Its behavioral classification engine, developed over 15 years of R&D, converts GPS, movement, and activity telemetry into grazing-time, resting, and pasture feed intake insights with claimed grazing accuracy above 95%.
The product portfolio spans CERES GEN6 (flagship device with health, behavior, location, pasture intake, and reproductive algorithms), CERES RANCHER and CERES RANCH (on-property management tools), CERES TRACE (supply-chain traceability), and CERES WILD (wildlife and conservation). Hardware is sold in boxes of 10 with a 3-year bundled satellite service subscription. The company monetizes through hardware sales, recurring satellite service subscriptions, and downstream software partner fees, and distributes via regional dealers, its website locator, and 18+ software partner platforms including Aglive, Earth Ranger, RangeView (Envu), Mapipedia, and Pastoral AI.
Ceres Tag is headquartered in Lutwyche, Queensland, with a North American headquarters established at the Aspira Campus in Overland Park, Kansas in early 2025. The company operates in 30+ countries and serves cattle ranchers as its primary segment, with secondary exposure to supply-chain traceability, ESG/sustainability reporting, and wildlife conservation. It is privately held, has raised approximately $11.9 million across funding rounds in December 2024 and July 2025, and is led by Co-Founder Melita Smith and Chairman/CEO David Smith.
Ceres Tag firmographics
Firmographics- Name
- Ceres Tag
- Legal name
- CERES TAG LTD
- Website
- https://cerestag.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ceres Tag is an Australian agritech company that sells solar-powered, direct-to-satellite GPS ear tags and behavioral analytics for livestock, wildlife, and conservation customers across 30+ countries. Its flagship CERES GEN6 device delivers health, behavior, location, and pasture feed intake intelligence via bundled 3-year satellite subscriptions and a network of 18+ software partners.
- Ownership category
- akta.pro rank
Ceres Tag industry classification
Industry- Product category
- Livestock Monitoring Technology
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where Ceres Tag is headquartered
LocationHeadquarters
- HQ city
- Samford
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Ceres Tag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- GPS Tracking Hardware: Sale of CERES GEN6, CERES RANCHER, and other GPS ear tag devices. Devices come in boxes of 10 and have a satellite connectivity lifespan of 3 years.
- Satellite Service Subscription: Ongoing satellite connectivity service bundled with device purchase. Device satellite connectivity lasts 3 years before devices need replacement.
- Software Platform Fees: Revenue from software partners where customers select at least one software solution. Software costs vary by provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | CERES GEN6 - Premium livestock management device |
| Other | Annual | CERES RANCHER - On-property management tool |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ceres Tag product offering
Product offeringCore offering
Ceres Tag manufactures and sells solar-powered, direct-to-satellite GPS ear tags (CERES GEN6, CERES RANCHER, CERES RANCH, CERES TRACE, CERES WILD) that transmit livestock location, movement, grazing and behavioral data via low earth orbit satellites to integrated software partner platforms. Devices are sold in boxes of 10 and include a 3-year satellite connectivity subscription, delivering infrastructure-free herd phenotype intelligence for cattle producers and conservation organizations across 30+ countries.
Product overview
Ceres Tag offers a platform of satellite-based GPS livestock tracking devices designed to provide herd phenotype intelligence for producers. The product lineup includes CERES GEN6 as the flagship advanced model with comprehensive health, behavior, location, and pasture feed intake intelligence with reproductive algorithms; CERES RANCHER as the core on-property management tool; CERES RANCH for standard property management; CERES TRACE for traceability and supply-chain applications; and CERES WILD for wildlife and conservation. All devices feature solar-powered operation, direct-to-satellite connectivity eliminating the need for mobile network coverage or physical infrastructure, and integrate with multiple software partner platforms for data visualization and analysis.
Differentiator
Problem solved
Functional benefit
Brands
- CERES GEN6: Advanced livestock monitoring device with satellite connectivity, health, behavior, location, and pasture feed intake intelligence with powerful new reproductive algorithms
- CERES RANCHER
- CERES RANCH
- CERES TRACE
- CERES WILD
Products and services
- CERES GEN6 Advanced solar-powered GPS ear tag with direct-to-satellite connectivity, delivering livestock health, behavior, location and pasture feed intake intelligence along with reproductive algorithms for cattle producers managing herds across remote terrain.
- CERES RANCHER Solar-powered, direct-to-satellite GPS ear tag marketed as an on-property management tool that empowers livestock decision-making without requiring mobile network coverage or infrastructure.
- CERES RANCH GPS livestock ear tag used for ranch operations and on-animal property management monitoring, sharing the direct-to-satellite architecture of the broader Ceres Tag lineup.
- CERES TRACE Specialized GPS ear tag designed for livestock traceability and supply-chain credibility applications, supporting animal provenance verification and export documentation.
- CERES WILD Wildlife-focused GPS ear tag variant enabling tracking of wildlife and habitat changes to support global conservation efforts and research.
Quantifiable outcome
- 95%+ accuracy in grazing time measurement
- +2 more outcomes
Companies that use Ceres Tag
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Ceres Tag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability3 records
Feature4 records
Ceres Tag partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Envu (RangeView)coreRangeView digital platform integrates with Ceres Tag to provide combined real-time pasture and livestock data including forage quality, invasive species identification, GPS cattle locations, and grazing rotation alerts collected every six hours.
- AglivecoreSoftware partner integrating Ceres Tag data for biosecurity, health, welfare, performance, traceability, and theft detection monitoring.
- Earth RangercoreSoftware partner platform for wildlife and conservation tracking applications.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
Ceres Tag competitors and assessment
Company assessmentDirect peers
- Halter: New Zealand-based company offering solar-powered GPS cow collars with virtual fencing and pasture management. Directly comparable to Ceres Tag as a satellite/IoT-enabled cattle management platform, though using collars rather than ear tags.
- CowManager: Dutch-based provider of ear tag sensors for dairy and beef cattle that monitor health, fertility, and location. Most direct ear-tag-based competitor to Ceres Tag's core livestock monitoring proposition.
- Digitanimal: Spanish GPS livestock tracking company offering GPS collars and ear tags with cellular/satellite connectivity for cattle, sheep, and other livestock. Comparable to Ceres Tag across species and small-ruminant applications.
- Afimilk: Israeli dairy cow monitoring company providing pedometers, sensors, and herd management software. Comparable to Ceres Tag's dairy-side behavior tracking and analytics, though focused on dairy rather than beef cattle.
Emerging players
- Moocall: Irish livestock technology company best known for calving sensors, with broader livestock monitoring offerings. Comparable use case in reproductive and behavioral monitoring for cattle producers.
Broad incumbents
- Allflex Livestock Intelligence (MSD Animal Health): Global livestock identification and monitoring business owned by MSD Animal Health, offering visual and electronic ear tags plus sensing technology. Direct overlap with Ceres Tag's identification and traceability use cases at much larger scale.
- Smartbow (Zoetis): Cattle ear tag sensor company acquired by Zoetis, providing real-time location and health monitoring. Comparable to Ceres Tag's GEN6 product positioning, but backed by a global animal health giant.
- Vence (Merck Animal Health): Virtual fencing and livestock management platform acquired by Merck Animal Health. Comparable to Ceres Tag's pasture management and rotational grazing value proposition, now backed by a major animal health incumbent.
Others
- Earth Ranger: Wildlife and conservation tracking platform (built by Vulcan Inc.) that integrates with Ceres Tag devices. Listed as a software partner and directly comparable to Ceres Tag's CERES WILD wildlife applications.
- Aglive: Australian livestock supply-chain traceability platform that integrates with Ceres Tag. Comparable in traceability and biosecurity use cases, and a current distribution channel for Ceres Tag devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ceres Tag social profiles
Digital presenceCeres Tag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceres Tag leadership team
Management profileNumber of profiles
Profiles2 records
Ceres Tag funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceres Tag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceres Tag
What does Ceres Tag do?
Ceres Tag manufactures and sells solar-powered, direct-to-satellite GPS ear tags (CERES GEN6, CERES RANCHER, CERES RANCH, CERES TRACE, CERES WILD) that transmit livestock location, movement, grazing and behavioral data via low earth orbit satellites to integrated software partner platforms. Devices are sold in boxes of 10 and include a 3-year satellite connectivity subscription, delivering infrastructure-free herd phenotype intelligence for cattle producers and conservation organizations across 30+ countries.
Is Ceres Tag a public or private company?
Ceres Tag is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ceres Tag founded?
Ceres Tag was founded in 2016. It employs 1 to 10 people.
Where is Ceres Tag based?
Ceres Tag is headquartered in Samford, Australia, in the Oceania region.
How does Ceres Tag make money?
Three revenue lines are on record. GPS Tracking Hardware is the primary driver. The others are satellite Service Subscription and software Platform Fees.
Who are Ceres Tag's main competitors?
Direct peers on record are Halter, CowManager, Digitanimal and Afimilk. Moocall is listed as an emerging player. Broad incumbents are Allflex Livestock Intelligence (MSD Animal Health), Smartbow (Zoetis) and Vence (Merck Animal Health). Others are Earth Ranger and Aglive.
Does Ceres Tag have an API?
No public API is recorded for Ceres Tag.
What industry is Ceres Tag in?
Ceres Tag's product category is Livestock Monitoring Technology. Its primary akta.pro industry code is HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners). Its NAICS code is 11521 and its SIC code is 200.