What Digitanimal does

Digitanimal is a Madrid-headquartered, privately held animal tracking technology company founded in 2013. It develops GPS-based tracking systems for livestock species (cattle, horses, goats, sheep) as well as companion animals (dogs), positioning it within the precision livestock farming (PLF) segment of the global bovine monitoring market — a market valued at USD 2.7 billion in 2025 and projected to reach USD 7.1 billion by 2033 at a 13.0% CAGR. The company targets dairy and beef producers seeking herd monitoring and management solutions, alongside small ruminant farmers, equine owners, and pet owners, addressing livestock monitoring challenges through location and behavioral telemetry.

The company's core offering appears to be IoT hardware (GPS trackers) coupled with a monitoring platform, though specific product architecture, sensor modalities, connectivity standards, and platform features are not disclosed in the available sources. Its vertical segmentation approach — focusing on use-case-defined animal monitoring rather than horizontal technology — places it among a growing cohort of agritech vendors serving the precision livestock farming opportunity, where software and services represented 56.5% of market revenue in 2025.

Digitanimal's business model and revenue mechanics are not publicly disclosed: no pricing model, distribution channels, customer count, or revenue figures are available, and the company website was inaccessible at the time of data collection. Its only disclosed institutional capital event is participation in the IMPACT Accelerator program in 2014, with the investment amount unrecorded. The company remains small (11-50 employees) after more than a decade of operation, suggesting either focused niche positioning or constrained commercial scaling. Material data gaps — including financials, management team, customer logos, certifications, partnerships, and product-level technical detail — limit deeper assessment.

Name

Digitanimal

Website

https://digitanimal.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Digitanimal is a Madrid-based animal tracking technology company founded in 2013, developing GPS-based tracking systems for livestock (cows, horses, goats, sheep) and dogs. It serves dairy and beef producers, small ruminant farmers, equine owners, and pet owners within the precision livestock farming market.

Ownership category

akta.pro rank

Product category

Livestock Monitoring Systems

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Computer Communications Equipment (3576)

akta.pro primary industry

Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)

akta.pro secondary industries

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

Keywords

• Animal tracking systems
• Livestock GPS monitoring
• Precision livestock farming
• Cattle tracking devices
• Herd management software

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Digitanimal sells GPS-based animal tracking hardware and an associated monitoring platform for livestock (cows, horses, goats, sheep) and dogs. The system provides real-time location tracking and management capabilities intended for farmers, ranchers, and animal owners engaged in precision livestock farming and herd management.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitanimal GPS Animal Tracking System

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Afimilk: Afimilk is a global supplier of dairy cow monitoring and herd management solutions, including activity, rumination, and location sensors plus farm management software. It is a direct peer to Digitanimal in precision livestock monitoring, with deeper dairy-customer penetration and significantly greater scale.
• CowManager: CowManager provides ear-tag-based sensors and a cloud platform for dairy and beef cow monitoring (health, fertility, nutrition, location). It is a direct peer to Digitanimal, offering a comparable IoT-plus-software livestock monitoring stack to commercial producers.
• Moocall: Moocall makes connected sensors for livestock, most notably its calving sensor and broader herd monitoring tools. It is a direct competitor in IoT-based livestock tracking and monitoring, comparable in scale and European orientation to Digitanimal.
• SCR Dairy (Allflex/MSD): SCR Dairy is a long-established dairy cow monitoring provider (now part of the Allflex/MSD ecosystem) offering rumination, heat detection, and herd management software. It competes head-on with Digitanimal in commercial dairy monitoring.

Broad incumbents

• Allflex Livestock Intelligence (MSD Animal Health): Allflex, now part of MSD Animal Health, is a global leader in livestock identification (RFID/EID tags) and increasingly in monitoring sensors and data platforms. It is a broad incumbent in the same livestock tracking and identification space where Digitanimal operates, with vastly larger distribution and installed base.

Emerging players

• Halter: Halter builds GPS-enabled smart collars and a virtual fencing/monitoring platform for dairy and beef cattle, primarily in New Zealand and expanding into the US. It targets the same cattle monitoring and management problem as Digitanimal, with significantly more venture funding.
• Connecterra: Connecterra applies AI and sensor data to dairy cow health and productivity monitoring through its 'Ida' platform. It is an emerging peer in the precision dairy monitoring niche that overlaps with Digitanimal's software-and-data value proposition.
• Bovcontrol: Bovcontrol is a cattle management platform that combines individual animal records, sensor data, and analytics for beef and dairy producers. It is a partial competitor to Digitanimal's herd management software layer, with a stronger emphasis on data and traceability.
• CattleMax: CattleMax provides herd recordkeeping and management software for cattle operations, including breeding, health, and performance tracking. It addresses similar cattle producer pain points as Digitanimal's software component, though without an IoT hardware device.
• Cainthus (Ever.Ag): Cainthus (now part of Ever.Ag) uses computer vision and AI to monitor dairy cow behavior, feed, and health. It is an emerging peer in the livestock monitoring space with a different sensing modality (vision vs. wearable GPS) than Digitanimal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/digitanimal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitanimal