What MyOutdoorTV.com does

MyOutdoorTV.com (MOTV) is a subscription video-on-demand streaming platform specializing in outdoor lifestyle content, including hunting, fishing, shooting, and outdoor adventure programming. It is operated by Outdoor Sportsman Group and offers more than 20,000 on-demand episodes plus five live TV channels (HuntStream, MLF Channel, Seasonal Channel, Game & Fish TV, WhitetailStream), a JustShot fresh-content library, and MOTV Originals. The platform's primary value proposition is consolidating the Outdoor Sportsman Group content portfolio (including linear windows from Outdoor Channel, Sportsman Channel, and World Fishing Network) into a single on-demand service with exclusive rights to Major League Fishing live events, an ad-free viewing experience, offline downloads, and multi-device access spanning web, iOS, Android, Apple TV, Roku, Fire TV, Samsung/LG/Vizio smart TVs, Google/Android TV, Xbox, Chromecast, and AirPlay. The company monetizes primarily through direct monthly ($9.99) and annual ($98.99) subscriptions, gift subscriptions, and an Amazon Prime Channels partnership at $9.99/month, with a 7-day free trial and promotional codes (including conservation co-marketing with Ducks Unlimited) driving acquisition.

Name

MyOutdoorTV.com

Legal name

MyOutdoorTV

Website

https://myoutdoortv.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MyOutdoorTV is a subscription video-on-demand streaming platform operated by Outdoor Sportsman Group, delivering 20,000+ on-demand hunting, fishing, and shooting episodes, five live outdoor channels, and original programming to outdoor enthusiasts across web, mobile, smart TV, and gaming console devices.

Ownership category

akta.pro rank

Product category

Outdoor Lifestyle Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

Keywords

• Outdoor streaming service
• Video on demand
• Hunting and fishing content
• Subscription streaming platform
• Outdoor lifestyle programming

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Subscription: Monthly and annual subscription plans providing unlimited access to on-demand content library, live TV channels, and exclusive programming.
2. Gift Subscriptions: One-time gift card purchases for annual ($98.99) or 6-month ($49.50) subscriptions, redeemable for new accounts.
3. Amazon Prime Channels: Monthly subscription through Amazon Prime Channels at $9.99/month, billed by Amazon and accessible only through Amazon platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels13 records

Marketing channels4 records

Core offering

MyOutdoorTV (MOTV) is a subscription video-on-demand streaming platform specializing in outdoor lifestyle content including hunting, fishing, and shooting programming. The service delivers 20,000+ on-demand episodes, multiple ad-free live TV channels (HuntStream, MLF Channel, Seasonal Channel, Game & Fish TV, WhitetailStream), original programming, and live events to consumers across web, mobile, smart TV, streaming device, and gaming console platforms.

Product overview

MyOutdoorTV (MOTV) is a subscription outdoor lifestyle streaming platform operated by Outdoor Sportsman Group. The platform offers a unified video-on-demand service featuring hunting, fishing, shooting, and outdoor adventure content. The core platform provides access to over 20,000 on-demand episodes, live events, and multiple specialized live TV channels including HuntStream, MLF Channel, Seasonal Channel, Game & Fish TV, and WhitetailStream. Additional offerings include JustShot library content and MOTV Originals. Users can subscribe via the main platform (Annual at $98.99/year or Monthly at $9.99/month with 7-day free trials), Amazon Prime Channels ($9.99/month), or purchase gift subscriptions. The platform launched ViewLift Conversational AI Search in March 2026, enabling semantic search across the content library.

Differentiator

Problem solved

Functional benefit

Brands

• HuntStream: An ad-free streaming channel featuring the world's best hunting shows 24/7.
• MLF Channel
• Game & Fish TV
• WhitetailStream

Products and services

• MyOutdoorTV (MOTV) Subscription A subscription video-on-demand streaming service offering hunting, fishing, shooting, and outdoor adventure content with 20,000+ on-demand episodes, multiple live TV channels, live events, and original programming. Available via direct website subscription (Annual at $98.99/year or Monthly at $9.99/month) with a 7-day free trial, accessible across web, iOS, Android, Roku, Apple TV, Fire TV, smart TVs, and Xbox.
• MOTV Gift Subscription One-time gift card purchase that can be redeemed for an annual or 6-month MOTV subscription, available in two denominations (annual at $98.99 and 6-month at $49.50). Redeemable for face value only in the US and Puerto Rico.

Quantifiable outcome

• 5 live TV channels available: HuntStream, MLF Channel, Seasonal Channel, Game & Fish TV, WhitetailStream

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• ViewLiftcoreTechnology or Integration · 26 March 2026ViewLift and MyOutdoorTV launched ViewLift Conversational AI Search on March 26, 2026. The feature uses semantic intelligence combining vector search with retrieval-augmented generation (RAG) to interpret user intent and deliver relevant content beyond simple keyword matching. Available on web with connected TV voice support rolling out soon.
• Content ProducerscoreStrategic or Co-development PartnerMyOutdoorTV partners with content producers to license streaming rights for hunting, fishing, shooting, and outdoor adventure shows. Also produces original MOTV content.
• Ducks UnlimitedminorGTM or Marketing PartnerPromotional partnership where $10 of every subscription purchased using the DUCKS20 promo code goes to Ducks Unlimited conservation efforts.
• Outdoor ChannelcoreStrategic or Co-development PartnerContent provider for hunting and outdoor programming. Episodes air on Outdoor Channel before becoming available on MOTV.
• Sportsman ChannelcoreStrategic or Co-development PartnerContent provider for outdoor programming. Episodes air on Sportsman Channel before becoming available on MOTV.
• World Fishing NetworkcoreStrategic or Co-development PartnerContent provider for fishing programming. Episodes air on World Fishing Network before becoming available on MOTV.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sportsman Channel: Sportsman Channel is a linear cable network focused on hunting, fishing, and shooting content and is also part of the Outdoor Sportsman Group family that supplies content to MyOutdoorTV. It is a comparable incumbent in the same content vertical.
• FuboTV: FuboTV is a sports-skewed vMVPD offering live TV streaming with hunting/fishing/sports channels. It is a broader incumbent that bundles many of the same sports and outdoor networks MOTV hosts on-demand.
• Max (formerly HBO Max / Discovery+): Max carries Discovery's nature, outdoor, and adventure programming (e.g., fishing shows, survival content) within a much larger generalist subscription bundle, competing for the same viewing time and household subscription dollars as MOTV.
• Outdoor Channel: Outdoor Channel is the linear cable TV network whose library feeds MyOutdoorTV and is owned by the same parent (Outdoor Sportsman Group). It represents the broader incumbent outdoor content brand that MOTV extends into DTC streaming.
• ESPN+: ESPN+ is a sports-focused SVOD with deep live rights and a much larger scale, serving as a generalist sports-streaming benchmark. It competes indirectly with MyOutdoorTV for sports viewing time and bundled subscription dollars.
• YouTube TV: YouTube TV is a leading vMVPD that bundles Outdoor Channel, Sportsman Channel, and other hunting/fishing networks in a live TV package. It is a broad incumbent alternative for viewers who primarily want the linear outdoor channels MOTV extends.

Direct peers

• MeatEater: MeatEater operates a streaming platform and DTC content business centered on hunting, fishing, and wild cooking. Its audience overlap with MyOutdoorTV (hunters/anglers seeking ad-free on-demand outdoor content) is near-total, making it a primary direct peer.
• FloSports: FloSports runs a niche SVOD model aggregating live and on-demand coverage of dozens of underserved sports (wrestling, cycling, track, etc.). Its operating playbook—niche vertical SVOD, exclusive rights, multi-platform distribution—is structurally analogous to MyOutdoorTV's approach in outdoor sports.
• Outside TV: Outside TV (formerly Outside Watch) is a niche SVOD streaming service focused on outdoor adventure, endurance sports, and lifestyle content. It is the closest direct competitor to MyOutdoorTV in serving outdoor enthusiasts via subscription streaming.
• DAZN: DAZN is a global sports-focused SVOD with exclusive live rights to niche combat and international sports. Comparable to MyOutdoorTV as a subscription streaming service built on exclusive live sports rights in an underserved vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyOutdoorTV.com