Chtrbox
- Company typePublic
- Founded2016
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
Chtrbox firmographics
Firmographics- Name
- Chtrbox
- Legal name
- Chatterbox Technologies Limited
- Website
- https://chtrbox.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Ipo
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Chtrbox is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Chtrbox business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Influencer Marketing Campaign Services: End-to-end influencer marketing agency services including campaign management, creator matching, and performance tracking. Services range from one-off campaigns to always-on retainer engagements.
- Social Media Marketing Services: Comprehensive social media marketing including creative strategy, design, video production, and community management through ChtrSocial vertical.
- Content Production Services: Full-scale content production including scripting, shooting, editing, and distribution through Chtr Studios. Includes branded series, OTT shows, and digital films.
- Talent Management Representation: Representation and management of digital creators including brand partnerships negotiation, personal branding, and career development through Chtr Represent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on scope, creator tier, and campaign duration |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Chtrbox product offering
Product offeringCore offering
Chtrbox is a 360-degree influencer marketing agency that connects brands with a network of over 300,000 creators across nano, micro, macro, and mega tiers. It offers end-to-end campaign management including data-driven creator discovery, real-time performance tracking, social media marketing, content production, talent management, and cross-border influencer campaigns.
Product overview
Chtrbox operates as a 360-degree influencer marketing platform comprising multiple integrated verticals. The core Chtrbox Platform provides end-to-end influencer campaign management with data-backed creator discovery and real-time performance tracking. This core is augmented by Chtr Represent (talent management for creators), Chtr Social (organic social media and brand communications), and Chtr Studios (full-scale content production). Specialization verticals include Chtr International (cross-border campaigns), Bharat Box (regional Tier 2/3 market creators), and Youth:ink (Gen-Z campus ambassador programs). The platform connects brands with over 300,000 creators across India and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Chtr Studios: Full-scale content production including branded content, creator-led OTT shows, and digital films
- Bharat Box
- Youth:ink
- Chtr International
- ChtrSocial
- Chtr Represent
Products and services
- Chtrbox Platform Full-service 360-degree influencer marketing platform offering end-to-end campaign management, data-driven creator discovery, real-time performance tracking, and access to a roster of nano, micro, macro, and mega influencers for brand collaborations.
- Chtr Represent Talent management division that helps digital creators build personal brands, secure brand partnerships, manage content strategy, and expand into new formats including OTT, casting, and creator-led IPs.
- ChtrSocial Organic social media marketing service offering human-centered, platform-native content creation with in-house studio capabilities including creative strategy, performance marketing, branding, brand films, UGC ads, and website UI/UX.
- Chtr Studios Full-scale content production unit collaborating with mega, macro, and micro influencers for end-to-end branded content creation including scripting, shooting, editing, and distribution, as well as original IPs for OTT and TV.
- Chtr International Cross-border influencer marketing service enabling Indian brands to expand globally and international brands to enter India, with teams in India and US and access to a global creator network.
- Bharat Box Regional influencer marketing vertical connecting brands with homegrown creators from Tier 2 and Tier 3 markets, delivering vernacular and hyper-local content in local languages for deeper engagement in non-metro markets.
- Youth:ink Gen-Z marketing division powered by campus creators, connecting brands with over 180,000 students across 3,000 campuses through campus ambassador programs, viral content, and on-ground activations.
Quantifiable outcome
- Campaign achieved 2.7L engagement and 4.4M impressions for Olay
- +3 more outcomes
Companies that use Chtrbox
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Chtrbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chtrbox partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Dubai Business Council / Regional Partners (MENA)coreChtrbox announced international expansion with Dubai as inaugural global operational hub. The expansion is led by Raj Mishra (former Country Head of TikTok India) who will oversee building creator networks, forging platform and brand partnerships, and pursuing strategic investments and M&A in the MENA region.
- Global Creator Economy NetworkcoreChtrbox leverages QYOU Media's global influencer marketing alliance for cross-border campaigns. The company connects brands to creators across North America, Europe, Southeast Asia, and beyond through its international network.
- The Q (India's fastest-growing Hindi GEC)coreChtr Studios is partnered with The Q for creator-led OTT show production, branded series, and digital films. This partnership enables Chtrbox to produce long-form content including branded web series, short films, and creator-led TV shows for streaming and television.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Chtrbox competitors and assessment
Company assessmentEmerging players
- Hobo.Video: Hobo.Video is an India-focused influencer marketing platform connecting brands with creators through community-led campaigns. Comparable in targeting Indian brand clients with creator-driven marketing, though smaller scale and more niche community focus than Chtrbox.
- ClanConnect.ai: ClanConnect.ai is an AI-driven influencer marketing platform operating in India, focused on data-led creator discovery and campaign optimization. Comparable to Chtrbox's data-backed discovery capability though with stronger AI technology emphasis and narrower service scope.
Direct peers
- Buzzoka: Buzzoka is an Indian influencer marketing agency providing end-to-end campaign services, content creation, and analytics. Closely comparable to Chtrbox's full-service influencer marketing model serving enterprise brand clients in India.
- Plixxo (POPxo): Plixxo is POPxo's influencer marketing platform connecting brands with Indian creators, operating a similar creator-discovery and campaign-management model targeting enterprise brand clients in India. Direct competitor to Chtrbox in the Indian influencer marketing agency space.
- One Impression: One Impression is an India-based influencer marketing platform that connects brands with creators through a tech-enabled marketplace. Directly comparable to Chtrbox in targeting enterprise brand clients with data-driven creator discovery and campaign management services in India.
- Influencer.in (BC Web Wise): Influencer.in is one of India's largest influencer marketing platforms, owned by BC Web Wise. Competes directly with Chtrbox by offering creator discovery, campaign management, and analytics for brand clients across Indian consumer categories.
- Winkl: Winkl is an India-based influencer marketing platform with a creator network and campaign management tools. Directly comparable to Chtrbox's tech-enabled influencer marketing platform serving brands across Indian consumer verticals.
Others
- QYOU Media Inc. QYOU Media is the US-based parent company of Chtrbox, operating creator marketing and performance media businesses in North America (serving clients like Rare Beauty, Hulu, Warner Bros.). Related as parent rather than peer but offers cross-border synergies and comparable influencer marketing capabilities in different geographies.
Broad incumbents
- GroupM India: GroupM is WPP's media investment group operating the largest media agency network in India. Competes with Chtrbox for enterprise brand influencer and digital marketing budgets, but operates as a broad incumbent offering end-to-end media planning alongside influencer capabilities.
- Wavemaker (GroupM): Wavemaker is a global media agency within GroupM/WPP offering influencer and content marketing as part of broader media planning. Comparable as a competitor for enterprise brand budgets in India though operating as a full-service media agency rather than specialist influencer marketing firm.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Chtrbox social profiles
Digital presenceChtrbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chtrbox leadership team
Management profileNumber of profiles
Profiles10 records
Chtrbox subsidiaries and ownership
Company hierarchySubsidiaries6 records
Chtrbox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chtrbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chtrbox
What does Chtrbox do?
Chtrbox is a 360-degree influencer marketing agency that connects brands with a network of over 300,000 creators across nano, micro, macro, and mega tiers. It offers end-to-end campaign management including data-driven creator discovery, real-time performance tracking, social media marketing, content production, talent management, and cross-border influencer campaigns.
Is Chtrbox a public or private company?
Chtrbox is a public company. It is classified as public and is currently ipo.
When was Chtrbox founded?
Chtrbox was founded in 2016. It employs 101 to 250 people.
Where is Chtrbox based?
Chtrbox is headquartered in Mumbai, India, in the Asia region.
How does Chtrbox make money?
Four revenue lines are on record. Influencer Marketing Campaign Services are the primary driver. The others are social Media Marketing Services, content Production Services and talent Management Representation.
Who are Chtrbox's main competitors?
Emerging players on record are Hobo.Video and ClanConnect.ai. Direct peers are Buzzoka, Plixxo (POPxo), One Impression, Influencer.in (BC Web Wise) and Winkl. QYOU Media Inc. is listed as an others. Broad incumbents are GroupM India and Wavemaker (GroupM).
Does Chtrbox have an API?
No public API is recorded for Chtrbox.