Buzzoka - Influencer Marketing 2.0
Buzzoka is an India-based self-serve influencer marketing platform connecting brands with 100,000+ creators across nine social media platforms, offering campaign management, analytics, and ROI tracking to enterprise clients including Adidas, Amazon, Tata, and Reliance.
- Company typePrivate
- Founded2017
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Buzzoka - Influencer Marketing 2.0 does
Buzzoka is a Noida, India-based self-serve influencer marketing platform, founded in 2017, that operates a dual-sided marketplace connecting brands with a claimed database of 100,000+ creators across nine social media platforms (Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, Snapchat, Quora). The platform is branded as 'Influencer Marketing 2.0' and positions itself around three differentiating claims: a verified KOL database (no fake followers), transparent pricing, and measurable ROI, supported by features such as deep-dive influencer analytics, extensive multi-dimensional filters (location, industry, gender, platform, price), in-app chat for brand-influencer negotiation, automated campaign reporting, e-commerce click-through and conversion tracking, and shipment tracking.
The platform is built around three product modules: a core campaign management platform, a Brand Portal for brand-side discovery and ROI measurement, and an Influencer Portal for creator registration and collaboration management. Supporting the product is an Influencer Community blog functioning as a content-marketing and supply-side engagement layer. Buzzoka runs a product-led growth motion with free trial sign-up for both influencers and brands, supplemented by direct enterprise sales outreach for custom proposals and crisis/SOS campaigns.
Buzzoka monetizes via transaction and campaign management fees, with payment to influencers held in escrow until brand satisfaction is confirmed. The company serves a diverse enterprise client base spanning banking (HDFC Life, ICICI, SBI, Edelweiss), sportswear and sports leagues (Adidas, IPL, La Liga), automotive (Jeep, Mahindra), entertainment (Star, Zee5, Sony), consumer goods (Pizza Hut, Bata, Marks & Spencer), conglomerates (Tata, Reliance), and electronics (LG, Fossil). Disclosed scale metrics include 125 rockstar clients, 326 campaigns executed, 9,300 influencers engaged, and 1.3 trillion impressions delivered, at a stated ₹2.62 cost per engagement. No revenue, funding, or headcount growth data is publicly disclosed.
Buzzoka - Influencer Marketing 2.0 firmographics
Firmographics- Name
- Buzzoka - Influencer Marketing 2.0
- Legal name
- Buzzoka
- Website
- https://buzzoka.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Buzzoka is an India-based self-serve influencer marketing platform connecting brands with 100,000+ creators across nine social media platforms, offering campaign management, analytics, and ROI tracking to enterprise clients including Adidas, Amazon, Tata, and Reliance.
- Ownership category
- akta.pro rank
Buzzoka - Influencer Marketing 2.0 industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where Buzzoka - Influencer Marketing 2.0 is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Markets served
Buzzoka - Influencer Marketing 2.0 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Platform Transaction Fees: Facilitates transactions between brands and influencers, with payment released only when brands are satisfied with KOL services
- Campaign Management Fees: Various campaign types supported including SOS crisis management, contests, and regular campaigns across genres, regions, and platforms
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Buzzoka - Influencer Marketing 2.0 product offering
Product offeringCore offering
Buzzoka runs a self-serve Influencer Marketing 2.0 platform that connects brands with over 100,000 Key Opinion Leaders (KOLs) across nine social media platforms including Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, and Snapchat. The platform supports SOS crisis, contest, and regular influencer campaign formats, with features spanning KOL discovery and filtering, in-app chat and negotiation, automated reporting, ROI dashboards, e-commerce conversion tracking, and shipment tracking. Brands register and pay through the platform, with payment released to influencers only after brand satisfaction.
Product overview
Buzzoka operates as an influencer marketing platform (Influencer Marketing 2.0) comprising three main components: the core Buzzoka Influencer Marketing Platform for campaign execution, the Influencer Portal for creator registration and management, and the Brand Portal for brand-side campaign management. The platform supports campaigns across multiple social media channels including Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, and Snapchat. Key features include influencer discovery with a KOL database, in-app chat for negotiations, automated reporting, e-commerce tracking, and shipment tracking. The company also maintains an Influencer Community blog as a resource center.
Differentiator
Problem solved
Functional benefit
Brands
- Buzzoka Influencer Marketing 2.0: The company's primary brand positioning, emphasizing a data-driven approach to influencer marketing as a next-generation solution.
- Buzzoka Influencers 2.O
Products and services
- Buzzoka Influencer Marketing Platform Core self-serve Influencer Marketing 2.0 platform for brands to discover KOLs, run campaigns (SOS crisis, contests, regular), negotiate via in-app chat, track ROI through automated reports, and manage payments with satisfaction-gated release.
- Influencer Portal Self-serve registration and profile management portal for creators and influencers to sign up, build profiles, and connect with brands for campaign collaborations across platforms such as Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, and Snapchat.
- Brand Portal Brand-facing portal that enables companies to discover influencers from the KOL database, run and manage campaigns, communicate and negotiate via in-app chat, automate reports, track e-commerce conversions and shipments, and process payments.
Quantifiable outcome
- 1.3 trillion impressions delivered for clients
- +2 more outcomes
Companies that use Buzzoka - Influencer Marketing 2.0
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles1 record
Buzzoka - Influencer Marketing 2.0 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Buzzoka - Influencer Marketing 2.0 partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
Buzzoka - Influencer Marketing 2.0 competitors and assessment
Company assessmentDirect peers
- Influencer Marketing Hub: Operates an influencer marketing platform with discovery, campaign management, and analytics features across multiple social platforms. Closely comparable to Buzzoka in dual-sided marketplace model and SMB/mid-market focus.
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, CRM, workflow, and analytics. Comparable to Buzzoka in platform functionality but skews upmarket to large global brands.
- Aspire (formerly AspireIQ): Creator marketplace and influencer marketing platform with end-to-end campaign workflow including discovery, payments, and reporting. Directly comparable in marketplace + workflow design.
- Upfluence: Provides influencer search, outreach, analytics, and e-commerce tracking tools for brands and agencies. Comparable to Buzzoka across discovery, filtering, and conversion-tracking features.
- Traackr: Influencer marketing platform focused on discovery, brand safety, and campaign performance measurement. Comparable to Buzzoka in its analytics-led positioning and cross-platform reach.
- Grin: Creator marketing platform with relationship management, content workflows, and ROI tracking. Comparable to Buzzoka in covering the full campaign lifecycle from discovery to payment.
- IZEA Worldwide (Influencer.com): Influencer marketing marketplace and managed services provider offering discovery, campaign execution, and content licensing. Comparable to Buzzoka in marketplace model and broad platform support.
Emerging players
- HypeAuditor: AI-driven influencer analytics and fraud-detection platform focused on authentic audience quality. Comparable to Buzzoka's 'real insights vs fake followers' positioning but more analytics-only.
Regional players
- Plixxo: India-based influencer marketing platform connecting brands with creators across social platforms. Direct comparable to Buzzoka in India-focused market positioning and SMB-to-enterprise brand targeting.
- Winkl: India-based influencer marketing platform offering campaign management, discovery, and analytics. Comparable to Buzzoka as a regional competitor with similar feature set and Indian enterprise clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Buzzoka - Influencer Marketing 2.0 social profiles
Digital presenceBuzzoka - Influencer Marketing 2.0 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buzzoka - Influencer Marketing 2.0 leadership team
Management profileNumber of profiles
Profiles3 records
Buzzoka - Influencer Marketing 2.0 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buzzoka - Influencer Marketing 2.0 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buzzoka - Influencer Marketing 2.0
What does Buzzoka - Influencer Marketing 2.0 do?
Buzzoka runs a self-serve Influencer Marketing 2.0 platform that connects brands with over 100,000 Key Opinion Leaders (KOLs) across nine social media platforms including Twitter, YouTube, LinkedIn, Instagram, Facebook, WhatsApp, TikTok, and Snapchat. The platform supports SOS crisis, contest, and regular influencer campaign formats, with features spanning KOL discovery and filtering, in-app chat and negotiation, automated reporting, ROI dashboards, e-commerce conversion tracking, and shipment tracking. Brands register and pay through the platform, with payment released to influencers only after brand satisfaction.
Is Buzzoka - Influencer Marketing 2.0 a public or private company?
Buzzoka - Influencer Marketing 2.0 is a private company. It is classified as unknown and is currently operating.
When was Buzzoka - Influencer Marketing 2.0 founded?
Buzzoka - Influencer Marketing 2.0 was founded in 2017. It employs 11 to 50 people.
Where is Buzzoka - Influencer Marketing 2.0 based?
Buzzoka - Influencer Marketing 2.0 is headquartered in Noida, India, in the Asia region.
How does Buzzoka - Influencer Marketing 2.0 make money?
Two revenue lines are on record. Platform Transaction Fees are the primary driver. The others are campaign Management Fees.
Who are Buzzoka - Influencer Marketing 2.0's main competitors?
Direct peers on record are Influencer Marketing Hub, CreatorIQ, Aspire (formerly AspireIQ), Upfluence, Traackr, Grin and IZEA Worldwide (Influencer.com). HypeAuditor is listed as an emerging player. Regional players are Plixxo and Winkl.
Does Buzzoka - Influencer Marketing 2.0 have an API?
No public API is recorded for Buzzoka - Influencer Marketing 2.0.
What industry is Buzzoka - Influencer Marketing 2.0 in?
Buzzoka - Influencer Marketing 2.0's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7311.