Hobo.Video
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
Hobo.Video firmographics
Firmographics- Name
- Hobo.Video
- Legal name
- Hobo.Video
- Website
- https://hobo.video
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Hobo.Video is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Hobo.Video business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Influencer Marketing Campaigns: Full-service influencer marketing campaigns where Hobo.Video manages briefing, influencer search/selection, training, campaign management, and reporting for brands. Revenue derived from campaign fees for connecting brands with Real Influencers.
- Affiliate Programmes: Affiliate marketing programmes for brands where performance-based payouts are made to influencers for tracked conversions or actions.
- Sampling & Product Reviews: Product sampling services that get brands into consumers' hands with real-time feedback collection, and review management services.
- Consumer Research & Insights: Market research services leveraging the influencer network to gather consumer insights through surveys and activation events.
- Performance Media Marketing: Strategic paid media spend to boost reach, impact, lead generation, and engagement for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom campaign pricing based on brand requirements and campaign scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Hobo.Video product offering
Product offeringCore offering
Hobo.Video operates an AI-enabled influencer and creator marketing platform in India that connects brands with a managed network of 225,187+ Real Influencers profiled across 144+ data points (shopping habits, family/lifestyle, vehicle, banking and loyalty card details). The company delivers end-to-end campaign management (brief, search, train, manage, report) and complementary consumer insight services including surveys, product sampling, reviews, quizzes, and affiliate programmes.
Product overview
Hobo.Video is an influencer and creator marketing company in India offering a unified platform that combines a real influencer database with end-to-end marketing services. The core offering includes the Real Influencer Database (225,187+ influencers with 144+ data points per person) and an Influencer Marketing Platform that guides brands through campaign phases (brief, search, train, manage, report). Additional services include Consumer Insights (surveys, sampling, reviews, affiliate programmes) for gaining real-time feedback. The platform differentiates through data-driven influencer matching rather than random assignment.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Platform
- Real Influencer Database
- Consumer Insights & Research Services
Quantifiable outcome
- 110,000+ pieces of content produced across multiple media spaces
- +2 more outcomes
Companies that use Hobo.Video
Customer profileSegments5 records
Hobo.Video technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hobo.Video partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Strategy PartnersminorStrategic partners providing campaign strategy development and execution support for brands
- Macro-InfluencersminorMacro-influencer partners who collaborate with the Real Influencer network for larger campaign reach
- Performance Media MarketersminorPerformance marketing partners who provide paid media capabilities to boost campaign reach, impact, lead generation and engagement
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hobo.Video competitors and assessment
Company assessmentBroad incumbents
- Influencer.com (Izea): Established global influencer marketing marketplace and managed services provider. While internationally focused, its brand-deal marketplace model parallels Hobo.Video's creator-brand matchmaking platform.
- CreatorIQ: Global enterprise influencer marketing platform with strong data, workflow, and analytics capabilities. Operates at a much larger scale than Hobo.Video but addresses the same fundamental use case of data-driven creator-brand matching.
Direct peers
- Winkl: India-focused influencer marketing platform that helps brands run end-to-end creator campaigns. Competes directly with Hobo.Video for the same brand budgets and creator pool in India.
- Plixxo (POPxo): India-based creator platform from POPxo that connects brands with influencers, with strong focus on female and lifestyle audiences. Directly competes with Hobo.Video for lifestyle and consumer brand campaigns.
- Pulp Strategy: Indian digital and influencer marketing agency providing brand campaigns, content, and creator activations. Competes with Hobo.Video's managed campaign services for mid-market and enterprise brands.
- Influencer.in: One of India's largest influencer marketing platforms, connecting brands with creators across categories. Directly competes with Hobo.Video in managed influencer campaigns and brand-creator matchmaking for the Indian market.
- ClanConnect: AI-powered Indian influencer marketing platform that matches creators with brands and manages campaigns. Uses data-driven matching similar to Hobo.Video's 144+ data point approach.
- One Impression: India-based influencer marketing platform offering brand-creator collaboration and campaign management. Operates a creator marketplace and managed services model very similar to Hobo.Video's offering.
- Kofluence: Indian influencer marketing platform focused on connecting brands with nano and macro influencers via a data-driven approach. Closely comparable to Hobo.Video's 'Real Influencer' positioning and campaign execution.
Emerging players
- Qoruz: India-based influencer analytics and marketing platform with creator discovery and campaign tools. Adjacent competitor with partial overlap in the data-driven creator matching space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hobo.Video social profiles
Digital presenceHobo.Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hobo.Video leadership team
Management profileNumber of profiles
Hobo.Video funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hobo.Video M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hobo.Video
What does Hobo.Video do?
Hobo.Video operates an AI-enabled influencer and creator marketing platform in India that connects brands with a managed network of 225,187+ Real Influencers profiled across 144+ data points (shopping habits, family/lifestyle, vehicle, banking and loyalty card details). The company delivers end-to-end campaign management (brief, search, train, manage, report) and complementary consumer insight services including surveys, product sampling, reviews, quizzes, and affiliate programmes.
When was Hobo.Video founded?
Hobo.Video was founded in 2020. It employs 101 to 250 people.
Where is Hobo.Video based?
Hobo.Video is headquartered in Gurugram, India, in the Asia region.
How does Hobo.Video make money?
Five revenue lines are on record. Influencer Marketing Campaigns are the primary driver. The others are affiliate Programmes, sampling & Product Reviews, consumer Research & Insights and performance Media Marketing.
Who are Hobo.Video's main competitors?
Broad incumbents on record are Influencer.com (Izea) and CreatorIQ. Direct peers are Winkl, Plixxo (POPxo), Pulp Strategy, Influencer.in, ClanConnect, One Impression and Kofluence. Qoruz is listed as an emerging player.
Does Hobo.Video have an API?
No public API is recorded for Hobo.Video.