FRVR
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
FRVR firmographics
Firmographics- Name
- FRVR
- Legal name
- FRVR
- Website
- https://corp.frvr.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
FRVR industry classification
Industry- Product category
- Casual Gaming Distribution Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- PC & Console Game Distribution Platforms (BPAMAKAA)
- akta.pro secondary industries
- Mobile & F2P Game Studios (MPAFAAAB), Streaming Technology & SDK Providers (Low-latency video, input, client SDKs) (MPAFAHAD), Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)
Keywords
Where FRVR is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FRVR business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Distribution Platform: FRVR generates revenue through game distribution across multiple platforms and app stores, including publishing games through partner channels like Samsung Game Launcher, Facebook, Snapchat, TikTok, YouTube, Microsoft, Discord, Google Play, and App Store. Also generates revenue from game acquisition and content licensing.
Go-to-market motion1 record
Distribution channels9 records
Marketing channels3 records
FRVR product offering
Product offeringCore offering
FRVR operates an instant gaming distribution platform that distributes casual browser-based games developed by its own team and a global community of creators across major consumer platforms including Google Play, Apple App Store, Facebook, YouTube, Microsoft, Discord, TikTok, Snapchat, and Samsung Game Launcher. The company also provides UpIt, an AI-powered intuitive game creation editor launched in 2024 that enables users without technical skills to create games through AI-assisted natural language guidance.
Product overview
FRVR is a dual-purpose gaming platform company offering both instant gaming distribution and game creation tools. The platform consists of the core UpIt AI-powered game editor (enabling no-code game creation for non-technical users) and a portfolio of games including Solitaire FRVR, Hex FRVR, Basketball FRVR, Spellcast FRVR, and the acquired Krunker franchise (Krunker IO and Krunker Strike). FRVR distributes games through major platforms including Google Play, App Store, Facebook, YouTube, Microsoft, Discord, TikTok, Snapchat, and Samsung Game Launcher. The company has reached 2 billion lifetime players, 7 billion+ games played, and 100+ games developed since founding in 2014.
Differentiator
Problem solved
Functional benefit
Brands
- UpIt: An intuitive game editor that makes creating games easy for everyone with AI assistance - no technical skills required.
- Solitaire FRVR
- Hex FRVR
- Basketball FRVR
- Spellcast FRVR
- Krunker Strike
Products and services
- UpIt AI-powered intuitive game creation editor that enables users without technical skills to create games through AI-assisted natural language guidance. Part of FRVR's dual offering alongside instant gaming distribution, allowing both play and creation.
- Solitaire FRVR First game created by FRVR founder Chris Benjaminsen in 2014, developed to test innovative game distribution methods.
- Hex FRVR Second game released by FRVR in 2015 as part of the company's early game development portfolio.
- Basketball FRVR Viral casual basketball game that peaked at over 7 million players in a day on Facebook in 2020 and was later featured in the TikTok Gaming Pilot partnership in 2022.
- Spellcast FRVR Custom game developed and launched through the 2022 Snapchat collaboration that launched 3 games.
- Krunker IO Popular FPS browser game acquired by FRVR in 2022 to expand the company's portfolio into the first-person shooter genre, distributed through the FRVR platform including via Discord (Krunker Strike).
- Krunker Strike Game launched in 2022 expanding the Krunker franchise within FRVR's portfolio, distributed through the Discord partnership.
Quantifiable outcome
- Reached 1.5 billion players since launch in 2017
- +2 more outcomes
Companies that use FRVR
Customer profileSegments1 record
Ideal customer profiles1 record
FRVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature1 record
FRVR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SnapchatcorePartnership with Snapchat established to launch 3 games and develop unique games, including custom game Spellcast FRVR and Krunker Strike.
- DiscordcorePartnership with Discord established for game distribution and community engagement on the Discord platform.
- TikTokcorePartnership with TikTok established to launch Gaming Pilot with Basketball FRVR, leveraging TikTok's viral potential for game distribution.
- Krunker IOcoreAcquisition of popular FPS game Krunker IO, expanding FRVR's game portfolio with a well-established competitive shooter title.
- SamsungcorePartnership with Samsung established to publish FRVR games in Samsung's Game Launcher app, expanding distribution to Samsung device users.
- FacebookcorePartnership established with Facebook for game publishing, leveraging Facebook's gaming platform and user base for distribution of FRVR games.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FRVR competitors and assessment
Company assessmentDirect peers
- GamePix: GamePix is a distribution platform for HTML5/browser games, providing publishers and developers with syndication across partner networks. Comparable to FRVR's distribution model, GamePix enables instant-play game access across web portals and partner sites.
- Poki: Poki is one of the largest browser-based instant game platforms globally, offering free online games without downloads. Like FRVR, Poki monetizes through ads on a casual gaming audience, and both serve as distribution channels for HTML5/browser game developers.
- CrazyGames: CrazyGames is a browser-based game distribution platform similar to FRVR, hosting thousands of free HTML5 games playable instantly without downloads. Both operate instant-play gaming hubs targeting casual gamers, though CrazyGames focuses primarily on web portal distribution rather than social platform partnerships.
Broad incumbents
- Roblox: Roblox is the dominant UGC gaming platform with millions of user-created games. While operating at vastly larger scale, Roblox represents the UGC creator vision that FRVR's UpIt product is targeting. Both empower non-technical creators to build games and distribute them to large audiences.
- Azerion: Azerion is a publicly-traded digital entertainment and gaming platform that combines ad tech with casual game publishing. Comparable to FRVR in distributing casual games and monetizing through advertising, Azerion operates across web and mobile with significant scale in the European market.
- Voodoo: Voodoo is the world's largest hypercasual mobile game publisher with billions of downloads. While primarily mobile-focused rather than browser/social like FRVR, Voodoo competes in the same casual gaming distribution space and operates a publishing platform for external developers analogous to FRVR's model.
- CrazyLabs: CrazyLabs (formerly TabTale) is a major casual and hypercasual mobile game publisher with hundreds of millions of users. It shares FRVR's focus on casual gaming monetization and publishing/distribution of games from third-party developers, though it operates primarily through mobile app stores.
Regional players
- Playgendary: Playgendary is a German-based hypercasual mobile game developer and publisher with strong European distribution. Comparable to FRVR in the casual gaming space, though Playgendary operates predominantly through mobile app stores rather than instant/social platforms.
Emerging players
- Kwalee: Kwalee is a UK-based hypercasual game publisher and developer with their own publishing platform. Like FRVR, Kwalee combines game development with publishing/distribution for external developers in the casual gaming market, though focused on mobile-first distribution.
- Homa Games: Homa Games is a game publishing platform that provides SDKs and tooling for mobile game developers, similar to how FRVR provides distribution and creation tools. Both target the casual/hypercasual gaming market with platform-based publishing models, though Homa focuses on mobile rather than social/instant platforms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FRVR social profiles
Digital presenceFRVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRVR leadership team
Management profileNumber of profiles
Profiles4 records
FRVR subsidiaries and ownership
Company hierarchySubsidiaries1 record
FRVR funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRVR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRVR
What does FRVR do?
FRVR operates an instant gaming distribution platform that distributes casual browser-based games developed by its own team and a global community of creators across major consumer platforms including Google Play, Apple App Store, Facebook, YouTube, Microsoft, Discord, TikTok, Snapchat, and Samsung Game Launcher. The company also provides UpIt, an AI-powered intuitive game creation editor launched in 2024 that enables users without technical skills to create games through AI-assisted natural language guidance.
Is FRVR a public or private company?
FRVR is a private company. It is classified as venture growth investor backed and is currently operating.
When was FRVR founded?
FRVR was founded in 2017. It employs 101 to 250 people.
Where is FRVR based?
FRVR is headquartered in London, United Kingdom, in the Europe region.
How does FRVR make money?
One revenue line is on record: game Distribution Platform.
Who are FRVR's main competitors?
Direct peers on record are GamePix, Poki and CrazyGames. Broad incumbents are Roblox, Azerion, Voodoo and CrazyLabs. Playgendary is listed as a regional player. Emerging players are Kwalee and Homa Games.
Does FRVR have an API?
No public API is recorded for FRVR.
What industry is FRVR in?
FRVR's product category is Casual Gaming Distribution Platform. Its primary akta.pro industry code is BPAMAKAA, PC & Console Game Distribution Platforms, with a secondary code of MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 516210 and its SIC code is 7372.