Arya

What Arya does

Arya is a direct-to-consumer couples wellness subscription platform that combines AI-driven personalization with human intimacy experts to deliver guided intimate experiences to U.S. couples. Founded in 2022 by Offer Yehudai and headquartered in New York (Arya FYI Inc.), the company targets couples in long-term relationships seeking to address routine, declining intimacy, and difficulty communicating about sexual desires. Its primary product is a monthly membership starting at $29.95/month on annual billing, which delivers a curated 'Scene' — an interactive journey combining step-by-step guidance, erotic audio, fantasy stories, and educational content — paired with a physical product box curated by in-house sexologists and supported by a dedicated human intimacy concierge accessible via chat.

Underlying the offering is a hybrid AI + human concierge architecture: the platform uses OpenAI and Anthropic foundation models to power personalized recommendations (via the proprietary 'Erotic Persona' quiz) and AI-assisted guidance, while routing more emotionally nuanced questions to credentialed human experts. The product portfolio includes the core membership, Scenes content library, Arya Concierge service, monthly Arya Box product deliveries, erotic audio content, fantasy stories, and a gift-membership add-on for 3- and 6-month terms. The company is positioned between dating apps and traditional couples therapy, addressing what it characterizes as a $100 billion relationship-wellness market and a TAM of 72 million U.S. couples.

Arya operates an exclusively DTC distribution model through its own website and mobile app, with no third-party reseller or retail channels. Its go-to-market combines content marketing (The Playbook blog), organic social (Instagram, TikTok), an active Reddit community (r/AryaConcierge), and earned media coverage. The company has raised $37 million cumulatively across seed, Series A, and a March 2026 growth round that included a $17M cohort financing tranche from Bitkraft Ventures; it reported eight figures in ARR with 3x year-over-year growth in March 2026 and has publicly targeted break-even by the end of 2026. The senior team pairs operational founders (Yehudai, Magid, Tzubeli) with branded intimacy experts including Chief Intimacy Officer Shan Boodram and advisory board member Dr. Pepper Schwartz.

Name

Arya

Legal name

Arya FYI Inc.

Website

https://arya.fyi

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Arya is a DTC subscription platform that pairs AI-driven personalization with human intimacy experts to deliver monthly guided 'Scenes,' curated physical products, and concierge coaching to U.S. couples seeking to improve intimacy and communication.

Ownership category

akta.pro rank

Product category

Couples Wellness

NAICS

Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Personal Concierge Services (HSACAIAA)

Keywords

• Couples wellness
• Intimacy coaching
• Relationship subscription
• Sexual wellness
• AI concierge

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Membership: Monthly subscription providing access to guided digital Scenes, personal concierge support, and curated physical product boxes delivered monthly. Includes both partner accounts under a single subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Arya operates a direct-to-consumer subscription membership that delivers a hybrid AI and human intimacy concierge service for couples. Each month, members receive a guided "Scene" (step-by-step interactive intimacy journey with erotic audio, fantasy stories, and written guidance), a curated box of premium intimate products, and on-demand access to a personal human concierge for personalized advice and coaching.

Product overview

Arya is a couples wellness subscription platform combining AI-powered virtual coaching with human expert concierge services. The core product consists of monthly membership subscriptions that deliver guided 'Scenes' (interactive digital experiences with erotic stories, audio content, and step-by-step guidance) paired with physical product deliveries ('Arya Box' or 'Goodies'). The platform uses AI personalization through OpenAI and Anthropic models, complemented by real human concierge experts who provide personalized intimacy support. Pricing starts at $29.95/month when billed annually, with both partner accounts included. The product portfolio includes the core membership, Scenes content library, Arya Concierge service, physical product curation, erotic audio content, and gift membership options.

Differentiator

Problem solved

Functional benefit

Products and services

• Arya Membership Core monthly subscription for couples that bundles access to guided Scenes, the personal Arya Concierge service, and the monthly Arya Box of curated intimate products; covers both partner accounts.
• Scenes Monthly guided, interactive intimacy journeys for couples that combine step-by-step instructions, erotic audio playlists, fantasy stories, and curated activities to explore attraction, trust, and communication.
• Arya Concierge Personal intimacy concierge combining AI-driven guidance with real human experts who chat with couples, customize Scenes, recommend products, and provide ongoing intimacy coaching.
• Arya Box / Goodies Monthly physical delivery of premium intimate products curated by in-house sexologists to complement and enhance each Scene experience.
• Gift Membership 3-month or 6-month Arya memberships sold as gift cards for individuals buying for their partner as a present to rekindle intimacy.

Quantifiable outcome

• 75% of members report better intimacy and stronger connection within 4 months
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• OpenAIcoreTechnology or Integration · 10 March 2026Arya's AI-powered platform uses OpenAI models to serve tens of thousands of couples through subscription services, powering the AI concierge and personalized recommendation capabilities.
• AnthropiccoreTechnology or Integration · 10 March 2026Arya's platform also integrates Anthropic AI models alongside OpenAI to power its hybrid AI concierge and intimacy coaching features for couples.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LELO: LELO is a global luxury sexual wellness and intimate accessory brand with a broad DTC presence—an incumbent comparable to the curated-product component of Arya's offering.
• Dame Products: Dame Products is an established women's sexual wellness brand known for vibrators and intimate accessories, comparable to Arya's curated 'Arya Box' products from a category and brand-positioning standpoint.
• Maude: Maude is an established sexual wellness brand selling intimacy products (vibrators, lubricants, bath items) directly to consumers—a broader incumbent in the same intimacy/relationship wellness category Arya targets, but focused on products rather than content/subscription.

Direct peers

• Lover: Lover is a couples sex and intimacy app offering audio stories, sexercises, and quizzes—targeting the same long-term-couple demographic as Arya with a similar subscription + guided-content model.
• Coral: Coral is a couples intimacy and sexual wellness app offering guided exercises, expert content, and chat-based coaching—overlapping directly with Arya's hybrid concierge and Scene model for the same target demographic.
• Ferly: Ferly is an audio-based sexual wellness and intimacy app for individuals and couples, combining guided audio with expert content—an adjacent direct competitor to Arya's erotic audio and Scene offerings.
• Blueheart: Blueheart provides sex therapy and intimacy exercises for couples via a subscription app with expert-created content—directly comparable to Arya's guided Scenes and concierge approach.

Others

• Talkspace: Talkspace is an online therapy platform including couples therapy—adjacent to Arya as the higher-cost, professional end of the couples-relationship care continuum Arya positions itself within.

Emerging players

• Quinn: Quinn is an audio erotica platform with inclusive, story-driven intimate content. While individual-focused rather than couples-first, its audio-erotica content overlaps with Arya's audio product and competitive set in the sexual-wellness consumer space.
• Rosy Wellness: Rosy is a sexual wellness app originally built for women, offering educational content, expert-led courses, and intimacy resources—overlapping with Arya in the sexual-wellness content space, though with a solo-leaning focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/arya.fyi
• TikToktiktok.com/@aryaconcierge
• LinkedInlinkedin.com/company/arya-fyi

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arya