Rosy Wellness
Rosy Wellness is a Dallas-based femtech company that operated a mobile app delivering evidence-based sexual and wellness content, personalized health plans, community forums, and coaching to women aged 17–91 via freemium subscriptions, recommended by 7,000+ healthcare providers before ceasing operations in November 2025.
- Company typePrivate
- Founded2018
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Rosy Wellness does
Rosy Wellness, Inc. is a Dallas-based women's health technology company founded in 2018 by Dr. Lyndsey Harper, a board-certified OB-GYN. The company operates a mobile application (iOS and Android, distributed in the US and Canada) that delivers evidence-based sexual and general wellness content, personalized Wellness Plans, anonymous community forums, live coaching, and a proprietary female-focused erotica library of 150+ stories. The product is offered on a freemium model: Quickies videos, blog content, community forums, and sample erotica are free, while Wellness Plans, full erotica access, and coaching require a paid subscription at $9.99 per month or $49.99 per six months.
The company monetizes exclusively through consumer app subscriptions and ancillary coaching fees processed via the Apple App Store and Google Play. Its go-to-market combines product-led freemium conversion with a B2B2C referral channel in which over 7,000–9,000 healthcare providers actively recommend Rosy to patients, supported by a provider partnership program offering complimentary Gold memberships, patient cards, and care packages. Founded by an OB-GYN with backing from True Wealth Ventures, Portfolia, Mindshift Capital, Joyance Partners, and SoGal Ventures, Rosy reached 250,000+ users before announcing it would cease operations on November 20, 2025, after seven years and approximately $4.2M in cumulative outside funding.
Despite strong clinical credibility, multiple awards (including a 2022 Webby for Best Visual Design and the 2023 WHIS Judge's Choice Award), and broad earned media coverage, the company was unable to secure a Series A or achieve the scale needed for sustainable operations, ultimately winding down rather than pursuing a sale or recapitalization.
Rosy Wellness firmographics
Firmographics- Name
- Rosy Wellness
- Legal name
- Rosy Wellness, Inc.
- Website
- https://meetrosy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosy Wellness is a Dallas-based femtech company that operated a mobile app delivering evidence-based sexual and wellness content, personalized health plans, community forums, and coaching to women aged 17–91 via freemium subscriptions, recommended by 7,000+ healthcare providers before ceasing operations in November 2025.
- Ownership category
- akta.pro rank
Rosy Wellness industry classification
Industry- Product category
- Women's Health & Wellness Mobile Applications
- NAICS
- Other Individual and Family Services (62419), Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Health, Wellness & Patient Communities (MPACAJAL)
- akta.pro secondary industries
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)
Keywords
Where Rosy Wellness is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rosy Wellness business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- App Subscriptions: Monthly auto-renewing subscription at $9.99/month or semi-annual subscription at $49.99 per 6 months. Delivered through iTunes/App Store with free trial options available.
- Coaching Services: Individual and group coaching sessions provided by independent lifestyle coaches as additional paid services, available via subscription or per-session fees.
- Freemium Access: Free access to Quickies videos, blog posts, community forums, and limited erotica content. Premium features including Wellness Plans, coaching, and full erotica library require paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription - $9.99/month |
| Subscription | Multi-year contract | Semi-Annual Subscription - $49.99 per 6 months |
| Freemium | Monthly | Free Content Access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Rosy Wellness product offering
Product offeringCore offering
Rosy Wellness operates a mobile application (MeetRosy) that delivers evidence-based women's sexual health and wellness content via short-form educational videos (Quickies), personalized multi-week Wellness Plans, anonymous community forums with live expert coaching, in-depth health topic Collections, and a female-focused erotica library. The app is offered on a freemium basis with paid monthly ($9.99) or semi-annual ($49.99) subscriptions unlocking premium content, and is distributed through the Apple App Store, Google Play and a network of recommending OB-GYNs and therapists in the United States and Canada.
Product overview
Rosy Wellness is a women's health technology company offering a unified digital platform combining multiple interconnected modules: the core Rosy App (providing overall access and navigation), Quickies (free 1-3 minute educational videos), Wellness Plans (personalized comprehensive health action plans), Community + Events (coaching sessions, workshops, and forums), Collections (in-depth health topic modules), and an Erotica Library (150+ female-focused stories). The platform also includes the XOXO Blog and a Healthcare Provider Program for clinical partnerships. Users access content through tiered subscription models (Gold and Platinum memberships), with Quickies available for free and premium features requiring paid subscriptions. The app is available in the United States and Canada through the Apple App Store and Google Play.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosy App (MeetRosy) Multi-award-winning women's health and wellness mobile application (iOS/Android) for women aged 17-91, offering evidence-based educational videos, personalized wellness plans, anonymous community forums with live coaching, in-depth health Collections, and a female-focused erotica library. Offered on a freemium basis with monthly ($9.99) and semi-annual ($49.99) subscriptions unlocking premium content.
- Coaching Services Individual and group coaching sessions delivered by a network of independent certified lifestyle coaches, including workshops, group coaching and 1-on-1 personal coaching sessions. Available as an add-on via subscription (Platinum Membership) or per-session fees to Rosy users seeking guided support for sexual wellness and related health goals.
- Erotica Library Standalone subscription-accessed library of 150+ female-focused erotic stories across 9 genres (Fantasy, Romance, Workplace, LGBTQ+, Married, Strangers, Multiple Partners, Kink and others) with three spice levels and personalized recommendations. Scientifically studied in a 606-woman trial showing increased desire, arousal, lubrication and orgasm; edited by Donna Jennings, Ph.D.
- Healthcare Provider Program Partnership program for licensed healthcare providers (OB-GYNs, pelvic floor therapists, sex therapists and other women's health specialists) who recommend MeetRosy to patients. Includes complimentary care packages, patient cards, swag and complimentary Gold membership for providers, creating a B2B2C referral channel that has grown to 7,000-9,000+ recommending providers.
Quantifiable outcome
- In a study with 606 women, Rosy erotica readers reported increased sexual desire, arousal, lubrication, and orgasm.
- +2 more outcomes
Companies that use Rosy Wellness
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Rosy Wellness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rosy Wellness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- e-LōvuminorRosy partnered with e-Lōvu to address women's wellness during pregnancy. This collaboration aimed to extend women's health support into the pregnancy and postpartum period, combining Rosy's sexual wellness expertise with e-Lōvu's pregnancy-focused offerings.
Scale indicators6 records
Recent moves6 records
Expansion highlights2 records
Rosy Wellness competitors and assessment
Company assessmentDirect peers
- OMGYES: OMGYES is a sexual wellness educational platform using research-backed content for women, with academic study validation. Comparable in evidence-based sexual wellness education, though more focused on pleasure research.
- Dame Products: Dame Products is a sexual wellness brand offering products and content for women's pleasure. Comparable in mission and target audience, though Dame is product/hardware-led versus Rosy's app-first model.
- Flo Health: Flo Health operates the leading women's health app covering menstrual, sexual, and reproductive wellness with a similar D2C subscription model. It is the most direct competitor in the women's sexual/wellness app category.
- Clue: Clue is a women's health tracking app covering cycle, fertility, and sexual wellness with evidence-based content. It directly competes for the same target user and overlaps significantly on educational content and community.
- Dipsea: Dipsea is a subscription audio erotica app for women with original stories and guided sexual wellness content. It directly competes with Rosy's Erotica Library and sexual wellness positioning.
- Ferly: Ferly is a sexual wellness audio and coaching platform for women featuring guided audio content and expert sessions. Directly comparable to Rosy's combination of erotica, coaching, and educational content.
- Quinn: Quinn is an audio erotica and sexual wellness platform for women with subscription pricing similar to Rosy's $9.99/mo tier. Direct competitor in the audio/text-based female sexual wellness category.
Broad incumbents
- Tia: Tia is a women's healthcare provider combining in-person clinics with virtual care and content. Comparable as a hybrid women-focused healthcare brand, though Tia is broader and clinic-based.
- Maven Clinic: Maven Clinic is a broader women's and family health platform with virtual care, content, and provider matching across fertility, pregnancy, and postpartum. Comparable in serving women with virtual-first health solutions, though Maven is a broader telehealth incumbent.
- Elvie: Elvie is a women's health technology company known for connected pelvic floor and breast pumps, with adjacent content/community. Comparable as a femtech brand serving women's health needs, though Elvie is hardware-led.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rosy Wellness social profiles
Digital presenceRosy Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosy Wellness leadership team
Management profileNumber of profiles
Profiles8 records
Rosy Wellness funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosy Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosy Wellness
What does Rosy Wellness do?
Rosy Wellness operates a mobile application (MeetRosy) that delivers evidence-based women's sexual health and wellness content via short-form educational videos (Quickies), personalized multi-week Wellness Plans, anonymous community forums with live expert coaching, in-depth health topic Collections, and a female-focused erotica library. The app is offered on a freemium basis with paid monthly ($9.99) or semi-annual ($49.99) subscriptions unlocking premium content, and is distributed through the Apple App Store, Google Play and a network of recommending OB-GYNs and therapists in the United States and Canada.
Is Rosy Wellness a public or private company?
Rosy Wellness is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rosy Wellness founded?
Rosy Wellness was founded in 2018. It employs 1 to 10 people.
Where is Rosy Wellness based?
Rosy Wellness is headquartered in Dallas, United States, in the North America region.
How does Rosy Wellness make money?
Three revenue lines are on record. App Subscriptions are the primary driver. The others are coaching Services and freemium Access.
Who are Rosy Wellness's main competitors?
Direct peers on record are OMGYES, Dame Products, Flo Health, Clue, Dipsea, Ferly and Quinn. Broad incumbents are Tia, Maven Clinic and Elvie.
Does Rosy Wellness have an API?
No public API is recorded for Rosy Wellness.
What industry is Rosy Wellness in?
Rosy Wellness's product category is Women's Health & Wellness Mobile Applications. Its primary akta.pro industry code is MPACAJAL, Health, Wellness & Patient Communities, with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 62419 and its SIC code is 7372.