FIGS

FIGS is a publicly traded (NYSE: FIGS) healthcare apparel company that designs and sells premium scrubs, lab coats, footwear, and adjacent medical apparel — built on proprietary FIONx, FORMx, and FIBREx fabrics — direct to individual healthcare professionals and healthcare facilities via e-commerce, mobile apps, Community Hub retail stores, and a TEAMS institutional channel.

Company typePublic
Founded2013
HeadquartersSanta Monica, United States
Headcount251–500
GTM typeB2C
OfferingHardware or Manufacturing

What FIGS does

FIGS, Inc. (NYSE: FIGS) is a publicly traded healthcare apparel company founded in 2013 by Trina Spear and Heather Hasson that designs, manufactures, and sells premium medical apparel — scrubs, scrub tops, pants, jumpsuits, leggings, lab coats, outerwear, maternity scrubs, and loungewear — direct to healthcare professionals. The product line is built on three proprietary fabric platforms: FIONx™ (soft and breathable), FORMx™ (stretch and comfort), and the newly launched FIBREx™. The portfolio is protected by 21+ registered design patents spanning flagship SKUs (Catarina Top, Yola Pants, Zamora Jogger, ScrubJumpsuit, ScrubBodysuit), and the company has extended into footwear through a co-branded FIGS | New Balance 327 line. Distribution is anchored in direct-to-consumer e-commerce (wearfigs.com on Shopify, plus iOS/Android apps), a growing footprint of Community Hub retail stores (flagship West Coast plus a Philadelphia East Coast location), and a B2B TEAMS group-ordering channel for healthcare facilities; international expansion is executed via a Global-e merchant-of-record integration covering China, South Korea, Japan, Latin America, the EU, UK, Canada, Australia, New Zealand, and Israel. FIGS's business model is replenishment-driven DTC with unit pricing (tops $20–$35, pants $25–$47, outerwear $59–$77, footwear $103), supplemented by sample-sale promotions (up to 40% off), a 20% National Nurses Week discount, and student and military programs. Revenue scaled from $419.6M in 2021 to $631.1M in FY2025 (+13.6% YoY), with Q4 2025 up 33% and Q1 2026 up 28%; the company is led by co-founder and CEO Trina Spear, Executive Chairman Heather Hasson, and CFO Sarah Oughtred.

FIGS firmographics

Firmographics

Name: FIGS
Legal name: FIGS, Inc.
Website: https://wearfigs.com
Company type: Public
Founded year: 2013
Operating status: Operating
Headcount range: 251–500 employees
Short description: FIGS is a publicly traded (NYSE: FIGS) healthcare apparel company that designs and sells premium scrubs, lab coats, footwear, and adjacent medical apparel — built on proprietary FIONx, FORMx, and FIBREx fabrics — direct to individual healthcare professionals and healthcare facilities via e-commerce, mobile apps, Community Hub retail stores, and a TEAMS institutional channel.
Ownership category
akta.pro rank

FIGS industry classification

Industry

Product category: Medical Apparel
NAICS: Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Footwear Manufacturing (3162)
SIC: Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

Keywords

Medical apparel
Healthcare scrubs
Nursing uniforms
Medical workwear
Healthcare clothing

Where FIGS is headquartered

Location

Headquarters

HQ city: Santa Monica
HQ country: United States
HQ region: North America

Offices2 records

Markets served

FIGS business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

Direct-to-Consumer Product Sales: Primary revenue stream from selling medical apparel (scrubs, tops, pants, outerwear, accessories) directly to healthcare professionals through e-commerce website and physical retail stores. The business is replenishment-driven with recurring customer purchases.
Group Orders (TEAMS): B2B/institutional sales channel for healthcare facilities, hospitals, and organizations to outfit their staff with branded medical apparel. Target segment for bulk orders.
Footwear Partnership (New Balance): Revenue from co-branded footwear products with New Balance, including the 327 shoe line sold through FIGs channels, representing a licensing/partnership revenue stream.
Sample Sale and Promotional Sales: Periodic sample sales (up to 40% off) and promotional pricing drive additional revenue through excess inventory and seasonal clearance.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Scrub Tops - $20.90 to $34.90
Unit Pricing	Pay-as-you-go	Scrub Pants - $24.90 to $46.90
Unit Pricing	Pay-as-you-go	Outerwear - $58.90 to $76.90
Unit Pricing	Pay-as-you-go	Footwear (New Balance) - $102.90
Unit Pricing	Pay-as-you-go	National Nurses Week Discount - 20% off
Unit Pricing	Pay-as-you-go	Sample Sale - Up to 40% off

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

FIGS product offering

Product offering

Core offering

FIGS designs, manufactures, and sells premium medical apparel — primarily scrubs (tops, pants, sets, jumpsuits, leggings), lab coats, outerwear, underscrubs, footwear (via New Balance partnership), and accessories — directly to healthcare professionals through its e-commerce site, mobile app, Community Hub retail stores, and a B2B group-orders program for healthcare facilities. Products are built on the company's proprietary fabric technologies FIONx™, FORMx™, and the newer FIBREx™.

Product overview

FIGs is a healthcare apparel brand offering a comprehensive scrubwear and medical uniform collection. The product portfolio centers on core scrub products (tops, pants, sets, jumpsuits, leggings) made with proprietary fabric technologies including FIONx™ (Soft + Breathable) and FORMx™ (Stretch + Comfort). The company has expanded into adjacent categories including outerwear (jackets, vests), lab coats, loungewear, underscrubs, footwear (via New Balance partnership), and accessories. Recent innovations include FIBREX™ fabric. Products are sold directly to consumers and through group/enterprise ordering for healthcare facilities. The company operates brick-and-mortar Community Hub stores alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

TEAMS: A company initiative mentioned in growth drivers alongside international expansion and new products.
FIBREx
FIONx
FORMx
ScrubJumpsuit
ScrubLeggings
Awesome Humans Foundation
Threads for Threads

Products and services

Women's Scrubs (Tops, Pants, Sets)

Quantifiable outcome

28% revenue growth in Q1 2026
+5 more outcomes

Companies that use FIGS

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

FIGS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

FIGS partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

New BalancecoreStrategic or Co-development Partner · 8 May 2026Footwear partnership producing co-branded medical footwear, including the FIGs | New Balance 327 shoe line. The partnership brings retro-inspired style engineered for modern medicine, providing comfortable footwear for healthcare workers during long shifts. Products feature custom, water-repellent FIGs laces and are sold exclusively through FIGs channels.
Noah WylecoreGTM or Marketing Partner · 7 May 2026Long-term partnership with actor and producer Noah Wyle as brand ambassador. Wyle will serve as advocate for healthcare workforce challenges including compensation, mental health support, workplace safety, and administrative burden. He will headline the Healthcare is Human rally and advocate for the Healthcare is Human Act legislation.
Team USAflagshipGTM or Marketing Partner · 29 October 2025First-ever brand partnership to outfit the Team USA medical team at an Olympic and Paralympic Winter Games (Milano Cortina 2026). FIGs will outfit over 150 healthcare professionals with specially designed scrubs and apparel featuring the new FIBREx fabric innovation. Includes dedicated campaign and merchandise launch in January.
Lindsey VonnminorGTM or Marketing PartnerPartnership with alpine skier Lindsey Vonn to promote the new FIBREx fabric innovation. Athlete endorsement for product performance and durability features.
Global-ecoreTechnology or IntegrationInternational e-commerce fulfillment partner enabling sales to customers outside US, Australia, Canada, EU, Israel, New Zealand, and UK. Global-e serves as merchant of record for international transactions, handling currency conversion, local payment methods, and international shipping logistics.
ShopifycoreTechnology or IntegrationE-commerce platform provider powering the wearfigs.com online store. Shopify provides the online e-commerce platform, payment processing services, and merchant services infrastructure.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

FIGS competitors and assessment

Company assessment

Broad incumbents

Carhartt: Carhartt has expanded into medical scrubs and workwear, leveraging its durable workwear brand identity. Broader incumbent entering FIGS' space through heritage brand credibility and multi-channel retail presence.
Dickies (VF Corporation): Dickies, owned by VF Corporation, is a major workwear brand with a substantial medical scrubs line. Broader incumbent competing with FIGS in the value and mid-tier scrubs segments through mass retail and institutional channels.

Direct peers

Cherokee Inc. (Strategic Partners): Cherokee/Strategic Partners is the long-standing leader in medical apparel and scrubs, supplying licensed and owned brands (Cherokee, Dickies Medical, HeartSoul) to hospitals and retailers. Most direct competitor to FIGS in core scrub category, with much deeper B2B hospital contracts.
Jaanuu: Jaanuu is a direct-to-consumer premium scrubs and medical apparel brand founded by a pediatric oncologist's family. Closely comparable business model to FIGS — DTC-first, fashion-forward, premium-priced scrubs targeting the same healthcare professional demographic.
Medelita: Medelita is a premium medical apparel brand specializing in scrubs and lab coats for healthcare professionals. Direct competitor in the premium scrubs/lab coats niche with comparable DTC positioning and similar target customer base.
Uniform Advantage: Uniform Advantage is a multi-brand medical apparel retailer carrying proprietary labels (Butter-Soft Scrubs by UA, Healing Hands) plus third-party brands. Comparable in medical scrubs category with both DTC and B2B channels.
Barco Uniforms: Barco Uniforms is a medical apparel manufacturer with brands including Grey's Anatomy Scrubs and Skechers by Barco. Direct competitor in fashion-forward premium scrubs with strong hospital system relationships.
Healing Hands Scrubs: Healing Hands Scrubs is a premium medical apparel brand carried through Uniform Advantage and direct channels. Comparable fashion-forward scrubs targeting the same healthcare professional demographic as FIGS.
Koi Scrubs: Koi is a lifestyle scrubs brand known for colorful, fashion-forward designs sold through DTC and specialty retail. Direct competitor in the premium fashion scrubs niche with strong customer loyalty among nurses.

Others

New Balance: New Balance is FIGS' co-branded footwear partner for the FIGS | New Balance 327 line. While not a competitor, it is a critical strategic partner enabling FIGS' category expansion into performance footwear for healthcare professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

FIGS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FIGS leadership team

Management profile

Number of profiles

Profiles7 records

FIGS funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FIGS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIGS

What does FIGS do?

Is FIGS a public or private company?

FIGS is a public company. It is classified as public and is currently operating.

When was FIGS founded?

FIGS was founded in 2013. It employs 251 to 500 people.

Where is FIGS based?

FIGS is headquartered in Santa Monica, United States, in the North America region.

How does FIGS make money?

Four revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are group Orders (TEAMS), footwear Partnership (New Balance) and sample Sale and Promotional Sales.

Who are FIGS's main competitors?

Broad incumbents on record are Carhartt and Dickies (VF Corporation). Direct peers are Cherokee Inc. (Strategic Partners), Jaanuu, Medelita, Uniform Advantage, Barco Uniforms, Healing Hands Scrubs and Koi Scrubs. New Balance is listed as an others.

Does FIGS have an API?

No public API is recorded for FIGS.

What industry is FIGS in?

FIGS's product category is Medical Apparel. Its primary akta.pro industry code is CRAAALAF, Medical & Healthcare Uniforms (Scrubs, Lab Coats). Its NAICS code is 315 and its SIC code is 2330.